The document discusses strategies for using social media marketing to promote an auto repair shop. It recommends establishing presences on Twitter, Google+, YouTube, Facebook, Instagram, LinkedIn and Pinterest to build the brand and interact with customers. Specific tactics include posting helpful tips, behind-the-scenes videos, contests and check-in promotions. The goal is to build trust, acquire new customers through deals, and retain them through ongoing engagement and value.
---Understand How/Why Consumers Are Using Social Media To Connect With The Brands They Love
---Learn Tips and Tactics to Make Your Social Media Programs Run More Effectively.
--Learn About New Social Media Sites That Your Business Can Employ This Year To Engage Wit h Customers
--Get A Glimpse of The Future- What Is Next In The World Of Social Media
Intro to Online Marketing for Placer School for Adults Fall 2014 Part 4Coryon Redd
Link building. SEO, social media marketing and many insider tip and tricks are shared in this presentation. Created for Placer School for Adults for Fall 2014 Term.
SEO and Internet Marketing - SEDCorp Bootcamp 2014Coryon Redd
Discover what it takes to build a website for business and get it found with SEO. This presentation is part of the SEDCorp Business Bootcamp for Citrus Heights, CA. Topics covered include website design, internet marketing, SEO, Google marketing, content marketing & more.
---Understand How/Why Consumers Are Using Social Media To Connect With The Brands They Love
---Learn Tips and Tactics to Make Your Social Media Programs Run More Effectively.
--Learn About New Social Media Sites That Your Business Can Employ This Year To Engage Wit h Customers
--Get A Glimpse of The Future- What Is Next In The World Of Social Media
Intro to Online Marketing for Placer School for Adults Fall 2014 Part 4Coryon Redd
Link building. SEO, social media marketing and many insider tip and tricks are shared in this presentation. Created for Placer School for Adults for Fall 2014 Term.
SEO and Internet Marketing - SEDCorp Bootcamp 2014Coryon Redd
Discover what it takes to build a website for business and get it found with SEO. This presentation is part of the SEDCorp Business Bootcamp for Citrus Heights, CA. Topics covered include website design, internet marketing, SEO, Google marketing, content marketing & more.
Pinterest for Business - Placer School for Adults Spring 2015Coryon Redd
Learn the basics of Pinterest. What should you pin and what are you going to find to build your business? This class will go from the basics of setting up a new account to connecting to Facebook
Twitter provides a platform to individuals and firms to create messages (tweets) of up to 140 characters, which can be broadcasted to all the users subscribing to your account (followers).
These messages are displayed on your timeline (news feed) whenever you login from your account.
Key Takeaways:
1. How to Monetize Your Marketing Efforts on Facebook
2. How to Use LinkedIn to Make Money
3. How to Turn Your Twitter Tweets Into Dollars
4. How to Make Money Using YouTube
5. How to Pin Your Way to Increased Revenue
6. How to Use Instagram to Earn Money
7. Other Ways to Monetize Social Media
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
10 Best Practices for Business Success on Facebook & Twitter (updated)Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series, you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series, you will choose a platform to go “all-in”. Have a plan of action and the tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class learn how Facebook and Twitter work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
Grab your handout at: http://bloggerithm.com/facebook-twitter-small-business/
TOP SECRET: 20 Tips For Making or Breaking Marketing BudgetsChristi Tasker
Tired of spinning your wheels wondering what could turn your business around? We've include our 20 TOP SECRET TIPS that most businesses miss in connecting with their current customers and ways to find new ones. Enjoy! Let us know if you've learned anything.
Is web traffic passing your site by? Incorporate these must know tips for getting on the google map. Whether it's Google Keywords, Adwords...we've got you covered! Learn how to find keywords, sources for backlinks, and what really works for getting googled.
Digital Marketing Agency >>> https://puttinout.com
Branding & Marketing Agency >>>> https://taskeragency.com
Travel Blog >>>> https://psthisrocks.com
Mentorship Program >>> https://DesignRockstars.com
Shop >>> https://ChristiTasker.com
Read News or Listen to Podcasts>>>
https://PatriotsPerspective.com
https://BananaRepublicNews
List Your Business >>>> https://GetesList.com
Content marketing has reached a new platform that has changed how industries market their products. We have become such visual beings that now we rely so heavily on Youtube to serve us purpose in many of the decisions we make in our lives.
Why Should you Use Instagram for Business?
Optimizing your Business Profile
Instagram for Business Content Strategy
How to use Hashtags
Posting Tips
Instagram Ads
New Features
Instagram Statistics
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
Pinterest for Business - Placer School for Adults Spring 2015Coryon Redd
Learn the basics of Pinterest. What should you pin and what are you going to find to build your business? This class will go from the basics of setting up a new account to connecting to Facebook
Twitter provides a platform to individuals and firms to create messages (tweets) of up to 140 characters, which can be broadcasted to all the users subscribing to your account (followers).
These messages are displayed on your timeline (news feed) whenever you login from your account.
Key Takeaways:
1. How to Monetize Your Marketing Efforts on Facebook
2. How to Use LinkedIn to Make Money
3. How to Turn Your Twitter Tweets Into Dollars
4. How to Make Money Using YouTube
5. How to Pin Your Way to Increased Revenue
6. How to Use Instagram to Earn Money
7. Other Ways to Monetize Social Media
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
10 Best Practices for Business Success on Facebook & Twitter (updated)Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series, you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series, you will choose a platform to go “all-in”. Have a plan of action and the tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class learn how Facebook and Twitter work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
Grab your handout at: http://bloggerithm.com/facebook-twitter-small-business/
TOP SECRET: 20 Tips For Making or Breaking Marketing BudgetsChristi Tasker
Tired of spinning your wheels wondering what could turn your business around? We've include our 20 TOP SECRET TIPS that most businesses miss in connecting with their current customers and ways to find new ones. Enjoy! Let us know if you've learned anything.
Is web traffic passing your site by? Incorporate these must know tips for getting on the google map. Whether it's Google Keywords, Adwords...we've got you covered! Learn how to find keywords, sources for backlinks, and what really works for getting googled.
Digital Marketing Agency >>> https://puttinout.com
Branding & Marketing Agency >>>> https://taskeragency.com
Travel Blog >>>> https://psthisrocks.com
Mentorship Program >>> https://DesignRockstars.com
Shop >>> https://ChristiTasker.com
Read News or Listen to Podcasts>>>
https://PatriotsPerspective.com
https://BananaRepublicNews
List Your Business >>>> https://GetesList.com
Content marketing has reached a new platform that has changed how industries market their products. We have become such visual beings that now we rely so heavily on Youtube to serve us purpose in many of the decisions we make in our lives.
Why Should you Use Instagram for Business?
Optimizing your Business Profile
Instagram for Business Content Strategy
How to use Hashtags
Posting Tips
Instagram Ads
New Features
Instagram Statistics
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
Gave a talk at StartCon about the future of Growth. I touch on viral marketing / referral marketing, fake news and social media, and marketplaces. Finally, the slides go through future technology platforms and how things might evolve there.
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Optimize Your Online Presence for the 2015 Digital LandscapeSage Island
For most companies, establishing a digital presence starts with a website, and that opens the door to a much broader array of digital marketing tools which, used properly, can have a profound, positive effect on sales, profits, branding, customer experience, and more. Find out which tactics and tools you need to be focusing on to get the most out of today’s digital landscape.
Once you have worked out your marketing Strategy, Marketing Funnel and approach, it is a matter of thirty minutes a day to promote your business online. A clear plan, focus and persistence will deliver up your business goals!
Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.
Section Ten - A Comprehensive Guide to YouTube for your BusinessLove My Businesses
A Comprehensive Guide about how to use YouTube for your business, what the benefits of YouTube are and which equipment you will need. Perfect for any business that wants to harness the power of videos to grow their company.
DCEDC: The Future of Social Media: Jumping Ahead of Your Competition Shelly Cedarblade
The presentation was created for those that attended the Dunn County Economic Development Corporation's workshop on social media. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.In this workshop, participants learned 1) Which social channels marketers should focus on in the future; 2) New social media content features; 3) Which social media strategies are most effective; 4) The best ways to engage your audience with social media; 5) How to measure the return on your social media investment; 6) The best social management tools; and 7) How much time you should invest with social media activities.
Our presentation from the 2014 NEFA Funding Symposium in San Antonio, TX. The presentation covered 4 widely used social media platforms and how they can be applied to the equipment leasing / commercial finance industry for business development, brand outreach, consumer research, and traffic generation.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
2. Social Media: The Missing
Piece
Thus far, CW Taylor Marketing has focused on SEO,
content, and to an extent, email. The next and
crucial step is Social Media…
SEO Email
Conten
t
Social
Media
3. Why Social Media?
1. Go beyond basic searching and information
listings to increase visibility.
2. Create a unique brand different from competitors.
3. Build a community around your brand. Interact
with customers demonstrates that you will go the
extra mile for them.
4. Create value for customers beyond
simply fixing their cars.
5. Putting a human face on an otherwise
dreaded process- getting your car fixed.
4. Two pronged approach
● Make the client feel like he is
getting social media exposure
through likes, retweets, comments
and followers. Build a brand with a
loyal community.
1
● Provide real, tangible ROI through
new customers (Groupon-like
offers) and retention of existing
clientele (email and location-based
offers).
2
6. First Approach
● Twitter basics:
•Be sure to instruct the contact person who will
be tweeting in the basic features of Twitter:
Retweets
140
Characters
Direct Messages
@Replies
#Hashtags
Bit.ly links
1
Favoriting
7. First Approach
● Twitter hashtag specifics:
•Make auto shop discoverable and trending
through popular and appropriate hashtags
(although no longer necessary)
•For example, “Bob’s Auto Shop” in Newton, MA
could compose a tweet such as:
The entire staff of Bob’s Auto Shop stands with
the people of Boston. #bobsautoshop
#bostonstrong
1
8. First Approach
● Twitter hashtag specifics:
•Use hashtag of business with trending hashtag
found at Hashtags.org, What the Trend,
Twazzup, Trendsmap, etc.
•Follow proper etiquette: Avoid using more than
two hashtags. This will avoid tweets being
perceived as spam by followers.
1
9. First Approach
● Twitter: Use for customer interaction
•Once a Twitter presence is created, it must be
maintained. Be aware of complaints or comments
directed at the business and politely address
them promptly with an @reply and/or direct
message.
•Tweet deals and coupons (mirror the information
sent via email and Google+. More in Part II)
•Notify of blog updates and include a link.
1
10. First Approach
● Twitter: Build a brand through content curation
•Be consistent, shareworthy, and relevant.
•Tweet about events at the shop and new equipment
purchases.
•Remind customers of services offered, and how they are
different and superior to the competition.
•Be proactive in the community. RT info about events like
sports, fundraisers, charities, and other (non-
competing) businesses.
•Be timely. Twitter lives almost exclusively in the moment.
1
11. First Approach
● Twitter: Create a following
•Put the Twitter sticker on the door.
•Determine who your audience is. If the shop specializes
in a certain car, body work, engine rebuilds, etc.
•In the email newsletter, urge customers to follow on
Twitter. Promise news, deals, etc.
•Stay local, but occasionally reach national in scope. For
example, during the Superbowl or March Madness one
could tweet about the game.
•Use a service like Fiverr or one of the many clones to
build a follower base.
1
12. First Approach
● Twitter: Grow the number of followers
•Share, share, share. RT other people’s stuff.
•Be pithy and interesting. Share expertise. Convey trustworthiness
and authority on the subject.
•Follow local businesses and ask them to do the same. Follow
relevant car-related twitter accounts.
•Cater to a wide variety of interests, from car geeks to those who don’
t care about cars.
•Post at least once or twice every two weeks.
•Track growth via analytics tool like Followerwonk or equivalent.
•Old but good collection of blogs re: Twitter: www.copyblogger.
com/ultimate-twitter
1
13. First Approach
● Twitter & Vine
•Twitter acquired Vine in October 2012.
•As of April 9, 2013, Vine is the number one free
app on the iOS App Store.
•Vine posts six second video clips directly to
Twitter and Facebook with other options to come.
•Easy to use and very popular at the moment.
•Upload humorous clips, quick tips, or trending
memes.
1
14. First Approach
● Google+: Much that was said of Twitter
marketing applies to Google+. Note these
major feature differences:
1. Not limited to 140 character limit
2. Use of Circles for those you follow
3. Powerful searching tools
4. Local
5. Communities
1
15. First Approach
● Google+: How to use for marketing
•Choose images wisely. Google+ is a very visual
experience. Add photos to an album.
•Make sure page is open to search.
•Use circles wisely to make new connections.
•Link to company website and blog.
•Review other businesses. Your business will
appear on their page and they might return the
favor, too.
1
16. First Approach
● Google+: How to use for marketing
•Although hashtags are used, they are not quite
as numerous as in Twitter. Another difference is the
content of hashtags- on Google+, businesses
and products are extremely popular topics.
•Post information that makes you sound like an
expert on the topic. This will lead to +1s and
more followers.
•Link to interesting posts. Show your passion and
knowledge for any given topic.
1
17. First Approach
● Google+: How to use for marketing
•Unlike the microblogging of the Twitterverse,
Google+ is more of a miniblog. Perhaps excerpt
portions of the blog updates to save work.
•Google+ is the best tool for conversations. Ask
questions to provoke responses like, “Which was
the best BMW of all time?” People are sure to
respond.
1
18. First Approach
● Google+: Advanced Tactics
•Google+ Events: Schedule a party to celebrate
the shop’s 10th
anniversary and invite customers.
•Use Google+ Events to schedule a Google+
Hangout where the head mechanic answers
questions about some aspect of fixing cars.
1
19. First Approach
● YouTube: Basic Approaches
•Think of YouTube as a secondary means of
marketing. Embed videos in Twitter, Google+, and
Facebook posts to add content to your social media
presence and increase followers.
•The primary gain in producing such content is
brand awareness. Viewers will view your brand in a
more positive light, increase brand recall,
perceived legitimacy and overall reputation.
1
20. First Approach
● YouTube: Suggested Content
1. Provide 1 minute tips on keeping your car in shape.
Free advice demonstrates skill and provides value for
viewers.
2. Create 1 minute how-tos on cars outside of what the
shop fixes.
3. Ads. Creating a paid advertisement will spread brand
recognition.
4. Creative videos produced by the shop employees
referencing viral clips, trends, workplace events, or
workplace tours. Introduce each employee and show
him at work.
1
21. First Approach
● YouTube: Three ways to refer traffic back to
website
1. Include a link in the description, just as a naked
URL with no anchor text.
2. Set up the content for advertising and get an Ad
overlay link.
3. Get approved YouTube partner status (by
allowing preroll ads form other companies on
your videos) and then include links back to your
site within your annotation.
1
22. First Approach
● YouTube: Analytics
•Video views are basically equivalent to “hits” on
a website and are not indicative of whether
someone actually watched the clip.
•Instead, use YouTube analytics to obtain a
“Relative audience retention” report. The YouTube
“estimated minutes watched” report and "average
view duration" figures are much more useful
indicators of overall success.
1
23. First Approach
● Facebook: Brief remarks
•Define the goal for creating a business
Facebook page.
•Are you going for brand awareness or for more
customer interaction? If the business is located in
Peoria and someone from Indonesia likes your
photo, are you really increasing sales?
•Use Facebook primarily to create a sense of
community with customers, building trust and
legitimacy.
1
24. First Approach
● Facebook: What to post
•Announce promotions and other events well in
advance as well as when they are occurring.
•Actively seek customer comments regarding
recent car work and respond promptly. This
interaction will increase Edgerank.
•Provide a full experience of welcoming content,
introducing the staff and providing an overview of
the business and what services are performed.
1
25. First Approach
● Facebook: How to get more likes and followers
•Like local businesses and charities. Like the
restaurants that the workers frequent.
•Get friends and family of the workers to like and post
on the company’s page.
•Offer Facebook-only promotions to get them into
the shop. Host contests through sites like Shortstack
and Pagemodo, free for pages with under 2000 likes.
•Get friends and family to jumpstart comments.
1
26. First Approach
● Facebook: Advertising
•Marketplace ads. Simple to set up and relatively
inexpensive.
•Promoted posts
•Premium ads. Sponsored stories, video ads,
polls, custom audiences based on email list.
•FBX or Facebook Exchange. New ad network
based on “retargeting” ads to those who clicked on
your page.
1
27. First Approach
● Instagram: Some ideas
•Instrgram is a more intimate site and lends itself
to behind-the-scenes images, reflecting one’s
personality.
•Be artistic. Use filters on cars and items around
the shop to make them appear interesting.
•Get involved with the community. Take pictures
of the local environment, buildings, parades,
street festivals, etc.
•Be sure to include hashtags to make images
searchable and to increase viewership.
1
28. First Approach
● Instagram: Some ideas
•Have Instagram-only promo codes or contests
where customers can upload their own car
related photos.
•Give the company phone to a waiting customer
and tell them to find something interesting to
photograph. Upload with a statement that a
customer took this picture in order to demonstrate
interaction.
1
29. First Approach
● LinkedIn: B2B presence
•I don’t see auto shops interacting with customers
much nor do I see most people searching for oil
changes on LinkedIn.
•However, it is crucial to have a 100% complete
profile and up-to-date company information for
secondary searching and validation.
•Connect with local businesses for brand
awareness.
•Connect with parts suppliers and automotive
companies.
1
30. First Approach
● LinkedIn: Networking
•Use a LinkedIn profile for basic networking
among similar companies.
•Consider purchasing upgrades like an overview
tab, a products and services tab, analytics tab,
and a career page for job listings.
•Create pages for each of your employees to add
trustworthiness.
1
31. First Approach
● Pinterest: Women??
•I personally don’t use Pinterest much, but it has
its benefits.
•Keep in mind that at least 70% or more of the
user base is female, about the opposite of Google+.
•There is a new business center: business.
pinterest.com. Not too much yet specific to
companies, but sure to improve and grow in
features over time.
1
32. First Approach
● Pinterest: Strategies
•Content curation is key. Only upload the best and most
interesting photos. Generally follow the Instagram model
but cater to the demographic.
•Repinning images, like RTs, is a must. Comment on
posts.
•Fill out profile and connect Facebook and Twitter
accounts.
•Pin videos to stand out amongst the still pictures.
•Use Pinterest to tell customer stories.
•See copyblogger.com/pinterest-marketing for more
ideas.
1
34. Second Approach
1. Groupon (or
equivalent) Offers
2. Check-in, email &
follower promotions
2
Increased Customer Base
$
for
$$
xx%
off
New customers
Retention
35. Second Approach2
Groupon-type Deal
Pros: 1. Free Marketing. Even if no one buys the
deal, it is included in the email.
2. Businesses get the email of the Groupon
purchaser, allowing for future marketing
messages.
3. Free help from Groupon to aid in
crafting the promotion. Only pay if
minimum sales are met.
4. Track efficacy through own point-of-sale
system and Groupon’s Merchant Center.
36. Second Approach2
Groupon-type Deal
Cons: 1. Groupon takes 50% cut on deal. So if a
shop offers $20 for $40 of service, Groupon takes
$10.
2. A study from Rice University said that
80% are first time buyers and only 20% ever return.
3. Only 36% buy beyond the value of the
Groupon.
4. Of the repeat customers, only 2% have
never visited the store before getting the
Groupon.
37. Second Approach2
Groupon-type Deal
•If a shop wants to create a Groupon deal, be
sure to follow up with a plan to retain those
new customers.
•Groupon has a built-in rewards system
designed to promote repeat visitors.
•Have a way to upsell and cross-sell.
Combine promotions.
•Give Groupon users a premium experience
to increase likelihood of them coming back.
38. Second Approach2
Promotional Deal
•A promotional deal is one that is not prepaid,
but is valid for a fixed amount or percentage
off the cost of a service provided.
•The first method of transmitting such
promotions is a traditional email blast, which a
customer must then print out and bring with
them.
•An update to this procedure is sending the
promotion by Facebook, Twitter, Google+, etc.
39. Second Approach2
Promotional Deal
•The traditional method can be improved
upon greatly by utilizing a check-in service like
Yelp, Facebook, or most popularly, Foursquare.
•The promotion is listed when one searches
for the business on these sites, potentially
bringing in new customers.
•Customer retention is achieved through the
check-in process, which becomes a social
game where one can earn badges, mayorship,
etc.
40. Second Approach2
Promotional Deal
•There are several types of Foursquare
specials, and promotional deals with credit
cards:
sproutsocial.com/insights/2011/06/how-to-
foursquare-specials
sproutsocial.
com/insights/2013/02/foursquare- visa-
mastercard/
•Promote check-in deals via other social
media sites for maximum exposure.
41. Second Approach2
Promotional Deal
•Check-ins are also free advertising even
when there are no deals to be had, since the
action may appear on the user’s Facebook or
Twitter feed.
42. Objectives
1. To foster a sense of trust, expertise and
community with the customer.
2. To network with other local businesses.
3. To promote brand awareness.
4. To acquire new customers.
5. To retain and value those new customers.