This major cruise line partnered with Kinetic Social to help with lead generation for new cruise bookings. Campaign goals included gathering email addresses and increased brand presence on Twitter. The campaign aimed to get Twitter users to sign up to receive more information on the cruise line’s hottest deals via email.
The Right Audience for the Job: Cadillac’s First Party Data Engine MediaPost
The Cadillac brand has been designing a new model (for consumer data, that is), which is aerodynamically suited to the next generation of information highway. It is powered by a single point of truth first party data engine that makes the company’s use of third party data more accurate and efficient and even finds new affinity audiences that work within a people-based marketing framework. Let’s take a test drive with Cadillac CRM, Audience and Personalization Manager Kate Wonsul.
First-Party Data Takes The Cake In A Post-Cookie WorldMediaPost
Shopper behavior has been disrupted and now, more than ever, consumers are in the driver’s seat. As third-party cookies go away and data privacy regulations increase, consumer trust is paramount and should be earned through value exchange. Discover how the power of Kroger Precision Marketing’s first party data and advanced targeting capabilities has changed the media advertising ecosystem by holding media accountable for driving real business outcomes.
The range of media by which consumers can be addressed directly has gradually evolved over recent years. The latest arrival – addressable display advertising – is possibly the most revolutionary of all.
• What new audience targeting options are now available?
• What are the implications for influencing mixed mode channel switching behaviours by tracking behaviours across channels?
DMO 2.0 Skip Engagement: From Awareness to ConversionRichard Burrell
If your Advertising, Public Relations and Social Media are doing their job, Consumers go straight to conversion. Participants will see real examples of how Destinations have made the Web and Visitor Guides irrelevant. We'll share tools to measure Awareness generated from your media budget.
The 87th Academy Awards Brand Lift StudyExtreme Reach
The 87th Academy Awards commanded close to $2 million for a 30-second TV spot and reached a US television audience of 36M+. The Oscars have now become a spectacle for Hollywood, its fans and advertisers alike, offering a grand opportunity for brands to speak to a mass audience. Which brands won the night and came home with the advertising gold? Our Brand Effectiveness Study has all the answers.
In this study, we’ve compiled insights that illustrate which brands ran the most effective Oscar ads based on brand lift data.
The Right Audience for the Job: Cadillac’s First Party Data Engine MediaPost
The Cadillac brand has been designing a new model (for consumer data, that is), which is aerodynamically suited to the next generation of information highway. It is powered by a single point of truth first party data engine that makes the company’s use of third party data more accurate and efficient and even finds new affinity audiences that work within a people-based marketing framework. Let’s take a test drive with Cadillac CRM, Audience and Personalization Manager Kate Wonsul.
First-Party Data Takes The Cake In A Post-Cookie WorldMediaPost
Shopper behavior has been disrupted and now, more than ever, consumers are in the driver’s seat. As third-party cookies go away and data privacy regulations increase, consumer trust is paramount and should be earned through value exchange. Discover how the power of Kroger Precision Marketing’s first party data and advanced targeting capabilities has changed the media advertising ecosystem by holding media accountable for driving real business outcomes.
The range of media by which consumers can be addressed directly has gradually evolved over recent years. The latest arrival – addressable display advertising – is possibly the most revolutionary of all.
• What new audience targeting options are now available?
• What are the implications for influencing mixed mode channel switching behaviours by tracking behaviours across channels?
DMO 2.0 Skip Engagement: From Awareness to ConversionRichard Burrell
If your Advertising, Public Relations and Social Media are doing their job, Consumers go straight to conversion. Participants will see real examples of how Destinations have made the Web and Visitor Guides irrelevant. We'll share tools to measure Awareness generated from your media budget.
The 87th Academy Awards Brand Lift StudyExtreme Reach
The 87th Academy Awards commanded close to $2 million for a 30-second TV spot and reached a US television audience of 36M+. The Oscars have now become a spectacle for Hollywood, its fans and advertisers alike, offering a grand opportunity for brands to speak to a mass audience. Which brands won the night and came home with the advertising gold? Our Brand Effectiveness Study has all the answers.
In this study, we’ve compiled insights that illustrate which brands ran the most effective Oscar ads based on brand lift data.
Salt Lake City Digital Marketing's Digital Marketing Conference September 2017
West is a Senior Marketing Consultant at Google, where he leads a team to help companies in growth stage acquire customers through a full-funnel marketing strategy. By partnering with hundreds of Google’s fastest growing customers to scale their growth and win market share, West has developed a specialty in leveraging digital video throughout the customer journey.
Legendary Sweepstakes Wins Big on TwitterDon Mathis
A direct marketing company that promotes merchandise and magazine subscriptions via sweepstakes partnered with Kinetic to drive signups on Twitter. The campaign featured a monetary giveaway and linked to a sign-up wall gating submissions. Specifically tasked with diversifying targeting strategies to gain conversions, the Kinetic team helped develop this brand’s traditional marketing voice into one with more dynamic social resonance.
Kliková vs. impresní atribuce (Pavel Šíma)Taste Medio
Jak nastavit impresní atribuci a jaké jsou její hlavní problémy? Jaké rozdíly ve výsledcích impresní atribuce dává (včetně ukázky klientských dat)? Kdo umí impresní atribuci nabídnout? A co na to všechno Facebook?
Influencer marketing works. But in an era of advanced digital targeting, the old method — hoping good influencer content gets to your best audience — was ripe for an update. Enter Carusele.
At Carusele, we track, test and score in real time each of the tens of thousands of pieces of content we produce each year. That allows us to find the best performing content and then syndicate it any number of ways to reach your highest value customers.
We’ll help you choose one of 4 different syndication strategies depending on your business objectives.
ReachBoost
ActionBoost
TrafficBoost
SalesBoost
Only Carusele can provide you with the Content Performance Index™, an algorithmic ranking of the performance of all your content. Plus, iStack™, our automated ranking of influencer performance in every campaign.
Finally, our Engaged Audience Profiles™ will not only assure you that your content is engaging your precise target audience, but they allow us to uncover even more prospects for your content.
Even better, with our advanced targeting of proven content, our campaigns drive better results, including measurable sales lift over and over.
Who can we influence for you?
The Content Marketing Deluge: Making it Suck LessDigiday
The advertising world is rampant with claims of content marketing expertise. In reality, creating great, engaging content is still emerging as a key skill in marketing. Most of it sucks. The global CEO and chief storyteller at Story Worldwide outlined the power of stories worth sharing and how to get there, including the importance of creating a process to locate the story on behalf of a brand that consumers will engage with. Kirk presented a case study about Story's work evolving the Green Giant mascot with stories that differentiate the Green Giant brand to show his point, and was joined onstage by Digiday reporter John McDermott afterwards for a discussion.
How Southeast Toyota Dealers Mastered Local at Scale on Facebook22squared
All retail brands struggle with how to leverage the complex and ever-changing social platforms for local retailers. Using client Southeast Toyota Distributors as a case study, 22squared's Chris Tuff, Southeast Toyota's Julie Tullis and BLiNQ Media's Dave Williams will discuss how brands and marketers can best stay ahead of the evolving social platforms, as well as why they chose Facebook as the foundation for creating true word-of-mouth on behalf of dealers. They will address creative, attribution, ROI, local at scale, how to use paid to scale WOM and share 10 sure-fire techniques for brands to win locally on Facebook.
- Chris Tuff, SVP, Director of Earned & Emerging Media, 22squared (@christuff, @22squared)
- Julie Tullis, Marketing Communications Manager, Southeast Toyota Distributors (@julietullis, @SoutheastToyota)
- Dave Williams, Founder & CEO, BLiNQ Media (@Dave360, @BLiNQMedia)
MediaTrust's CEO, Peter Bordes' Affiliate Convention Keynote 06.19.09MediaTrust
Peter Bordes, CEO of MediaTrust hosted a keynote conversation, "Conversations on Affiliate Performance Marketing with Industry Leaders from MediaTrust, EBay, Vertive and Prosper202"
Converting the 98% Turning Almost Customers into Actual Customers Lauren Vaccarello, VP Marketing at AdRoll
Join us on Twitter @LaurenV #KISSwebinar
Lauren Vaccarello VP Marketing at AdRoll. Lauren is AdRoll’s in-house marketing guru, a thought leader in the digital marketing world, and author of the highly regarded book, “Complete B2B Online Marketing.” As Vice President of Marketing, Lauren oversees all of AdRoll’s marketing functions, including lead generation, sales enablement, branding, product marketing, event marketing, and content marketing.
AdRoll is the global leader in Retargeting
Agenda: 1 Using Intent Data, 2 Introduction to Segmentation, 3 Different Targeting Segments, 4 Reaching Audience Everywhere, 5 Dynamic Creatives
Using Intent Data
Customer Data is Your Most Valuable Marketing Asset
What is Retargeting? A Way To Use That Intent
What Segments Should You Create?
B2B: Form Abandoner Segment
Case: New Relic Paying Less for Leads
B2B: Cart Abandoner Segment
Case: Skullcandy Skullcandy segments users for greater returns
Repeat Buyer Segment
Case: Nitro Freeing Nitro from the freemium dilemma
Case: Betabrand Betabrand Seamlessly Builds their Community with AdRoll
Be Everywhere Your Audience Is
Cross Platform Reach - Be Inventory Agnostic
Facebook Compliments Web to Drive ROI
Some Differences with FBX The News Feed • Premium placement • Social Elements • Rich Content • Cost per Insertion
Comment, Share and Like on News Feed
Adding News Feed to Right Rail Incremental clicks & lower overall CPC
Case: Udemy Udemy Uses Social To Drive Education
Hey girl! Your ads are so personal, I convert every time
Personalize Advertising with Liquid Ads
LiquidAds to Scale Personalized Advertising Personalized
Case: Axel and Ani Alex and Ani Drives Online Sales with Dynamic Ads
Wrapping It Up!
THANK YOU! Lauren Vaccarello VP, Marketing @AdRoll
Der Kassettenfilter INFA-MICRON MKR ist eine Filteranlage für die Entstaubung anspruchsvoller Prozesse, in denen toxische Stäube oder Pulver, z. B. API (active pharmaceutical ingredient), anfallen. Bei diesen Anwendungen sind niedrigste Reststaubgehalte bis 0,001 mg/m³ und der sichere Schutz des Personals während Betrieb und Wartung gefordert.
Für diese besonderen Ansprüche werden die Kassettenfilter MKR und MKM sowie das Patronenfilter MPR eingesetzt.
Mit dem Newsletter INFA-AKTUELL halten wir Sie in Sachen „Entstaubung“ auf dem Laufenden! Wir informieren Sie über Kundenprojekte, neue Infastaub-Produkte, innovative Lösungsansätze zur Entstaubung in den unterschiedlichsten Branchen, Veranstaltungen, Mitarbeiter, etc.
Themen Ausgabe 3-2014:
- Filtergeräte in neuer Fabrikanlage für Zelluloseether
- KBK modernisiert Betonherstellung mit Infastaub
- Unterschätztes Risiko Staubexplosion
- Sommerparty, Firmenlauf - After-Work bei Infastaub
- POWTECH 2014
- Entstaubungswissen: Spezifische Filterflächenbelastung
Description of the Toby Center located in Boynton Beach, FL which is a non-profit organization providing supervised visitation mediation as well as counseling and psychological evaluations
Salt Lake City Digital Marketing's Digital Marketing Conference September 2017
West is a Senior Marketing Consultant at Google, where he leads a team to help companies in growth stage acquire customers through a full-funnel marketing strategy. By partnering with hundreds of Google’s fastest growing customers to scale their growth and win market share, West has developed a specialty in leveraging digital video throughout the customer journey.
Legendary Sweepstakes Wins Big on TwitterDon Mathis
A direct marketing company that promotes merchandise and magazine subscriptions via sweepstakes partnered with Kinetic to drive signups on Twitter. The campaign featured a monetary giveaway and linked to a sign-up wall gating submissions. Specifically tasked with diversifying targeting strategies to gain conversions, the Kinetic team helped develop this brand’s traditional marketing voice into one with more dynamic social resonance.
Kliková vs. impresní atribuce (Pavel Šíma)Taste Medio
Jak nastavit impresní atribuci a jaké jsou její hlavní problémy? Jaké rozdíly ve výsledcích impresní atribuce dává (včetně ukázky klientských dat)? Kdo umí impresní atribuci nabídnout? A co na to všechno Facebook?
Influencer marketing works. But in an era of advanced digital targeting, the old method — hoping good influencer content gets to your best audience — was ripe for an update. Enter Carusele.
At Carusele, we track, test and score in real time each of the tens of thousands of pieces of content we produce each year. That allows us to find the best performing content and then syndicate it any number of ways to reach your highest value customers.
We’ll help you choose one of 4 different syndication strategies depending on your business objectives.
ReachBoost
ActionBoost
TrafficBoost
SalesBoost
Only Carusele can provide you with the Content Performance Index™, an algorithmic ranking of the performance of all your content. Plus, iStack™, our automated ranking of influencer performance in every campaign.
Finally, our Engaged Audience Profiles™ will not only assure you that your content is engaging your precise target audience, but they allow us to uncover even more prospects for your content.
Even better, with our advanced targeting of proven content, our campaigns drive better results, including measurable sales lift over and over.
Who can we influence for you?
The Content Marketing Deluge: Making it Suck LessDigiday
The advertising world is rampant with claims of content marketing expertise. In reality, creating great, engaging content is still emerging as a key skill in marketing. Most of it sucks. The global CEO and chief storyteller at Story Worldwide outlined the power of stories worth sharing and how to get there, including the importance of creating a process to locate the story on behalf of a brand that consumers will engage with. Kirk presented a case study about Story's work evolving the Green Giant mascot with stories that differentiate the Green Giant brand to show his point, and was joined onstage by Digiday reporter John McDermott afterwards for a discussion.
How Southeast Toyota Dealers Mastered Local at Scale on Facebook22squared
All retail brands struggle with how to leverage the complex and ever-changing social platforms for local retailers. Using client Southeast Toyota Distributors as a case study, 22squared's Chris Tuff, Southeast Toyota's Julie Tullis and BLiNQ Media's Dave Williams will discuss how brands and marketers can best stay ahead of the evolving social platforms, as well as why they chose Facebook as the foundation for creating true word-of-mouth on behalf of dealers. They will address creative, attribution, ROI, local at scale, how to use paid to scale WOM and share 10 sure-fire techniques for brands to win locally on Facebook.
- Chris Tuff, SVP, Director of Earned & Emerging Media, 22squared (@christuff, @22squared)
- Julie Tullis, Marketing Communications Manager, Southeast Toyota Distributors (@julietullis, @SoutheastToyota)
- Dave Williams, Founder & CEO, BLiNQ Media (@Dave360, @BLiNQMedia)
MediaTrust's CEO, Peter Bordes' Affiliate Convention Keynote 06.19.09MediaTrust
Peter Bordes, CEO of MediaTrust hosted a keynote conversation, "Conversations on Affiliate Performance Marketing with Industry Leaders from MediaTrust, EBay, Vertive and Prosper202"
Converting the 98% Turning Almost Customers into Actual Customers Lauren Vaccarello, VP Marketing at AdRoll
Join us on Twitter @LaurenV #KISSwebinar
Lauren Vaccarello VP Marketing at AdRoll. Lauren is AdRoll’s in-house marketing guru, a thought leader in the digital marketing world, and author of the highly regarded book, “Complete B2B Online Marketing.” As Vice President of Marketing, Lauren oversees all of AdRoll’s marketing functions, including lead generation, sales enablement, branding, product marketing, event marketing, and content marketing.
AdRoll is the global leader in Retargeting
Agenda: 1 Using Intent Data, 2 Introduction to Segmentation, 3 Different Targeting Segments, 4 Reaching Audience Everywhere, 5 Dynamic Creatives
Using Intent Data
Customer Data is Your Most Valuable Marketing Asset
What is Retargeting? A Way To Use That Intent
What Segments Should You Create?
B2B: Form Abandoner Segment
Case: New Relic Paying Less for Leads
B2B: Cart Abandoner Segment
Case: Skullcandy Skullcandy segments users for greater returns
Repeat Buyer Segment
Case: Nitro Freeing Nitro from the freemium dilemma
Case: Betabrand Betabrand Seamlessly Builds their Community with AdRoll
Be Everywhere Your Audience Is
Cross Platform Reach - Be Inventory Agnostic
Facebook Compliments Web to Drive ROI
Some Differences with FBX The News Feed • Premium placement • Social Elements • Rich Content • Cost per Insertion
Comment, Share and Like on News Feed
Adding News Feed to Right Rail Incremental clicks & lower overall CPC
Case: Udemy Udemy Uses Social To Drive Education
Hey girl! Your ads are so personal, I convert every time
Personalize Advertising with Liquid Ads
LiquidAds to Scale Personalized Advertising Personalized
Case: Axel and Ani Alex and Ani Drives Online Sales with Dynamic Ads
Wrapping It Up!
THANK YOU! Lauren Vaccarello VP, Marketing @AdRoll
Der Kassettenfilter INFA-MICRON MKR ist eine Filteranlage für die Entstaubung anspruchsvoller Prozesse, in denen toxische Stäube oder Pulver, z. B. API (active pharmaceutical ingredient), anfallen. Bei diesen Anwendungen sind niedrigste Reststaubgehalte bis 0,001 mg/m³ und der sichere Schutz des Personals während Betrieb und Wartung gefordert.
Für diese besonderen Ansprüche werden die Kassettenfilter MKR und MKM sowie das Patronenfilter MPR eingesetzt.
Mit dem Newsletter INFA-AKTUELL halten wir Sie in Sachen „Entstaubung“ auf dem Laufenden! Wir informieren Sie über Kundenprojekte, neue Infastaub-Produkte, innovative Lösungsansätze zur Entstaubung in den unterschiedlichsten Branchen, Veranstaltungen, Mitarbeiter, etc.
Themen Ausgabe 3-2014:
- Filtergeräte in neuer Fabrikanlage für Zelluloseether
- KBK modernisiert Betonherstellung mit Infastaub
- Unterschätztes Risiko Staubexplosion
- Sommerparty, Firmenlauf - After-Work bei Infastaub
- POWTECH 2014
- Entstaubungswissen: Spezifische Filterflächenbelastung
Description of the Toby Center located in Boynton Beach, FL which is a non-profit organization providing supervised visitation mediation as well as counseling and psychological evaluations
Mit dem Newsletter INFA-AKTUELL halten wir Sie in Sachen „Entstaubung“ auf dem Laufenden! Wir informieren Sie über Kundenprojekte, neue Infastaub-Produkte, innovative Lösungsansätze zur Entstaubung in den unterschiedlichsten Branchen, Veranstaltungen, Mitarbeiter, etc.
Themen Ausgabe 1-2014:
- Lamellenfilter bei Reagens installiert
- Entstaubung hypoallergener Babynahrung
- Entstaubung leicht radioaktiver Rückstände
- Heißes Messejahr 2014
- Entstaubungswissen: Erfassungsgeschwindigkeiten an Staubquellen
The generating sets in the Stand-by Range are designed to offer maximum performance in
stand-by for the mains electricity supply. These devices come into operation automatically
when there is a power failure, guaranteeing a reliable and efficient supply.
This major cruise line partnered with Kinetic Social to help with lead
generation. Campaign goals included generating email addresses,
raising awareness of its hottest cruise deal and increase brand
presence on Twitter.
Insights from the Cutting Edge of Digital - Stephen DiMarco and George PappachenLinkedIn
Originally presented during EducationConnect 2015 on 10/15/15 in NY, Stephen DiMarco, CEO, Millward Brown Digital, and George Pappachen, EVP, Global Strategy, WPP discuss industry trends in digital.
This Financial Services provider tasked Kinetic Social to drive new credit card signups via a Facebook acquisition campaign. The primary measure of success sought to minimize cost per acquisition (CPA), specifically the media dollars spent to earn each new customer. The client used several versions of the creative to keep messaging fresh in this social campaign.
Cut your email marketing costs during recession, Outsource it to the experts, We do it better and Cheaper.
Urja Interactive, Aventura, FL
Contact : hari@urja.com, Day Phone:305-606-5666
How Social Marketing Can Drive Sales - Tips for Auto DealershipsTagkast
People are spending more time online – reading blogs, watching online TV and interacting on social media – than ever before. Year after year, consumers have digitalized their media consumption and online now dominates. This is a clear argument for ensuring online and social media media gets a greater share of a business's advertising spend and attention.
Many automotive dealerships are responding to this and using owned social media channels to improve relationships with their existing customers. And the same platforms being used to build community and engage supporters – Facebook, Twitter, Instagram – can also successfully attract new customers and generate sales. Here'e how social marketing can drive sales.
Conquering Obstacles in Multi-Channel Advertising
The benefits of cross-channel marketing are substantial, but the road to getting there is not smooth. Some such difficulties include:
Integrating data means making sure information is shared easily between systems so that you can see the whole picture of your customers' experiences.
Maintaining a standardized method of monitoring the success of a campaign across several platforms.
The dangers of bombarding your listeners with too much information.
Take the time to plan out your approach and persevere in the face of adversity.
Quopn is TechShastra's mobile couponing platform. It is an integrated approach to Retail - from Marketing Communication to the Checkout Counter.By sending a personalized code to the user/consumer, QUOPN is much more effective in converting his intent into an action, which in turn motivates the consumer to go and sample/buy the product.The offer can be in the form of a discount coupon or even a free sample
Summary:
Discover the power of digital marketing with “Digital Marketing 101: A Beginner’s Guide to Getting Started.” This comprehensive guide is designed to provide beginners with the essential knowledge and strategies to excel in the digitized landscape. Learn how to identify your target audience, establish a strong online presence, leverage social media platforms, optimize your website for search engines, implement effective content marketing techniques, and measure campaign success through analytics. Packed with practical tips and real-world examples, this guide is your stepping stone to mastering digital marketing fundamentals. Empower yourself with the skills to make a significant impact online and achieve your business goals.
An introduction:
It is no secret that digital marketing has become an integral part of business success in today’s fast-paced and technology-driven world. A company can use the power of digital marketing to reach a wider audience, engage their customers and increase their brand awareness through the use of digital marketing. Our goal in this article is to explore what digital marketing is, how it can assist you in getting started, and what types of digital marketing you can utilize.
A brief description of digital marketing
Digital marketing involves using a variety of digital channels to promote the brand, product, or service being promoted. Several different channels of communication might be used, such as websites, social media platforms (such as Facebook, Instagram, youtube etc) search engines, emails, mobile apps, etc. Digital marketing is about connecting with customers, building brand awareness, and driving sales. Sometimes it is also called online marketing as it uses the internet as the medium.
digital-marketing-101-beginner-guide
How to Get Started with Digital Marketing
1. Set measurable and clear goals:
In order to achieve success in digital marketing, the first thing you should do is set clear and measurable goals. By defining what you want to achieve, whether it’s increasing website traffic, generating leads, or boosting sales, you can create a focused and effective digital marketing strategy.
2: Define Your Target Audience:
Knowing your target market is essential in digital advertising and marketing. Understanding their demographics, interests, and behavior will assist you in tailoring your message and content to closely resonate with them. Conduct market studies and conduct patron surveys to gain insights into your target audience.
3: Craft Your Message:
Your message needs to be clear, concise, and tailored to your target audience. It should highlight the actual value proposition of your brand, product, or service. You should focus on speaking about your pain points and solutions to your clients. Which will greatly increase your credibility and helps build your portfolio. Vital for digital marketing 101.
4: Choose the Right Channels:
There are many online marketing channels to select from,
Coalition Loyalty Programs- An Effective Loyalty Program for Brands Retyn
There are many ways that a brand can drive customer loyalty, but one of the best ways is by offering a loyalty program. Brands typically generate most of their revenue from existing customers. It is essential for the brands to make these customers loyal so that they can bring in more customers. Here plays the loyalty programs. Loyalty programs is a successful strategy that helps brands to attract more customers by providing them rewards or points in return. While most of the brands still invest in customer acquisition, repeat business is ideal. There are different types of loyalty programs and one such successful program is the coalition loyalty programs.
What is a coalition loyalty program?
A coalition loyalty program brings multiple brands together where customers can enjoy all the benefits provided by the participating brands by earning points or rewards. This will let the customers feel happy which leads them to visit the brand more often. These loyalty programs are used in shopping malls, outlet centers, airports, etc. As said earlier, since there are multiple brands, customers can explore more stores and earn points and redeem it whenever needed. This will automatically increase brands dwell time and footfall.
Customer Insights That Drive User EngagementCleverTap
In the world of mobile growth, it is critical to understand how best to leverage your data paired with the most relevant engagement strategies. Deep dive into all things analytics and engagement to support your growth decisions with our VP of Growth, Kara Dake.
Similar to Kinetic Uses Twitter Lead Cards to Help Cruise Line (20)
Don Mathis comments on the importance of cybersecurity for the upcoming year, with key metrics from PWC's Global State of Information Security Survey of 2016.
Kinetic's SaaS Platform Delivers Smooth Social Campaigns for Major Gaming Con...Don Mathis
Don Mathis shares with you Kinetic Social's most recent case study involving a Self Service platform to help execute seamless social campaigns for a major gaming console.
Teva Drives Sales Through Branded Music PartnershipsDon Mathis
As part of their strategic brand effort to connect with consumers interested in music festivals, Teva partnered with Kinetic Social
to increase their advertising around festival season, a moment in culture that aligns with their brand values of freedom, experience, and individuality. As a result, the Kinetic team was tasked with driving brand awareness through a targeted campaign and driving offsite sales on Pinterest.
Dietz & Watson, a preparer of delicatessen foods, partnered with Kinetic Social to drive awareness and engagement on Pinterest. The Kinetic team was tasked with leveraging a variety of seasonal pins featuring recipes to engage users.
Adventure Film Increases Purchases Through Social Marketing and Digital ReleaseDon Mathis
A production company and their agency of record partnered with Kinetic Social to drive awareness, engagement and iTunes purchases of their docudrama adventure film. Based on a true story of three WWII pilots surviving extreme circumstances, the film targeted a niche audience of docudrama, WWII enthusiasts on Facebook and Twitter.
By running their social campaign with Kinetic, this production company was able to harness the best of this cross-channel campaign, gaining increased ROAS efficiency and deeper audience insights.
In the first half of 2014, Kinetic arranged a third-party study for Mars, Inc. to measure the impact of its Facebook ads on in- store purchases. Mars, Inc. typically measured the success of its paid social advertising based on efficient reach within the target audience, but in this case would be measured by efficient reach and lift in in-store product purchases.
Lingerie Retailer Promotes Live Television EventDon Mathis
The largest American retailer of lingerie partnered with Kinetic Social on an integrated cross-channel campaign designed to drive tune-ins to their second annual fashion show televised internationally from London. Supermodels and celebrity guests generated buzz and showcased the brand’s new look. In order to increase awareness and engagement with the new line, the Kinetic team was tasked with connecting with the retailer’s audience on Facebook and Twitter.
Kinetic Social: Insurance Company Drives Engagement with Driver's Ed QuizDon Mathis
Kinetic Social CEO Don Mathis provides a look at a recent study done by the digital advertising company in order to see how the quiz helped the company earn engagements, views and interactions across social media profiles such as Twitter, Facebook and Pinterest.
7 inspiring aviation feats from history which emphasize the progress of technology and the human spirit. Don Mathis lists these feats in chronological order, listing those which were mainly significant.
Kinetic Drives Long-Term Direct Response for Education ProviderDon Mathis
This education provider approached Kinetic Social with the task of generating awareness and identifying prospective students interested in the school’s specialized programs. Qualified leads were sent to a landing page where they could learn more about the institution and then submit some basic user information to receive an information packet in the mail.
Kinetic Helps International Award show drive awareness on TwitterDon Mathis
Kinetic Social partnered with an internationally televised awards show to maximize their second-screen potential on Facebook and Twitter to drive tune ins on the day of the show.
Kinetic Increase App Installs for Fashion BrandDon Mathis
This fashion app was designed exclusively for use on the iPad and helped users discover new looks and create their own combinations. The campaign goal was to drive app installs on Facebook.
Programmatic Fuled by Social Data from KineticDon Mathis
A National Clothing Retailer chose Kinetic to help them connect with jeans- loving teens and invite them to their website, with the benchmark unit of measure being CTR.
Kinetic drives In-Store Traffic for RetailerDon Mathis
A global retail-clothing company approached Kinetic Social to drive awareness and engagement around 12 new store openings, targeting potential and current consumers who would most likely visit brick and mortar locations. One of the retailer’s main goals was to “Be GLOCAL” – creating impact locally, to generate global buzz.
A collection of some of the most influential and important aircraft designs in history. These aircraft aren't necessarily the most famous, but each have played vital roles in the evolution of aviation.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Kinetic Uses Twitter Lead Cards to Help Cruise Line
1. The Roundup
Finding new vacationers at lower cost per lead
Love exploring? See more with
our cruise ine. Sign up to get
amazing offers.
cards.twitter.com/cards/r6g8e/a3d
Cruise Line Generates
Booking Leads
85% 12%
DECREASE IN
COST OF CPL
INCREASE
IN TWITTER
FOLLOWERS
The Challenge
This major cruise line partnered with Kinetic Social to help with lead generation for new cruise bookings. Campaign goals
included gathering email addresses and increased brand presence on Twitter. The campaign aimed to get Twitter users to
sign up to receive more information on the cruise line’s hottest deals via email.
The Strategy
Kinetic employed its Multivariate Testing Suite to micro-segment audiences and multiple creative combinations to drive leads at
a cost-efficient price. The paid media strategy on Twitter included:
|| Rotating Tweets and Lead Generation Cards frequently to ensure that lead volumes did not dip throughout the
course of the campaign. (Tweet fatigue is always an important consideration.)
|| By testing Interest, Handle, and Keyword targeting, we found Handle targeting drove the most leads. Within those
handles we constantly refined the targets to significantly reduce the cost per lead.
|| Mobile and Desktop comparisons demonstrated that most conversions came through mobile devices.
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