Star CJ was having its 4th Anniversary on 4th August, 2014. We had to plan and execute a Facebook contest which would create mass engagement.

1. STAR CJ Alive
Contest Report

2. Index
#4KaShor Contest
Date: 4th-5th August

3. Facebook Contest Overview
• Total Number of Likes – 300 +
• Total Comments – 576 in 24 Hours
• Total Number of Shares – 212
• Hashtag - #4KaShor
• Total number of likes increased on page – 353 Likes
• New Twitter followers – 47 Followers

4. What was the plan?
• Star CJ was having its 4th Anniversary on 4th August, 2014. We had to plan
and execute a Facebook contest which would create mass engagement.
• We planned a Facebook contest from 4th August 4.00pm to 5th August
4.00pm.
• Contestants had to present number “4” in as unique way as one can with a
wishing message.
• Use of #4KaShor was mandatory
• Prizes of the contests were Samsung Galaxy S Duos 2, Nokia Lumia 520,
and Star CJ Merchandise.

5. 4th Anniversary Event
4th Anniversary event was created
on Facebook following with
wishes from fans.

6. Contest Teaser
Teaser was put up to notify fans
and attract maximum
participation to the contest.

7. Contest Rules

8. Insights

9. Contest Entries

10. Contest Entries

11. Contest Entries

12. Twitter
Contest was even carried away on
twitter

13. Twitter
Mentions - @starcjalive

14. Twitter
Platforms most tweeted from

15. Twitter
Most tweets by an individual

16. Twitter - Contest Entries
Few entries by contestants

17. Twitter - Contest Entries
Some Loud Shout Out’s

18. Comparison – Homeshop18 Contest
Star CJ received maximum number of
likes, comments & Shares than HS18

19. Comparison – Amazon Contest
Star CJ received maximum number of
comments, Shares and engaging
audience than Amazon India.

20. THANK YOU !!!