The document discusses key elements of successful blogging, emphasizing the importance of unique content, personal voice, and interaction with readers. It highlights that a blog should reflect one's individuality and experiences, while the quality of writing and imagery contributes to its appeal. Additionally, it encourages honesty and personal storytelling, as well as engaging with an audience on social media.

1. +
Caitriona Redmond

2. +
Do You Need Great Writing To Blog?

3. +
Do You Need Great Images To Blog?
We finish with the “Gigantic chocolate cake” which
costs £15. It comes with a mini milk urn full of chilled
lightly whipped and sweetened cream. That cream is
by far the best thing we eat all night. The cake is an
obscenity, a foul, brusque monolith of heavy sponge
and cack-handed mousse almost a foot high. It tastes
of fat and sugar and disdain. It eats like those
showpiece cakes that have sat for years in coffee
shop windows look. We are told there is an option to
take left-overs home. We choose not to.

4. +
What Makes A Blog Unique?
 There’s nothing else like your blog out there.
 How does your blog LOOK?
 Photographs
 Theme
 Widgets
 Easy to find and share
 How does your blog READ?
 Layout
 Writing
 Content

5. +
What Makes A Blog Popular?
 Write to people, not at people.
 Write about what you know.
 Be personal, share with your readers.
 Be honest.
 Don’t be afraid to share your imperfections.
 Interact with readers on social media.
 Draw people into your world.

6. +
Being Honest:

7. +
Being Honest:
The story of my vegan-burger recipe test that went wrong.
I've never tasted anything quite like it. I think that if I ever ate
sponge that the texture would match what I put in my mouth. A
damp, squidgy sponge that tasted vaguely of wet gaberdine
coats on the bus on the way home from school on a hot Autumn
day, mixed with damp dog who has been rolling in the grass.
Himself arrived home just as I was tossing the burgers in the bin
hiding my shame.

8. +
Embracing The Difference.
 Nobody can blog exactly like you can. This is the biggest tool
you have to write a great blog.
 You are your own best expert.
 Don’t compare where you are now to anybody else because
you are unique.
 Brilliant bloggers attract return readers, and great interaction.
It’s not all about the recognition.
 Your readers are the biggest reward you will get.

9. +
What Is A Blogging Voice?
 “I can’t look at the hot sweating mess that emerges from the Egg
Master’s opening, let alone eat it.” Rhik Samadder
 “I managed to get ALL of my freelance work written AND FILED!
Anyone that writes for a living (or part thereof) will tell you that it
literally feels like homework hanging over your head. I absolutely
LOVE what I write about but still suffer that dreaded first lineitis.
I’ve been known to wash skirting boards and even the dog to avoid
it but I shook it off, completed and sent everything in. Blahhdy love
that feeling!” Susan Jordan
 “These flapjacks are the international spy of the baked goods
world. They have many identities across different lands. You may
know them as flapjacks, an old fashioned Irish tradition.” Anne
Marie Carroll

10. +
Where To Next?