SlideShare a Scribd company logo
2
 FASAL, an Artificial Intelligence (AI) powered IoT platform, helps farmers to make a data-driven
decision.
 With the help of FASAL’s intelligent and actionable recommendations, farmers are now able to cut
down their input cost in disease and pest management and irrigation significantly and also able to
improve the quality and quantity of production.
 FASAL is the mix of IoT and AI solution built for farmers.
 Once farmers install a small device in their farm, FASAL records various ground level data and
make it available to farmers on their mobile phone in real-time
 The key motto of the company itself is to ‘give back to society’.
WORKING PROCESS
3
SENSE
Fasal monitors critical
parameters 24x7x365 from your
farm and uploads it to Fasal
cloud platform.01
PREDICT
The data is then analysed and
presented, making your crop's
health accessible to you
anytime, anywhere on any
device for data-driven
decision making.
02
ANALYSE
Farm level data is then used by
our prediction engine to predict
the ideal growth conditions,
resource requirements including
irrigation, sprays, fertigation,
and other preventive measures
03
04 ACT
Farmer gets notified on his
device and acts accordingly
FUNDING PROGRAME:
• The AI powered to Io T SaaS platform for horticulture , announced that it has raised
$1.6 million in seed funding led by WAVEMAKER PARTERNERS and OMNIVORE
VENTURES.
• The funds will be primarily be used to build the companys AI capabilities across its
horticulture value chains. It will also be used to launch a low cost, instantly installable
version of the company field sensor array.
CUSTOMER ACQUISITION STRATEGIES
5
Number One
Similar/Look alike Audience
Number Four
Customer Relationship
Number Two
Affiliate marketing.
Number Five
Collaborating with Initiatives
Number Three
Customer Testimonials
Number Six
Cost effective
1. SIMILAR AUDIENCE
• FASAL is majorly focusing on Horticulture and Wine farmers only so that they can have
similar target audience and acquire more farmers of same domain
2. AFFILIATE MARKETING
3.CUSTOMER TESTIMONIALS
4.MAINTAING CUSTOMER RELATIONSHIP
5.COLLOBORATING
6. COST EFFECTIVE
• Their business model includes a nominal monthly subscription fee. There is no
upfront charge or deposit. It is a pay-as-you-go model. “It has worked pretty
well for us to penetrate the Indian agriculture market which is very price
sensitive.
• For large scale and institutional farmers, they also offer to sell their IoT device
and charge less subscription on software usage.
CUSTOMER RETENTION STRATEGIES OF FASAL
The number of customers doing business with a firm at the
end of a financial year expressed as percentage of those
who were active customers at the beginning of the year.
 Customer centered
 Promotion
 Service Quality
CUSTOMER-CENTERED – PERSONALISED SERVICES,
CUSTOMER CARE, UNDERSTAND CUSTOMER EXPECTATIONS
FOR CUSTOMER CENTRIC..
AGE/PROMOTION – DIRECT MAILS, INTEGRATED MARKETING
OMMUNICATIONS, BLOGS, REGULAR CUSTOMER CONTACT, INFORMATIONAL
ATERIALS, WEBSITE
SERVICE QUALITY – CONTINUOUS QUALITY INITIATIVES, CONVENIENCE,
TREAT CUSTOMERS AS FAMILY.
SERVICES..
THANK YOU

More Related Content

What's hot

Digital Transformation in Agriculture – A Case Study
Digital Transformation in Agriculture – A Case StudyDigital Transformation in Agriculture – A Case Study
Digital Transformation in Agriculture – A Case Study
Extentia Information Technology
 
AgroStar
AgroStarAgroStar
AgroStar
MD SALMAN ANJUM
 
Farmer producer organization (fpo)
Farmer producer organization (fpo)Farmer producer organization (fpo)
Farmer producer organization (fpo)
Manish Runthala
 
E-MARKETING FOR AGRICULTURAL ENTREPRENEURS
E-MARKETING FOR AGRICULTURAL ENTREPRENEURSE-MARKETING FOR AGRICULTURAL ENTREPRENEURS
E-MARKETING FOR AGRICULTURAL ENTREPRENEURS
Jeremiah Tokurah
 
Indian tractor industry
Indian tractor industryIndian tractor industry
Indian tractor industry
RB CHAUHAN
 
tata kisan sansar
tata kisan sansartata kisan sansar
tata kisan sansar
iari
 
Famers producer organisation
Famers producer organisationFamers producer organisation
Famers producer organisation
Dr. Ravindra Pastor
 
Farmer producer organization
Farmer producer organizationFarmer producer organization
Farmer producer organization
madhu latha reddy
 
Marketing agriculture produce
Marketing agriculture produceMarketing agriculture produce
Marketing agriculture produce
Swapnil Enjoyin
 
Farmer producer organization
Farmer producer organizationFarmer producer organization
Farmer producer organization
RajeshNaik78
 
Cropin Smartfarm - Digitizing Farms
Cropin Smartfarm - Digitizing FarmsCropin Smartfarm - Digitizing Farms
Cropin Smartfarm - Digitizing Farms
Krishna Kumar
 
summer internship presentation
summer internship presentation summer internship presentation
summer internship presentation
Sanket Pawar
 
E choupal ppt
E choupal  pptE choupal  ppt
E choupal ppt
mukeshloves17
 
Product presentation basmati rice export
Product presentation basmati rice exportProduct presentation basmati rice export
Product presentation basmati rice export
ANKIT VERMA
 
ITC E-Choupal
ITC E-ChoupalITC E-Choupal
ITC E-Choupal
Geeta Hansdah
 
Horticulture related Developmental programmes
Horticulture related Developmental programmesHorticulture related Developmental programmes
Horticulture related Developmental programmes
Aditya
 
Digital agriculture
Digital agricultureDigital agriculture
Digital agriculture
Divya Chhabra
 
BharatAgri.pdf
BharatAgri.pdfBharatAgri.pdf
BharatAgri.pdf
RitikaNigam14
 
Supply chain of Mango.
Supply chain of Mango.Supply chain of Mango.
Supply chain of Mango.
Imran khan
 
Post-COVID Agritech Landscape in India - a Joint report by Accel & Omnivore
Post-COVID Agritech Landscape in India - a Joint report by Accel & OmnivorePost-COVID Agritech Landscape in India - a Joint report by Accel & Omnivore
Post-COVID Agritech Landscape in India - a Joint report by Accel & Omnivore
Accel India
 

What's hot (20)

Digital Transformation in Agriculture – A Case Study
Digital Transformation in Agriculture – A Case StudyDigital Transformation in Agriculture – A Case Study
Digital Transformation in Agriculture – A Case Study
 
AgroStar
AgroStarAgroStar
AgroStar
 
Farmer producer organization (fpo)
Farmer producer organization (fpo)Farmer producer organization (fpo)
Farmer producer organization (fpo)
 
E-MARKETING FOR AGRICULTURAL ENTREPRENEURS
E-MARKETING FOR AGRICULTURAL ENTREPRENEURSE-MARKETING FOR AGRICULTURAL ENTREPRENEURS
E-MARKETING FOR AGRICULTURAL ENTREPRENEURS
 
Indian tractor industry
Indian tractor industryIndian tractor industry
Indian tractor industry
 
tata kisan sansar
tata kisan sansartata kisan sansar
tata kisan sansar
 
Famers producer organisation
Famers producer organisationFamers producer organisation
Famers producer organisation
 
Farmer producer organization
Farmer producer organizationFarmer producer organization
Farmer producer organization
 
Marketing agriculture produce
Marketing agriculture produceMarketing agriculture produce
Marketing agriculture produce
 
Farmer producer organization
Farmer producer organizationFarmer producer organization
Farmer producer organization
 
Cropin Smartfarm - Digitizing Farms
Cropin Smartfarm - Digitizing FarmsCropin Smartfarm - Digitizing Farms
Cropin Smartfarm - Digitizing Farms
 
summer internship presentation
summer internship presentation summer internship presentation
summer internship presentation
 
E choupal ppt
E choupal  pptE choupal  ppt
E choupal ppt
 
Product presentation basmati rice export
Product presentation basmati rice exportProduct presentation basmati rice export
Product presentation basmati rice export
 
ITC E-Choupal
ITC E-ChoupalITC E-Choupal
ITC E-Choupal
 
Horticulture related Developmental programmes
Horticulture related Developmental programmesHorticulture related Developmental programmes
Horticulture related Developmental programmes
 
Digital agriculture
Digital agricultureDigital agriculture
Digital agriculture
 
BharatAgri.pdf
BharatAgri.pdfBharatAgri.pdf
BharatAgri.pdf
 
Supply chain of Mango.
Supply chain of Mango.Supply chain of Mango.
Supply chain of Mango.
 
Post-COVID Agritech Landscape in India - a Joint report by Accel & Omnivore
Post-COVID Agritech Landscape in India - a Joint report by Accel & OmnivorePost-COVID Agritech Landscape in India - a Joint report by Accel & Omnivore
Post-COVID Agritech Landscape in India - a Joint report by Accel & Omnivore
 

Similar to Fasal- Acquisition and Retention Strategies

Agri shop management system for diploma students PPT.pptx
Agri shop management  system for diploma students PPT.pptxAgri shop management  system for diploma students PPT.pptx
Agri shop management system for diploma students PPT.pptx
PoojaAbhang6
 
Phyllo Large-scale farming AI delivery. Using a network web of multiple farms...
Phyllo Large-scale farming AI delivery. Using a network web of multiple farms...Phyllo Large-scale farming AI delivery. Using a network web of multiple farms...
Phyllo Large-scale farming AI delivery. Using a network web of multiple farms...
Charlie Cox
 
Innovation through Technology
Innovation through TechnologyInnovation through Technology
Innovation through Technology
ArindamChakraborty90080
 
How missed call engagement is helping indian farmers
How missed call engagement is helping indian farmersHow missed call engagement is helping indian farmers
How missed call engagement is helping indian farmers
Jisamath
 
The 10 Most Innovative AI Companies to Watch in 2022
The 10 Most Innovative AI Companies to Watch in 2022The 10 Most Innovative AI Companies to Watch in 2022
The 10 Most Innovative AI Companies to Watch in 2022
TycoonSuccess
 
The 10 Most Innovative AI Companies to Watch in 2022
The 10 Most Innovative AI Companies to Watch in 2022The 10 Most Innovative AI Companies to Watch in 2022
The 10 Most Innovative AI Companies to Watch in 2022
Tycoon Success
 
The 10 Most Innovative AI Companies to Watch in 2022- digital Issue . (1).pdf
The 10 Most Innovative AI Companies to Watch in 2022- digital Issue . (1).pdfThe 10 Most Innovative AI Companies to Watch in 2022- digital Issue . (1).pdf
The 10 Most Innovative AI Companies to Watch in 2022- digital Issue . (1).pdf
TycoonSuccess
 
Team Triumph_Round 1_Casesoecs 1.0.pptx
Team Triumph_Round 1_Casesoecs 1.0.pptxTeam Triumph_Round 1_Casesoecs 1.0.pptx
Team Triumph_Round 1_Casesoecs 1.0.pptx
IsratJahanHridi
 
Project_Overview_-_final
Project_Overview_-_finalProject_Overview_-_final
Project_Overview_-_final
Ahmed Salman
 
Farmerp annual-report-2018
Farmerp annual-report-2018Farmerp annual-report-2018
Farmerp annual-report-2018
FarmERPSmartPlatform
 
Food agriculture brochure letter_final1.27.17
Food agriculture brochure letter_final1.27.17Food agriculture brochure letter_final1.27.17
Food agriculture brochure letter_final1.27.17
Richard Kottmeyer
 
Farmer’s Plaza: A Cloud-Enabled Mobile and Web Based Application For Farmers
Farmer’s Plaza: A Cloud-Enabled Mobile and Web Based Application For FarmersFarmer’s Plaza: A Cloud-Enabled Mobile and Web Based Application For Farmers
Farmer’s Plaza: A Cloud-Enabled Mobile and Web Based Application For Farmers
IRJET Journal
 
AIA Insurance Lanka Ltd - Insurer transformation Award 2022
AIA Insurance Lanka Ltd - Insurer transformation Award 2022AIA Insurance Lanka Ltd - Insurer transformation Award 2022
AIA Insurance Lanka Ltd - Insurer transformation Award 2022
The Digital Insurer
 
Flat6Labs Cairo Spring 2014 Investor Brief
Flat6Labs Cairo Spring 2014 Investor BriefFlat6Labs Cairo Spring 2014 Investor Brief
Flat6Labs Cairo Spring 2014 Investor Brief
Flat6Labs
 
AIA Insurance Lanka Ltd - Insurer Innovation Award 2022
AIA Insurance Lanka Ltd - Insurer Innovation Award 2022AIA Insurance Lanka Ltd - Insurer Innovation Award 2022
AIA Insurance Lanka Ltd - Insurer Innovation Award 2022
The Digital Insurer
 
The IoT Imperative for Consumer Products
The IoT Imperative for Consumer ProductsThe IoT Imperative for Consumer Products
The IoT Imperative for Consumer Products
SAP Technology
 
SAP EHP 6.0 - for Poultry Industry
SAP EHP 6.0  - for Poultry IndustrySAP EHP 6.0  - for Poultry Industry
SAP EHP 6.0 - for Poultry Industry
ITChamps Software Pvt. Ltd
 
Distribution system
Distribution systemDistribution system
Distribution system
Amit Agarwal
 
Distribution system
Distribution systemDistribution system
Distribution system
Amit Agarwal
 
Bhadale Group of Companies -Agri Products catalogue -Level1-ver1.0
Bhadale Group of Companies -Agri Products catalogue -Level1-ver1.0Bhadale Group of Companies -Agri Products catalogue -Level1-ver1.0
Bhadale Group of Companies -Agri Products catalogue -Level1-ver1.0
Vijayananda Mohire
 

Similar to Fasal- Acquisition and Retention Strategies (20)

Agri shop management system for diploma students PPT.pptx
Agri shop management  system for diploma students PPT.pptxAgri shop management  system for diploma students PPT.pptx
Agri shop management system for diploma students PPT.pptx
 
Phyllo Large-scale farming AI delivery. Using a network web of multiple farms...
Phyllo Large-scale farming AI delivery. Using a network web of multiple farms...Phyllo Large-scale farming AI delivery. Using a network web of multiple farms...
Phyllo Large-scale farming AI delivery. Using a network web of multiple farms...
 
Innovation through Technology
Innovation through TechnologyInnovation through Technology
Innovation through Technology
 
How missed call engagement is helping indian farmers
How missed call engagement is helping indian farmersHow missed call engagement is helping indian farmers
How missed call engagement is helping indian farmers
 
The 10 Most Innovative AI Companies to Watch in 2022
The 10 Most Innovative AI Companies to Watch in 2022The 10 Most Innovative AI Companies to Watch in 2022
The 10 Most Innovative AI Companies to Watch in 2022
 
The 10 Most Innovative AI Companies to Watch in 2022
The 10 Most Innovative AI Companies to Watch in 2022The 10 Most Innovative AI Companies to Watch in 2022
The 10 Most Innovative AI Companies to Watch in 2022
 
The 10 Most Innovative AI Companies to Watch in 2022- digital Issue . (1).pdf
The 10 Most Innovative AI Companies to Watch in 2022- digital Issue . (1).pdfThe 10 Most Innovative AI Companies to Watch in 2022- digital Issue . (1).pdf
The 10 Most Innovative AI Companies to Watch in 2022- digital Issue . (1).pdf
 
Team Triumph_Round 1_Casesoecs 1.0.pptx
Team Triumph_Round 1_Casesoecs 1.0.pptxTeam Triumph_Round 1_Casesoecs 1.0.pptx
Team Triumph_Round 1_Casesoecs 1.0.pptx
 
Project_Overview_-_final
Project_Overview_-_finalProject_Overview_-_final
Project_Overview_-_final
 
Farmerp annual-report-2018
Farmerp annual-report-2018Farmerp annual-report-2018
Farmerp annual-report-2018
 
Food agriculture brochure letter_final1.27.17
Food agriculture brochure letter_final1.27.17Food agriculture brochure letter_final1.27.17
Food agriculture brochure letter_final1.27.17
 
Farmer’s Plaza: A Cloud-Enabled Mobile and Web Based Application For Farmers
Farmer’s Plaza: A Cloud-Enabled Mobile and Web Based Application For FarmersFarmer’s Plaza: A Cloud-Enabled Mobile and Web Based Application For Farmers
Farmer’s Plaza: A Cloud-Enabled Mobile and Web Based Application For Farmers
 
AIA Insurance Lanka Ltd - Insurer transformation Award 2022
AIA Insurance Lanka Ltd - Insurer transformation Award 2022AIA Insurance Lanka Ltd - Insurer transformation Award 2022
AIA Insurance Lanka Ltd - Insurer transformation Award 2022
 
Flat6Labs Cairo Spring 2014 Investor Brief
Flat6Labs Cairo Spring 2014 Investor BriefFlat6Labs Cairo Spring 2014 Investor Brief
Flat6Labs Cairo Spring 2014 Investor Brief
 
AIA Insurance Lanka Ltd - Insurer Innovation Award 2022
AIA Insurance Lanka Ltd - Insurer Innovation Award 2022AIA Insurance Lanka Ltd - Insurer Innovation Award 2022
AIA Insurance Lanka Ltd - Insurer Innovation Award 2022
 
The IoT Imperative for Consumer Products
The IoT Imperative for Consumer ProductsThe IoT Imperative for Consumer Products
The IoT Imperative for Consumer Products
 
SAP EHP 6.0 - for Poultry Industry
SAP EHP 6.0  - for Poultry IndustrySAP EHP 6.0  - for Poultry Industry
SAP EHP 6.0 - for Poultry Industry
 
Distribution system
Distribution systemDistribution system
Distribution system
 
Distribution system
Distribution systemDistribution system
Distribution system
 
Bhadale Group of Companies -Agri Products catalogue -Level1-ver1.0
Bhadale Group of Companies -Agri Products catalogue -Level1-ver1.0Bhadale Group of Companies -Agri Products catalogue -Level1-ver1.0
Bhadale Group of Companies -Agri Products catalogue -Level1-ver1.0
 

More from suresh kumar panda

CCD- Customer Acquisition and Retention Strategies
CCD- Customer Acquisition and Retention StrategiesCCD- Customer Acquisition and Retention Strategies
CCD- Customer Acquisition and Retention Strategies
suresh kumar panda
 
Management lessons from vivek bindra
Management lessons from vivek bindraManagement lessons from vivek bindra
Management lessons from vivek bindra
suresh kumar panda
 
MANAGEMENT LESSONS from Vivek Bindra
MANAGEMENT LESSONS from Vivek BindraMANAGEMENT LESSONS from Vivek Bindra
MANAGEMENT LESSONS from Vivek Bindra
suresh kumar panda
 
Pests of pulses
Pests of pulsesPests of pulses
Pests of pulses
suresh kumar panda
 
Youtube
YoutubeYoutube
INTEGRATED FARMING SYSTEM by suresh kumar panda
INTEGRATED FARMING SYSTEM by suresh kumar pandaINTEGRATED FARMING SYSTEM by suresh kumar panda
INTEGRATED FARMING SYSTEM by suresh kumar panda
suresh kumar panda
 
CAREER OPTION after B.Sc.Ag by suresh kumar panda
CAREER OPTION after B.Sc.Ag by suresh kumar pandaCAREER OPTION after B.Sc.Ag by suresh kumar panda
CAREER OPTION after B.Sc.Ag by suresh kumar panda
suresh kumar panda
 
NABARD by suresh kumar panda
NABARD by suresh kumar pandaNABARD by suresh kumar panda
NABARD by suresh kumar panda
suresh kumar panda
 

More from suresh kumar panda (8)

CCD- Customer Acquisition and Retention Strategies
CCD- Customer Acquisition and Retention StrategiesCCD- Customer Acquisition and Retention Strategies
CCD- Customer Acquisition and Retention Strategies
 
Management lessons from vivek bindra
Management lessons from vivek bindraManagement lessons from vivek bindra
Management lessons from vivek bindra
 
MANAGEMENT LESSONS from Vivek Bindra
MANAGEMENT LESSONS from Vivek BindraMANAGEMENT LESSONS from Vivek Bindra
MANAGEMENT LESSONS from Vivek Bindra
 
Pests of pulses
Pests of pulsesPests of pulses
Pests of pulses
 
Youtube
YoutubeYoutube
Youtube
 
INTEGRATED FARMING SYSTEM by suresh kumar panda
INTEGRATED FARMING SYSTEM by suresh kumar pandaINTEGRATED FARMING SYSTEM by suresh kumar panda
INTEGRATED FARMING SYSTEM by suresh kumar panda
 
CAREER OPTION after B.Sc.Ag by suresh kumar panda
CAREER OPTION after B.Sc.Ag by suresh kumar pandaCAREER OPTION after B.Sc.Ag by suresh kumar panda
CAREER OPTION after B.Sc.Ag by suresh kumar panda
 
NABARD by suresh kumar panda
NABARD by suresh kumar pandaNABARD by suresh kumar panda
NABARD by suresh kumar panda
 

Recently uploaded

20240608 QFM019 Engineering Leadership Reading List May 2024
20240608 QFM019 Engineering Leadership Reading List May 202420240608 QFM019 Engineering Leadership Reading List May 2024
20240608 QFM019 Engineering Leadership Reading List May 2024
Matthew Sinclair
 
Comparing Stability and Sustainability in Agile Systems
Comparing Stability and Sustainability in Agile SystemsComparing Stability and Sustainability in Agile Systems
Comparing Stability and Sustainability in Agile Systems
Rob Healy
 
Stuart Wilson the teams I have led - 2024
Stuart Wilson the teams I have led - 2024Stuart Wilson the teams I have led - 2024
Stuart Wilson the teams I have led - 2024
stuwilson.co.uk
 
Conflict resololution,role of hr in resolution
Conflict resololution,role of hr in resolutionConflict resololution,role of hr in resolution
Conflict resololution,role of hr in resolution
Dr. Christine Ngari ,Ph.D (HRM)
 
Sethurathnam Ravi: A Legacy in Finance and Leadership
Sethurathnam Ravi: A Legacy in Finance and LeadershipSethurathnam Ravi: A Legacy in Finance and Leadership
Sethurathnam Ravi: A Legacy in Finance and Leadership
Anjana Josie
 
innovation in nursing practice, education and management.pptx
innovation in nursing practice, education and management.pptxinnovation in nursing practice, education and management.pptx
innovation in nursing practice, education and management.pptx
TulsiDhidhi1
 
All the Small Things - XP2024 Bolzano/Bozen
All the Small Things - XP2024 Bolzano/BozenAll the Small Things - XP2024 Bolzano/Bozen
All the Small Things - XP2024 Bolzano/Bozen
Alberto Brandolini
 
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
dsnow9802
 
Impact of Effective Performance Appraisal Systems on Employee Motivation and ...
Impact of Effective Performance Appraisal Systems on Employee Motivation and ...Impact of Effective Performance Appraisal Systems on Employee Motivation and ...
Impact of Effective Performance Appraisal Systems on Employee Motivation and ...
Dr. Nazrul Islam
 
在线办理(UVic毕业证书)维多利亚大学毕业证录取通知书一模一样
在线办理(UVic毕业证书)维多利亚大学毕业证录取通知书一模一样在线办理(UVic毕业证书)维多利亚大学毕业证录取通知书一模一样
在线办理(UVic毕业证书)维多利亚大学毕业证录取通知书一模一样
tdt5v4b
 
Resource-mobilization-guide-for-community-based-organizations1.pdf
Resource-mobilization-guide-for-community-based-organizations1.pdfResource-mobilization-guide-for-community-based-organizations1.pdf
Resource-mobilization-guide-for-community-based-organizations1.pdf
FeteneA
 
原版制作(CDU毕业证书)查尔斯达尔文大学毕业证PDF成绩单一模一样
原版制作(CDU毕业证书)查尔斯达尔文大学毕业证PDF成绩单一模一样原版制作(CDU毕业证书)查尔斯达尔文大学毕业证PDF成绩单一模一样
原版制作(CDU毕业证书)查尔斯达尔文大学毕业证PDF成绩单一模一样
tdt5v4b
 
Ganpati Kumar Choudhary Indian Ethos PPT.pptx
Ganpati Kumar Choudhary Indian Ethos PPT.pptxGanpati Kumar Choudhary Indian Ethos PPT.pptx
Ganpati Kumar Choudhary Indian Ethos PPT.pptx
GanpatiKumarChoudhar
 
Employment Practices Regulation and Multinational Corporations
Employment PracticesRegulation and Multinational CorporationsEmployment PracticesRegulation and Multinational Corporations
Employment Practices Regulation and Multinational Corporations
RoopaTemkar
 
12 steps to transform your organization into the agile org you deserve
12 steps to transform your organization into the agile org you deserve12 steps to transform your organization into the agile org you deserve
12 steps to transform your organization into the agile org you deserve
Pierre E. NEIS
 
在线办理(Murdoch毕业证书)莫道克大学毕业证电子版成绩单一模一样
在线办理(Murdoch毕业证书)莫道克大学毕业证电子版成绩单一模一样在线办理(Murdoch毕业证书)莫道克大学毕业证电子版成绩单一模一样
在线办理(Murdoch毕业证书)莫道克大学毕业证电子版成绩单一模一样
tdt5v4b
 
Integrity in leadership builds trust by ensuring consistency between words an...
Integrity in leadership builds trust by ensuring consistency between words an...Integrity in leadership builds trust by ensuring consistency between words an...
Integrity in leadership builds trust by ensuring consistency between words an...
Ram V Chary
 
Public Speaking Tips to Help You Be A Strong Leader.pdf
Public Speaking Tips to Help You Be A Strong Leader.pdfPublic Speaking Tips to Help You Be A Strong Leader.pdf
Public Speaking Tips to Help You Be A Strong Leader.pdf
Pinta Partners
 
W.H.Bender Quote 66 - ServPoints Sequence of Service™ should be Identified fo...
W.H.Bender Quote 66 - ServPoints Sequence of Service™ should be Identified fo...W.H.Bender Quote 66 - ServPoints Sequence of Service™ should be Identified fo...
W.H.Bender Quote 66 - ServPoints Sequence of Service™ should be Identified fo...
William (Bill) H. Bender, FCSI
 
The Management Guide: From Projects to Portfolio
The Management Guide: From Projects to PortfolioThe Management Guide: From Projects to Portfolio
The Management Guide: From Projects to Portfolio
Ahmed AbdelMoneim
 

Recently uploaded (20)

20240608 QFM019 Engineering Leadership Reading List May 2024
20240608 QFM019 Engineering Leadership Reading List May 202420240608 QFM019 Engineering Leadership Reading List May 2024
20240608 QFM019 Engineering Leadership Reading List May 2024
 
Comparing Stability and Sustainability in Agile Systems
Comparing Stability and Sustainability in Agile SystemsComparing Stability and Sustainability in Agile Systems
Comparing Stability and Sustainability in Agile Systems
 
Stuart Wilson the teams I have led - 2024
Stuart Wilson the teams I have led - 2024Stuart Wilson the teams I have led - 2024
Stuart Wilson the teams I have led - 2024
 
Conflict resololution,role of hr in resolution
Conflict resololution,role of hr in resolutionConflict resololution,role of hr in resolution
Conflict resololution,role of hr in resolution
 
Sethurathnam Ravi: A Legacy in Finance and Leadership
Sethurathnam Ravi: A Legacy in Finance and LeadershipSethurathnam Ravi: A Legacy in Finance and Leadership
Sethurathnam Ravi: A Legacy in Finance and Leadership
 
innovation in nursing practice, education and management.pptx
innovation in nursing practice, education and management.pptxinnovation in nursing practice, education and management.pptx
innovation in nursing practice, education and management.pptx
 
All the Small Things - XP2024 Bolzano/Bozen
All the Small Things - XP2024 Bolzano/BozenAll the Small Things - XP2024 Bolzano/Bozen
All the Small Things - XP2024 Bolzano/Bozen
 
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
 
Impact of Effective Performance Appraisal Systems on Employee Motivation and ...
Impact of Effective Performance Appraisal Systems on Employee Motivation and ...Impact of Effective Performance Appraisal Systems on Employee Motivation and ...
Impact of Effective Performance Appraisal Systems on Employee Motivation and ...
 
在线办理(UVic毕业证书)维多利亚大学毕业证录取通知书一模一样
在线办理(UVic毕业证书)维多利亚大学毕业证录取通知书一模一样在线办理(UVic毕业证书)维多利亚大学毕业证录取通知书一模一样
在线办理(UVic毕业证书)维多利亚大学毕业证录取通知书一模一样
 
Resource-mobilization-guide-for-community-based-organizations1.pdf
Resource-mobilization-guide-for-community-based-organizations1.pdfResource-mobilization-guide-for-community-based-organizations1.pdf
Resource-mobilization-guide-for-community-based-organizations1.pdf
 
原版制作(CDU毕业证书)查尔斯达尔文大学毕业证PDF成绩单一模一样
原版制作(CDU毕业证书)查尔斯达尔文大学毕业证PDF成绩单一模一样原版制作(CDU毕业证书)查尔斯达尔文大学毕业证PDF成绩单一模一样
原版制作(CDU毕业证书)查尔斯达尔文大学毕业证PDF成绩单一模一样
 
Ganpati Kumar Choudhary Indian Ethos PPT.pptx
Ganpati Kumar Choudhary Indian Ethos PPT.pptxGanpati Kumar Choudhary Indian Ethos PPT.pptx
Ganpati Kumar Choudhary Indian Ethos PPT.pptx
 
Employment Practices Regulation and Multinational Corporations
Employment PracticesRegulation and Multinational CorporationsEmployment PracticesRegulation and Multinational Corporations
Employment Practices Regulation and Multinational Corporations
 
12 steps to transform your organization into the agile org you deserve
12 steps to transform your organization into the agile org you deserve12 steps to transform your organization into the agile org you deserve
12 steps to transform your organization into the agile org you deserve
 
在线办理(Murdoch毕业证书)莫道克大学毕业证电子版成绩单一模一样
在线办理(Murdoch毕业证书)莫道克大学毕业证电子版成绩单一模一样在线办理(Murdoch毕业证书)莫道克大学毕业证电子版成绩单一模一样
在线办理(Murdoch毕业证书)莫道克大学毕业证电子版成绩单一模一样
 
Integrity in leadership builds trust by ensuring consistency between words an...
Integrity in leadership builds trust by ensuring consistency between words an...Integrity in leadership builds trust by ensuring consistency between words an...
Integrity in leadership builds trust by ensuring consistency between words an...
 
Public Speaking Tips to Help You Be A Strong Leader.pdf
Public Speaking Tips to Help You Be A Strong Leader.pdfPublic Speaking Tips to Help You Be A Strong Leader.pdf
Public Speaking Tips to Help You Be A Strong Leader.pdf
 
W.H.Bender Quote 66 - ServPoints Sequence of Service™ should be Identified fo...
W.H.Bender Quote 66 - ServPoints Sequence of Service™ should be Identified fo...W.H.Bender Quote 66 - ServPoints Sequence of Service™ should be Identified fo...
W.H.Bender Quote 66 - ServPoints Sequence of Service™ should be Identified fo...
 
The Management Guide: From Projects to Portfolio
The Management Guide: From Projects to PortfolioThe Management Guide: From Projects to Portfolio
The Management Guide: From Projects to Portfolio
 

Fasal- Acquisition and Retention Strategies

  • 1.
  • 2. 2  FASAL, an Artificial Intelligence (AI) powered IoT platform, helps farmers to make a data-driven decision.  With the help of FASAL’s intelligent and actionable recommendations, farmers are now able to cut down their input cost in disease and pest management and irrigation significantly and also able to improve the quality and quantity of production.  FASAL is the mix of IoT and AI solution built for farmers.  Once farmers install a small device in their farm, FASAL records various ground level data and make it available to farmers on their mobile phone in real-time  The key motto of the company itself is to ‘give back to society’.
  • 3. WORKING PROCESS 3 SENSE Fasal monitors critical parameters 24x7x365 from your farm and uploads it to Fasal cloud platform.01 PREDICT The data is then analysed and presented, making your crop's health accessible to you anytime, anywhere on any device for data-driven decision making. 02 ANALYSE Farm level data is then used by our prediction engine to predict the ideal growth conditions, resource requirements including irrigation, sprays, fertigation, and other preventive measures 03 04 ACT Farmer gets notified on his device and acts accordingly
  • 4. FUNDING PROGRAME: • The AI powered to Io T SaaS platform for horticulture , announced that it has raised $1.6 million in seed funding led by WAVEMAKER PARTERNERS and OMNIVORE VENTURES. • The funds will be primarily be used to build the companys AI capabilities across its horticulture value chains. It will also be used to launch a low cost, instantly installable version of the company field sensor array.
  • 5. CUSTOMER ACQUISITION STRATEGIES 5 Number One Similar/Look alike Audience Number Four Customer Relationship Number Two Affiliate marketing. Number Five Collaborating with Initiatives Number Three Customer Testimonials Number Six Cost effective
  • 6. 1. SIMILAR AUDIENCE • FASAL is majorly focusing on Horticulture and Wine farmers only so that they can have similar target audience and acquire more farmers of same domain
  • 11. 6. COST EFFECTIVE • Their business model includes a nominal monthly subscription fee. There is no upfront charge or deposit. It is a pay-as-you-go model. “It has worked pretty well for us to penetrate the Indian agriculture market which is very price sensitive. • For large scale and institutional farmers, they also offer to sell their IoT device and charge less subscription on software usage.
  • 12. CUSTOMER RETENTION STRATEGIES OF FASAL The number of customers doing business with a firm at the end of a financial year expressed as percentage of those who were active customers at the beginning of the year.  Customer centered  Promotion  Service Quality
  • 13. CUSTOMER-CENTERED – PERSONALISED SERVICES, CUSTOMER CARE, UNDERSTAND CUSTOMER EXPECTATIONS
  • 15. AGE/PROMOTION – DIRECT MAILS, INTEGRATED MARKETING OMMUNICATIONS, BLOGS, REGULAR CUSTOMER CONTACT, INFORMATIONAL ATERIALS, WEBSITE
  • 16. SERVICE QUALITY – CONTINUOUS QUALITY INITIATIVES, CONVENIENCE, TREAT CUSTOMERS AS FAMILY.