Learn the secrets to create copywriting that sells. The main principle of "keep it simple silly" really applies to succesful copywriting. Learn more at www.montysalt.com

1. Copywriting
that Sells: Keep
it Simple Silly!

2. Have you ever had a
delicious dish and later
found out it was only two or
three ingredients? Or
maybe your favorite piece
of artwork is made of very
simple shapes.
It's because simplicity sells!

3. It's been said "Any fool can
create something
complicated. It takes a
genius to make something
simple." This applies to
many tasks in life, especially
when it comes to crafting
copywriting that sells.

4. Most times it's a
good idea to strive
to create short and
direct headlines
and copy to reach
your audience.

5. The 3 B's of Copywriting that
Sells:
Benefits, Benefits, Benefits

6. As you can see from the
subheading, you need to
answer a few questions
that your readers will
always have. This
includes "Who cares?
What's in it for me?".

7. You need to answer
these questions to
attract potential clients.
The best way is to focus
on the benefits they will
receive from your
product or service.

8. This extreme focus on benefits
can serve as a reward to them
when they invest their precious
time by reading your content.
This valuable information can
help you increase traffic to your
site.

9. Practice makes Perfect!
When you simplify your message
and content to all killer and no
filler, it will be easier for them to
read the whole content article.
You need to get to the point and
also make your website as simple as
possible.

10. One thing that never goes out of
style is a simple and clean website
design. Basic themes are a great
place to start, and when done
correctly, maybe all that you really
need to be effective. An easy to
navigate website design makes it
easier for your potential clients to
consume your content.

11. The use of a few colours that
contrast each other is all that
you should need. The use of a
white background with dark
headlines is an easy way to
plan out your website and its
content
The most important thing is
to make sure that your
website and content is both
friendly and compatible to
desktops and mobiles alike.
This means that you
shouldn't bother fussing
with complicated fonts or
texts. You want to make
sure that its readable to as
many people as possible.

12. Short and simple sentences are
easier to read and consume.

13. Let's state it again, Keep it simple silly!
The aim is to create
content with a voice
that is similar to the
conversation that
you would have
with someone at a
barbecue.

14. It pays to invest some time in
editing and cleaning up your
copy. This means cutting
sentences down to short bits.
Aim to be direct as possible.
Break things down into bullet or
numbered lists.

15. Use subheadings and
headings a lot. Use short
syllables often. This will
make the copy flow and
will show the reader that
it won't take forever to
read it. Also, short
sentences are easier to
recall later.

16. Don't worry about trying to be the next Shakespeare!
Don't get too fancy. Always keep it basic and simple.
Keep your style consistently simple.
Use tools like
www.grammarly.com to help
with spelling or grammar errors.
It's handy and simple to use!

17. Always remember you
are writing for your
clients, not your ego. If
you come across like a
know-it-all, it will repel
people from your
message.

18. Trying to write in a
conversational style. Don't
write like a textbook.
There are plenty of boring
ways to write about exciting
things. You should try to
educate as you entertain.
Stories and funny quirks are a
great way to do this.

19. You should break down complex situations or
concepts into different parts or stages.
Remember that most people's attention spans
are very short.
There is so much information out there to
consume! Sometimes you need to cut out
unnecessary details.

20. Keep it Clear and Concise

21. Always default to simple and direct
copy. The cleared and shorter your
message, the better.
This doesn't mean too short, it
means that you should aim to say
what you mean so everyone can
understand.

22. Aim to put yourself in your
customers shoes. Imagine
you have to read the
content. Learn to replace
"I" or "us" with "you" or
"yours". Write for your
client. No one cares about
you until they know you
care about them first.

23. I'm sure you have heard a
bragger waffle on about
them and how great they
are. It doesn't take long
before you tune out or
want to leave. Don't be
that bragger! Make it
about them! Provide them
value.

24. To summarize, keep it
short and sweet, like an
ice cream cone. Who
doesn't like an ice
cream cone?
Remember keep it
simple, you silly
copywriter!

25. Thanks for Reading!
Do you want to learn
more how to write great
copy that gets results?

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