Virginia Tourism Corp Marketing Tips

Randall A. Rose Development Specialist – Partnership Marketing Virginia Tourism Corporation [email_address] 276-322-2044 www.vatc.org (industry) www.virginia.org (consumer)

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Impact of Tourism in VA - 2008 ,[object Object],[object Object],[object Object],[object Object]

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Can you answer these two questions? ,[object Object],[object Object]

6 Questions You Should Answer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Plan

What are you trying to accomplish? ,[object Object],[object Object],[object Object],[object Object],Marketing Planning

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Branding (it’s not just a logo) Marketing Tips

What vehicles do you have to deliver the message? Marketing Planning

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Traditional Methods Marketing Tips ,[object Object],[object Object],[object Object],[object Object]

Targeting Niches & Groups By Interest Marketing Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]

Word of Mouth Marketing Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]

Public Relations Marketing Tips

Good customer service helps: Marketing Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Customer Service Marketing Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]

Customer Service Upcoming Workshops New River Valley Community College March 23, 2011 Morning – training for frontline staff Afternoon – training for management More information at http://www.nr.edu/workforce/

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Virginia Tourism Corp Marketing Tips

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