The document discusses strategies for achieving viral growth on social media platforms like Facebook and Twitter. It highlights the importance of engaging content and interaction, such as contests, events, and timely posts, as well as methods to gain followers and fans. Additionally, it provides examples of successful companies utilizing these strategies, focusing on their profit models and sharing features.

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2. Viral Growth – Creating the Petri Dish Provide value or entertainmentFunny or FreakySomething surprising they couldn’t find out any other waySomething free (that isn’t normally)Make it easy to spreadEmailTwitterFacebook

3. What is Facebook?The largest social networking siteOver 300 Million UsersWeb-basedAllows users to connect with other members by public and private messages, photos, chat, games, etc.

4. What do my customers do on Facebook?Talk about themselves and read about “Friends”Change “Status Updates”Check the “News Feed”Post on “Walls”Send “Private Massages”Post “Links”Post photos and “Tag” their friends in them

5. Take quizzes and surveysWatch vides and post them to their profilesCreate and RSVP to “Events”Create and join “Groups”What do my customers do on Facebook? Cont.

6. What can I do on Facebook as a company?Create a “Page” or Group for a companyOnly people can create a profilePost PhotosPost Status UpdatesCreate EventsSend “Updates”Look at statistics of page – “Insights”

7. What can a company NOT do on Facebook?Create a profileRequest to be someone’s friendSend a message to someone who is NOT a fan of their page

8. So How Do We Gain Fans?Invite your friends and ask them to share your fan pageThis means you need to build up your personal networkSend an email to your existing customers Typically with an incentive to become a fanInclude a link on your Web siteInclude links from your other social media accountsAdvertise through FacebookOptimize your search options

9. Now What?Post a few times a week to a few times a dayRespond promptly when fans interact with your page

10. What do we post?Ideal Facebook posts are items people will interact with:ContestsEventsPhotos – Especially on EventsVideoGet people talking about youWhen someone else talks about you or interact with your page, all of their friends see what they said.Post regular status updatesImport a blogShould be no more than 50% of your content

11. What is Twitter?“Microblogging” Service140 Character LimitMore than 6 Million UsersWeb-based but many regular uses Tweet from mobile phone, desktop or some other tool

12. Why do my customers use Twitter?To “follow” friends and relativesTo follow individuals and organizations whom they find interesting/informative/entertainingTo “tweet” information to their followersVery personalOf general interestRelated to their industryRelated to a specific event or project

13. What do all these new words mean?“Retweet”Tweet @ (Tweet “at”)# (“Hash” tag)Shortening “URL” ServicesBitlytinyURLtwurltr.imis.gd

14. What can I do on Twitter as a company?Same thing as a person canTwitter may be adding a paid upgrade for companies soon withCertified account nameMetrics

15. How do I gain followers? Following others for “follow backs”Restrictions for follow numbersFinding people worthy of followingPromote through emailPromote on Web site and on Social MediaGet Retweeted – say something worth repeatingCreate a contest with a really good give awayTweet @BigNamePerson

16. Now What?Ideally you’ll have at least a few Tweets a dayIt’s acceptable for a company to have multiple authors on their Twitter account though they should share a “voice”There are tools that can be used to set up many tweets to be posted at a later time

17. What should I Tweet?Ideal Twitter content is short and timelyCurrent eventsDay-of promotionsQuick tipsLinks to relevant articlesGive valuable informationShare opinions/insights when you share a linkAvoid importing just a feed of something else

18. ToolsTwitter HawkObjective MarketerHootSuiteCo-TweetTweetMeme

19. Goldstar EventsWho: Goldstar sells last-minute discount tickets for theatre, concerts and events. Profit Model: Ticket processing fees.Emails highly targeted by geography, and event typeEmails and Web site are optimized for sharing on Facebook et al.Uses Facebook Connect

20. Goldstar Events - Targeted Emails

21. Goldstar Events - Easy to Share

22. ThrillistWho: Thrillist daily emails and corresponding Web site features "your city's finest new food, drinks, gear, travel, and entertainment." Profit Model: Ads & Purchased "Allied" eBlasts. $5-$10 Mil estimated annual rev.Excellent share-by-email featureEasy to useAttractive emailsWitty enough to earn viral sharingUses Facebook to share event photos

23. Craft Magazine Who: The Craft Blog features dozens of articles a day about projects, artists and how-to instructions. Profit Model: Advertising and Sales of the related Craft Magazine. Twittering craft tips More than just broadcastingInteracting, reading and respondingFlicker “Round-Up” of readers workFeatured in a weekly postReaders participate for a chance at wider exposureFacebook blog feed Allows users to easily share enjoyable articles with their friends.