The document discusses how consumer expectations are changing and companies must adapt their business models to engage with each consumer individually through personalized and authentic relationships. It identifies collecting more consumer and market data from various sources, analyzing big data in real-time, and using technologies like IoT to enrich consumer experiences as important technology priorities for consumer companies. SAP Leonardo and its cloud and IoT capabilities can help companies with digital transformation, gain new consumer insights, and accelerate their business in order to engage digital consumers.

1. SAP Leonardo
It’s a Consumer
Revolution
Where Does Your Consumer
Company Stand?
1 / 3
©2017SAPSEoranSAPaffiliatecompany.Allrightsreserved.

2. “The consumer rules the world,” declares the new IDC white
paper, sponsored by SAP, The IoT Imperative for Consumer
Industries.* From consumer products to life sciences,
today’s consumers connect and interact with consumer
companies in their own unique way. They demand far more
intimate and immediate experiences, even with products
and brands that have been around for generations.
CONSUMER EXPECTATIONS ARE CHANGING –
SO MUST BUSINESS MODELS
In the age of the digital consumer, IDC argues that only
those companies that can engage with each consumer
individually – to build long-term relationships that are
personal and authentic – will survive and thrive.
IT’S CRUCIAL TO MAKE THE RIGHT
TECHNOLOGY DECISIONS NOW
IDC identified the following technology priorities for
consumer companies:
Collecting consumer and market data from a
wider variety of data sources
Turning Big Data into actionable insight in
real time
Using sensor and Internet of Things (IoT) tech-
nologies to help enrich consumer experiences
2 / 3
90% of growth in the
consumer industry
will be captured by
companies that
engage directly
with consumers.*
*IDC white paper, sponsored by SAP, The IoT Imperative for Consumer
Industries, May 2017.
The Digital Consumer
Is Changing Everything –
Are You Ready?
The worldwide IoT market will represent
over $1.3 trillion in 2020, supporting
30 billion connected endpoints.*
© 2017 SAP SE or an SAP affiliate company. All rights reserved.

3. 3 / 3
Digital Transformation,
Innovation, and the IoT
Our cloud and IoT innovations address IDC’s key drivers for consumer companies:
Digital transformation – Reengineer your
end-to-end processes to run digital with SAP®
Leonardo Internet of Things (IoT) capabilities.
These capabilities connect and extend our digital
core, Big Data, and adaptive solutions, so you
can build and deploy new business models
and engage wider ecosystems.
New revenue models – Harness cloud and
sensor technology to build highly intelligent
and collaborative supplier, asset, and consumer
networks.These real-time, connected networks
can support new ways to create revenue and
reduce costs.
Consumer insight – Engage consumers
everywhere with SAP Cloud Platform. Build new
services that use machine learning and artificial
intelligence to understand and anticipate con-
sumer journeys with precision.
Business acceleration – Establish a data-rich
IoT infrastructure with IoT capabilities to speed
consumer fulfillment across every channel.
Automate information exchange and analysis
to improve demand forecasting, promotions,
inventory replenishment, and supply chain
execution.
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
YOUR PARTNER IN IOT-ENABLED GROWTH
At SAP, we understand consumer industries and the digital consumers you must engage. We also
understand the role of technology in helping you get there. Download the IDC white paper to
learn more about the unprecedented growth opportunities in the consumer industry, and then
come to talk to us.
www.sap.com/ConsumerIoT

4. © 2017 SAP SE or an SAP affiliate company. All rights reserved.
No part of this publication may be reproduced or transmitted in any
form or for any purpose without the express permission of SAP SE or
an SAP affiliate company.
The information contained herein may be changed without prior notice.
Some software products marketed by SAP SE and its distributors
contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP SE or an SAP affiliate company for
informational purposes only, without representation or warranty of any
kind, and SAP or its affiliated companies shall not be liable for errors or
omissions with respect to the materials. The only warranties for SAP or
SAP affiliate company products and services are those that are set forth
in the express warranty statements accompanying such products and
services, if any. Nothing herein should be construed as constituting an
additional warranty.
In particular, SAP SE or its affiliated companies have no obligation to
pursue any course of business outlined in this document or any related
presentation, or to develop or release any functionality mentioned therein.
This document, or any related presentation, and SAP SE’s or its affiliated
companies’ strategy and possible future developments, products, and/or
platform directions and functionality are all subject to change and may be
changed by SAP SE or its affiliated companies at any time for any reason
without notice. The information in this document is not a commitment,
promise, or legal obligation to deliver any material, code, or functionality.
All forward-looking statements are subject to various risks and
uncertainties that could cause actual results to differ materially from
expectations. Readers are cautioned not to place undue reliance on these
forward-looking statements, and they should not be relied upon in making
purchasing decisions.
SAP and other SAP products and services mentioned herein as well as
their respective logos are trademarks or registered trademarks of SAP SE
(or an SAP affiliate company) in Germany and other countries. All other
product and service names mentioned are the trademarks of their
respective companies.
See http://www.sap.com/corporate-en/legal/copyright/index.epx for
additional trademark information and notices.
50802enUS (17/06)
www.sap.com/contactsap