The document lists the top 5 brands on Twitter in June 2011 and provides lessons learned from each. VEVO engages authentically with celebrities who have large followings. Taco Bell embraces negative and accelerates positive comments to not take itself too seriously. Delta figures out ways to be responsive on Twitter whenever customers use its service outside business hours. Dunkin Donuts shows brands can lighten up, ask questions and give away prizes without being too serious. Cisco Systems finds relevant Twitter chats to participate in using hashtags and considers hosting its own regular chat.

1. Top 5 Brands on @DaveKerpen, CEO, @LikeableMedia Author of @likeablebook June 2011

2. 1. VEVO

3. Lesson: Authentically engage with celebrities. With much larger followings than most brands, celebrities can easily influence your brand and follower count on Twitter.

4. 2. Taco Bell

5. Lessons: Don’t take yourself so seriously on Twitter. Accelerate the positive comments and embrace the negative ones.

6. 3. Delta

7. Lesson: If your customers use your product or service outside of business hours, figure out a way to be responsive on Twitter whenever they are in need of help.

8. 4. Dunkin Donuts

9. Lesson: Not every brand can be quite as much fun on Twitter as Dunkin Donuts, but we can all learn to lighten up a little, ask questions and give away prizes.

10. 5. Cisco Systems

11. Lesson: Find relevant Twitter chats to participate in using hashtags. Consider starting and hosting your own Twitter chat on a regular basis.

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