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WE’RE WATCHING YOU!
What is Facebook? 
Facebook is defined as a place to connect with 
friends, upload photos and videos, exchange 
messages and update statuses. 
It connects people in all corners of the world, and 
people can choose to be defined as a “Student at 
Harvard University” or as “Currently living in 
Toronto” to help people find you more easily. 
In general, it is a great tool to let your friends see 
what you’re up to – as long as that’s what your 
intention is.
Recently there has been added attention 
brought to the forefront when it comes to 
Facebook privacy, thanks to their newly 
instated messenger app. Now, if you’re using 
Facebook mobile and someone sends you a 
private message, you can’t read it unless you 
download the app or log on to the desktop 
site.
So, what? 
Why does it matter that we have to download 
and access an app to gain information that was 
intended for us in the first place? 
Several issues and concerns have been brought 
up about the new app: 
• Why does it need access to my microphone? Will it record 
my conversations/messages? 
• Why does it require access to my contacts, and why does it 
want to edit, read and send SMS messages on my behalf? 
All pretty legitimate concerns, if you ask me.
Facebook claims that... 
• It only requires access to your 
microphone in order to allow you to 
make voice calls and add sound to 
videos sent through the app 
• It only requires access to SMS 
messages so that it can send 
confirmation texts to the number 
you have added to your profile 
...So why are we still asking these 
questions?
BECAUSE FACEBOOK 
MAKES PRIVACY 
SETTINGS DIFFICULT TO 
UNDERSTAND 
Like most legal documents, Facebook’s 
privacy settings can be complicated. They 
have improved, but they still have a long way 
to go.
So, how do I know if I’m making the 
right decisions? 
Here are some tips if you’re 
looking to keep your profile 
as private as possible: 
1. Always check the privacy 
setting before posting a 
status update or 
changing your profile 
picture. This has been 
made simpler on the 
mobile app, as you can 
see in this screenshot:
2. Use the new “Privacy Checkup” tool to make 
sure you’re showing what you intend to 
show, and hiding what you don’t. (This is 
located in the top right corner on the desktop 
site)
3. Play with your settings and use the “View As” 
tool to see how your information is being 
displayed.
4. This one should be easiest to follow. Be conscious of your online 
activity. Everything you “like”, share and post on your page is 
affiliated with your Facebook. By having a Facebook page, you 
hand over the right to have your personal information collected by 
Facebook as data. 
Also, understand that your person may be used to advertise for 
companies throughout Facebook (think of seeing those 
advertisements saying “Jessica Scott and 6 other friends like 
Michael Kors”) Here is the clause from the Privacy Policy that 
notifies you of this: 
“You give us permission to use your name, profile picture, 
content, and information in connection with commercial, 
sponsored, or related content (such as a brand you like) served or 
enhanced by us. This means, for example, that you permit a 
business or other entity to pay us to display your name and/or 
profile picture with your content or information, without any 
compensation to you. If you have selected a specific audience for 
your content or information, we will respect your choice when we 
use it.”
5. Keep up-to-date on Privacy settings. Like 
social media, they are constantly changing, 
so make sure you don’t fall behind. Unless of 
course, you like the whole world-wide web 
having access to your information.
Here are some important excerpts 
from Facebook’s Legal Info. 
• We receive information about you from your friends and 
others, such as when they upload your contact information, 
post a photo of you, tag you in a photo or status update, or 
at a location, or add you to a group. 
• We receive data about you whenever you use or are 
running Facebook, such as when you look at another 
person's timeline, send or receive a message, search for a 
friend or a Page, click on, view or otherwise interact with 
things, use a Facebook mobile app, or make purchases 
through Facebook. 
• When you post things like photos or videos on Facebook, 
we may receive additional related data (or metadata), such 
as the time, date, and place you took the photo or video.
Interesting Facts Part 2 
• Sometimes we get data from our affiliates or 
our advertising partners, customers and other 
third parties that helps us (or them) deliver 
ads, understand online activity, and generally 
make Facebook better. For example, an 
advertiser may tell us information about you 
(like how you responded to an ad on Facebook 
or on another site) in order to measure the 
effectiveness of - and improve the quality of - 
ads.
Information that is ALWAYS public 
• The types of information listed below are always publicly available, and 
they are treated just like information you decided to make public: 
• Name: This helps your friends and family find you. If you are 
uncomfortable sharing your real name, you can always delete your 
account. 
• Profile Pictures and Cover Photos: These help your friends and family 
recognize you. If you are uncomfortable making any of these photos 
public, you can always delete them. Unless you delete them, when you 
add a new profile picture or cover photo, the previous photo will remain 
public in your profile picture or cover photo album. 
• Networks: This helps you see who you will be sharing information with 
before you choose "Friends and Networks" as a custom audience. If you 
are uncomfortable making your network public, you can leave the 
network. 
• Gender: This allows us to refer to you properly. 
• Username and User ID: These allow you to give out a custom link to your 
timeline or Page, receive email at your Facebook email address, and help 
make Facebook Platform possible.
The End! 
Happy Facebooking 

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Facebook Privacy and YOU

  • 2. What is Facebook? Facebook is defined as a place to connect with friends, upload photos and videos, exchange messages and update statuses. It connects people in all corners of the world, and people can choose to be defined as a “Student at Harvard University” or as “Currently living in Toronto” to help people find you more easily. In general, it is a great tool to let your friends see what you’re up to – as long as that’s what your intention is.
  • 3. Recently there has been added attention brought to the forefront when it comes to Facebook privacy, thanks to their newly instated messenger app. Now, if you’re using Facebook mobile and someone sends you a private message, you can’t read it unless you download the app or log on to the desktop site.
  • 4. So, what? Why does it matter that we have to download and access an app to gain information that was intended for us in the first place? Several issues and concerns have been brought up about the new app: • Why does it need access to my microphone? Will it record my conversations/messages? • Why does it require access to my contacts, and why does it want to edit, read and send SMS messages on my behalf? All pretty legitimate concerns, if you ask me.
  • 5. Facebook claims that... • It only requires access to your microphone in order to allow you to make voice calls and add sound to videos sent through the app • It only requires access to SMS messages so that it can send confirmation texts to the number you have added to your profile ...So why are we still asking these questions?
  • 6. BECAUSE FACEBOOK MAKES PRIVACY SETTINGS DIFFICULT TO UNDERSTAND Like most legal documents, Facebook’s privacy settings can be complicated. They have improved, but they still have a long way to go.
  • 7. So, how do I know if I’m making the right decisions? Here are some tips if you’re looking to keep your profile as private as possible: 1. Always check the privacy setting before posting a status update or changing your profile picture. This has been made simpler on the mobile app, as you can see in this screenshot:
  • 8. 2. Use the new “Privacy Checkup” tool to make sure you’re showing what you intend to show, and hiding what you don’t. (This is located in the top right corner on the desktop site)
  • 9. 3. Play with your settings and use the “View As” tool to see how your information is being displayed.
  • 10. 4. This one should be easiest to follow. Be conscious of your online activity. Everything you “like”, share and post on your page is affiliated with your Facebook. By having a Facebook page, you hand over the right to have your personal information collected by Facebook as data. Also, understand that your person may be used to advertise for companies throughout Facebook (think of seeing those advertisements saying “Jessica Scott and 6 other friends like Michael Kors”) Here is the clause from the Privacy Policy that notifies you of this: “You give us permission to use your name, profile picture, content, and information in connection with commercial, sponsored, or related content (such as a brand you like) served or enhanced by us. This means, for example, that you permit a business or other entity to pay us to display your name and/or profile picture with your content or information, without any compensation to you. If you have selected a specific audience for your content or information, we will respect your choice when we use it.”
  • 11. 5. Keep up-to-date on Privacy settings. Like social media, they are constantly changing, so make sure you don’t fall behind. Unless of course, you like the whole world-wide web having access to your information.
  • 12. Here are some important excerpts from Facebook’s Legal Info. • We receive information about you from your friends and others, such as when they upload your contact information, post a photo of you, tag you in a photo or status update, or at a location, or add you to a group. • We receive data about you whenever you use or are running Facebook, such as when you look at another person's timeline, send or receive a message, search for a friend or a Page, click on, view or otherwise interact with things, use a Facebook mobile app, or make purchases through Facebook. • When you post things like photos or videos on Facebook, we may receive additional related data (or metadata), such as the time, date, and place you took the photo or video.
  • 13. Interesting Facts Part 2 • Sometimes we get data from our affiliates or our advertising partners, customers and other third parties that helps us (or them) deliver ads, understand online activity, and generally make Facebook better. For example, an advertiser may tell us information about you (like how you responded to an ad on Facebook or on another site) in order to measure the effectiveness of - and improve the quality of - ads.
  • 14. Information that is ALWAYS public • The types of information listed below are always publicly available, and they are treated just like information you decided to make public: • Name: This helps your friends and family find you. If you are uncomfortable sharing your real name, you can always delete your account. • Profile Pictures and Cover Photos: These help your friends and family recognize you. If you are uncomfortable making any of these photos public, you can always delete them. Unless you delete them, when you add a new profile picture or cover photo, the previous photo will remain public in your profile picture or cover photo album. • Networks: This helps you see who you will be sharing information with before you choose "Friends and Networks" as a custom audience. If you are uncomfortable making your network public, you can leave the network. • Gender: This allows us to refer to you properly. • Username and User ID: These allow you to give out a custom link to your timeline or Page, receive email at your Facebook email address, and help make Facebook Platform possible.
  • 15. The End! Happy Facebooking 