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MY FUEL PRICE APP
MY FUEL PRICE APP
This app helps to know about daily fuel prices in
your locality.
You can easily get updates about the change in
prices.
This app can positionitselfbetter from its competitors.It
has better features andovercomes the difficultyin other
similarapps.
POP:
Gives same info about
prices.
Free version available.
POD:
Near by Fuel station
location given.
Alert notification given.
User friendly.
Situation analysis
App overview
• This app can be used by all
people for their daily fuel
usage.
• It helps in planning the fuel
usage of people.
• This app is needed by all
and gives the correct info.
Overcomes the difficulties
faced by other similar app like
fuel India.
Gives offers for users .
It is a service app for all
consumers of fuel.
Overview 1 Overview 2
This app we can collaboratewithcompanieslike iocl, hp
etc, to get offers for consumers.
the competitorsare appslike fuel india, dailyfuel price.
Customers off this appare automobileusers.
Target customers:
All automobile users and petrol
bunk business people.
MAXIUM USERS IN SHORT TIME
CUSTOMERS
• THE TYPES OF CUSTOMERS ARE:
• Daily users
• Heavy duty vehicle users.
• For other uses than automobiles.
collaborators
Collaborators would be coders (app
development and support), Marketing channels
which would market the app.
Fuel companies for providing offers and info.
Competitors
• This kind of apps are now newly being
developed.
• No big competitors for app.
• Some apps are fuel India ,daily fuel price
PRODUCT
• An app where consumer gets the info of fuel prices
daily.
• Solves the risk about change in prices. Eases the
pressure faced by daily fuel consumers.
Service
• People need not waste time in searching for prices
of fuel.
• Fuel station location automatically updated.
Brand
The logo of app could be designed to
promote app.
We can use catchy slogan to attract
people.
Ads can be made.
The app is free of cost.
The premium version would be less
than 2$.
COMMUNICATION
• The app can be promoted by social media
channels.
• Ads can also be used and fuel station can give
info about this app to daily consumers.
Implementation
Infrastructure
• The organizational structure would comprise of
coders, marketing managers, IOCL dealers , other
fuel company dealers.
Process
• The business process would be simple once the app is
ready. The app would serve the need of social network
narrowing itself to public service. So once the app has
enough user base, we must focus on providing enough
space to advertisers.
Time line
Time line
• Although tentative, Timeline would begin from app
development which would take 6 months to make a
basic presentable model. By the time, active market
research would keep on going.
• We have set a timeline of 8 months. Product will be
launched after this time period. And the app would
become public.
DISCLAIMER
• This presentationwas done byShobhineeof BIT college
during internshipby Prof. Sameer Marthur IIMLucknow
market analysis of app

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market analysis of app

  • 2. MY FUEL PRICE APP This app helps to know about daily fuel prices in your locality. You can easily get updates about the change in prices.
  • 3.
  • 4. This app can positionitselfbetter from its competitors.It has better features andovercomes the difficultyin other similarapps.
  • 5. POP: Gives same info about prices. Free version available. POD: Near by Fuel station location given. Alert notification given. User friendly.
  • 8. • This app can be used by all people for their daily fuel usage. • It helps in planning the fuel usage of people. • This app is needed by all and gives the correct info. Overcomes the difficulties faced by other similar app like fuel India. Gives offers for users . It is a service app for all consumers of fuel. Overview 1 Overview 2
  • 9.
  • 10. This app we can collaboratewithcompanieslike iocl, hp etc, to get offers for consumers. the competitorsare appslike fuel india, dailyfuel price. Customers off this appare automobileusers.
  • 11. Target customers: All automobile users and petrol bunk business people.
  • 12.
  • 13. MAXIUM USERS IN SHORT TIME
  • 14.
  • 15. CUSTOMERS • THE TYPES OF CUSTOMERS ARE: • Daily users • Heavy duty vehicle users. • For other uses than automobiles.
  • 16. collaborators Collaborators would be coders (app development and support), Marketing channels which would market the app. Fuel companies for providing offers and info.
  • 17. Competitors • This kind of apps are now newly being developed. • No big competitors for app. • Some apps are fuel India ,daily fuel price
  • 18.
  • 19. PRODUCT • An app where consumer gets the info of fuel prices daily. • Solves the risk about change in prices. Eases the pressure faced by daily fuel consumers.
  • 20. Service • People need not waste time in searching for prices of fuel. • Fuel station location automatically updated.
  • 21. Brand The logo of app could be designed to promote app. We can use catchy slogan to attract people. Ads can be made.
  • 22. The app is free of cost. The premium version would be less than 2$.
  • 23. COMMUNICATION • The app can be promoted by social media channels. • Ads can also be used and fuel station can give info about this app to daily consumers.
  • 25. Infrastructure • The organizational structure would comprise of coders, marketing managers, IOCL dealers , other fuel company dealers.
  • 26. Process • The business process would be simple once the app is ready. The app would serve the need of social network narrowing itself to public service. So once the app has enough user base, we must focus on providing enough space to advertisers.
  • 28. Time line • Although tentative, Timeline would begin from app development which would take 6 months to make a basic presentable model. By the time, active market research would keep on going. • We have set a timeline of 8 months. Product will be launched after this time period. And the app would become public.
  • 29. DISCLAIMER • This presentationwas done byShobhineeof BIT college during internshipby Prof. Sameer Marthur IIMLucknow