A2 media planning work. Brand Identity.

1. BRAND IDENTITY Maisie, Saskia and Alice

2. WHAT IS BRAND IDENTITY?
A identity is how that business wants to be perceived by consumers.
The company’s brand components of the brand (name, logo, tone,
tagline, typeface) are created by the business to reflect the value the
company is trying to bring to the market and to appeal to its
customers.

3. HOW WILL OUR ANCILLARY TASK
AND MAIN TASK LINK?
We aim to have a strong brand identity to ensure that our magazine
clearly links with both of our billboard and website. We are doing this
not only through the logo and name of the brand which is the most
obvious way but also through the content we hold so that our brand
is recognisable an memorable for our audience. We are aiming at and
hoping to have a very active audience meaning that our audience will
make their own choices and decisions over our media product, they
are able to resist the message that it is intended to convey. We will
appeal to this type of audience as our brand is going to be very
focused on being beautiful, having self confidence and girls
independence. Due to this, we feel that our audience need to be
active in order to be independent for this reason we will convey this
message through all three of our media products/services.

4. BRAND NAME
Existing Brand Names

5. BRAND NAME
Possible Brand Names
Belle
Fancy
Femme
Heavenly
Aesthetic
FunkyExquisite
Engage
Craze
Mode
Mania

6. TRÉS BELLE
We brain stormed a list of possible brand names and then as a group
decided which we liked. To pick some possible brand names we
found synonyms for words like ‘beautiful’ and ‘trend’ as these are the
messages we want to send to our audience by making them feel self
confidence. Initially we decided that ‘belle’ was our favourite name as
it is French for beautiful. The word being French gives a sense of
elegance and romance towards it which is the type of things we want
our magazine to portray. After we decided this was our favourite
name we realised we didn’t like how short the word was with it having
only one syllable, we looked into different adverbs in French that
would flow and match nicely with Belle and came across ‘Trés Belle’.
We really loved this name as it means ‘very beautiful’ which sounds
very feminine and sophisticated. We feel that this will give our brand
a positive, sophisticated and elegant identity which is exactly what we
want it to have.

7. PRE EXISTING MAGAZINE
Before deciding on our definite brand name we researched into
whether or not these names already exist as magazine brands. We
discovered that although Trés Belle isn’t already existing, Belle is.
However, we found that this is an Australian home interior magazine
and therefore doesn’t cross over with any of the genre of our brand,
which means the two will not be confused. We are happy that we are
not encroaching into any copyright matters as ours is slightly
different and the two magazines will not be of the same genre,
showing how are magazine is new, independent and different,
hopefully attracting a new audience.

8. MASTHEAD IDEAS

9. We have gathered together a number of possible mastheads that we
potentially want to use as our magazines recognisable brand label.
The typography we have narrowed it down to are mainly sans-serif as
we prefer this style and thinks it suits the style a magazine. At the
moment, we have selected both hand written, swirly fonts and a more
sleek and bold font. The hand written is more girly and fun whilst the
other is more mature and formal, we like both of these ideas which is
why we have selected each of them. Our chosen masthead as shown
above is very sleek, professional and glamorous. We really like the
formality of this font and the use of italics makes it a little bit more
fun and bubbly. We like the impression this masthead will give of our
brand; sleek to portray the beauty side of our magazine yet trendy to
connote the fashion sector. Visual appeal is important as it can cause
audiences to interpret media in different ways, we are trying to make
sure our audience dominantly decodes our meaning through the
masthead from Stuart Hall’s audience decoding theory.

10. SLOGAN
Another way we are giving our brand an identity is through a slogan,
we are using the term ‘do good, live goof, look good’ as a catchy
brand slogan for our audience to recognise us by. This also adds to
the confident identity we want to portray spread to young women so
that they feel this too.

11. COLOUR
Initially, we had the idea of using different colours for different issues of the
magazine however after putting in further thought we decided that this may
cause our brand to be slightly unrecognisable with us not being a popular,
pre-established company already. We looked at a variety of colours from
soft, pastel colours, to bright and bold ones, and even dark, sharp colours as
shown below. After reviewing each colour and thinking about the impression
we want to give to our audience we decided to go with a soft grey colour. We
have chosen this as it suits and matches almost any colour and therefore
there will be no boundaries over what colours we each choose to use for our
different copies of the magazines and the colour themes we decide on for
our website. We think this colour is good because it is soft and sleek and
isn't specific to any seasons therefore, won’t hold us back with this in mind.
We were going to pick a royal blue slogan first as this is the colour of the
local football club in Leicester and as our product is regionally based it
seemed quite fitting. However, after looking at this in further detail we
realised the colour didn't quite portray the image we wanted it to give our
audience about brand our brand and also could cause difficulty with costume
ideas for the models on our front covers as they would have to match the

12. COLOUR

13. LANGUAGE
We would like our brand to be recognised as
informal so that our audience can relate to it and feel
at ease when they read it. For that reason, we won’t
be using formal language, however we don’t want to
use too colloquial language because it might make
our magazine seem a little bit too young for the
demographic that we are aiming it towards. Using
this type of language will make our product seem
inviting and personal. We intend to have a humorous
edge to our product, using witty quotes which will
make our brand memorable and also appealing. This
will make our brand to be recognised as being
enjoyable and comfortable for our audience to read.