The document outlines 10 trends that should be on social media radars in 2011, including friends influencing in-person sales, the growth of mobile beyond phones, multimedia messaging becoming social, and the rise of group buying and social commerce. It also mentions social gaming growing into real life, social TV becoming common, and websites integrating more social features. The document advocates for developing socially-focused infrastructure and marketing professionals with multiple skills spanning marketing, PR, and branding.