No Business is Boring! How to Create Exciting Content for Unglamorous Industries

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This document discusses how to create exciting content for industries traditionally considered "boring" such as manufacturing, insurance, and IT. It recommends bringing your business "front stage" by opening the curtains and coming out from behind the scenes. It also suggests ditching "tech-lish" or business speak and instead using how real people communicate. The document provides a case study of how one company made their content more engaging and offers tips like blogging, breaking news, and being generous with sharing industry knowledge. The overall message is that any business can make their content compelling.

Marketing Technology Business

No Business is
Boring!
How to Create
Exciting Content for
Unglamorous Industries
@sproutcontent
#boringcontent

SPROUT Content Co-Founders
Debbie Williams
Chief Content Officer
@debwilliams23
Dechay Watts
Chief Strategy Officer
@dechay
@sproutcontent
#boringcontent

Questions/Comments
Twitter
@sproutcontent
#boringcontent
@sproutcontent
#boringcontent

Live Brainstorming Exercise
Submit details of your industry,
company and/or products &
services in the chat panel to be
considered for our live
brainstorming exercise later in
the webinar.
@sproutcontent
#boringcontent

What Do We Mean By Boring?
Traditionally “unglamorous” industries include:
B2B
Manufacturing
Insurance
Accounting
Information Technology
Warehousing
Regulated Industries such as Healthcare
And the list goes on…
@sproutcontent
#boringcontent

Bring Your Business Front Stage
It’s time open the
curtains and come out
from “behind the
scenes.”
@sproutcontent
#boringcontent

There is No B2C or B2B – It’s All P2P
@sproutcontent
#boringcontent

Ditch the “Tech-lish”
Business speak
is not how real
people speak.
@sproutcontent
#boringcontent

Case Study: Oren International
@sproutcontent
#boringcontent

Be a Giver
@sproutcontent
#boringcontent

Be a Giver
@sproutcontent
#boringcontent
Create a list of industry acronyms & define them

Be a Giver
@sproutcontent
#boringcontent
• Offer “How-To” guides
• Use your blog
• Don’t be afraid to give away your knowledge

Break the Mold
@sproutcontent
#boringcontent

Bring Your Business Front Stage
It’s time for your
business’ encore
performance!
@sproutcontent
#boringcontent

Why Blog?
• Creates fresh content for search engines
• Increases opportunity to rank for keyword phrases
• Enhances your Google authorship
@sproutcontent
#boringcontent

Live Brainstorming Exercise
@sproutcontent
#boringcontent

Break News or “Newsjack”
@sproutcontent
#boringcontent

Content Tools
@sproutcontent
#boringcontent
www.hubspot.com/blog-topic-generator

Content Tools
@sproutcontent
#boringcontent

Thank you for joining us.
No Business is Boring!
www.sproutcontent.com info@sproutcontent.com

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No Business is Boring! How to Create Exciting Content for Unglamorous Industries

1. No Business is Boring! How to Create Exciting Content for Unglamorous Industries @sproutcontent #boringcontent

2. SPROUT Content Co-Founders Debbie Williams Chief Content Officer @debwilliams23 Dechay Watts Chief Strategy Officer @dechay @sproutcontent #boringcontent

3. Questions/Comments Twitter @sproutcontent #boringcontent @sproutcontent #boringcontent

4. Live Brainstorming Exercise Submit details of your industry, company and/or products & services in the chat panel to be considered for our live brainstorming exercise later in the webinar. @sproutcontent #boringcontent

5. What Do We Mean By Boring? Traditionally “unglamorous” industries include: B2B Manufacturing Insurance Accounting Information Technology Warehousing Regulated Industries such as Healthcare And the list goes on… @sproutcontent #boringcontent

6. Bring Your Business Front Stage It’s time open the curtains and come out from “behind the scenes.” @sproutcontent #boringcontent

7. There is No B2C or B2B – It’s All P2P @sproutcontent #boringcontent

8. There is No B2C or B2B – It’s All P2P @sproutcontent #boringcontent

9. Ditch the “Tech-lish” Business speak is not how real people speak. @sproutcontent #boringcontent

10. Case Study: Oren International @sproutcontent #boringcontent

11. Case Study: Oren International @sproutcontent #boringcontent

12. Case Study: Oren International @sproutcontent #boringcontent

13. Be a Giver @sproutcontent #boringcontent

14. Be a Giver @sproutcontent #boringcontent Create a list of industry acronyms & define them

15. Be a Giver @sproutcontent #boringcontent • Offer “How-To” guides • Use your blog • Don’t be afraid to give away your knowledge

16. Be a Giver @sproutcontent #boringcontent

17. Break the Mold @sproutcontent #boringcontent

18. Break the Mold @sproutcontent #boringcontent

19. Bring Your Business Front Stage It’s time for your business’ encore performance! @sproutcontent #boringcontent

20. Why Blog? • Creates fresh content for search engines • Increases opportunity to rank for keyword phrases • Enhances your Google authorship @sproutcontent #boringcontent

21. Live Brainstorming Exercise @sproutcontent #boringcontent

22. Break News or “Newsjack” @sproutcontent #boringcontent

23. Content Tools @sproutcontent #boringcontent www.hubspot.com/blog-topic-generator

24. Content Tools @sproutcontent #boringcontent

25. Questions/Comments Twitter @sproutcontent #boringcontent @sproutcontent #boringcontent

26. Are you ready to be candid and honest in your business? Learn more about becoming a P2P brand in our book Brands in Glass Houses. www.sproutcontent.com info@sproutcontent.com Available at

27. Thank you for joining us. No Business is Boring! www.sproutcontent.com info@sproutcontent.com

No Business is Boring! How to Create Exciting Content for Unglamorous Industries

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