This leaflet uses simple colors and fonts to keep the design clean and professional. Key words are highlighted in bold to draw attention and emphasize their importance. Images of children are used to make the message more personal and help people relate to the cause. The clear facts and statements aim to avoid ambiguity and get the key points across effectively. The instruction manual uses a simple step-by-step layout with clear illustrations and minimal text to guide the reader easily through the assembly process. Bold formatting is used to highlight important details like steps and product names. The clear, unambiguous style leaves no room for misinterpretation. This how-to guide breaks information into colored sections for easy reading. Important tips are highlighted in bubbles

1. Factual Writing
Emily Shaw

2. Leaflets
Clear and simple text with no large blocks of text
keeping it concise and making it easier for people
to read and keeping it to the point.
Certain words are put in bold throughout
to highlight them and make a statement.
Both the number to phone to donate, the
email address and the key words ‘survive’
and ‘step one’ these have been put in
bold to draw an audiences attention to it
and highlight the importance.
This leaflet uses very gender
neutral colours as it isn't aimed
towards a specific gender it is
more generalized towards anyone
as it uses simple block colours of
navy blue, white and a pop of red
which features in their logo.
There are no more than three
fonts used to help keep it looking
clean and professional. There is
one smaller font font used which is
very basic and easy to read, then
there is the simplistic larger fonts
that are used across all three
pages to highlight important facts
and one more font is used on the
word ‘survive’ and has a slight
crumpled effect on it which helps
it stand out from the other words
on that page and show that it is
hard to survive for the children
that save the children help.
The language used is quite
formal as there aren't any
abbreviations used however
there isn't a lot of text, and the
text that has been used is in very
short and simple sentences.
Leaflets are useful for advertisement, promotions
and sometimes for public information as they can be
as simplistic or as in depth as a company wants.
However generally leaflets contain a lot more
information than a poster as there is a lot more
space to include the facts and information you need
to. There is a wide variety of the types of companies
that use leaflets and these range from charities to
businesses and services including the NHS.
Images are also used in this leaflet to help support the
text and add a more personal look to the leaflet and
shows that its happening to real people not just a made
up story, this also helps people to relate to it more for
example parents may feel more drawn towards this
advertisement due to the fact of there being a large
image of a child on the cover which could be their child.
They have also avoided ambiguity
in this leaflet by simply stating
facts and their point of view and
there isn't much room for
interpretation.
This leaflet is very effective as the use of
the large images draw in peoples
attention especially by having the
simple step one on top of this image it
helps to make people think that there
are simple, easy yet effective ways at
helping these children in poverty. Also
by having the ‘Step One’ written in bold
it helps make that line more eye
catching much like the word survive in
bold helps highlight the point they are
making. Another thing that I think is
very effective on this leaflet is having
the ‘No Child Born To Die’ slogan clearly
written at the top in the center of the
leaflet with the clear statements and
facts beneath it is a very clear page
especially with the repetition of the
word ‘We’ helps symbolize that they are
more of a team and work together to
end child poverty and you can help
them too and join their team. Another
thing that is very useful in this leaflet is
having the number to call printed on
two of the pages which means where
ever you pick up the booklet and
whatever page you see first the number
o call is always visible. The use of the
dark colours also helps to reflect how
dark and miserable life is for these
children and you can help change it and
help them have a brighter future.

3. Instruction Manual
Instruction manuals should be simple and
factual, as well as this instruction manuals usually
contain images to help make and step by steps
and instructions easier to carry out. There are
instruction manuals for a wide variety of things
for example there are instruction manuals for
anything from building furniture to how to use a
phone. There will usually be a simple step by
step layout with clear instructions.
This instruction manual is very
clear and concise as there's a
clear layout to follow the 3 steps
to guide you through the process,
as well as this there are very
simple sentences to follow as
there is no more than two
sentences per step. There is also
clear demonstrations of how the
product should look which is
helpful for people trying to make
their own.
As this is an instruction manual there is no room
for the manual to contain any bias, and should be
accurate and checked as the product shouldn’t
have an incorrect instructions.
This instructional guide is made
even more clear by having
magnified segments and labeled
sections to show a more close up
shot of what to do and how pieces
fit together. As well as this being
very clear by using a simple line
drawing for the illustrations doesn’t
make it complicated or
overpowering to look at.
The font used for the product title is very
simplistic and bold to show clearly what its
called and the small step by step numbers
are also in bold to help highlight where they
are so they don’t get lost in the illustration
and make it easier to follow. As all of the text
is in capital letters it makes it very clear and
easy to follow combined with the simple
instructions.
There is also clearly no ambiguity and
room for interpretation in this
instruction manual either as it is a simple
step by step guide rather than an
opinionated piece of text with open
questions, with this there are very few
words and just images to follow meaning
there is nothing that could be
misinterpreted.
By having this instruction manual very
basic and mainly image based makes it a
lot easier to follow as the drawings
demonstrate what needs to be done to
put it altogether. As well as this very
simple clear instructive language has been
used to help easily instruct anyone, also
by having very simplistic language it
means it can be picked up and followed by
anyone. Another thing that works quite
nicely on this instruction manual is the use
of having the logo and name clearly
labeled in the top and center of the page
which makes it easy for someone to
simply pick, read and understand what its
about and what its for.

4. How to Guides
How to guides are more likely to contain
advice and tips rather than factual
instructions. As well as this show to guide
generally will contain steps to go through to a
achieve a certain goal. How to guides can be
helpful to receive other peoples advice as its
more opinionated than in an instruction
manual where that is more to the point on
how to put something together as apposed to
how to use it.
This how to guide is laid out very clearly due to the simple
structure on the page being split up by the yellow banners
to help separate certain sections making it clearer for an
audience to read.
This is also clear and concise like in the
instruction manual although this has slightly
more text but broken down into smaller chunks.
The key accurate information from the guide is
put within the colourful bubbles to highlight them
as the most important parts to take away from
the whole guide another way that these points
are highlighted is through the fact that the yellow
banner like arrows are pointing towards theses
bubbles to guide the eye to them.
This guide also avoids ambiguity as it keeps the
points short and simple so there isn't a lot to
interpret as the points a clearly laid out with
clear advice.
The register used to portray the information they
are trying to promote is very simple and fairly
informal as the sentences throughout are no
longer than a few words long to keep the points
simple and effective and the fit in with the layout
of the page, meaning the words used are also
quite simple meaning it’s a lot easier to read
quicker and more suitable for the younger
teenage target audience they are aiming for.
The typography used within this guide is fairly bold
throughout to help it stand of the page and
highlight the title pints, then underneath the
points in red the font is no longer in bold and just
adds some amounts of detail to the previous point.
The colour scheme used in this guide is fair muted
bright colours like the muted red, turquoise,
yellow and beige which helps make it not to over
the top and easy on the eye as there's no harsh
over bright colours to over power the rest. Also
the hint of black text to draw it all together helps
to show important points as well instead of just
having all the sub headings in red. As well as this
the small illustrations are in black and help add
interest rather than just having blocks of text.
Also on this page the email for the college is
highlighted in a bold red font to clearly reference
where the guide came from and who made it.
I think this how to guide is very effective and
targeting the audience they were aiming for, as it
is mainly targeted at students and by having all
the text divided up into smaller simple section
means its quicker and easier to read as these
students may be quite rushed or may have only
come across it on social media. As well as this it
think the colour scheme is very effective at not
using any stereotypically female or male colours
which helps to not make it targeted at a specific
gender. Also the use of the arrows make your
eyes naturally flow around the page and follow
the stages and simple steps that they are
suggesting. Another thing that I think is very
effective in this guide is they way they have
picked the word ‘rock’ and ran with some of the
connotations of this genre of music as they have
used the Mohicans on all the silhouettes
throughout the page and I think this helps draw
in attention of people who maybe follow that
music. As well as this the way it is written is very
informal and casual and suitable for students
without over using any slag or casual/informal
words or phrases.

5. Factual Journalism
Factual journalism informs audiences
on events that have happened or are
happening, this form of factual writing
can appear in many places for
example magazines, newspapers and
websites. Factual journalism should
aim not to be biased but majority of
the time come across that way.
This form of factual
writing isn't as concise as
the other forms as there is
a lot more text and more
to be written about
whereas the other simply
contained clear and easy
sentences with less text to
a page.
The clear images in this large
pieces of text helps to break
up the blocks of text, and help
the audience engage with the
article more as there's a face
that fits the name so they can
understand why the articles
about if they don’t know the
name. Also the images helps
fit with the colour scheme of
the pages as there are a lot of
red undertones in the image
from his burgundy shoes to
the red brick wall behind him,
and in the image in the
bottom right corner she is
wearing red lipstick which
also helps to fit to the black,
white and red colour scheme
that Q magazine has, this also
helps to draw both the text
and images together.
As most of the information from this text is taken
from an interview meaning that text is fairly
accurate as they are relying on the artists words to
form most of the article and they are pulling bits
out from the things he’s said. However this does
mean that the article will be fairly biased as its only
that artists opinion and there's no opposition in this
article.
There's also no vagueness or
uncertainty to avoid ambiguity
so that readers don’t
misinterpret what he artist has
said as the article makes
summary's from it.
As much as magazines can try to be a
little biased as possible it is difficult
for it to be fully avoided as this article
will be biased towards George Ezra as
there article is about him so there
wont be a contrasting point of view.
This article is written with amore formal tone as it is aimed at a slightly older
target audience and the text isn't made of of abbreviations like it would be if it
was aimed towards a young teens.
The sources are clearly referenced in this article as most of the quotes
are from George Ezra and this clearly stated.
This article is very
effective at portraying a
one sided view on these
artists and introducing
them to people who may
not have listened to them
before. Also by having the
pull quotes sitting on top
of the image is a good
way at showing who said
it without having to add
who said it. Another thing
that I think is effective in
this article is how the
guitar in the image
overlaps onto the
headline/ masthead as it
helps make the image
pop and stand off the
page more. Another thing
that I think is effective
and helpful to an
audience is having the
artists name almost as big
as the main headline as it
helps break up the text,
add variety in the font
size, and show clearly
who the article and image
is about.