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Entertainment's Growing Social Media Presence: Key Trends and Strategies

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WATConsult
WATConsult

The presentation talks about the Entertainment Industry in India. It takes you through the current scenario and also gives you some insights and recommendations on how one can leverage via Social Media in the entertainment Sector

Entertainment & HumorTechnologyBusiness
1 of 22
Social Media A Case Study on Entertainment
Social Media Key Aspects Major Players Prospective Future Social Media Significance SOCIAL MEDIA A CASE STUDY ON ENTERTAINMENT WAT Consult Insights Top 10 on Social Media Key Strategies
Major Players
Social Media Significance Recent Trends Awareness of social media
Social Media Significance Current Social Media Entertainment Trends Media Consumption over internet 13.7 hrs vs TV Consumption 13.3hrs 58% of internet users watch TV while internet surfing 75% users watch online video- avg of 235 min per month
[object Object]
Increase of entertainment related posts on blogs
Integratingsocial media platforms with websites
Stars & celebritiesshowing up on social media
Teams and channels avoid sharing confidential data on social media
Teams advise players to adhere to centralized social media policies rather than individual profiles,[object Object]
Social Media Awareness ,[object Object]
Fans feel special to interact with their stars
Sports related brands leverage celebrities for sales
Use of campaigns and recent tournaments to attract fans
Contests for fans to attract maximum users,[object Object]
Top 10 in Social Media: Youtube Channels IPL Rajshree Eros YRF ETC Zoom NDTV Osho Shemaroo Zee TV
Top 10 in Social Media: Celebs Ashton Kutcher Ellen Degenes Britney Spears Oprah Winphrey Ryan Seacrest Kim Kardashian Barack Obama Lance Armstrong Al Gore Stephen Fry
Top 10 in Social Media: Blogs Cinematech Control Geek DarrenHerman Engadget ETC Jeep Bastard Manifestech Mr. Blue TED Terry White
Key Strategies Channels Stars Related Applications
Channels
Channels on Twitter

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