6 UX Tips for a successful site redesign
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This presentation outlines some strategies to maximize audience engagement by applying User Experience Design best practices
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VIDEO RECORDING: https://www.youtube.com/watch?v=NNmYqcPam6I
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http://www.drupalnorth.org/en/session/advanced-front-end-architecture-d8-sass-gulp-and-living-style-guides
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This presentation was originally presented at Drupal Camp Toronto, 2012.
To view the video cast of this presentation visit http://fosterinteractive.com/blog/responsive-design-case-study
-----DESCRIPTION-----
responsivedesign.ca was launched in February of 2012, and it was well received. It was our first mobile-first responsive site. We built it quickly and knew it wasn’t perfect, but the game plan was to launch early and incrementally improve the site over time.
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6 UX Tips for a successful site redesign
- 1. 6 USER EXPERIENCE TIPS FOR A SUCCESSFUL SITE REDESIGN FOSTER INTERACTIVE
- 2. I’M AIDAN UX DESIGNER & FRONT END ARCHITECT aidan@fosterinteractive.com @finteractive HI
- 6. HELP USERS IGNORE WHAT THEY’RE NOT INTERESTED IN SO THEY CAN FIND YOUR SOLUTION TO THEIR PROBLEM
- 7. TIP #1 - KEY PERFORMANCE INDICATORS DEFINE + TRACK THEM NOW
- 8. KPI’S ARE BUSINESS OBJECTIVES !LOWER BOUNCE RATE "INCREASE TIME / PAGES #INCREASE SOCIAL ENGAGEMENT
- 9. KEY CONTENT TRANSACTIONS SUPPORT • Key Programs • Application Requirements • Guides • Donations • Event Registrations • Applications • Decreased Support Requests • Increased self- serve forms
- 11. TIP #2 - DON’T THOW THE (CONTENT) BABY OUT WITH THE BATH WATER
- 14. TIP #3 - WANT TO KNOW WHAT AUDIENCE WANTS? ASK THEM!
- 18. TIP #4 -USE PERSONAS TO MAP AUDIENCE GOALS
- 19. Personas☼
- 21. TIP #5 - CREATE AN INFORMATION ARCHITECTURE MAP THEN… TEST & RE-TEST
- 23. ( ANALYSIS & TREE TEST ) IA MAP ○ USER GOALS IMPROVE & TEST
- 24. IA Testing☼
- 26. TIP #6 - TEST YOUR UI EARLY AS POSSIBLE
- 33. TO GET WHAT YOU WANT OUT OF A SITE YOU NEED TO FOCUS ON WHAT THE AUDIENCE WANTS
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