Case competition

1. Agro-Master
Believe in creating a better world ❤️

2. Current Situation In Agriculture

3. Problem Identification
 Existing providers does not give full traceability of end-to-end supply
chain management (from farm to table)
 They does not offer integrated implementation of advanced technologies
to monitor crop management and increase of yield.
 Weather forecasting, yield and market price prediction cannot be
observed by existing providers.
 Lack in quality control and security of data privacy.

4. How to Differentiate From Existing Providers?
Here you go, Agro-Master. One app several solutions!

5. Major Features of Agro-Master
 Drone Integration
High Performance drone equipped with special imaging equipment called
Normalized Difference Vegetation Index (NDVI) is integrated in app to
survey the crops and collect data on crop health, growth rate and yield. It
can be able to detect pest, crop's diseases and discoloration.

6. Major Features of Agro-Master
 IoT Sensors Integration
This app is also integrated with IoT sensors that are used to monitor soil
quality, temperature, humidity and other environmental conditions in the
fields. The analyzed data from these sensors will be used to optimize
irrigation, fertilization and other crop management practices.

7. Major Features of Agro-Master
 Data Analytics
This app will use data analytics to analyze the data collected from the drone
and IoT sensors. This analysis can help farmers make informed decisions
about crop management and supply chain management with real time data.

8. Major Features of Agro-Master
 Blockchain Integration
The app is integrated with blockchain system to improve traceability and
transparency of supply chain management. This will help to track the
journey of agricultural products from farm to market, ensuring quality,
timely delivery and reducing wastes.

9. Additional Features of Agro-Master
Offline access in rural
areas where internet
connectivity is poor
Voice commands
that helps farmers to
access information
without having to
type
Personalized
recommendations
based on farmer's
location, crop and
other relevant factors

10. How Will This System Help Economically?
To build and develop this system, it requires a team of specialists with
different skill sets such as- project manager, agricultural specialist, drone
specialist, sensor specialist, data analyst, blockchain developer etc. So, it
will create huge job opportunities for people of technical sectors.
With help of this system, waste and spoilage reduction is possible
significantly. So, food demands can be met easily and extra food can be
exported to the foreign countries that permits to achieve revenue in
economy.
Farmers will be able to receive their fair prices because of transparency of
this system. Thus, they will grow economically and keep contribution to
the country's economy.

12. What Marketing Strategy Should We Follow?
 We will consider Blue Ocean Strategy.
 In this context, our system will involve creating direct-to-customer channels
such as mobile apps, that connects farmers directly with customers.
 It bypasses traditional intermediaries and builds a more efficient and cost-
effective supply chain.

13. Milestone 1
• Build Brand Awareness
Milestone 2
• Partnership with Local
AgricultureOrganization
Milestone 3
• Use Gamification
Milestone 4
• Participate in Industry
Events

14. Marketing Strategies for Agro-Master
Social media campaign, advertisements in different platform will assist to
increase brand value and build brand awareness.
Partnership with local agriculture organization such as- iFarmer which
provides farmers funding, input and advisory services will
minimize investments on those services of this system and share profits of
both organization.
Gamification can be achieved by arranging loyalty programs that reward
customers for engaging with this brand.
Our services can be showcased in various industrial and trade tours by
participating events. This gives scope to connect with targeted customers
and partners as well as to promote our brand.

15. Appendix
 https://www.sisense.com/glossary/real-
time-analytics/
 https://thefinancialexpress.com.bd/vie
ws/views/is-the-new-anti-hoarding-
law-based-on-research