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EVENTS MARKETING INTENSIVE
Social Media Integration
Presenter
Gerrmaioud Chape
Three Stages Of Social Media Event Marketing
1.Pre-Event Marketing
2.Real Time Engagement
3.Post Event Relationship
Extension
Quick Usage Statistics
• 73 % Of Americans have a social media profile
• 55 % Of Americans have a profile
• 22 % Of users check in more than 5 Times daily
Event
Facebook
• Audience
• Targeted Ads
• Retargeting ads
Twitter
• Announcement
• Lists
• Links
• Hashtags
Google Plus
• Audience
• Targeted Ads
• Retargeting
Linkedin
• Audience Filter
• Groups
Meerkat/Periscope
&
Instagram
Vine
&
Snapchat
Pinterest
• Click Back Feature
• Storage
Wordpress
• Write an Entry
• Store
Youtube
• Anotations
• Create subscription
TYPES OF SOCIAL MEDIA USAGE
Engagement
• Have Conversations
• Be Sincere
• Encourage attendee
engagement
• Listen
CRISIS MANAGEMENT
1. Respond Quickly
2. Apologize
3. Ask to go “Private”
4. Post Resolution
5. Do not delete negative post
HELP DESK
• Answer Questions
• Make Suggestions
• FAQ
Post Event analytics
&
Follow Up
Event Newsletter
• Thanks for Attending
• Social Media Contacts for Event Team
• Recap (memorable moments)
• Hashtags for those who missed it
#EventsMarket2015
#NYU
#succcessfulmarketing
#RLGANT
#TSS
The Social Society
www.thesocialsocietyus.com
@The_Social_Society
@1socialsociety
/THeSocialSocietyUs

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Quick View of some tips I gave at an NYU Events marketing class