This document provides an overview of social media services offered by Push including account planning, creative design, interactive services, social media strategy, traditional and emerging media, and key takeaways. It discusses social media platforms like Facebook, Twitter, Instagram, Pinterest, and Foursquare. It also covers using social media for human resources functions such as recruitment, employee communication, and crisis management. Finally, it stresses the importance of having a social media policy for employees.
Social Media Plan Of Action For Real Estate BrokersDoug Devitre
Doug Devitre presents his Social Media Plan Of Action For Real Estate Brokers and how to build organizational value using low cost methods to the Greater Tampa Association of REALTORS.
Corporate Social Media Marketing (SMM) Course Detailed OutlineAsif Anwar
Bangladesh Internet Marketing Professionals' Association (BIMPA) is offering Social Media Marketing (SMM) course for Bangladeshi online marketers, corporate employees, consultant, businesses, and entrepreneurs. This presentation is about the detailed outline of the Corporate SMM course. Initially hosted by Creative IT.
The course covers:
Class-1: Introduction to Social Media
- Social Media Marketing Basics
- Social Media Marketing Glossary
- Setting up Social Media Profiles and Pages
- Social Media Marketing Insights
- Defining social media goals and building strategy
- Some SMM Case Studies
Class-2: Social Medial Marketing (SMM) Research
- Understanding EdgeRank
- Measuring Social Media KPIs
- Klout and Social Media Influence
- Facebook Insights & Consumer Research (Analyze and research on your existing audience)
- Social Media Consumer Behavior
Class-3: Content Idea Generation & Development
- Keyword Research for SMM
- Social Media Listening Strategy
- Content Repurposing
Class-4: Social Networking and Target Marketing
- Datamining for Target Market
- Social Media Community Building & Management
- Understanding Graph Search
- B2B Lead Generation in Social Media
- Finding Social Media Influencers
- Using Owned Contacts in Social Media
Class-5: Social Media Advertising
- Social Media Advertising Options
- Determine Social Media Advertising Strategies
- Introducing ad dashboards in Facebook and LinkedIn
- Tips and Tricks in Social Media Advertising
- Social Media Advertising Case Studies
Class 6 & 7: Online Branding with SMM
- Social CRM & Social PR
- Best practices in SMM
- Location Based Branding (Marketing in specific geographic area)
- Personal Branding in Social Media
- B2B Branding with LinkedIn
- Social Media Event Management
- Subliminal Branding in Social Media
- Video Marketing (Gain more views and subscriptions for your videos)
Class-8: Social Media Optimization (SMO)
- Open Graph & Facebook Optimization
- Social Media Optimization or SMO (Optimizing Website for Social Media)
- Integrating Others Channels for Social Media
- Content Marketing Fundamentals
- Viral Content Strategies
- Increase Social Media Engagements
- Increase Audience (Increase Likes, Fans, Followers, Subscribers)
- Social Media Task Scheduling & Automation
- Tools for Monitoring Social Media (Listen & monitor competitive performance)
- Online Reputation Management
- Measuring Performance & KPIs
- Social Media Marketing (SMM) Tools
- SMM Resources and Followup (Ways to get help and learn more about SMM)
The document outlines an agenda for a lecture and group work on sports marketing and social media. It discusses the opportunities and challenges for sports marketing organizations in adopting social media strategies. Key points include that many organizations are still using a "broadcast" approach rather than engaging in conversations, and that successful social media relies on listening to customers first. The group work will involve evaluating organizations' social media use and making strategic recommendations.
The document provides guidance on developing and implementing a Facebook marketing strategy. It discusses creating a channel action plan for Facebook with objectives, KPIs and initiatives. It covers optimizing the Facebook page, building an engaged community through relevant content and conversations, and measuring performance with tools like Facebook Insights. The document emphasizes managing Facebook interactions professionally while engaging customers and looking for opportunities to add value through the customer-focused '4Cs' approach.
This document provides an overview of tactics and tools for integrating social media into food and drink PR campaigns. It discusses social media outreach through blogs, Twitter, social networks and forums. It also covers online PR strategy, reputation management, and measuring ROI. Specific tactics covered include social media events, blogger outreach, using forums, podcasts and video. Case studies are also presented on campaigns by brands like Beck's, Hotel Chocolat, Smirnoff and Pizza Hut that have successfully utilized various social media.
This document provides an overview of social media services offered by Push including account planning, creative design, interactive services, social media strategy, traditional and emerging media, and key takeaways. It discusses social media platforms like Facebook, Twitter, Instagram, Pinterest, and Foursquare. It also covers using social media for human resources functions such as recruitment, employee communication, and crisis management. Finally, it stresses the importance of having a social media policy for employees.
Social Media Plan Of Action For Real Estate BrokersDoug Devitre
Doug Devitre presents his Social Media Plan Of Action For Real Estate Brokers and how to build organizational value using low cost methods to the Greater Tampa Association of REALTORS.
Corporate Social Media Marketing (SMM) Course Detailed OutlineAsif Anwar
Bangladesh Internet Marketing Professionals' Association (BIMPA) is offering Social Media Marketing (SMM) course for Bangladeshi online marketers, corporate employees, consultant, businesses, and entrepreneurs. This presentation is about the detailed outline of the Corporate SMM course. Initially hosted by Creative IT.
The course covers:
Class-1: Introduction to Social Media
- Social Media Marketing Basics
- Social Media Marketing Glossary
- Setting up Social Media Profiles and Pages
- Social Media Marketing Insights
- Defining social media goals and building strategy
- Some SMM Case Studies
Class-2: Social Medial Marketing (SMM) Research
- Understanding EdgeRank
- Measuring Social Media KPIs
- Klout and Social Media Influence
- Facebook Insights & Consumer Research (Analyze and research on your existing audience)
- Social Media Consumer Behavior
Class-3: Content Idea Generation & Development
- Keyword Research for SMM
- Social Media Listening Strategy
- Content Repurposing
Class-4: Social Networking and Target Marketing
- Datamining for Target Market
- Social Media Community Building & Management
- Understanding Graph Search
- B2B Lead Generation in Social Media
- Finding Social Media Influencers
- Using Owned Contacts in Social Media
Class-5: Social Media Advertising
- Social Media Advertising Options
- Determine Social Media Advertising Strategies
- Introducing ad dashboards in Facebook and LinkedIn
- Tips and Tricks in Social Media Advertising
- Social Media Advertising Case Studies
Class 6 & 7: Online Branding with SMM
- Social CRM & Social PR
- Best practices in SMM
- Location Based Branding (Marketing in specific geographic area)
- Personal Branding in Social Media
- B2B Branding with LinkedIn
- Social Media Event Management
- Subliminal Branding in Social Media
- Video Marketing (Gain more views and subscriptions for your videos)
Class-8: Social Media Optimization (SMO)
- Open Graph & Facebook Optimization
- Social Media Optimization or SMO (Optimizing Website for Social Media)
- Integrating Others Channels for Social Media
- Content Marketing Fundamentals
- Viral Content Strategies
- Increase Social Media Engagements
- Increase Audience (Increase Likes, Fans, Followers, Subscribers)
- Social Media Task Scheduling & Automation
- Tools for Monitoring Social Media (Listen & monitor competitive performance)
- Online Reputation Management
- Measuring Performance & KPIs
- Social Media Marketing (SMM) Tools
- SMM Resources and Followup (Ways to get help and learn more about SMM)
The document outlines an agenda for a lecture and group work on sports marketing and social media. It discusses the opportunities and challenges for sports marketing organizations in adopting social media strategies. Key points include that many organizations are still using a "broadcast" approach rather than engaging in conversations, and that successful social media relies on listening to customers first. The group work will involve evaluating organizations' social media use and making strategic recommendations.
The document provides guidance on developing and implementing a Facebook marketing strategy. It discusses creating a channel action plan for Facebook with objectives, KPIs and initiatives. It covers optimizing the Facebook page, building an engaged community through relevant content and conversations, and measuring performance with tools like Facebook Insights. The document emphasizes managing Facebook interactions professionally while engaging customers and looking for opportunities to add value through the customer-focused '4Cs' approach.
This document provides an overview of tactics and tools for integrating social media into food and drink PR campaigns. It discusses social media outreach through blogs, Twitter, social networks and forums. It also covers online PR strategy, reputation management, and measuring ROI. Specific tactics covered include social media events, blogger outreach, using forums, podcasts and video. Case studies are also presented on campaigns by brands like Beck's, Hotel Chocolat, Smirnoff and Pizza Hut that have successfully utilized various social media.
Social Media for Social Good 2014
What is the current social media landscape?
Why does social media matter for nonprofits?
What content makes sense?
Who, what, when, where, why and how:
Facebook
Twitter
Pinterest
Google Plus
YouTube
Other Sites and Resources
by Amy Neumann @CharityIdeas August 2014
Inbound Marketing Strategies: Bay Area Apartment Assoc.Bernie Borges
A social media marketing strategy, aka an inbound marketing strategy, delivers measurable results. Inbound marketing is made up of content marketing and relationship building. Harness the power of tools such as blogs, Twitter, video, social networks and RSS.
This document provides an overview of tactics and tools for amplifying advertising campaigns using social media. It discusses social media outreach methods like blogging, Twitter, social networks and forums. It also covers video, widgets, SEO, online PR strategy, amplification, creative strategy and reputation management. Specific tactics for blogs, Twitter, social networks like Facebook and MySpace are described. The document also includes several case studies demonstrating successful social media campaigns for brands like Beck's, Sanex, Virgin Atlantic, Panasonic and Smirnoff.
How to use things like search engine marketing (SEM, PPC), search engine optimization (SEO), and social media including LinkedIn, Facebook, YouTube and Twitter for B2B companies.
What is digital media an intro for BSSIAMoses Gomes
Presentation on why social media, SEO and PPC essential for SME sector? How SME sector can benefit from digital media marketing?
With so many questions on marketing front, SME sector is really facing with big fraudsters who con them on digital marketing.
This presentation focuses on basic aspects of website, SEO and Social Media, a DIY guide for the industry which can act as ready reckon-er to take those decisions on INTERNET MARKETING.
Further topics include:
- Importance of social media
- Pitfalls of social media
- Web 2.0
- Website meta tags
- Google analytics
- facebook page
- Google+
- Slideshare
- Twitter
- Online listings
and many more, read to know more.
Social media and content creation for social mediaP&CO
The document discusses social media and content marketing. It provides an overview of key social media platforms and the social technographics ladder. It discusses using social media for social selling and building relationships with customers. Content marketing is defined as communicating without selling to move prospects through the buying process. The importance of listening, targeting the right audience with the right content is also covered.
Social media for social good, including insights and best practices on Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn and Google Plus. Delivered to the national Mission Resource Alliance conference in Orlando, Florida on February 25, 2015 by Amy Neumann.
This document provides tips and best practices for optimizing a Facebook page. It recommends using Facebook pages to tell a brand's story, share information on products and services, and promote upcoming events. It emphasizes engaging with fans by responding to them in a timely manner, sharing quality content, and saying thanks. It also suggests using tools like HootSuite to schedule posts and tab applications to provide additional content and services to fans through the page. Consistency in design, branding, and fan engagement are important to growing a page's fan base.
Understanding the shift to the social web, the rise of 2-way conversations and the importance of marketing in today's world of social media and social networking.
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing the importance of social media. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of how small businesses can use them as information, communication, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring social media ROI, and where to find additional help and resources.
MPI Toronto Chapter TEC Presentation May 2010Alicia Whalen
MPI Toronto Chapter - TEC Presentation reviewing social media marketing, trends in new media and best practices in managing online reputation for Meeting professionals and suppliers.
Ninja Marketing teaches a customized online marketing approach combining website design, SEO, and social media. It focuses on improving search engine ranking, increasing website traffic, and converting visitors to buyers. Key strategies include creating optimized websites and content, building verified profiles on Google+, publishing quality blog content, engaging on social media, and capitalizing on local search and video. The document provides tips for each strategy and recommends training programs to become a master of online marketing.
The document summarizes key findings from a 2012 study on women's use of social media. Over 2,000 women were surveyed about their habits and opinions regarding blogs, Facebook, Twitter, Pinterest and other platforms. Some of the main findings include: 1) Women trust blogs the most to provide reliable information and advice, with 98% of active blog readers reporting they trust blogs. 2) Blogs have the highest rate of driving purchases, with 87% of women reporting making a purchase based on a blog recommendation. 3) While Facebook is mainly used for socializing, blogs are preferred for tasks like finding product information, reviews and making purchase decisions.
Marketing and online advertising tips for summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
This document discusses when small businesses should consider hiring professional public relations (PR) help versus handling PR themselves. It outlines DIY PR tactics like developing brand messaging, establishing a website and search engine optimization strategy, using social media, and writing press releases. However, it notes that businesses should consider professionals when they lack time, are not seeing results like increased traffic or sales, media is not covering them, or they have technical needs beyond their skills. Hiring a full-service agency provides expertise, resources, and accountability to measure against goals.
Guerrilla marketing relies on creativity and sharing content through social media rather than large budgets. As social media has grown, it has become an important low-cost marketing tool for connecting with customers and learning about their interests through sites like Facebook, Twitter, LinkedIn and video platforms. The document provides tips on using different social media strategically to both learn about customers and promote brands or businesses in an engaging way.
Social Media Marketing and Advertising for Summer CampsOur Kids Media
How summer camp can use social media marketing to improve communication and registrations every year. Social media stats, tips for facebook, twitter, linkedin and instagram. [Christian Camping International (CCI) Canada Mini-Conference, March 2014, Presented by Agnes Stawicki]
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
This document discusses using social media for business purposes. It provides an overview of the top social networks used in B2B, including LinkedIn, Twitter, Facebook, YouTube, and Google+. It also discusses best practices for social media engagement, such as sharing useful content, responding to mentions and questions, and re-sharing others' valuable posts. The document outlines strategies for measuring the ROI of social media activities, like tracking leads from LinkedIn, sales from Facebook ads, and video views and pre-roll ad revenue on YouTube.
Social media can help businesses by connecting them to local consumers. It allows promoting brands, products, and services while increasing awareness. An effective social media and SEO strategy incorporates platforms like Facebook, YouTube, Twitter, and LinkedIn. It works by analyzing target markets, developing creative concepts, incentivizing interactions, tracking success, and starting conversations. This six-stage process helps businesses dominate search engines and get indexed quickly. WSI is an expert in leveraging social media for SEO and can help analyze industries and determine the best techniques for each market.
Social Media for Social Good 2014
What is the current social media landscape?
Why does social media matter for nonprofits?
What content makes sense?
Who, what, when, where, why and how:
Facebook
Twitter
Pinterest
Google Plus
YouTube
Other Sites and Resources
by Amy Neumann @CharityIdeas August 2014
Inbound Marketing Strategies: Bay Area Apartment Assoc.Bernie Borges
A social media marketing strategy, aka an inbound marketing strategy, delivers measurable results. Inbound marketing is made up of content marketing and relationship building. Harness the power of tools such as blogs, Twitter, video, social networks and RSS.
This document provides an overview of tactics and tools for amplifying advertising campaigns using social media. It discusses social media outreach methods like blogging, Twitter, social networks and forums. It also covers video, widgets, SEO, online PR strategy, amplification, creative strategy and reputation management. Specific tactics for blogs, Twitter, social networks like Facebook and MySpace are described. The document also includes several case studies demonstrating successful social media campaigns for brands like Beck's, Sanex, Virgin Atlantic, Panasonic and Smirnoff.
How to use things like search engine marketing (SEM, PPC), search engine optimization (SEO), and social media including LinkedIn, Facebook, YouTube and Twitter for B2B companies.
What is digital media an intro for BSSIAMoses Gomes
Presentation on why social media, SEO and PPC essential for SME sector? How SME sector can benefit from digital media marketing?
With so many questions on marketing front, SME sector is really facing with big fraudsters who con them on digital marketing.
This presentation focuses on basic aspects of website, SEO and Social Media, a DIY guide for the industry which can act as ready reckon-er to take those decisions on INTERNET MARKETING.
Further topics include:
- Importance of social media
- Pitfalls of social media
- Web 2.0
- Website meta tags
- Google analytics
- facebook page
- Google+
- Slideshare
- Twitter
- Online listings
and many more, read to know more.
Social media and content creation for social mediaP&CO
The document discusses social media and content marketing. It provides an overview of key social media platforms and the social technographics ladder. It discusses using social media for social selling and building relationships with customers. Content marketing is defined as communicating without selling to move prospects through the buying process. The importance of listening, targeting the right audience with the right content is also covered.
Social media for social good, including insights and best practices on Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn and Google Plus. Delivered to the national Mission Resource Alliance conference in Orlando, Florida on February 25, 2015 by Amy Neumann.
This document provides tips and best practices for optimizing a Facebook page. It recommends using Facebook pages to tell a brand's story, share information on products and services, and promote upcoming events. It emphasizes engaging with fans by responding to them in a timely manner, sharing quality content, and saying thanks. It also suggests using tools like HootSuite to schedule posts and tab applications to provide additional content and services to fans through the page. Consistency in design, branding, and fan engagement are important to growing a page's fan base.
Understanding the shift to the social web, the rise of 2-way conversations and the importance of marketing in today's world of social media and social networking.
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing the importance of social media. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of how small businesses can use them as information, communication, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring social media ROI, and where to find additional help and resources.
MPI Toronto Chapter TEC Presentation May 2010Alicia Whalen
MPI Toronto Chapter - TEC Presentation reviewing social media marketing, trends in new media and best practices in managing online reputation for Meeting professionals and suppliers.
Ninja Marketing teaches a customized online marketing approach combining website design, SEO, and social media. It focuses on improving search engine ranking, increasing website traffic, and converting visitors to buyers. Key strategies include creating optimized websites and content, building verified profiles on Google+, publishing quality blog content, engaging on social media, and capitalizing on local search and video. The document provides tips for each strategy and recommends training programs to become a master of online marketing.
The document summarizes key findings from a 2012 study on women's use of social media. Over 2,000 women were surveyed about their habits and opinions regarding blogs, Facebook, Twitter, Pinterest and other platforms. Some of the main findings include: 1) Women trust blogs the most to provide reliable information and advice, with 98% of active blog readers reporting they trust blogs. 2) Blogs have the highest rate of driving purchases, with 87% of women reporting making a purchase based on a blog recommendation. 3) While Facebook is mainly used for socializing, blogs are preferred for tasks like finding product information, reviews and making purchase decisions.
Marketing and online advertising tips for summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
This document discusses when small businesses should consider hiring professional public relations (PR) help versus handling PR themselves. It outlines DIY PR tactics like developing brand messaging, establishing a website and search engine optimization strategy, using social media, and writing press releases. However, it notes that businesses should consider professionals when they lack time, are not seeing results like increased traffic or sales, media is not covering them, or they have technical needs beyond their skills. Hiring a full-service agency provides expertise, resources, and accountability to measure against goals.
Guerrilla marketing relies on creativity and sharing content through social media rather than large budgets. As social media has grown, it has become an important low-cost marketing tool for connecting with customers and learning about their interests through sites like Facebook, Twitter, LinkedIn and video platforms. The document provides tips on using different social media strategically to both learn about customers and promote brands or businesses in an engaging way.
Social Media Marketing and Advertising for Summer CampsOur Kids Media
How summer camp can use social media marketing to improve communication and registrations every year. Social media stats, tips for facebook, twitter, linkedin and instagram. [Christian Camping International (CCI) Canada Mini-Conference, March 2014, Presented by Agnes Stawicki]
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
This document discusses using social media for business purposes. It provides an overview of the top social networks used in B2B, including LinkedIn, Twitter, Facebook, YouTube, and Google+. It also discusses best practices for social media engagement, such as sharing useful content, responding to mentions and questions, and re-sharing others' valuable posts. The document outlines strategies for measuring the ROI of social media activities, like tracking leads from LinkedIn, sales from Facebook ads, and video views and pre-roll ad revenue on YouTube.
Social media can help businesses by connecting them to local consumers. It allows promoting brands, products, and services while increasing awareness. An effective social media and SEO strategy incorporates platforms like Facebook, YouTube, Twitter, and LinkedIn. It works by analyzing target markets, developing creative concepts, incentivizing interactions, tracking success, and starting conversations. This six-stage process helps businesses dominate search engines and get indexed quickly. WSI is an expert in leveraging social media for SEO and can help analyze industries and determine the best techniques for each market.
Social Beat at the NASSCOM Content Marketing MasterclassSocial Beat
Social Beat is proud to be part of the NASSCOM content marketing masterclass, led by David Appasamy. The session focused on the power of content in digital.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Why digital Marketing necessary for business growth? How it is useful compare to tradition marketing. #Digital Marketing Benefits #Digital Marketing Channels #SEO #SMO #SMM #Email marketing #Blog #Analytics #Digital Marketing Strategies
This document provides an overview of how social media can be leveraged across various business functions like marketing, customer service, and sales. It outlines the core disciplines of social media management and how they map to the phases of developing a social media program. It then provides specific lessons and recommendations for developing a comprehensive social media strategy and tactics, including defining goals, setting metrics, identifying foundational tactics across platforms like Facebook, Twitter, blogs, and the company website. Sample campaigns, contests, and engagement strategies are also proposed.
Growing Your Business - The Power of Digital Marketingriccentre2
Are you trying to promote a new product or software? Do you manage your company’s online marketing profile? Looking to learn effective digital marketing strategies?
On April 6th, RIC Centre wants to show you how digital marketing can transform your business, grow sales and increase company revenues at our Growing Your Business Seminar on The Power of Digital Marketing. Gain insight into different types of digital marketing strategies, marketing and sales automation and best practices for small business with a tight budget!
This document provides best practices for integrating social media with search engine marketing campaigns. It summarizes research findings that show social media users experience significantly higher organic search conversion rates (59% improvement) and paid search conversion rates and click-through rates compared to non-social media users. However, social media may have only a small impact on search engine rankings. The key benefits of social media integration are improving brand awareness, reputation, and trust, which increase the likelihood users will click on and convert from search results. The document recommends marketers establish target audiences, objectives, and content before designing a social media architecture to implement an integrated search and social strategy.
This document provides best practices for integrating social media with search engine marketing campaigns. It begins by explaining that social media can improve clickthrough rates, conversion rates, and rankings when properly integrated with search strategies. However, ranking improvements are not the primary benefit.
The document then analyzes data that shows social media users experience significantly higher organic and paid search conversion rates compared to non-social media users. This is because social media improves brands awareness and reputation online.
Finally, the document outlines best practices for integration, including establishing target audiences, objectives focused on conversions rather than rankings, developing high-quality content before beginning social campaigns, and aligning social content with search strategies. The key message is that social media is most effective
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
Digital marketing relies heavily on the internet and uses new media like websites, SEO, SEM, and social media platforms to market brands. Social media is an important part of digital marketing and involves activities like maintaining a brand's social media accounts, posting engaging content regularly, and monitoring popular and trending keywords. A good social media strategy focuses on creating educational and entertaining content tailored to the audience and posted on relevant platforms. It is important to measure a campaign's effectiveness using metrics like reach, engagements, and shares. Reporting the data helps analyze a campaign's performance and identify areas for improvement.
TechAmerica :: How to Develop an Effective Online Marketing StrategySteve Saars
The document provides an overview of developing a successful online marketing strategy. It discusses evaluating current online marketing efforts, the evolution of online marketing, and a marketing pyramid with three levels - core, interactive, and dynamic. The core level includes basics like websites, email newsletters, SEO, and online advertising. The interactive level incorporates social media and customized websites. The dynamic level focuses on innovative content, advanced social media, and fully integrated marketing initiatives. Examples are given for different online marketing tactics at each level like websites, blogs, social media, and how some companies are successfully utilizing them.
How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010shapira marketing
The webinar will discuss advanced techniques for integrating traditional PR and social media. It will be led by Nancy Shapira-Aronovic and Oren Todoros and cover topics like using advanced features on Facebook, Twitter, LinkedIn, and blogging. It will also discuss how to measure the effectiveness of social media efforts and how to incorporate social media into PR strategies.
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
Alister Toma Strategies for Real Estate DevelopmentAlister Toma
Alister Toma - The real estate industry in Metro Vancouver, and across the province of B.C., holds steady despite new regulations and market fluctuations. https://www.behance.net/alistertoma_
This document discusses social media marketing. It begins by stating that social media is vital for online businesses to generate traffic and sales. It then discusses several myths about social media marketing, including that it is just a fad, only for young people, provides no return on investment, and is too time consuming. The document also summarizes the history and evolution of social media and how social media marketing differs from traditional marketing. Finally, it provides examples of using key social media platforms like Facebook, Twitter, and LinkedIn for marketing purposes.
Dream Local Digital: latest trends in social mediaShannon Kinney
Presented to a group hosted by the Penobscot Bay Regional Chamber of Commerce in July covering tactics of how to use social media for their small businesses
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
High performance Serverless Java on AWS- GoTo Amsterdam 2024Vadym Kazulkin
Java is for many years one of the most popular programming languages, but it used to have hard times in the Serverless community. Java is known for its high cold start times and high memory footprint, comparing to other programming languages like Node.js and Python. In this talk I'll look at the general best practices and techniques we can use to decrease memory consumption, cold start times for Java Serverless development on AWS including GraalVM (Native Image) and AWS own offering SnapStart based on Firecracker microVM snapshot and restore and CRaC (Coordinated Restore at Checkpoint) runtime hooks. I'll also provide a lot of benchmarking on Lambda functions trying out various deployment package sizes, Lambda memory settings, Java compilation options and HTTP (a)synchronous clients and measure their impact on cold and warm start times.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Session 1 - Intro to Robotic Process Automation.pdfUiPathCommunity
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...Fwdays
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
"Scaling RAG Applications to serve millions of users", Kevin GoedeckeFwdays
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
2. What We Do
Design:
We Design interactive communication for online and offline channels.
Publish:
We help you distribute content with precision across various platforms
Engage:
Generate and moderate conversations, manage customer relationships,
and build data-rich social profiles.
SOCIAL MEDIA MARKETING |ONLINE REPUTATION MANAGEMENT|
DESIGN &COMMUNICATION
3. About Beyond Connexions
Website
Social
SEO Media
Marketing
Review
Online Chatter
BRAND Presence
on the
& combat Listing
negative sites
comments
Grow the
Timely & presence on
appropriate Search
Response Engines
4. ONLINE FACTS
• Internet users in India close to 150 million
• Mobile Internet users 87 Million, expected to double to
165 million by 2015
• Facebook has 65 million users in India
• Twitter has more than 18 million users in India
• Youtube used by more than 23 million users in India
5. INTERNET AND POLITICS
• Politics is moving onto the Internet in force
• The electorate is increasingly turning to the web to research candidates,
their parties and their policies.
• In particular, there is a lot of opportunity for search marketing around the
‘unbranded search’ of politics – i.e. those policy searches that mention
neither candidate nor party. E.g. if, as a candidate, your viewpoint ranks for
searches on a particular policy issues (e.g. ‘crime against women’), it will not
only cement you as an expert on the subject in the eyes of the electorate but
also serve to put your point of view across.
6. What We Do
Social Media Marketing
Online Reputation Management
Email Marketing
Website Designing /Redesigning
8. WHY SOCIAL MEDIA MARKETING
• Social media is no longer just a trend or a bandwagon to join. There are
real, tangible benefits to social media marketing for any politician. You
are already a part of the social media conversation – wouldn’t it be
better if you were driving it, rather than reacting to what’s being said?
• Creating a social media strategy for use during political campaigns has
become an essential part of every candidate’s plan to get into office.
With social media sites often getting more traffic than an official
campaign website, it’s important for candidates to get connected. The
use of social media in today’s campaign is not only important — it is
critical.
9. OBJECTIVE
• Social Media is a critical part of the campaign toolkit. As a part of the strategy
politicians create interesting posts to try to engage followers, similar to the
tactics used by a brand or media company.
• Social media posts can be created quickly and easily to react to news and
reach out to voters, whereas making an advertisement is a much longer
process.
• Most of what happens on social media from brands and political campaigns
are not conversations, as they aren’t creating a back-and-forth dialog with
voters, but simply hoping the messaging will get voter to vote a certain way.
• Brands like Facebook or Twitter are used to appeal to a young generation,”
• Not only does social media provide politicians easy access to different
demographics but also the opportunity to interact and engage with them.
10. SOCIAL MEDIA MARKETING PLAN
Ensure you are present on all major social media platforms:
Facebook, Google+, You Tube, etc (Including Photos & Videos )
Increase Fan base and regular postings to highlight strongest part
of your work / business
Strategize engaging marketing techniques to engage users to have
high recall
Presence on world wide web via article postings, press releases, etc
Display Campaigns: Google, Yahoo, Facebook etc
11. ONLINE REPUTATION MANAGEMENT
Listing Maintenance on Track respective online
Monitor Online Reviews
different sites news
Evaluation and Reports
12. WHY ONLINE REPUTATION MANAGEMENT
• If the individual is a political candidate who aspires to win in an election, then Online
Reputation Management becomes a vital aspect of the campaign. This has to be done
across the internet by monitoring websites, blog sites, forums, message boards, etc.
Each time someone posts a negative view on the politician, prompt action has to be
taken in defense.
• Internet users can easily keep track of public figures online by just keying in their
name as the search term. This brings up news from as far back as a decade ago. The
problem with this is that, if there is any news that is not in favor of the politician, the
search engines will track it, just like they would track the positive information.
• Obviously, the internet is a powerful place and results based on surveys reveal that at
least half the population uses the internet to get news about the candidates. Besides
browsing for information, voters also share what they come across via social media
13. HOW TO USE ORM
• Posting positive information online - One effective way to push the negative search
results farther away is to consistently publish a lot of positive content. This will ensure
that search engine results bring up only the good news, while burying the bad content.
The good content must be abundant enough to push the negative results as far back
as possible.
• Setting up a personal website - The politician must set up a .com, .net or .org website
in their personal name so that this takes the negative results out of easy reach. It also
helps to set up a blog in the candidate’s personal name so that fresh positive content
can be regularly posted enabling it come up in the search results.
• Regular Online Monitoring – Regularly monitoring the online blogs, political forums,
review sites for any information posted. React to positive as well as negative
information with appropriate response and on time.
14. ONLINE REPUTATION MANAGEMENT
PLAN
Monitor your reviews on relevant review sites
Ensure your posts on such sites are high quality and
are optimized with quality content & images
Manage a Blog/ Review and post positive work along
with the actions taken about the negative feedbacks
Closely monitor what’s being talked about you online
and take appropriate action
Report Generation
15. SOME INDIAN POLICITANS SUCCESSFULLY USING
THE INTERNET
Narendra Modi
• Face book Page- Likes-459,445/Talking about this-28,157
• Important aspect of Narendra Modi page is the engagement level of the fan on every post is
very good or rather very high on every parameters that is likes, comment and shares.
• Twitter account- 500k+ followers.
Gandhi Family on Facebook-
• Rahul Gandhi- Likes-146k/Talking about this-4002
• Sonia Gandhi- Likes-77,381/Talking about this-1537.
• Priyanka Gandhi- Likes-131k/Talking about this-1564.
Others on Facebook On Twitter
• Akhilesh Yadav Shashi Tharoor
• Nitish Kumar Milind Deora
• Sushma Swaraj Omar Abdullah
16. EMAIL MARKETING
Designing user-
friendly emails
Requirement form
option in emails
Targeting the right
audience
Reports
17. EMAIL MARKETING
Strategizing an email campaign
Creation of emails with design, content & html
Execution of emails to the targeted base
Report generation
18. Website Designing
User-friendly
Query Form
Interface
Content
Optimized Content Management
System
Latest News and
Events section
Updates
E Reports Photo Gallery
19. Website Designing
New design with quality content
Optimized Content
Online Contact/ Feedback
E Reports
Latest news and updates
Photo Gallery
20. WHAT NOW !
Online Online
SMM
Activity Buzz
Higher Connecting Community
Rankings To Audiences Creation
Positive
Reach Out
Impression