SlideShare a Scribd company logo
CaféCoffeeDayisanIndiancaféchainfoundedbyV.G.
SIDDHARTHAintheyear1996.
ItisasubsidiaryofCoffeeDayEnterprisesLimitedowned by
AmalgamatedBeanCoffee(ABC)TradingCompany
TotalnumberofOutlet: 1,450+
NumberofEmployees: 20,135
Totalrevenue: ₹42.64billion
Logo here
Section Header 01.1
S u b t i t l e
Above 25
Functional Level Strategies
5
Efficiency
1.Highest number of stores
2.High brand equity
among youth
3.Low price
4.Vertical integration
Customer
responsiveness
Innovations
1.Not seen as a premium
brand
2.Attractive ambiance
and Décor
3. Good to hangout
1.Growing Coffee culture in
India
2.Entering into foreign
Market
3.Introduction to New variety
of snacks and Beverages
Customer Acquisition Strategies
‘HANGOUT’ spot
Specialized offer on the occasion of
Women’s Day
Contest and
Exclusive offers
on special
occasion
Strategies to Customer
Engagement
“
10
Specializedproducts
Customer-CenteredApplicationand Personalizedoffers
“Strategies for customers retention during covid -
19”
Providing Door delivery
option
“
14
“Strategies for customers retention during Lockdown”
THANK YOU

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CCD- Customer Acquisition and Retention Strategies