The document outlines a strategy for optimizing Twitter use for business, emphasizing the importance of defining a unique selling proposition, engaging with relevant audiences, and maintaining an authentic tone. It provides a structured approach to engagement, time management, and content creation, along with various tools and resources for effective Twitter management. The key takeaway is to utilize Twitter for meaningful interactions rather than overt selling while leveraging statistical insights for enhanced visibility.

1. Optimising your Twitter Strategy //Paul Fabretti //Social Media Strategist

2. Twitter – phenomenal growth

3. Twitter – phenomenal growth

5. What is it? A quick and easy messaging tool which allows you to publish what you are doing to many people (followers) Conversations are a maximum of 140 characters (like SMS) Live conversations (streams)

6. My followers and the people I'm following Number of posts (tweets) i’ve made Replies TO (@) me Private Messages TO me (DM) Twitter Search Current Hot “trending” Topics Post (tweet) entry box Friend id/avatar Their Tweet Their Tweet Replies to others and links

7. What’s in it for business?

8. Step 1: What’s our Twitter USP? Why do we want to be on here? What are we going to do on here? Should we offer some kind of incentive? Twitter-only special offer/discount Instant customer-service Competitions Raise awareness

9. Step 2 – On what and with whom should we engage? Find - what people are talking about and who those people are F

10. Step 2 – On what and with whom should we engage? Find - what people are talking about and who those people are Understand – the person and their followers and how valid a prospect they are F U

11. Find - what people are talking about and who those people are Understand – the person and their followers and how valid a prospect they are Create – a reason for being there and establish contact – add value Step 2 – On what and with whom should we engage? F U C

12. Step 2 – On what and with whom should we engage? Find - what people are talking about and who those people are Understand – the person and their followers and how valid a prospect they are Create – a reason for being there and establish contact – add value Engage – develop a relationship. Use what makes them tick to get closer F U C E

13. Step 3 - How might we spend our time? TPH for keywords (tweets per hour) Keyword 1: 12tph Keyword 2: 5tph Keyword 3: 5tph General relevant topics: 10tph 32tph potential relevant tweets per hour * 7hours = 224 tweets per day Average tweet = 30 seconds. 224 tweets to respond to = c. 112 minutes per day = 10 hours per week = 40 hours per month * hourly rate...

14. Step 4: Tone of Voice – how would we respond? @MatterNot: I’m sorry for that. Did you receive them broken? Can you DM me and I'll look into a replacement for you. Friendly & helpful: @lau_rie: What a brilliant idea. I wonder if we could get more people rating films on Twitter? How about a # lovefilmrating maybe? Engaging:

15. Step 5: Branded backgrounds

16. Step 5: Branded backgrounds

17. Step 5: Branded backgrounds

18. The Twitterverse

19. Step 6 – Basic Twitter search

20. Step 6.5 – Advanced Twitter search

21. Step 7: Twist – Relevant topic trends

22. Step 8 - Tweet Grid – multiple term monitoring

23. Step 9 – Tweet Beep – Google Alerts for Twitter

24. Step 10 - Twazzup – find influencers

25. Step 10 - Twazzup – find influencers

26. The power of the RT RT or Re-Tweet is the catalyst for viral content on Twitter 18,350 followers

27. The power of the RT RT or Re-Tweet is the catalyst for viral content on Twitter 99,874 followers

28. Step 11 - Twitter Friends – understand an influencer’s re-tweetability

29. Step 11 - Twitter Friends – understand an influencer’s re-tweetability

30. Step 12 - Twittersheep – understand an influencer’s audience

31. Step 13 - Tweetstats – “When’s good for you?”

32. Step 13 - Tweetstats – “When’s good for you?”

33. Step 14 - Twitpic– making Twitter content more interesting

34. Step 14 - Yfrog – making Twitter content more shareable

35. Step 15 - Otherinbox – multiple account management

36. Step 16 - Topify – Quick and easy follower handling

37. Step 17 – bit.ly - URL-shorteners with stats

38. Step 18a - Co-comment – manage your time better

39. Step 18a - Co-comment – manage your time better

40. Step 18a - Co-comment – manage your time better

41. Step 18a - Co-comment – manage your time better

42. Step 18b – Tweetdeck - manage your time better

43. Tips for playing nicely Tone has to be authentic and honest Be conversational Be respectful Be engaging and add value DO NOT SELL

44. Find - what people are talking about and who those people are Understand – the person and their followers and how valid a prospect they are Create – a reason for being there and establish contact – add value Engage – develop a relationship. Use what makes them tick to get closer Tips for a more successful Twitter strategy F U C E

45. Resources Step 5: Branded backgrounds – Twitter Backgrounds Step 6: Twitter Search Step 7: Topic trends – Twist / Twitscoop Step 8: Multiple topic monitoring – Tweetgrid Step 9: Email topic alerts – Tweetbeep Step 10: Tweet frequency, trending topics and influencers – Twazzup Step 11: Follower audience profile – Twittersheep Step 12: Follower profiling and engagement patterns – Twitter friends Step 13: When is it best to approach them – Tweetstats Step 14: Making images more viral – Twitpic / Yfrog Step 15: Multiple account management – Otherinbox Step 16: Easy follower management – Topify Step 17: URL shorteners with analytics – bit.ly Step 18: Account management/allocation – Co-Comment / Tweetdeck