The document discusses using blogging and email marketing together for business. It recommends setting up a blog to collect email subscribers and then nurturing those relationships through regular emailed content. Blogs allow for non-sales focused content that can still drive leads through email capture calls-to-action. Email is a powerful marketing tool as many purchases are inspired by emails, with 50% of purchases based on permission emails. The document provides tips on blogging frequency, content, and integrating blogging with other marketing strategies.

1. Jason Fox
Website: www.JasonFox.me
Email: Jason@JasonFox.me
Twitter: @JasonFox_me
Twitter Conversation: #Blog4Biz

2. Who Is Tired Of Talking
About Social Media?

3. Blogging For Business
Blog + Email = The 1- 2 Punch

4. Blogging For Business
Why a Blog?

5. Blogging For Business
Why a Blog?

6. Blogging For Business
Why Email?
• Facebook Accounts – 800 Million
Email Accounts – 3 Billion
• 44% of email users said email inspired at
least one online purchase and 41% said it
prompted at least one offline purchase. –
www.jupiterresearch.com.
• From Merkle’s View from the Inbox – 50%
of respondents bought something based
on permission based email. –
www.merkleinc.com/inboxwhitepaper/

7. Blogging For Business
1 - Your Blog is Rome…
All Roads Lead To Rome

8. Blogging For Business
1 – Your Blog Collects Emails Not Sales
95% Of People On The Internet Are In Research Mode
5% Are In Sales Mode
Lead Capture:
• IDX – The MLS Data On Your Blog
• Subscribe To Your Newsletter
• Offer Your Expert Information In
Exchange For An Email
• Run A Contest
• Contact Us Page

9. Blogging For Business
2 – You Have An Email Now What?

10. Blogging For Business
2 – Nurture The Relationship
• Send An Email A Week
• Written By You
• Written As Though You Are Talking To Them
• Full Of Good Information
• With A CALL TO ACTION

11. Blogging For Business
How to Blog
• NO SELLING ALLOWED in blog posts
• Text – 4-800 Words + 1 Picture (Skimming)
• Video – Youtube
• Pictures – SmartPhone
• Think About What Questions Your Clients Ask You
Every Day… and Write or Film the Answer
• Written By You
• Written As Though You Were Talking To Your Client
• Ask Questions and Answer Them
• Provide Data To Back Up Your Story
• Provide Interviews or Testimonials
• Once A Week

12. Blogging For Business
How to Blog

13. Blogging For Business
Roads To Rome
• 1 Blog Post Per Week
• Syndicate Blog To Facebook, Linkedin, and Twitter
• Youtube Video Campaign
• SEO Campaign
• Pay Per Click Campaign
• Direct Mailers
• Craigslist
• Social Media Marketing
• Word Of Mouth
• Press Release
• Listings (IDX)
• Open Homes
• Advertisements (Zillow, Trulia, Realtor.com)

14. Blogging For Business
Recap
• Your Blog Is Rome
• All Marketing Leads To
Rome
• Your Blog Captures Emails
• Emails Are Dropped Into
An Email Service
• Emails Nurture The
Relationship And Keep
You Top Of Mind
5% In Sales Mode

15. Blogging For Business
Q&A
www.JasonFox.me
Thank You!