The campaign report summarizes the results of an 8-week campaign to promote WeBuyYourBuggy (WBYB), a company that buys used baby buggies. Key achievements included a 100% increase in Facebook likes, engagement rates up to 20% on blog articles, and 42% of website traffic from social media. 27 people signed up on the website and completed a survey. Next steps include verifying the WBYB website on Pinterest, maintaining a regular social media presence, and driving people to complete purchases and share photos of refurbished buggies once the service launches.

1. Final Campaign Report Summary and
Highlights.
Rebecca Cartwright
April 2015

2. What does WeBuyYourBuggy do ?
The aim is to buy secondhand buggies
from individuals via a specially created
website. The website will allow people
to value their buggy and if they agree
to the price, it will be collected from
them via courier and the money
transferred to them once the buggy is
received. The service is aiming to be
fast, efficient and easy for the
customer. The buggies will then be
refurbished and sold on as a separate
arm to the company.

3. Campaign aims and objectives
Campaign ran for approx 8 weeks.
• Get 40 potential customers signed up on the website (expressing an
interest to sell their buggies).
• Raise awareness of WBYB on Twitter and Facebook- this would be
demonstrated through increased engagement and followers on both
channels.
• Get 20 potential customers to complete a short survey which will help
WBYB understand a bit more about its audience. The survey could be
found on the website holding page.

4. Achievements against objectives.
Facebook Twitter
• Likes up by 100%
• Engagement increased from
3.2% to 21%.
• Several direct enquiries from
people wanting to sell their
buggy.
• Followers up from 117 to
203.
• Monthly engagement up
from 0.4% to 4%.
• Over 10 key influencers
engaged.
• Monthly impressions
increased from <500 to
>15,000.

5. Achievements against objectives
(cont).
Website
• Traffic increased by 350%.
• 42% of web traffic came from
social media.
• 27 web sign ups.
• 27 survey sign ups on home page.
Other successful
outcomes
• Blog article featured as Blog of
the Month of one of our key
influencer websites.
• Weblink created on an influencer
website.

6. Things that worked really well
• Blog articles- got the highest engagement rates- up to 20%.
• Tweets promoting FB site and Pinterest.
• Paid for FB adverts. For £10 we were able to target, increase FB reach, and
have high levels of engagement and drove web traffic.
• Including images in tweets.
• Diversifying content to include upcycling, parenting, baby stuff.
• Promoting other companies or @mentioning them on Twitter increased
engagement as exposed us to their followers as well.
• Having a survey to find out more about customers.
• On Pinterest, thanking followers or repinners, liking and commenting on
other pinners.
• Anything including celebrities- so images on Pinterest or tweets.
• Twitter good for getting influencers on board, FB good for customer
engagement.

7. Next steps for WBYB
Pinterest
• Make sure all images on the website have
a pin it button.
• Add a ‘follow on Pinterest’ button to the
website.
• add images from the website onto our
boards.
• verify the website with Pinterest to
increase google search traffic.
• Engage more with others (influencers and
customers).
• Create more boards.
• Create a collaborative board for people to
post pictures of their refurbed buggies
(once live).
Twitter
• Try and maintain at least 4 tweets a day.
• Continue to create blog articles to tweet.
• Do a countdown to launch using a #
campaign.
• Try some paid for adverts.
Facebook
• Try and do at least 1 post a day.
• Get people to post pictures of their
refurbed buggies.
• Try further paid adverts driving to
website.