This document discusses using Facebook for marketing. Some key points:
- Facebook has over 400 million active users and is still growing rapidly. It allows for highly targeted advertising.
- A Facebook page allows businesses to engage customers and convert leads better than a personal profile or group. Pages can integrate blogs and have analytics.
- Pages should post engaging content like contests, videos, and tie-ins to holidays to attract fans. Monitoring analytics helps improve the page.
- While social media supplements traditional marketing, it allows engaging customers where they are and building the brand in a social, interactive way.
How to Advertise on Facebook in 2020: The ultimate Facebook Ads GuideCbitss Technologies
How to Advertise on Facebook in 2020 : The ultimate Facebook Ads Guide will teach you how to get started with Facebook Ads. From this you will be able to set up an account to create your first campaign.
Social media plan facebook, linkedIn, twitterakulsingh
In order to communicate with and engage customers, we need to provide interesting content that will keep them coming back to our Fan page and, more importantly engaged with our content.
How to Advertise on Facebook in 2020: The ultimate Facebook Ads GuideCbitss Technologies
How to Advertise on Facebook in 2020 : The ultimate Facebook Ads Guide will teach you how to get started with Facebook Ads. From this you will be able to set up an account to create your first campaign.
Social media plan facebook, linkedIn, twitterakulsingh
In order to communicate with and engage customers, we need to provide interesting content that will keep them coming back to our Fan page and, more importantly engaged with our content.
Facebook and Instagram for InfluencersBlitzMetrics
Facebook gives you the opportunity to directly communicate with audiences, with complete control over your message. With a global community of more than 2 billion people on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories in text, photos, videos, and more.
This is an easy to use guide for educators and students for incorporating Twitter into the learning experience. This guide uses real world case studies and examples. Tweet me @WahibaChair and let me know how you are using Twitter in your class.
Frustrated by the newest Facebook Algorithm change? Don't know what to do about it and feel like you should maybe abandon Facebook forever? I feel your pain and I do think it's time for an adjustment in how we approach Facebook Marketing. Here is what to do about it.
BlogWell Philadelphia Social Media Case Study: Scholastic, presented by Ivy L...SocialMedia.org
In their BlogWell Philadelphia presentation, "Transforming Scholastic Book Clubs Into Brand Amabassadors," Scholastic Digital Publicist, Ivy Li, and Senior Manager of Internal Communications and Social Media, Morgan Baden, share how social media has helped turn Clubs customers into brand ambassadors.
They also discuss the unveiling of a new book community for readers of every age, everywhere, to celebrate the company's 90th anniversary.
BlogWell Philadelphia Social Media Case Study: Pfizer, presented by Kate BirdSocialMedia.org
In her BlogWell Philadelphia presentation, "Pfizer Social Media Playbook: Practical Guidance for Colleagues," Pfizer's Director of Digital Communications Strategy, Kate Bird, shares how Pfizer is communicating via social media with a well-developed and implemented social media policy.
最新发布的“Making Sense of IWOM”(洞察网络口碑)是上一份“The Internet is THE Community"(网络即社区)系列的延续,通过分析消费者对网络口碑的关注情况,网络口碑是否影响消费者对品牌的态度,和网络口碑和其他购买决策要素的角色互补等方面来重点探讨网络口碑在中国消费者的购买决策中正在扮演的角色。该系列主题一”网络口碑在购买决策中扮演的角色“具体分析了以下四个问题:
1. 消费者关注网络口碑吗?
2. 消费者为什么关注网络口碑?
3. 网络口碑会影响消费者对品牌的态度吗?
4. 网络口碑如何影响购买决策过程?
Facebook and Instagram for InfluencersBlitzMetrics
Facebook gives you the opportunity to directly communicate with audiences, with complete control over your message. With a global community of more than 2 billion people on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories in text, photos, videos, and more.
This is an easy to use guide for educators and students for incorporating Twitter into the learning experience. This guide uses real world case studies and examples. Tweet me @WahibaChair and let me know how you are using Twitter in your class.
Frustrated by the newest Facebook Algorithm change? Don't know what to do about it and feel like you should maybe abandon Facebook forever? I feel your pain and I do think it's time for an adjustment in how we approach Facebook Marketing. Here is what to do about it.
BlogWell Philadelphia Social Media Case Study: Scholastic, presented by Ivy L...SocialMedia.org
In their BlogWell Philadelphia presentation, "Transforming Scholastic Book Clubs Into Brand Amabassadors," Scholastic Digital Publicist, Ivy Li, and Senior Manager of Internal Communications and Social Media, Morgan Baden, share how social media has helped turn Clubs customers into brand ambassadors.
They also discuss the unveiling of a new book community for readers of every age, everywhere, to celebrate the company's 90th anniversary.
BlogWell Philadelphia Social Media Case Study: Pfizer, presented by Kate BirdSocialMedia.org
In her BlogWell Philadelphia presentation, "Pfizer Social Media Playbook: Practical Guidance for Colleagues," Pfizer's Director of Digital Communications Strategy, Kate Bird, shares how Pfizer is communicating via social media with a well-developed and implemented social media policy.
最新发布的“Making Sense of IWOM”(洞察网络口碑)是上一份“The Internet is THE Community"(网络即社区)系列的延续,通过分析消费者对网络口碑的关注情况,网络口碑是否影响消费者对品牌的态度,和网络口碑和其他购买决策要素的角色互补等方面来重点探讨网络口碑在中国消费者的购买决策中正在扮演的角色。该系列主题一”网络口碑在购买决策中扮演的角色“具体分析了以下四个问题:
1. 消费者关注网络口碑吗?
2. 消费者为什么关注网络口碑?
3. 网络口碑会影响消费者对品牌的态度吗?
4. 网络口碑如何影响购买决策过程?
Buena gobernanza en las políticas digitales. Cómo maximizar el potencial de l...redpuntoes
La Organización para la Cooperación y el Desarrollo Económico (OCDE) ha analizado la Estrategia de Sociedad de la Información española, el Plan Avanza, para conocer sus principales resultados en la sociedad, la economía y la administración pública. El informe analiza también los mecanismos de gestión llevados a cabo para la implementación de esta política tecnológica de ámbito nacional que lidera la Secretaría de Estado de las Telecomunicaciones y para la Sociedad de la Información.
Advanced Social Media Strategies for Your Retail EstablishmentSand Shack
So you use Facebook, you blog, and maybe you even tweet, but what are some of the things you should be doing with these tools to increase business and build your brand? Join Brian Linton, founder of Sand Shack, as he dives deep into social media strategies relevant to the retail industry. Find out how and why to build a following online and authority in your space. Learn low cost, virtually free, strategies to increase traffic to your website and store without your customers feeling like they are being sold to, and learn the tricks and tips that he has used to build Sand Shack’s social media presence and increase his business.
For details: https://techcloudltd.com/7-steps-to-an-effective-facebook-marketing-strategy/
Social Media is a basic marketing channel for organizations all things considered. The common question a couple of years back, “for what reason should our business utilize online life?” is presently being supplanted with, “By what method can our business development with social networking digital marketing?” An effective Facebook marketing strategy will help you to gather vast knowledge on it.
Facebook is very largest marketing sector at this era. You have to know perfect technique for facebook marketing. Follow this slide to achieve a good result for your brand.
Social Media Masterclass held in Ballarat, Australia on 26 June 2014. Focusing on Changes to Facebook, Twitter, analytics and creativity in Social Media.
Presentation/discussion for Chicago Booth Career Services team on how to use social media to accomplish their departmental goals, connect with students, assist in job searches, and promote events.
Presentation to the Leadership Fuquay-Varina group as an intro to Facebook for businesses, nonprofits and communities. Overview covers Why Social Media Marketing Makes Sense,
Social Media Network Numbers and FB Demographics,
Social Media Strategy + Make a Plan,
Facebook Do’s, Don’ts, and Tips,
Overview of Measuring Success,
and Identifies Additional Resources
Aside from a few highly publicized success stories, brands are still figuring out how to maximize their recent investments in Social Media. Learn how merging your social campaigns with established best practice direct marketing strategies can create the winning formula.
Are you looking to get caught up to the 21st Century way to communicate? If so, then this bootcamp is JUST for you! Bring all of your technology and learn to like, tweet, and Link to the most important people in your personal and professional circles!
It's everywhere you turn - Facebook, LinkedIn, Twitter, Instagram - and now your company (and, more importantly, your KIDS) are speaking that language. Come join us to learn what is meant by likes, snaps or re-tweets and arm yourself with the latest lingo and tips of the trade.
Learn the basics on building your personal and professional brand so that you can effectively market yourself and your projects to your clients.
Presentation for DANA regarding measurement of digital marketing for non-profits and what do they truly want to measure; what matters most, and how to make the numbers turn into meaningful action
Basic business advice for those converting part time gigs into "real" business ventures. Slides are a little wordier than usual; the Podcamp Philly Version will be a little more streamlined.
6. Facebook Facts
Facebook turns 6 yrs old this
month
Started in a Dorm room at
Harvard as a way for college
students to connect
7. Facebook opened to Highschool
students in 2005, and to everyone
13 or older with an email account in
September, 2006
Facebook claims it became
profitable for the first time in
September 2009
8. Facebook announced it has 400
million active users this month
100 Million mobile active users (2x
in 6 months)
Compete.com reports monthly
unique users at over 132 million, up
132% in the last year alone
18. Growth over Time
More and more older people joining
Facebook
Time spent on Social Networks
growing every month
Social network participants more
educated and better off than
average
19. Facebook “Average” User
Female 18-34 yrs old
Children at home, esp. teens
Better educated and more well off than
average
Access is both at home and on the go
21. Facebook Advantages
HUGE market- 400 Million +
Ability to highly target the market
(12 different selection criteria)
Integrate other efforts (blog, twitter,
etc) into Facebook
New mail features and analytics may
make it a de facto internet portal
22. Advantages
Useful way to engage small or large
groups
Still growing- only 50% of major brands
represented on Facebook
Potential to engage audience socially and
convert to leads, customers
Potential for interactive customer service,
customer engagement engine
30. “Fan Pages”
Just like a personal Page, with a group of
people who can act as Administrators
Fan pages less limited than group pages,
but open to the public
Brands are frequently setting up a
presence on Facebook with a fan Page
31.
32.
33.
34.
35.
36.
37. Blog Integration
Will import your blog posts automatically and
post as Notes to Facebook.
Comments in Facebook do not export out to
your blog
38. Limitations & Work Arounds
Can only import one blog to Notes (used to be able to have more than
one)
if you integrate Twitter, tweeting links to new posts will show up in
Facebook as Status updates
Put links to posts into Facebook directly as Status Updates
Use an aggregation app like Friendfeed (caution- double posts
possible)
41. Group pages
Can control the participants- open or
closed
Limited to 5,000 members
More like a club with more responsibility
for management and postings
51. Ideas
Fun contest of “Showerheads in the Wild”- show pictures, win a gift
card, shower head, etc.
Design your dream bathroom/Bathroom makeover
Bathroom design advice from the Pros
Partner more obviously with hotels- they are now selling mattresses
and sheets, why not shower heads?
Holiday tie-in applications or memes- Valentine’s Day (Shower with a
friend?? Who would you most like to take a shower with?) Mother’s
Day, etc.
Good Clean Fun
52.
53. Ideas
Appropriate shower related videos from Youtube- cross post
Make a fun video; video contest
Play up green angle- current
Look at Analytics within Facebook; Consider moving video tab
56. There are many ways to integrate Twitter updates
into your Facebook Status- details in handout
Remember there are may be two different audiences
and plan accordingly