The document outlines six user experience tips for a successful website redesign, emphasizing the importance of understanding audience goals and business objectives. Key recommendations include defining and tracking key performance indicators, soliciting user feedback, and creating effective personas. Additionally, it advocates for thorough testing of information architecture and UI to meet user needs and enhance site usability.

1. 6 USER EXPERIENCE TIPS
FOR A SUCCESSFUL SITE REDESIGN
FOSTER INTERACTIVE

2. I’M AIDAN
UX DESIGNER & FRONT END ARCHITECT
aidan@fosterinteractive.com @finteractive
HI

3. USER EXPERIENCE DESIGN

4. AUDIENCE’S
GOALS
ORG / BUSINESS
OBJECTIVESUX

5. AUDIENCE’S
GOALS
ORG / BUSINESS
OBJECTIVESUX
YOUR
SITE
SOCIAL
EMAIL
OTHER
SITES

6. HELP USERS IGNORE WHAT THEY’RE NOT INTERESTED IN
SO THEY CAN FIND YOUR SOLUTION
TO THEIR PROBLEM

7. TIP #1 - KEY PERFORMANCE INDICATORS
DEFINE + TRACK THEM NOW

8. KPI’S ARE BUSINESS OBJECTIVES
!LOWER
BOUNCE RATE
"INCREASE
TIME / PAGES
#INCREASE
SOCIAL ENGAGEMENT

9. KEY CONTENT TRANSACTIONS SUPPORT
• Key Programs
• Application
Requirements
• Guides
• Donations
• Event
Registrations
• Applications
• Decreased Support
Requests
• Increased self-
serve forms

10. http://www.webseoanalytics.com/blog/20-kpis-you-should-monitor-in-google-analytics/
https://www.datapine.com/blog/google-analytics-kpis-and-metrics-for-web-analytics/
https://sproutsocial.com/insights/social-media-metrics-that-matter/
KPIS & ANALYTICS
SOCIAL

11. TIP #2 - DON’T THOW THE (CONTENT) BABY OUT
WITH THE BATH WATER

14. TIP #3 - WANT TO KNOW WHAT AUDIENCE WANTS?
ASK THEM!

17. https://uxplanet.org/how-to-create-effective-user-surveys-1cea4b06ff76
https://www.hotjar.com/blog/website-survey-questions
https://survicate.com/website-survey/questions/redesign-survey-questions/
https://www.surveymonkey.com/r/redesign-survey
SURVEY RESOURCES

18. TIP #4 -USE PERSONAS TO MAP
AUDIENCE GOALS

19. Personas☼

20. ♥
USER
GOALS
&
INSIGHTS &
EMPATHY
'
FRAMEWORK
FOR DISAGREEMENTS

21. TIP #5 - CREATE AN INFORMATION ARCHITECTURE MAP THEN…
TEST & RE-TEST

22. Information Architecture☼

23. (
ANALYSIS
&
TREE TEST
)
IA MAP
○
USER GOALS
IMPROVE & TEST

24. IA Testing☼

26. TIP #6 - TEST YOUR UI
EARLY AS POSSIBLE

27. ☼
Navigation
Patterns
UI Content
Blocks
+
User
Testable
&

33. TO GET WHAT YOU WANT OUT OF A SITE
YOU NEED TO FOCUS ON
WHAT THE AUDIENCE WANTS

34. INTERESTED IN TALKING MORE?
THANK YOU!
HTTP://FOSTERINTERACTIVE.COM/UXTIPS
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