This document discusses using Facebook for marketing. Some key points: - Facebook has over 400 million active users and is still growing rapidly. It allows for highly targeted advertising. - A Facebook page allows businesses to engage customers and convert leads better than a personal profile or group. Pages can integrate blogs and have analytics. - Pages should post engaging content like contests, videos, and tie-ins to holidays to attract fans. Monitoring analytics helps improve the page. - While social media supplements traditional marketing, it allows engaging customers where they are and building the brand in a social, interactive way.

1. Marketing with
Facebook
AGS University
Social Media Series
Whitney Hoffman
Hoffman Digital Media, LLC

2. Before we start...
Social media is an addition, not
necessarily a replacement, for
traditional marketing
Know your sales funnel

3. Social Media Sales Funnel
Marketing
Sales
Product & Customer
Service

4. Why is Facebook
Important?

6. Facebook Facts
Facebook turns 6 yrs old this
month
Started in a Dorm room at
Harvard as a way for college
students to connect

7. Facebook opened to Highschool
students in 2005, and to everyone
13 or older with an email account in
September, 2006
Facebook claims it became
profitable for the first time in
September 2009

8. Facebook announced it has 400
million active users this month
100 Million mobile active users (2x
in 6 months)
Compete.com reports monthly
unique users at over 132 million, up
132% in the last year alone

13. Demographics:
Who is on Facebook?

18. Growth over Time
More and more older people joining
Facebook
Time spent on Social Networks
growing every month
Social network participants more
educated and better off than
average

19. Facebook “Average” User
Female 18-34 yrs old
Children at home, esp. teens
Better educated and more well off than
average
Access is both at home and on the go

20. Facebook Advantages

21. Facebook Advantages
HUGE market- 400 Million +
Ability to highly target the market
(12 different selection criteria)
Integrate other efforts (blog, twitter,
etc) into Facebook
New mail features and analytics may
make it a de facto internet portal

22. Advantages
Useful way to engage small or large
groups
Still growing- only 50% of major brands
represented on Facebook
Potential to engage audience socially and
convert to leads, customers
Potential for interactive customer service,
customer engagement engine

23. Anatomy of a
Facebook Page

27. Facebook
Usernames:
The Initial
Landrush has
passed

28. Fan Pages

30. “Fan Pages”
Just like a personal Page, with a group of
people who can act as Administrators
Fan pages less limited than group pages,
but open to the public
Brands are frequently setting up a
presence on Facebook with a fan Page

37. Blog Integration
Will import your blog posts automatically and
post as Notes to Facebook.
Comments in Facebook do not export out to
your blog

38. Limitations & Work Arounds
Can only import one blog to Notes (used to be able to have more than
one)
if you integrate Twitter, tweeting links to new posts will show up in
Facebook as Status updates
Put links to posts into Facebook directly as Status Updates
Use an aggregation app like Friendfeed (caution- double posts
possible)

39. Step 1
Step 2

40. Group pages

41. Group pages
Can control the participants- open or
closed
Limited to 5,000 members
More like a club with more responsibility
for management and postings

43. Examples

51. Ideas
Fun contest of “Showerheads in the Wild”- show pictures, win a gift
card, shower head, etc.
Design your dream bathroom/Bathroom makeover
Bathroom design advice from the Pros
Partner more obviously with hotels- they are now selling mattresses
and sheets, why not shower heads?
Holiday tie-in applications or memes- Valentine’s Day (Shower with a
friend?? Who would you most like to take a shower with?) Mother’s
Day, etc.
Good Clean Fun

53. Ideas
Appropriate shower related videos from Youtube- cross post
Make a fun video; video contest
Play up green angle- current
Look at Analytics within Facebook; Consider moving video tab

54. Integrating Other
Channels

55. Schools of Thought
Integration versus “Unique Message”
Social face of business
Meet your customers where they are

56. There are many ways to integrate Twitter updates
into your Facebook Status- details in handout
Remember there are may be two different audiences
and plan accordingly

57. Advertising and
Outreach on
Facebook

67. Measuring Success
Facebook Analytics
*Pages only- Not Groups

70. The Future-
What’s Coming

71. What We Can Learn
From Lexicon...

75. Skeptical? Still
have questions?

77. Social Media Overlaps it All
Marketing
Sales
Product & Customer
Service

78. The End

79. Creating Events