The document outlines a digital transformation initiative in agriculture through a mobile app developed to track farm cultivation and yield in India. This app addresses challenges like inaccurate data collection, slow decision-making due to manual processes, and lack of real-time information, ultimately enhancing efficiency and decision-making for harvests. The solution led to greater data accuracy, decreased reliance on field supervisors, and improved predictions of crop yields for better pricing in the futures market.

1. DIGITAL TRANSFORMATION
IN AGRICULTURE
Mobile App tracks farm cultivation and yield

2. DIGITAL TRANSFORMATION IN AGRICULTURE

3. SNAPSHOT
■ Goal: App tracking farm cultivation and yields
■ Industry Focus: Agriculture/ Food Processing
■ Location: India
■ Technology Used:
 .NET
 Android
 Java
 Oracle
 Google Maps

4. CLIENT COMPANY PROFILE
■ Business Type:
■ Food processing business that sources produce from over
150,000 small acreage farmers
■ Requirement:
 Maintain accurate details about each farm for purchase
and payment of farm produce
 More accurate prediction of production yields for the
futures market.
 Balance harvesting/cutting orders with the factory process
lines for greater efficiency and yield

5. ENTERPRISE CHALLENGES
■ Company relied on 300 field supervisors to track the
required information
■ Information was collected on hand-filled forms which
caused time-lags and inaccuracies in the transfer of
information
■ Absence of real-time data made it difficult for field
supervisors to make decisions on whether to harvest the
crop based on the crop maturity along with real time
factory-loading at that time
■ Oversupply and undersupply issues
■ Very slow decision making process due to absence of real
time data

6. ENTERPRISE CHALLENGES
Manual
Systems
Record
Management
& Reliability
Challenges
Oversupply and
Undersupply Issues
Lack of
Operational
Transparency
Poor Harvest
Traceability

7. EXTENTIA’S SOLUTION
■ Prepared detailed mockups of the proposed digital
transformation application to the client
■ The development team created an Android-based
tablet application which accessed the existing data on
the farms and farmers – and could register new farms
as well
■ The application integrated GPS functionality which:
 Allowed the field supervisor to accurately map the farm
and the portion of the farm under cultivation
 Ensured that all operations were still available offline

8. EXTENTIA’S SOLUTION
■ The data could be stored locally offline and then
exchanged with the central servers when the device
was back online
■ During harvest time:
■ The field supervisors were able to communicate the
maturity of the crops to the factory manager
■ Factory managers could in turn convey their decisions on
harvesting orders to the field supervisors in real time.

9. ANDROID APP CREATED
“Sign-in” Screen
“Register Grower” Screen
GPS-mapping of a farm

10. BENEFITS
■ Digitizing their agricultural process provided a wide range
of benefits to the client:
 With much greater data accuracy and data retrieval, the company
saw a great boost to efficiency
 In addition to greatly improving accuracy, the app helped eliminate
the need for 10% of the field supervisors
 With exact mapping of the area under cultivation (with all the
details of crop type, irrigation, etc.), the prediction of future crop
yields significantly helped the company to make correct pricing
decisions in the futures market
 The improved real-time reporting and live synchronization of
information made harvesting decisions much more effective and
improved factory utilization

11. EXTENTIA’S AGRICULTURAL EXPERTISE
■ This project serves as a good example of Extentia’s
experience and expertise in:
■ Digital transformation solutions
■ Agriculture domain knowledge
■ Enterprise Mobility solutions
■ Designing UI/UX for non-technical field supervisors
Feasibility Precision Investment Returns

12. More Information
■ Feel free to contact us on
http://www.extentia.com/contact-us
■ Write to inquiries(at)extentia.com or
call +91 20 6728 5200 (India)/+1-408-627-4094
(United States)