Presentation from a Markedu webinar about Facebook Marketing.
In the presentation Michael Leander gives his advice on different aspects of Facebook marketing. From getting started to measuring results.
This web seminar covered best practices for using Facebook for marketing purposes. It discussed setting up a Facebook page and profile, engaging customers, setting up ad campaigns, and on-page tactics. Some key points included the importance of having compelling content, making content shareable, experimenting with different tactics, and using the AID+LIRA framework of gaining attention, interest, desire, likes, interactions, recommendations and actions. It provided examples of promoting a Facebook presence in print advertising and using video ads. The presenter emphasized regularly scheduling and analyzing content to improve engagement.
This document provides an overview and agenda for Debbie Williams' 2017 Content Marketing Workshop. It begins with introductions of Debbie Williams and her background in content marketing. It then outlines the workshop agenda which includes discussions on content marketing strategy, buyer personas, editorial SEO, content ideas, content distribution, and a Q&A. It also includes exercises for participants to apply the concepts and pre-event and post-event surveys to understand participants' goals and takeaways. The overall goal is to help participants improve their content marketing efforts through strategic planning, creation of relevant content, and effective distribution.
Branding & Social Media Workshop with Niki CsanyiNikoletta Csanyi
This document provides an overview of branding and social media strategies. It discusses defining a brand's core values, vision and mission. It also covers translating the brand identity visually and maintaining consistency across all branding elements. Regarding social media, the document analyzes popular platforms, appropriate channels for different brands, and developing an effective social media strategy with content creation, engagement, marketing and analytics. Maintaining consistency and developing strategic, planned approaches are emphasized for effective branding and social media.
Fra Markedu's Facebook markedsføring og tips webseminar på dansk
Webseminaret giver en introduktion til hvordan man bør tænke for at få mest mulig success med markedsføring via Facebook.
Brands are increasingly using Pinterest to connect with customers and drive business goals. Pinterest provides opportunities for acquisition, sales and branding. To be successful, brands must establish a strategy for their boards and pins, engage with their audience, measure results and optimize their profile and content over time. Brands have seen traffic increases to their websites from Pinterest and gains in followers and engagement.
Getting Connected: Social Media for BusinessJoan Smith
This document provides an overview of social media marketing. It defines social media as media spread through social interaction using individual communication networks like Facebook, Twitter, LinkedIn, etc. It discusses how social media marketing campaigns can help businesses by increasing traffic, generating leads, and building reputation. It provides tips for creating engaging content, setting up landing pages, distributing content on social media, and tracking results. The key takeaway is that social media requires an ongoing process of planning campaigns, creating content, promoting content, and refining strategies based on metrics.
Omni-channel Marketing: Earning Attention & Delivering Value in a Multi-Scree...Pam Moore
Omnichannel Marketing: Earning Attention and Delivering Value in a Multi-Screen World
Keynote presentation delivered by Pam Moore in Sweden at the Internet World Webbdagarna . The presentation covered the challenges and solutions businesses of all sizes face regarding inspiring, connecting, serving and selling to their customers in a multi-screen world. Discussed are best practices for content marketing, conversion optimization, retail, products and services.
Inbound Marketing Strategies: Bay Area Apartment Assoc.Bernie Borges
A social media marketing strategy, aka an inbound marketing strategy, delivers measurable results. Inbound marketing is made up of content marketing and relationship building. Harness the power of tools such as blogs, Twitter, video, social networks and RSS.
This web seminar covered best practices for using Facebook for marketing purposes. It discussed setting up a Facebook page and profile, engaging customers, setting up ad campaigns, and on-page tactics. Some key points included the importance of having compelling content, making content shareable, experimenting with different tactics, and using the AID+LIRA framework of gaining attention, interest, desire, likes, interactions, recommendations and actions. It provided examples of promoting a Facebook presence in print advertising and using video ads. The presenter emphasized regularly scheduling and analyzing content to improve engagement.
This document provides an overview and agenda for Debbie Williams' 2017 Content Marketing Workshop. It begins with introductions of Debbie Williams and her background in content marketing. It then outlines the workshop agenda which includes discussions on content marketing strategy, buyer personas, editorial SEO, content ideas, content distribution, and a Q&A. It also includes exercises for participants to apply the concepts and pre-event and post-event surveys to understand participants' goals and takeaways. The overall goal is to help participants improve their content marketing efforts through strategic planning, creation of relevant content, and effective distribution.
Branding & Social Media Workshop with Niki CsanyiNikoletta Csanyi
This document provides an overview of branding and social media strategies. It discusses defining a brand's core values, vision and mission. It also covers translating the brand identity visually and maintaining consistency across all branding elements. Regarding social media, the document analyzes popular platforms, appropriate channels for different brands, and developing an effective social media strategy with content creation, engagement, marketing and analytics. Maintaining consistency and developing strategic, planned approaches are emphasized for effective branding and social media.
Fra Markedu's Facebook markedsføring og tips webseminar på dansk
Webseminaret giver en introduktion til hvordan man bør tænke for at få mest mulig success med markedsføring via Facebook.
Brands are increasingly using Pinterest to connect with customers and drive business goals. Pinterest provides opportunities for acquisition, sales and branding. To be successful, brands must establish a strategy for their boards and pins, engage with their audience, measure results and optimize their profile and content over time. Brands have seen traffic increases to their websites from Pinterest and gains in followers and engagement.
Getting Connected: Social Media for BusinessJoan Smith
This document provides an overview of social media marketing. It defines social media as media spread through social interaction using individual communication networks like Facebook, Twitter, LinkedIn, etc. It discusses how social media marketing campaigns can help businesses by increasing traffic, generating leads, and building reputation. It provides tips for creating engaging content, setting up landing pages, distributing content on social media, and tracking results. The key takeaway is that social media requires an ongoing process of planning campaigns, creating content, promoting content, and refining strategies based on metrics.
Omni-channel Marketing: Earning Attention & Delivering Value in a Multi-Scree...Pam Moore
Omnichannel Marketing: Earning Attention and Delivering Value in a Multi-Screen World
Keynote presentation delivered by Pam Moore in Sweden at the Internet World Webbdagarna . The presentation covered the challenges and solutions businesses of all sizes face regarding inspiring, connecting, serving and selling to their customers in a multi-screen world. Discussed are best practices for content marketing, conversion optimization, retail, products and services.
Inbound Marketing Strategies: Bay Area Apartment Assoc.Bernie Borges
A social media marketing strategy, aka an inbound marketing strategy, delivers measurable results. Inbound marketing is made up of content marketing and relationship building. Harness the power of tools such as blogs, Twitter, video, social networks and RSS.
This document provides an overview of how social media can be leveraged across various business functions like marketing, customer service, and sales. It outlines the core disciplines of social media management and how they map to the phases of developing a social media program. It then provides specific lessons and recommendations for developing a comprehensive social media strategy and tactics, including defining goals, setting metrics, identifying foundational tactics across platforms like Facebook, Twitter, blogs, and the company website. Sample campaigns, contests, and engagement strategies are also proposed.
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...Kim Donlan
Defining your early brand story is difficult for any startup. Content marketing and social media channels are important to establish credibility. This is a presentation showing how to create a unique value proposition, define your brand story by using your customer perspective. It will help with lead generation and awareness.
This is the presentation deck, of the talk given by Sanjay Mehta (Jt CEO, Social Wavelength) at the Gripel organized conference, Social Media Marketing Excellence, on Feb 11th, 2011.
The focus of the talk is around the challenges of traditional models of advertising and marketing, and how Social Media and digital technologies, are challenging the same. Also how marketers and organizations can cope with this changing world!
Is a Facebook Like Campaign Worth the Resources?cookieweb
A Facebook like campaign can be worth the resources if done properly as part of a long-term community building strategy. The key is to go beyond just getting likes and focus on ongoing two-way communication to build emotional connections with customers. This includes posting engaging content, encouraging fan interactions and discussions, addressing customer needs, and giving them easy ways to purchase products. While likes alone don't translate directly to sales, a well-executed community building campaign on Facebook can boost brand awareness, trust, and loyalty over time.
This document provides an overview of how to integrate social media, specifically blogs, into PR campaigns. It discusses developing a social media strategy, key social media platforms like blogs, Twitter, networks and videos. It also covers reputation management and measuring the effectiveness of social media efforts. The document includes sections on blog types, opportunities for PR through blogging, mapping blog audiences, defining blog success, blogger outreach best practices, case studies, and running blogger events.
Content Marketing: Build the Bridge to Success 2017Patty Swisher
This document outlines the 4 steps to building an effective content marketing strategy: 1) Setting objectives by defining goals and a content marketing mission, 2) Defining client and audience needs through personas, 3) Developing an execution plan including content types, calendar, and sharing methods, and 4) Establishing metrics to measure consumption, sharing, lead generation, and sales. It provides examples and templates to help strategize content around audience needs at different stages in the buying cycle in order to build a bridge to success.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn't it time to learn how your business can leverage this powerful platform?
WIth these slides from a SmartCompany webinar, you'll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
This is a presentation on social strategy and the process for developing social content, deploying and tracking effectiveness.
Also included at the end are a series of screenshots of the Facebook insights for a small Facebook page. This is meant to give you a peak at what can be tracked if you don't typically use Facebook and haven't been an admin on a page.
Trend assessment - Rise of Social Influencers Engagement Reportdhimand
This document discusses the rise of social influencers in online marketing. It defines influencers as people with the ability to affect others' beliefs and actions. Brands are increasingly identifying and engaging influencers through social media to spread word of mouth. The document outlines factors driving this trend, including big data and social media usage. It provides two case studies on successful influencer campaigns and discusses applications in various industries. The future of the trend is predicted to include more sophisticated analytics tools and focus on relevant niche influencers over popularity. Brands must identify and engage the right influencers to maintain a competitive advantage.
Retailers must modernize their marketing approaches to better connect with customers today.
Using Facebook and Twitter can help any retailer create meaningful connections with customers at any time.
Does your Facebook, Twitter and other social media content translate the experience your customers have with your retail brand? It can. And should.
This seminar will give you tips and tactics to create social media posts that deliver the personality of your brand. Attendees will learn the keys to successful social media programs on how to engage your customers on a regular basis and to successfully translate what happens in your store via your social media posts. Learn how – and when to use humor and product knowledge to create social media posts that will engage customers on a regular basis.
Content marketing workshop presentation from Joe Pulizzi from the Content Marketing Institute - presented at IACC's annual meeting. Contains the 10 steps to success in content marketing.
You’ve created a social media strategy, you’ve determined how to measure your success, and you’ve written your first tweet. Now what? Libby Hall of Flint Interactive gives examples of interactive content that enchants your customers, contests and promotions to grow your fan base, and using listening and measurement tools to build on what works and modify what doesn’t. Question? Conact @FlintGroup
I got the chance to speak in a social media marketing class at RIT. The presentation I gave talked about content marketing, social media marketing, and marketing analytics for 2015.
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
Integrated Lifecycle Marketing Workshop: Putting the Marketing Democracy to W...Vivastream
The document discusses how marketers can empower consumers and leverage the new "marketing democracy" enabled by digital channels. It argues that marketers should embrace a permanent campaign mindset, enlist influential customers as brand advocates, and practice the "Groundhog Day theory of marketing" by personalizing interactions based on a customer's complete history and context. Specifically, it recommends using customer, social, and transactional data to target the right messages to the right people at the right time across channels on an ongoing basis.
Presentation given at the Berkeley WAG group on 2_4_15. Covering a variety of strategies and best practices for small businesses to leverage/optimize social media, blogging, online selling, Yelp, and other digital strategies.
Instant E-Training provides online marketing training through live workshops and an online video library, featuring experts in social media, SEO, Facebook, LinkedIn, and content marketing. The training is recognized by SEMPO and is founded to impart top notch marketing training by bringing leading industry experts together in an interactive online environment. Speakers include leaders in social media like Erik Qualman, Dan Zarrella, Brian Carter, Dave Kerpen, and Hollis Thomases.
How to survive the future of marketing - Keynote at RODIRECTMichael Leander
The document outlines 7 things needed to survive the future of marketing including having a short attention span, understanding where audiences are overwhelmed with information, and how to cut through the clutter to reach them in an authentic and meaningful way. It also discusses the importance of listening to audiences and gaining customer insights to provide relevant experiences across channels.
This document provides an overview of how social media can be leveraged across various business functions like marketing, customer service, and sales. It outlines the core disciplines of social media management and how they map to the phases of developing a social media program. It then provides specific lessons and recommendations for developing a comprehensive social media strategy and tactics, including defining goals, setting metrics, identifying foundational tactics across platforms like Facebook, Twitter, blogs, and the company website. Sample campaigns, contests, and engagement strategies are also proposed.
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...Kim Donlan
Defining your early brand story is difficult for any startup. Content marketing and social media channels are important to establish credibility. This is a presentation showing how to create a unique value proposition, define your brand story by using your customer perspective. It will help with lead generation and awareness.
This is the presentation deck, of the talk given by Sanjay Mehta (Jt CEO, Social Wavelength) at the Gripel organized conference, Social Media Marketing Excellence, on Feb 11th, 2011.
The focus of the talk is around the challenges of traditional models of advertising and marketing, and how Social Media and digital technologies, are challenging the same. Also how marketers and organizations can cope with this changing world!
Is a Facebook Like Campaign Worth the Resources?cookieweb
A Facebook like campaign can be worth the resources if done properly as part of a long-term community building strategy. The key is to go beyond just getting likes and focus on ongoing two-way communication to build emotional connections with customers. This includes posting engaging content, encouraging fan interactions and discussions, addressing customer needs, and giving them easy ways to purchase products. While likes alone don't translate directly to sales, a well-executed community building campaign on Facebook can boost brand awareness, trust, and loyalty over time.
This document provides an overview of how to integrate social media, specifically blogs, into PR campaigns. It discusses developing a social media strategy, key social media platforms like blogs, Twitter, networks and videos. It also covers reputation management and measuring the effectiveness of social media efforts. The document includes sections on blog types, opportunities for PR through blogging, mapping blog audiences, defining blog success, blogger outreach best practices, case studies, and running blogger events.
Content Marketing: Build the Bridge to Success 2017Patty Swisher
This document outlines the 4 steps to building an effective content marketing strategy: 1) Setting objectives by defining goals and a content marketing mission, 2) Defining client and audience needs through personas, 3) Developing an execution plan including content types, calendar, and sharing methods, and 4) Establishing metrics to measure consumption, sharing, lead generation, and sales. It provides examples and templates to help strategize content around audience needs at different stages in the buying cycle in order to build a bridge to success.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn't it time to learn how your business can leverage this powerful platform?
WIth these slides from a SmartCompany webinar, you'll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
This is a presentation on social strategy and the process for developing social content, deploying and tracking effectiveness.
Also included at the end are a series of screenshots of the Facebook insights for a small Facebook page. This is meant to give you a peak at what can be tracked if you don't typically use Facebook and haven't been an admin on a page.
Trend assessment - Rise of Social Influencers Engagement Reportdhimand
This document discusses the rise of social influencers in online marketing. It defines influencers as people with the ability to affect others' beliefs and actions. Brands are increasingly identifying and engaging influencers through social media to spread word of mouth. The document outlines factors driving this trend, including big data and social media usage. It provides two case studies on successful influencer campaigns and discusses applications in various industries. The future of the trend is predicted to include more sophisticated analytics tools and focus on relevant niche influencers over popularity. Brands must identify and engage the right influencers to maintain a competitive advantage.
Retailers must modernize their marketing approaches to better connect with customers today.
Using Facebook and Twitter can help any retailer create meaningful connections with customers at any time.
Does your Facebook, Twitter and other social media content translate the experience your customers have with your retail brand? It can. And should.
This seminar will give you tips and tactics to create social media posts that deliver the personality of your brand. Attendees will learn the keys to successful social media programs on how to engage your customers on a regular basis and to successfully translate what happens in your store via your social media posts. Learn how – and when to use humor and product knowledge to create social media posts that will engage customers on a regular basis.
Content marketing workshop presentation from Joe Pulizzi from the Content Marketing Institute - presented at IACC's annual meeting. Contains the 10 steps to success in content marketing.
You’ve created a social media strategy, you’ve determined how to measure your success, and you’ve written your first tweet. Now what? Libby Hall of Flint Interactive gives examples of interactive content that enchants your customers, contests and promotions to grow your fan base, and using listening and measurement tools to build on what works and modify what doesn’t. Question? Conact @FlintGroup
I got the chance to speak in a social media marketing class at RIT. The presentation I gave talked about content marketing, social media marketing, and marketing analytics for 2015.
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
Integrated Lifecycle Marketing Workshop: Putting the Marketing Democracy to W...Vivastream
The document discusses how marketers can empower consumers and leverage the new "marketing democracy" enabled by digital channels. It argues that marketers should embrace a permanent campaign mindset, enlist influential customers as brand advocates, and practice the "Groundhog Day theory of marketing" by personalizing interactions based on a customer's complete history and context. Specifically, it recommends using customer, social, and transactional data to target the right messages to the right people at the right time across channels on an ongoing basis.
Presentation given at the Berkeley WAG group on 2_4_15. Covering a variety of strategies and best practices for small businesses to leverage/optimize social media, blogging, online selling, Yelp, and other digital strategies.
Instant E-Training provides online marketing training through live workshops and an online video library, featuring experts in social media, SEO, Facebook, LinkedIn, and content marketing. The training is recognized by SEMPO and is founded to impart top notch marketing training by bringing leading industry experts together in an interactive online environment. Speakers include leaders in social media like Erik Qualman, Dan Zarrella, Brian Carter, Dave Kerpen, and Hollis Thomases.
How to survive the future of marketing - Keynote at RODIRECTMichael Leander
The document outlines 7 things needed to survive the future of marketing including having a short attention span, understanding where audiences are overwhelmed with information, and how to cut through the clutter to reach them in an authentic and meaningful way. It also discusses the importance of listening to audiences and gaining customer insights to provide relevant experiences across channels.
The document outlines tips for successfully executing a permission based email marketing program in 3 steps:
1) Decide on a program that provides value for both the marketer and their audience.
2) Acquire email permissions by offering a compelling reason for people to opt-in and respecting legislation around permission marketing.
3) Improve email marketing efforts through testing, differentiating content using profiling, and focusing on the target audience and their needs. Following these tips can help marketers get started on a successful permission based email marketing program.
Evaluation Social Networking For Business 22 April 2009 Leander And GossnerMichael Leander
This document summarizes the results of an evaluation survey about a webinar on social networking for business. The webinar featured two speakers, Martin Meyer-Gossner and Michael Leander, and was well received with positive ratings for both speakers and the technical quality. Most respondents said their expectations were met or exceeded and they would recommend the webinar to others. Some testimonials praised the insights provided and ease of remote participation. The organizers will use the feedback to improve future webinars on this topic.
Social media for acquisition and retention Power Up Direct & Digital Marketin...Michael Leander
Power Up Direct & Digital Marketing Workshop in Lisbon presentation by Michael Leander about social media acquisition and retention.
Organized by http://www.markedu.com
Evaluation - marketing through social networks 20Jan2009Michael Leander
- The document summarizes the results of an evaluation of a webinar on marketing through social networks presented by Michael Leander.
- According to the evaluation, Michael Leander's presentation was well received and the technical quality of the webinar platform was perceived to be good.
- Most participants said they would recommend the webinar to others and that it met their expectations, though some felt there could be room for improvement, such as reducing introduction time.
1. Dr. Olivier Riviere presented a webinar on creating synergy between marketing and public relations.
2. The presentation was well received and Dr. Riviere's presentation style and knowledge were praised in participant feedback.
3. Participants found the webinar to provide valuable insights and thought-provoking perspectives on integrating marketing and PR.
Michael Leander gav dette oplæg ved Marketing Camp 2012 i København.
Det handler om email markedsføring og deltagerne fik et par tips, som er relevant for alle email markedsførere.
Marketing Camp gentages så vidt vides igen i 2013.
The document provides an overview of how small businesses can use social media. It discusses why social media works for small businesses, how to create a social media strategy by listening first, developing objectives and identifying target audiences. It also provides examples of developing a strategic plan for Facebook, Twitter and blogs. The document emphasizes creating a plan before launching social media efforts and allocating at least 5 hours per week to implementation. It concludes with guidelines for social media use and taking questions.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
Dream Local Digital: latest trends in social mediaShannon Kinney
Presented to a group hosted by the Penobscot Bay Regional Chamber of Commerce in July covering tactics of how to use social media for their small businesses
What happens when we take a creative destructionist strategy toward content marketing? Are we truly doing things in new and innovative ways, or simply hitting the publish buttons? In this discussion, presented at Digital Summit Detroit, Microsoft's Group Product Marketing Manager and Social Data Expert, Geoff Colon goes deep into looking at a topic from a parallax view. Why is the best content a combination of entertainment and education? How do visuals enhance emotional resonance? Why should marketing be approached more like a DJ than a marketer?
For more disruptive ways to look at your marketing, follow Geoff on Twitter @djgeoffe or view his videos at youtube.com/djgeoffe
The document discusses disruptive content marketing strategies. It argues that content marketers should think like DJs by understanding their audience, entertaining them with dynamic content, educating them, curating content from others, facilitating social conversations, and producing original content. It outlines five dynamics of content and provides examples. It also discusses the importance of disciplined tracking of metrics from search, social media, and websites to measure the success of content marketing strategies. Finally, it presents a case study of how IBM crafted content to delight audiences.
The document discusses how to effectively engage with new media such as social networks and blogs, highlighting the importance of cultivating relationships with bloggers, measuring engagement metrics, and developing compelling content for social media platforms to build awareness and drive traffic. It also provides examples of successful blogger outreach programs and reviews best practices for social media monitoring and participation.
Using & Tracking New Media - Marketing Retirement Homes & Senior CareOur Kids Media
The document discusses using new media and social media to optimize marketing strategies. It outlines how prospects move through an awareness and decision-making funnel, from initial awareness to advocacy. It then provides recommendations on leveraging different parts of the funnel, such as using social media to increase awareness, online tools to aid research, and capturing leads. The document also recommends quantifying results through analytics to measure engagement, acquisition and optimize strategies.
Digital media campaigns - two workshop in Kuwait May 2014 Sofie Sandell
The document provides an overview of a two-day course on digital media campaigns. The course will cover strategy, content development, platforms, and measuring success. It will include discussions on defining goals, audience identification, messaging, and tracking engagement. Participants will learn tools for social media management and techniques for effective social media campaigns.
This document provides guidance on how to create and manage a successful social media campaign. It discusses setting goals, choosing the right platforms, creating engaging content, implementation, measurement, and troubleshooting. Key platforms covered include Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and more. The document emphasizes planning content that provides value to audiences and driving engagement through community involvement and competitions. It also provides tips on integration across platforms, using dashboards and metrics to evaluate performance, and maintaining guidelines to manage potential issues.
How to Use and Track New Media - Marketing Schools, Programs & Kids CampsOur Kids Media
How can you use new media such as blogs, facebook and twitter to engage with moms and kids and market your programs, schools or summer camps? This presentation shows you how you can engage with parents during the various stages of their consideration funnel, and how to track your results with Google Analytics and social media tracking tools.
Be the best at private school marketing, summer camp marketing or kids program marketing and selling to moms in Canada.
Originally presented by wink11 founders Nadia Duriavig and Daniela Duriavig at the OUR KIDS Marketing Academy Lunch & Learn in Toronto on October 28th, 2014. More tools and resources available at http://www.ourkidsmedia.com/marketing
This document provides tips and best practices for using social media to generate B2B leads. It discusses developing a social media plan with goals and objectives, tying social media to other marketing efforts, training employees, and being accountable through reporting. A case study is presented of a major B2B marketing company that uses a team approach and daily content creation across multiple channels to engage prospects and move them through the funnel. Their tactics include promoting webinars in advance, following up with content, and nurturing leads based on their level of engagement.
The document discusses how to measure the impact of social media marketing using metrics that relate to core business objectives like sales, revenue, and costs. It recommends translating social media metrics like exposure, influence, engagement and conversions into these core metrics and using tools like Google Analytics and HootSuite to track social media campaigns and compare their performance to other marketing channels. A case study of how a company used YouTube and social media to promote an app is also presented.
Social Network Prioritization - How to Prioritize Investment in Social Media Marketing Nutz
The document provides a 5-step strategy for prioritizing social networks for a business. The steps are: 1) assess available time and budget, 2) define goals and key performance indicators, 3) research which social networks best connect with the target audience, 4) create a tiered priority system for social networks, and 5) continuously tweak and optimize the strategy based on measurement of goals. The strategy advises focusing efforts where the highest impact can be made for the business and prioritizing value for customers.
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
OMiG at Inaugural GMIT Marketing Society talk, Tuesday 25th November 2014. Be sure to like our Facebook page www.facebook.com/GalwayMarketing and follow us on Twitter @GalwayMarketing and our website www.GalwayMarketing.ie
John Foley Jr. will give a presentation on using social media in channel sales. He will discuss strategies for finding and engaging with prospects online, providing relevant content, and generating leads and sales. The presentation will take place on October 8th from 4-5pm at booth #4461. John will outline how to develop a social media strategy, create and share useful content, and measure the results of these efforts to find success in sales through social platforms like LinkedIn, Facebook, Twitter, and YouTube.
This document provides an overview of digital marketing fundamentals for non-profit organizations. It discusses various digital marketing strategies including content strategy, search engine optimization (SEO), blogging, social media, email marketing, and pay-per-click advertising. For each strategy, it provides best practices, examples, and factors to consider for implementation and success. The overall document aims to educate on developing an integrated digital marketing plan to engage donors, volunteers and constituents online.
MFR Social Media Workshop - 27th March 2012snowmarketing
The document provides information about using social media for business purposes. It discusses the benefits of social media including raising brand awareness, increasing website traffic, finding new customers, and building relationships. It recommends starting with Facebook and Twitter and provides tips on what to post and avoid. The document also lists specific social media platforms and local businesses to check out, and emphasizes creating a social media plan with goals, timing of posts, and methods for measuring success.
20210408 sociale media strategisch inzetten in jouw vastgoedkantoor - vivo - ...I Like Media
In enkele stappen succesvol worden op social media
Deel 1 – vandaag 08/04
Bepaal je doelstellingen
Bepaal je kanalen
Inspiratie & inzicht:
Facebook, Instagram, LinkedIn, Twitter, Youtube, Pinterest, TikTok, WhatsApp
Similar to Facebook Marketing Webinar with Michael Leander (20)
Digital Marketing Omnichannel Training in DubaiMichael Leander
Training in Dubai: Digital Marketing & Omnichannel Marketing Training delivered by Michael Leander. Contact to get more information about this Dubai Training program.
Boost your email marketing and marketing automation results by over 17%. Work with Michael Leander one-on-one. He is one of the earliest email marketing pioneers
His email marketing experience started in 1996. He has been using marketing automation back before the term became popular.
With his extensive background in anything to do with direct marketing and digital marketing, he can assist your organization on many levels. From strategy over creation to execution and measurement.
Find his contact details in the slides.
Innowave Summit Keynote Presentation Michael LeanderMichael Leander
Michael Leander keynote speaker presentation at Innowave Summit in Varna, Bulgaria.
Martech and innovation conference attended by around 3.000 attendees. #innowavesummit #michaelleander
State of Email Marketing Europe - Email marketing and marketing automation re...Michael Leander
Report for the state of email marketing and marketing automation in Europe. Includes comparative data between several countries in Europe.
Includes expert tips and suggestions from leading email marketing and marketing automation practitioners including Dave Chaffey, Drayton Bird, Dela Quist, Michael Leander and other great practitioners.
Published by Markedu with support from GIDMA
Digital Business Transformation Workshop in RwandaMichael Leander
Digital Business Transformation Workshop in Kigali, Rwanda. A one-day event for executives.
Attend this workshop in Kigali to fuel high ROI growth for your business.
Digital Business Transformation Workshop in KigaliMichael Leander
The Executive Digital Business Transformation Workshop in Kigali is designed to help executives plan their digital transformation.
The rise of digital will most certainly impact your business. The question is not if, but when.
This workshop is aimed at leaders who want to stay ahead of the curve. Attending the Executive Digital Business Transformation workshop will give you the insight, tools and strategies you need to craft a winning digital business transformation plan.
Invitation til marketing automation netværksmøde i Danmark. Mød ligesindende, der arbejder med at få succes med marketing automation, email marketing og data-driven marketing.
Gruppen mødes 6 gange årligt.
EDDM Awards - Email marketing and data driven marketing awards EMEAMichael Leander
The rules, categories and deadlines for the EDDM Awards - Email Marketing and Data-Driven Marketing Awards for EMEA.
The EDDM Awards is organized by Markedu. Brands and agencies from all over Europe, Africa and the Middle East are eligible to participate.
Email Marketing Assessment Template for SuccessMichael Leander
This document provides an assessment guide for email marketing and marketing automation. It outlines key areas to evaluate, including business objectives, signup processes, content strategy, permission and privacy practices, deliverability, audience segmentation, and messaging design. The assessment is intended to analyze an organization's current practices, identify opportunities for improvement, and provide actionable recommendations and a plan to achieve marketing goals.
Social media and analytics masterclass in Mumbai and Delhi. Delivered by Michael Leander, organized by Programic Asia. Learn how to achieve high ROMI on social media.
Digital Marketing Masterclass Nairobi in KenyaMichael Leander
Digital Marketing Masterclass in Nairobi, Kenya. Two days of digital marketing tips and tips. Delivered by experts.
The workshop format is highly engaging with emphasis on sharing methodologies, tips and tricks attendees can implement right away.
5 Critical Skills for Digital Marketing CareersMichael Leander
These are 5 of the critical skills to succeed in a digital marketing career. From the Upgrad.com (India) webinar entitled #5 Critical Skills for Digital Marketing Careers".
The second cohort cna join The Chartered Marketing Analyst Course taking place in Nairobi, Kenya. The 5 day marketing course promises to be intensive, highly engaging and lots of fun.
Mobile and Digital Marketing Masterclass in Nairobi, KenyaMichael Leander
The Mobile marketing and digital marketing masterclass is a 2 day, highly interactive and engaging marketing masterclass. It takes place in Nairobi, Kenya. The masterclass is delivered by Michael Leander and organized by A.B.M.C International.
The Marketing Analyst Course is a 5 day chartered marketing analyst course taking place in Dubai. Check brochure for more information and learn why you should attend this course
Digital and mobile marketing masterclass TanzaniaMichael Leander
The document advertises a two-day Digital Marketing Masterclass taking place on June 20-21, 2016 in Dar es Salaam, Tanzania. The masterclass will be led by marketing expert Michael Leander and cover key topics in digital and mobile marketing like content marketing, SEO, social media strategy, and mobile marketing. Attendees will learn practical tips and examples to improve their digital marketing efforts and drive better results. The event is organized by Access Business Management Conferencing International and will provide attendees a certificate of completion.
Kenya Chartered Marketing Analyst Certificate CourseMichael Leander
The document advertises a marketing analyst training course offered by Access Business Management Conferencing International Ltd. The 4-day course held in Nairobi, Kenya from June 13-16, 2016 provides certification as a Chartered Marketing Analyst from the Global Academy of Finance and Management. The course aims to help attendees better understand changing marketing environments and gain competitive advantages. It covers topics such as marketing strategy, research, consumer behavior, branding, and relationship marketing. Attendees will learn practical skills to proactively contribute to marketing success. The course is taught by an award-winning marketer and trainer with extensive international experience.
Fixing your email- and data driven marketing - on demand contentMichael Leander
This document provides information about a free webinar recording on fixing email and data driven marketing that was held on March 31, 2016 with Michael Leander. It thanks the listener for their time and provides additional links for more information on DialogSummit, Michaelleander.me, and the webinar recording from the E-Mail-Marketing-Forum and marketingbörse events with Michael Leander.
Data driven marketing and email marketing conferenceMichael Leander
The DialogSummit is an important conference on data driven marketing and email marketing. Featuring two language tracks - English and German - you can meet acknowledged email marketing and data driven marketing experts such as Dietmar Dahmen, Kath Pay, Michael Leander, Dela Quist, Jordie van Rijn, Tamara Gielen, Gregor Wolf, Dr. Torsten Schwarz and many, many others.
It takes place in Frankfurt, Germany on 3rd May 2016. The day before you can attend a data driven marketing masterclass in English and several email marketing workshops in German.
More here http://www.dialogsummit.de
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
5. POLL: Thinking about your
professional life, what is your level
of experience with Facebook?
6.
7.
8. This is what we intend to cover today
• Stats, background, prerequisites and cautions
• Creating the right plan for your Facebook
presence
• Best practices for customer engagement on
Facebook
• Setting up and monitoring advertisement
campaigns on Facebook
• Facebook on page tactics
9. Coming Facebook webinars
- watch Markedu’s newsletters for info
• Building your community
• Creating your Facebook landing pages
• Facebook applications
• Successful advertising on Facebook
• And more
10. Terminology: A member = A fan = A like
Premise: only pages, not groups discussed today
12. 8 components to results
1. Set Community Expectations
2. Provide Cohesive Branding
3. Be Up To Date
4. Live Authenticity
5. Participate in Dialog
6. Enable Peer-To-Peer Interactions
7. Foster Advocacy
8. Solicit A Call To Action
13. NEW !
Get pre-recorded webinars with action guides
The Guide includes....
The Facebook A to Z • What to do before you setup
Guide for Business your page
• Complete guide to become • How to create compelling
successful on Facebook landing pages to convert
maximum likes
• 11 hours of recording • How to engage with your
• 19 page actionable advice community
• How to measure your success
• Take quiz – get certificate • How to integrate with other
• Buy at 50% before 16 media channels
September • How to work with Facebook on-
page tactics
• Only € 49 / USD 59* • Lots of case studies and
*Based on credit card examples
payment – add € 10 for invoice • And much more
14. From Facebook A to Z Guide
3 of 49 tips to
improve your
Facebook presence
15. Tip 1: Widgets, plugins and badges
Engage your website and blog
visitors > attract more Facebook
likes
Facebook social plugins:
http://developers.facebook.com/docs/plugins/
Facebook badges:
http://www.facebook.com/badges/
16. Tip 2: Get fans to join via SMS/text
Perfect for ...
• Live events
• Advertisements in
TV, Radio, Outdoor
• Maybe even on your
Businesscard?
• Or at POS (Point of Sale?)
18. Tip 3: Realistic engagement rates
1% engagement rate is good ! Links are
tracked
differently
Percentage of people who were exposed to the
message and either commented or liked!
Article about this topic
http://www.michaelleander.me/blog/facebook-
engagement-rate-benchmark/
19. Good ‘ol AIDA
A = Attention (Awareness)
I = Interest
D = Desire
A = Action
43. Remember ! Your job is
about prioritizing
- What is your objective?
- How soon?
- What can be done?
- What is required to do that?
- How can this instrument
help me?
- Are there better ways to
accomplish my objective?
43
46. Questions to ask
1. Where are my customers?
2. How do they their spend time?
3. What are my objectives?
4. What are my options?
5. Should I develop a SWOT for
6. each channel?
7. How much time can I spend?
8. What is the commitment involved
9. for each channel? Short, long term.
10. What is my optimal mix?
11. How can I repurpose content from
12. one channel to another?
13. And 19 other questions
47. What are we managing here?
LIRA LIRA LIRA LIRA
Could you use Facebook for
any of these steps in the
customer buying proces?
47
49. Homework
• Define your customers buying process
• Document your selling process
• Where in the buying/selling process do
you want social media / Facebook to fit
in?
• TIP: the better you match that – the
more successful you will be !
49
50. What is Facebook used for?
Brand engagement
Customer retention
Customer acquisition
Customer service
Traffic
generation
(adds)
Consumer
profiling
59. UNDERSTANDING THE DRIVING
RuleOFof thumb
FORCES COMMUNITIES
THE MORE CONTENT YOU HAVE THE MORE USERS YOU WILL GET.
THE MORE USERS YOU HAVE THE MORE CONTENT YOU WILL GET.
THE BETTER YOU MATCH CONTENT AND USERS TO USER PROFILES THE MORE USERS AND
CONTENT YOU WILL GET.
THE EASIER IT IS TO DO TRANSACTIONS THE MORE USERS YOU WILL ATTRACT.
EXCLUSIVITY AND BEING SPECIAL IS
STILL IN PLAY
59
64. PURPOSE
• What value do you add to customers and/or
prospects?
• How can consumers emotionally connect?
• Is there a common goal that might activate
consumers?
• Core message: In one sentence what is your core
message?
65. Target
Start with you Eyeballs Channels
groups
content
concept
Uniqueness
Stories and media
Content Sub
Production
Creative
concept concepts
processes/repurpose
Analytics
Measure
Conversion
success
ROMI
66. Learn about your audience before you
develop your content concept
• Who/where are they?
• What are their interests?
• What are their problems?
• What sort of bandwidth connection?
• What else do they like?
Let’ see an example next...
71. STRATEGY
• What is the main focus in your consumer connect
efforts?
• Long term vs. Short term activation: What are
your long term goals vs. Short term wins?
• How can you broaden your story to make it worth
reacting to 365 days a year?
72. TACTICS
• Proof: What is the tangible proof of our consumer connect
focus?
• Social media voice: What is your social media personality? How
can you translate this in compelling interactions?
• Digital infrastructure: How can you optimize your paid, earned
and owned media properties online to connect?
• Capitalize: How are you going to capitalize on what you are
already doing?
• Plan for touchpoints, people and content
• Conversion; Where do your efforts lead to? Are they building
followers, sales, generating leads?
73. How much are you willing to pay for
engagement and how do you do it?
Branding/
Awareness
Explore Landing
page Trial
Add signup/ Trial
Like buy Purchase /
On site Engaged
Blogs CPO
= £$€ ?
Affiliates
Email CPI/CPL
= £$€ ? • Measure conversions
• Monitor successes
74. EXECUTION
• Conversation worthy content: be sure that content is
interesting, relevant and unique whenever possible
• Make it shareable: Add sharing buttons, make it embeddable
• Capitalize on content: Build visual proof of everything you do.
Cases, behind the scenes and use these
75. Experimentation is crucial
• Experiment personally
before professionally
• Try a variety of methods,
tools and tactics
• Accept failure as a big part
of your success
77. GOVERNANCE AND POLICIES
• Whom is responsible?
• What can we say, won’t we say, don’t we discuss?
• How fast do we need to respond?
• How do we monitor activities
• In-sourcing / outsourcing
• The role of PR
81. Building your landing page
• Summarize benefits and don’t oversell
• Ensure that the call to action is clear
– Tell people what you want them to do
• Use testimonials if possible
• Use hero-shots if possible
• If you want to acquire data about a new ”like” use
a two step process
82.
83. How to make the landing page known?
• Integrate in all of your communication
• Once launched push hard to get critical mass
(remember what we spoke about?)
• When you have significant traffic to the page,
consider testing different variations
84.
85. What drives people to ”like”?
Keywords in About text box
Use info tab to include keywords, links, text
Create static ”FBML” boxes/tabs with lenghty
content and more links