Facebook is making changes to business pages including allowing cover photos and profile pictures for branding, pinning posts for 7 days of priority visibility, and featuring posts for maximum visibility. Important changes also include apps no longer being able to force people to like pages and the ability to create milestones for key events in a business's timeline. The document provides guidance on utilizing these new Facebook page tools and features for businesses.

1. FACEBOOK PAGES FOR BUSINESS
EVERYTHING YOU NEED TO KNOW
PAUL FABRETTI
DIGITAL DIRECTOR, BRAZEN PR

2. …to this…all
We’re going
by the 30th
to show you
March! can
how you
turn your
Page from
this…

3. SO WHAT ARE THE CHANGES?

4. Cover Photo:
• Great for brand
identity
• Promoting
campaigns
• Featuring fans,
product and events

5. Some ideas
to inspire you

6. Profile picture

7. Some ideas
to inspire you

8. Info Gallery
• Basic page stats
• About page
• App gallery

9. IMPORTANT: THE LIKE GATE CAN NO LONGER BE
USED TO FORCE PEOPLE TO LIKE YOUR PAGE

10. Pinned Posts
• the new “like gate”
• stick favourite
posts to the top left
of the timeline for 7
days

11. Featured Posts
• Celebrate great
content – full width
• Photo galleries
• Video galleries
• Fan
posts/image/comm
ents

12. Composer
Where you:
• update your status
• create milestones
• and where fans
can see their
friend’s activity

13. Milestones
• Set key periods in
your timeline –
make a game of it
• Share your history

14. Admin Panel
• Notification centre
• friend
notifications, mes
sages, analytics

15. Activity Log
• fan and content
control panel
• see activity on
your page as-and-
when it happens
• changes dates
and the visibility
of posts

16. SUMMARY
Important changes to note:
• Cover photos – no selling
• Apps cannot act as a “like gate”
• Pin content for priority visibility
• Feature posts for maximum visibility
• Create milestones for important events

17. THANK YOU
@PAULFABRETTI
paul@brazenpr.com