Lessons Learned in Designing and Implementing a Blog Post Campaign by Janette...Janette Toral
Janette Toral shared her experience and insight on carrying out blog post marketing campaigns at Carlo Ople's Internet and Social Media Marketing for Filipino Marketers and Entrepreneurs (http://bit.ly/9JHjzK) last July 9, 2010 at Oakwood Ortigas Center, Pasig City. As most participants are SMEs, topic was presented in the most newbie format as possible. Other examples were shown online during class and not included in the slide show.
Leverage Your Brands with E-Commerce and Social MediaJanette Toral
A presentation made by Janette Toral at the Philippine Association of National Advertisers "Digital Wednesday" event in partnership with the Internet and Mobile Marketing Association of the Philippines last February 9, 2011 at Gerry's Grill, Insular Life Building, Makati City.
Blogging and SEO Fundamentals - 10 things to know by Janette ToralJanette Toral
Presented during BlogWord Philippines: North Luzon E-Commerce Congress event last July 26, 2010 at Music Warehouse organized by Social Thinkers and Asian Institute of E-Commerce. Janette Toral tackled ten (10) things to know about blogging and search engine optimization. Event participants are mostly college students, public sector employees, and SMEs. The video presentation can be found at http://www.eradioportal.com/index.php?p=7&type=2&sec=4&aid=95
Blog Marketing and Advertising as a BusinessJanette Toral
This document discusses blog marketing and advertising as a business. It provides an overview of key concepts like social influencers, tapping bloggers, why blogs are effective, measuring campaign effectiveness, and designing blog post campaigns. It also lists market needs for blog services and provides information on joining an upcoming training module on the topic.
Becoming a Blog and Social Media EntrepreneurJanette Toral
Overview of blog and social media entrepreneurship opportunities was presented through a webinar by Janette Toral last April 14, 2011. It was also meant to serve as an overview of the Ateneo-DigitalFilipino Blog and Social Media Entrepreneur Program (http://digientrepreneur.com) where module 1 will start this May 5, 2011.
Presentation made by Janette Toral for the October 24 webinar event encouraging folks to join the Blog and Social Media Entrepreneur Program (http://digientrepreneur.com). The updated presentation (this deck) was also made at the Mindanao Bloggers Summit.
Introduce by
Mouhamad Kawas - Talal Kallas
Why facebook ?
About facebook.
Information Revelation
Individual Innovation - leads to the glory.
Why facebook is used in communication?
facebook has a serious side.
Business benefits of facebook.
facebook in recent news.
Must know facts if you are advertising on facebookRachappa Bandi
Facebook was created with the mission to make the world more open and connected by allowing people to stay in touch and share what's up with their lives. It has nearly a billion active users and accounts for a significant portion of worldwide mobile ad revenue and traffic to online retailers. There are many types of ads on Facebook, including page post, video, and event ads, as well as sponsored stories. Advertisers can target specific interests and locations and choose from over a dozen different ad formats. Key tips for success include using offers and events, linking to a specific landing page, using sponsored stories, adding clear calls to action, and running ads during peak hours.
Lessons Learned in Designing and Implementing a Blog Post Campaign by Janette...Janette Toral
Janette Toral shared her experience and insight on carrying out blog post marketing campaigns at Carlo Ople's Internet and Social Media Marketing for Filipino Marketers and Entrepreneurs (http://bit.ly/9JHjzK) last July 9, 2010 at Oakwood Ortigas Center, Pasig City. As most participants are SMEs, topic was presented in the most newbie format as possible. Other examples were shown online during class and not included in the slide show.
Leverage Your Brands with E-Commerce and Social MediaJanette Toral
A presentation made by Janette Toral at the Philippine Association of National Advertisers "Digital Wednesday" event in partnership with the Internet and Mobile Marketing Association of the Philippines last February 9, 2011 at Gerry's Grill, Insular Life Building, Makati City.
Blogging and SEO Fundamentals - 10 things to know by Janette ToralJanette Toral
Presented during BlogWord Philippines: North Luzon E-Commerce Congress event last July 26, 2010 at Music Warehouse organized by Social Thinkers and Asian Institute of E-Commerce. Janette Toral tackled ten (10) things to know about blogging and search engine optimization. Event participants are mostly college students, public sector employees, and SMEs. The video presentation can be found at http://www.eradioportal.com/index.php?p=7&type=2&sec=4&aid=95
Blog Marketing and Advertising as a BusinessJanette Toral
This document discusses blog marketing and advertising as a business. It provides an overview of key concepts like social influencers, tapping bloggers, why blogs are effective, measuring campaign effectiveness, and designing blog post campaigns. It also lists market needs for blog services and provides information on joining an upcoming training module on the topic.
Becoming a Blog and Social Media EntrepreneurJanette Toral
Overview of blog and social media entrepreneurship opportunities was presented through a webinar by Janette Toral last April 14, 2011. It was also meant to serve as an overview of the Ateneo-DigitalFilipino Blog and Social Media Entrepreneur Program (http://digientrepreneur.com) where module 1 will start this May 5, 2011.
Presentation made by Janette Toral for the October 24 webinar event encouraging folks to join the Blog and Social Media Entrepreneur Program (http://digientrepreneur.com). The updated presentation (this deck) was also made at the Mindanao Bloggers Summit.
Introduce by
Mouhamad Kawas - Talal Kallas
Why facebook ?
About facebook.
Information Revelation
Individual Innovation - leads to the glory.
Why facebook is used in communication?
facebook has a serious side.
Business benefits of facebook.
facebook in recent news.
Must know facts if you are advertising on facebookRachappa Bandi
Facebook was created with the mission to make the world more open and connected by allowing people to stay in touch and share what's up with their lives. It has nearly a billion active users and accounts for a significant portion of worldwide mobile ad revenue and traffic to online retailers. There are many types of ads on Facebook, including page post, video, and event ads, as well as sponsored stories. Advertisers can target specific interests and locations and choose from over a dozen different ad formats. Key tips for success include using offers and events, linking to a specific landing page, using sponsored stories, adding clear calls to action, and running ads during peak hours.
This document discusses building an online presence through social media and websites. It recommends having a complete online strategy that includes owning your own websites and social media profiles, engaging with others online, and providing valuable content. Key social networks like Facebook, Twitter, LinkedIn and YouTube are described. Tools for monitoring online conversations and keywords are presented. Tips are given for integrating online and offline marketing strategies and setting goals for an online presence.
This document provides information on using Facebook business pages to market a business. It notes that Facebook has over 750 million active users and is the second most visited website. It recommends that businesses create a Facebook page rather than a personal profile, as pages are public and allow anyone to like the page without approval. The document provides a checklist for businesses to get started with social media marketing, including creating Facebook and other social media accounts, posting regularly, using photos and video, hosting events, and cross-promoting across platforms. It emphasizes authenticity, exclusive content, engagement, and combining social media with other marketing assets like a website.
20 Ideas for Marketing your Destination with Social MediaSarah Page
Presentation given during the 2014 Nebraska Tourism Conference in North Platte, NE on ways to use social media tools and channels to help in promoting destinations to visitors.
This document provides an overview of social media marketing best practices. It discusses strategies for Facebook, including growing a fan base, understanding insights, offering promotions, and advertising. Twitter strategies like targeting promoted tweets and accounts are also covered. Additional sections provide tips for using visual content, claiming a Yelp business page, using hashtags on Instagram, and driving traffic to a website through Pinterest. The presenter provides contact information at the end.
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was an intermediate/advanced level session.
This document provides information on building an online presence through social media and websites. It discusses establishing goals and strategies for using platforms like Facebook, LinkedIn, Twitter, and YouTube. Key aspects include having a complete online picture, being active on social networks, providing value to customers, and maintaining credibility. Metrics for measuring success and resources for online marketing are also outlined. The overall message is that businesses need a comprehensive social media strategy to connect with customers and build their online reputation.
Here are 3 key things I noticed about each account:
Harvard Biz: Focuses on sharing thought-provoking articles and insights about business/leadership; Tweets several times per day; Engages with followers by responding to questions.
American Express: Highlights customer service, rewards, and deals; Shares branded content and photos; Engages customers and answers questions in real-time.
Red Cross: Raises awareness about ongoing relief efforts and encourages donations; Provides emergency preparedness tips; Quickly responds to concerns and offers assistance during crises.
20 Ideas for Marketing Your Business with Social MediaSarah Page
This document provides tips and strategies for marketing a business using social media. It discusses using Facebook offers to drive awareness and sales, promoting Facebook posts, using cover photos and participating on Facebook, Yelp and Foursquare. It also recommends rewarding loyal customers, being human in social media posts, creating a sense of urgency, giving insider perks, using QR codes wisely, giving and getting love on social media. Further tips include integrating marketing across platforms, piggybacking on events, asking customers questions, liking and commenting on owned social media pages, hosting contests, creating Facebook ads, using Twitter for market research, starting a blog, going behind the scenes, thinking outside the box, and following the presenter on LinkedIn
TabSite & Kuno Creative Webinar on Facebook MarketingMike Gingerich
Marketing with Facebook - How to build your fan page presence, capture "Likes", and engage your community. Includes tips on when to post, what to post, and more.
This document provides several social media success stories and strategies. It discusses how businesses have used platforms like Instagram, Pinterest, Facebook, and Kickstarter to engage audiences, drive traffic, and increase sales. Specific tactics highlighted include using images and visual content, creating infographics and memes, running contests and promotions, liveblogging to engage followers, and using Facebook advertising for lower customer acquisition costs than Google.
This document provides an overview of marketing strategies for Facebook applications. It discusses several integration points for advertising applications for free on Facebook, including the directory, newsfeed, profile pages, and more. It emphasizes the importance of call to action messaging and optimizing applications for the news feed algorithm. Additional tips include leveraging images and popularity on the profile page, encouraging intelligent invitations while avoiding spam, and cross-promoting applications. Deep integration with other applications and platforms is also recommended.
This document summarizes a hands-on lab on using social media for real-time marketing at events. It introduces Kendra Wright and Aaron Pederson who lead the session. They discuss using Facebook, Twitter, YouTube, Pinterest and Instagram to engage attendees. The lab teaches how to create accounts, make posts, add hashtags and photos. It provides examples of posts and encourages practicing on smartphones to market events in real-time. Saffire Events offers ongoing support to help with social media strategies.
This document summarizes a hands-on lab on using social media for real-time marketing at events. It introduces Kendra Wright and Aaron Pederson who lead the session. They discuss using Facebook, Twitter, YouTube, Pinterest and Instagram to engage attendees. The lab teaches how to create accounts, make posts, add hashtags and photos. It provides examples of posts and encourages practicing on smartphones to market events in real-time. Saffire Events offers ongoing support to help with social media strategies.
Small Business Best Practices Presentation - How to Effectively Market you Bu...Nick Landers
This document provides guidance on effectively marketing a business using social media. It discusses establishing a presence on key social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It emphasizes using social media to generate leads through engaging content like blog posts, videos, and webinars. Business should promote this content using social sharing to bring visitors to optimized landing pages with calls to action to collect leads. Tracking social media metrics will help measure return on investment from these efforts. The document advocates for an inbound, pull-based marketing approach using social media to engage customers and prospects.
This document discusses strategies for using Facebook for marketing purposes. It provides tips over 7 days for brands to build their Facebook presence, including growing their fan base, understanding EdgeRank, creating engaging content, using ads, and gaining insights. Key recommendations include posting daily, focusing on engagement, having a clear call to action, using relevant and timely posts, and going beyond just Facebook by integrating with other sites and apps. In the end, an effective Facebook strategy allows brands to better connect with customers throughout the purchasing process.
Get Up to Speed provides fully funded business support and training to help companies make the most of new superfast broadband. They offer workshops, seminars, and guidance on topics like search engine optimization, mobile marketing, social media, and content creation. Their goal is to help businesses optimize their online presence, think mobile, engage socially, and create effective content through various digital marketing channels.
This document discusses establishing an online presence and provides strategies for leveraging the internet. It begins by explaining why having an online presence is important given the large percentage of Filipinos who use the internet. It then outlines 10 common mistakes companies make, such as failing to plan their website or build an email list. Tools for establishing a web presence are also presented, including websites, blogs, social media, forums and videos. Effective strategies are highlighted like co-operation with competitors, engaging customers and providing high value free content. The document emphasizes the importance of connecting with customers online and calling them to action.
NCF&E 2016: New Online Priorities: Trends in Digital MarketingTravis Milum
Saffire partners with hundreds of events and venues to provide an integrated website and ticketing platform. They have a 99% client retention rate. Saffire's platform can be accessed from mobile devices, with up to 90% of users coming from mobile. Ensuring content is designed for mobile and having a single content management system are important. Social media presence is also important, with Facebook in particular dominating social referrals. Regular posting across multiple platforms is recommended to engage audiences.
Photos enhance messaging in social media and online communications. A simple i age can increase exposure, reach and engagement dramatically. Here's a How-To on adding visuals to your content.
MILO R2 - APEX Running School Season 6 InvitationJanette Toral
Inviting folks to join the MILO R2 - APEX Running School season 6 this April 29 to July 20, 2013 at Quezon City Memorial Circle, Bonifacio Global City, and SM Mall of Asia By the Bay. More info at http://www.coachjimsaret.ph/2013/04/join-milo-r2-apex-running-school-2013.html
This document discusses building an online presence through social media and websites. It recommends having a complete online strategy that includes owning your own websites and social media profiles, engaging with others online, and providing valuable content. Key social networks like Facebook, Twitter, LinkedIn and YouTube are described. Tools for monitoring online conversations and keywords are presented. Tips are given for integrating online and offline marketing strategies and setting goals for an online presence.
This document provides information on using Facebook business pages to market a business. It notes that Facebook has over 750 million active users and is the second most visited website. It recommends that businesses create a Facebook page rather than a personal profile, as pages are public and allow anyone to like the page without approval. The document provides a checklist for businesses to get started with social media marketing, including creating Facebook and other social media accounts, posting regularly, using photos and video, hosting events, and cross-promoting across platforms. It emphasizes authenticity, exclusive content, engagement, and combining social media with other marketing assets like a website.
20 Ideas for Marketing your Destination with Social MediaSarah Page
Presentation given during the 2014 Nebraska Tourism Conference in North Platte, NE on ways to use social media tools and channels to help in promoting destinations to visitors.
This document provides an overview of social media marketing best practices. It discusses strategies for Facebook, including growing a fan base, understanding insights, offering promotions, and advertising. Twitter strategies like targeting promoted tweets and accounts are also covered. Additional sections provide tips for using visual content, claiming a Yelp business page, using hashtags on Instagram, and driving traffic to a website through Pinterest. The presenter provides contact information at the end.
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was an intermediate/advanced level session.
This document provides information on building an online presence through social media and websites. It discusses establishing goals and strategies for using platforms like Facebook, LinkedIn, Twitter, and YouTube. Key aspects include having a complete online picture, being active on social networks, providing value to customers, and maintaining credibility. Metrics for measuring success and resources for online marketing are also outlined. The overall message is that businesses need a comprehensive social media strategy to connect with customers and build their online reputation.
Here are 3 key things I noticed about each account:
Harvard Biz: Focuses on sharing thought-provoking articles and insights about business/leadership; Tweets several times per day; Engages with followers by responding to questions.
American Express: Highlights customer service, rewards, and deals; Shares branded content and photos; Engages customers and answers questions in real-time.
Red Cross: Raises awareness about ongoing relief efforts and encourages donations; Provides emergency preparedness tips; Quickly responds to concerns and offers assistance during crises.
20 Ideas for Marketing Your Business with Social MediaSarah Page
This document provides tips and strategies for marketing a business using social media. It discusses using Facebook offers to drive awareness and sales, promoting Facebook posts, using cover photos and participating on Facebook, Yelp and Foursquare. It also recommends rewarding loyal customers, being human in social media posts, creating a sense of urgency, giving insider perks, using QR codes wisely, giving and getting love on social media. Further tips include integrating marketing across platforms, piggybacking on events, asking customers questions, liking and commenting on owned social media pages, hosting contests, creating Facebook ads, using Twitter for market research, starting a blog, going behind the scenes, thinking outside the box, and following the presenter on LinkedIn
TabSite & Kuno Creative Webinar on Facebook MarketingMike Gingerich
Marketing with Facebook - How to build your fan page presence, capture "Likes", and engage your community. Includes tips on when to post, what to post, and more.
This document provides several social media success stories and strategies. It discusses how businesses have used platforms like Instagram, Pinterest, Facebook, and Kickstarter to engage audiences, drive traffic, and increase sales. Specific tactics highlighted include using images and visual content, creating infographics and memes, running contests and promotions, liveblogging to engage followers, and using Facebook advertising for lower customer acquisition costs than Google.
This document provides an overview of marketing strategies for Facebook applications. It discusses several integration points for advertising applications for free on Facebook, including the directory, newsfeed, profile pages, and more. It emphasizes the importance of call to action messaging and optimizing applications for the news feed algorithm. Additional tips include leveraging images and popularity on the profile page, encouraging intelligent invitations while avoiding spam, and cross-promoting applications. Deep integration with other applications and platforms is also recommended.
This document summarizes a hands-on lab on using social media for real-time marketing at events. It introduces Kendra Wright and Aaron Pederson who lead the session. They discuss using Facebook, Twitter, YouTube, Pinterest and Instagram to engage attendees. The lab teaches how to create accounts, make posts, add hashtags and photos. It provides examples of posts and encourages practicing on smartphones to market events in real-time. Saffire Events offers ongoing support to help with social media strategies.
This document summarizes a hands-on lab on using social media for real-time marketing at events. It introduces Kendra Wright and Aaron Pederson who lead the session. They discuss using Facebook, Twitter, YouTube, Pinterest and Instagram to engage attendees. The lab teaches how to create accounts, make posts, add hashtags and photos. It provides examples of posts and encourages practicing on smartphones to market events in real-time. Saffire Events offers ongoing support to help with social media strategies.
Small Business Best Practices Presentation - How to Effectively Market you Bu...Nick Landers
This document provides guidance on effectively marketing a business using social media. It discusses establishing a presence on key social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It emphasizes using social media to generate leads through engaging content like blog posts, videos, and webinars. Business should promote this content using social sharing to bring visitors to optimized landing pages with calls to action to collect leads. Tracking social media metrics will help measure return on investment from these efforts. The document advocates for an inbound, pull-based marketing approach using social media to engage customers and prospects.
This document discusses strategies for using Facebook for marketing purposes. It provides tips over 7 days for brands to build their Facebook presence, including growing their fan base, understanding EdgeRank, creating engaging content, using ads, and gaining insights. Key recommendations include posting daily, focusing on engagement, having a clear call to action, using relevant and timely posts, and going beyond just Facebook by integrating with other sites and apps. In the end, an effective Facebook strategy allows brands to better connect with customers throughout the purchasing process.
Get Up to Speed provides fully funded business support and training to help companies make the most of new superfast broadband. They offer workshops, seminars, and guidance on topics like search engine optimization, mobile marketing, social media, and content creation. Their goal is to help businesses optimize their online presence, think mobile, engage socially, and create effective content through various digital marketing channels.
This document discusses establishing an online presence and provides strategies for leveraging the internet. It begins by explaining why having an online presence is important given the large percentage of Filipinos who use the internet. It then outlines 10 common mistakes companies make, such as failing to plan their website or build an email list. Tools for establishing a web presence are also presented, including websites, blogs, social media, forums and videos. Effective strategies are highlighted like co-operation with competitors, engaging customers and providing high value free content. The document emphasizes the importance of connecting with customers online and calling them to action.
NCF&E 2016: New Online Priorities: Trends in Digital MarketingTravis Milum
Saffire partners with hundreds of events and venues to provide an integrated website and ticketing platform. They have a 99% client retention rate. Saffire's platform can be accessed from mobile devices, with up to 90% of users coming from mobile. Ensuring content is designed for mobile and having a single content management system are important. Social media presence is also important, with Facebook in particular dominating social referrals. Regular posting across multiple platforms is recommended to engage audiences.
Photos enhance messaging in social media and online communications. A simple i age can increase exposure, reach and engagement dramatically. Here's a How-To on adding visuals to your content.
MILO R2 - APEX Running School Season 6 InvitationJanette Toral
Inviting folks to join the MILO R2 - APEX Running School season 6 this April 29 to July 20, 2013 at Quezon City Memorial Circle, Bonifacio Global City, and SM Mall of Asia By the Bay. More info at http://www.coachjimsaret.ph/2013/04/join-milo-r2-apex-running-school-2013.html
Blogging from the Countryside: The Mindanao Blogging ExperienceJanette Toral
Maria "Ria" Jose (http://riajose.wordpress.com/) made this presentation sharing the growth of the Mindanao blogging community at iBlog4: The 4th Philippine Blogging Summit.
Digital marketing utilizes online tools like websites, search engine optimization, social media, and email marketing to attract and engage customers, moving away from traditional outbound techniques like print ads, TV, and mailers. The presentation provided an overview of developing a digital marketing strategy, highlighted key social media platforms, and demonstrated tools for tasks like market research, content generation, and measuring results. It also included a case study of a hotel that shifted to digital marketing, engaging over 500,000 people in an online campaign to launch a new spa and reap the benefits of word-of-mouth promotion through social media fans.
Scotland & the Social Media Problem with BusinessCraig McGill
Presentation given to students at Stirling University about the challenges they face in Scotland about getting companies to adopt social media. More information on the event can be found at http://bit.ly/9ISbV7
Mwmg internet marketing - social media for business - i2i business solution...davidlaud
This document provides an overview of social media marketing presented by David Laud. It defines social media, reviews major platforms like Twitter, LinkedIn and Facebook, and discusses why social media is important for business. It offers tips on having a social media plan, implementation, measuring success, and staying within legal guidelines. The presentation emphasizes creating a strategy, listening to others, using personality over direct sales, and allowing time for results.
Getting ready for christmas plymouth 18 sep 2015Get up to Speed
This document discusses various topics related to digital marketing and campaigns for Christmas, including:
- Social media trends for 2015 that emphasize humanizing brands and understanding where target audiences spend time online.
- Tips for Christmas campaigns, including having a clear objective, developing a unique idea centered around emotion or altruism, and creating a clear user journey and call to action.
- Examples are provided of successful Christmas campaigns like those from John Lewis, M&S, Warby Parker, and others that incorporated emotion, social sharing, or a buy-one-give-one model.
- Ideas for content, promotions and measuring success around the Christmas season are explored, such as contests, deals, videos
The document introduces RippleFunction, a solution that helps event organizers leverage existing attendees to promote events through social media. It works by giving attendees incentives to refer friends, such as discounts or status rewards. The solution automates tracking of promotions across social media platforms. It aims to help events fill attendance and overcome challenges that traditional and do-it-yourself social media promotions face, such as being time-consuming and error-prone. The document provides examples of event organizers who want to improve stagnant attendance through more effective social media promotions.
Presentation on marketing private online communities given by Elizabeth Engel, Kristina Twigg, and Lauren Wolfe at the December 2012 Higher Logic users group meeting.
Leveraging Digital Marketing For Real Estate Agentsrichardnoromor
How Real Estate Agents in the Philippines can leverage digital marketing to build their professional branding online, acquire traffic, fans, followers and leads on social media, and how to engage and nurture their audience.
This document provides advice on developing an effective internet strategy. It notes that many first-time business owners incorrectly assume that traffic will come automatically through search engines, social media, or viral sharing. However, generating web traffic requires active effort. The main drivers of traffic are search engine optimization and pay-per-click advertising, which together can account for 80-88% of visits. To succeed online, businesses need to test different marketing approaches, measure results like traffic sources, conversions and costs, and focus on optimizing the most effective strategies.
Twitter is a popular social media platform with over 500 million users worldwide. It sees significant usage in the UK, where London has the highest number of tweets globally and 24 million UK users spend an average of 12 minutes per day on the platform. Various businesses have found success using Twitter for direct sales, customer service, public relations, and gaining business intelligence. Effective strategies for companies include listening to conversations, engaging influencers, promoting initiatives, and using Twitter to test products and ideas. Setting clear objectives is important, such as using Twitter for discussion and response to drive engagement.
Taking the Plunge Into Entrepreneurship; How to Dive In Intelligently | Webin...Traklight.com
Jennifer Hill was an international startup lawyer who left a stable career as a senior attorney to launch a tech startup company. Sixty Vocab is an adaptive gaming platform (online and mobile) to learn, retain and recall conversational foreign language vocab. Sixty Vocab was selected by Forbes as a 2014 Start-up to Watch and a semi-finalist in the Milken-Penn GSE Business Plan Competition for the nation's most promising edtech startups. It was recently featured in Entrepreneur Magazine as well as BBC Capital in a story on how to ditch the 9-to-5 life. Sixty Vocab just launched its mobile app for iOS and Android featuring an offline mode for convenient learning anywhere anytime.
In this webinar, Jennifer provides guidance on how to take the "jump" as an entrepreneur and what it looked like for her business, Sixty Vocab, once she did.
This document discusses the rise of live video and provides ideas for how the multi-family housing market can use live video. It outlines the key elements that enabled live video's growth, including increased mobile adoption and bandwidth. Popular live video apps like Periscope, Facebook Live, and Instagram Live are summarized. The document suggests the multi-family housing market can use live video to build relationships, provide tours of properties, showcase amenities, and run events. Ideas for live video content include walking through the leasing process, offering specials, and meeting staff or tenants.
The document discusses various tourism bodies in Ireland including Fáilte Ireland, Tourism Ireland, and regional tourism offices. It provides information on their roles in supporting the tourism industry through practical business support, marketing Ireland as a destination, and developing the visitor economy. It also discusses the Northern Ireland Tourism Board and its responsibilities in marketing Northern Ireland as a tourist destination.
Superfast Business - Getting the most out of online marketing Superfast Business
This document provides information about a program called Superfast Business that offers fully funded business support for SMEs. It offers 12 hours of support including business advice to help companies maximize opportunities from superfast broadband. Eligible businesses can receive help in areas like developing an ICT strategy, customer relationship management systems, and moving to the cloud. The document recommends businesses register on the program's website to access resources. It also discusses optimizing search engine optimization, using mobile marketing strategies like geolocation apps and mobile payments, creating an email marketing strategy, using social media to engage customers, implementing a customer relationship management system, and analyzing customer data to gain insights.
Inbound hosted their first event in Leicester on November 9th 2012. 70 attendees were given a two hour seminar on how to develop their brand online through search, engagement and conversions.
Image credit: http://www.imagesource.com
Inbound marketers generate leads. Clients and CEOs that hire Inbound marketers want leads that materialize into sales opportunities, new clients, and new revenue. But the middle of the buyer’s journey -- the middle of the funnel -- is often a challenging place for many. Approached with the right Inbound mindset, webinars can be a great way to educate and build trust at scale. However webinars can be very complex campaigns with lots of moving parts. So how do you keep your SMART goals in mind?
This document discusses Stewart Social Media's classes and services for real estate professionals. It focuses on using blogging and email marketing together as an effective strategy. Key points made include: setting up a blog to collect email subscribers; nurturing relationships with subscribers through weekly informative emails with calls to action; and using various "roads" like social media, SEO, and paid ads to drive traffic to the blog and grow the email list. Pricing for Stewart Social Media's products and services is also listed.
Join Offerpop's Robert Manning, YesTo's Ally Ng, and Grand Ole Opry's Katrina Maddox as they discuss the future of digital marketing and their success running some of the best digital engagement campaigns of 2014.
This presentation discusses strategies for unlocking the Chinese market, specifically for Australian businesses. It begins by outlining the large opportunities in China given its population and growing economy. The presentation then recommends starting in the Chinese market in Australia, which has over 700,000 Chinese individuals, and using them as brand ambassadors by creating engaging content. Several case studies are provided of Australian businesses that successfully utilized content marketing and social media platforms like WeChat to gain traction in China. The presentation ends by providing recommendations for websites, translation, social media use, promotions, and hiring Chinese talent.
Digital should be a part of every organisation's marketing & fundraising strategy.
As marketers and fundraiser's who are responsible for delivering the budget, we need to be able to influence our executive team and board members when we want to invest in a new fundraising channel.
This presentation gives you 5 case studies and 5 clear steps to help convince your board why digital fundraising is worth the investment.
The document discusses social media and provides definitions and examples of key concepts. It outlines the top social media sites, including Facebook with over 800 million monthly users, Twitter with 175 million tweets per day, and Pinterest which has seen a 2,700% increase in unique visitors. The document emphasizes creating and consistently sharing great content for one's ideal customers that is helpful, entertaining, and includes calls to action in order to succeed on social media.
Similar to How to Build an Online Business that’s Cash Flow Positive (20)
The Exciting and Challenging Marketing Communication CareerJanette Toral
A presentation made by Janette Toral at PitchCon (November 12, 2022) on marketing communication as a concept and career.
But more specifically, a presentation on the fascinating challenge of becoming a marketing practitioner that answers the question: "What do marketing communication practitioners actually do?"
Key Talking Points:
* General introduction to the concept marketing communication
* A day-to-day timeline of what they do as marketing professionals
* Challenges of their profession
Common myths in the marketing profession debunked
* Overview of what Marketing and PR professionals do in their daily lives at work and outside it
* What's in it for aspirants considering pursuing a similar path
Web Research V2 - Virtual Assistance 101Janette Toral
Lesson 1 of 5 in the Basic Virtual Assistance 101 learning series tackling Web Research. Delivered by Janette Toral.
Sign-up to be included at http://www.bloggingfromhome.com/2018/04/free-basic-virtual-assistance-101.html
How Blockchain will change E-Commerce & Digital Marketing?Janette Toral
Janette Toral shared insights on the impact of blockchain on e-commerce and digital marketing last July 6, 2017 at Blockchain Summit Manila (Belmont Hotel, Makati City).
Ad Standards Council Digital Guidelines for Non-Regulated and Regulated Categ...Janette Toral
This document provides guidelines for digital advertising materials in regulated and non-regulated categories. Non-regulated categories are generally post-screened, while regulated categories require pre-screening. Regulated categories include alcohol, OTC drugs, health supplements, products under the Milk Code, and airline promo fares. Claims like exclusivity, superiority, and absolutes require pre-screening for both regulated and non-regulated categories. User generated content and blogs are also post-screened but can be subject to complaints. Violations of the pre-screening process result in penalties.
Ad Standards Council (Philippines) For Responsible Advertising Guidebook (as ...Janette Toral
Thank you IMMAP Ed Mapa and Aye Ubalde for sharing a copy of this guidebook that contains policy and guidelines being observed by the council including Manual of Procedures, Code of Ethics, and Frequently Asked Questions.
Digital Guidelines for Non-Regulated Categories and Regulated CategoriesJanette Toral
This document outlines guidelines for digital advertising in regulated and non-regulated categories. For non-regulated categories, digital ads are generally post-screened, meaning they do not require pre-approval but can be reviewed after a complaint. For regulated categories like alcohol and medicines, some digital ads require pre-screening and approval if they contain certain claims around volume, exclusivity, comparisons, or product performance. The document provides details on requirements for pre-screening versus post-screening, conditions where above-the-line approved ads can be reused digitally without separate approval, and handling of user-generated content and testimonials.
E-Commerce in the Philippines 2016-2017Janette Toral
A webinar presentation delivered by Janette Toral last December 19, 2016 as part of her E-Commerce & Digital Marketing Mentoring Program for MSMEs (http://www.ecomsummit.asia/mentoring) Full blog post article about this topic at http://digitalfilipino.com/e-commerce-in-the-philippines-2016/
Digital Influencers Panel: Travel & Tourism Internet User Survey 1st editionJanette Toral
The document summarizes the results of a survey of digital influencers in the Philippines on their travel and tourism habits. Some key findings include: Cebu was the most popular domestic and international destination visited; 47.5% traveled overseas in the past 6 years, spending an average of 36,818 pesos; 58% booked travel online through sites like Agoda and Booking.com, citing convenience and price. The majority used mobile devices to research and book trips.
When doing business online, entrepreneurs need to know about the Philippines E-Commerce Law or Republic Act 8792. Making sure their systems and processes are compliant. Know about the legal accountabilities indicated in the law.
Learn more at
http://ecommercebootcamp.digitalfilipino.com/lesson/the-e-commerce-law/
Read the full text at
http://digitalfilipino.com/the-philippines-e-commerce-law-republic-act-no-8792/
Protect the Thresher Shark Briefing #PHSayYes #WorldSayYesJanette Toral
Let us join the petition asking the Philippines delegation to CITES to vote YES in protecting the endangered thresher shark - pushing for its inclusion in the "Convention on the International Trade in Endangered Species of Wild Fauna and Flora" appendix II. You can join the appeal at https://www.change.org/p/philippines-vote-yes-for-threshers
This briefing was given by AA Yaptinchay of Marine Wildlife Watch of the Philippines (https://www.facebook.com/marinewildlifewatchofthephilippines/) last September 2 at the Bloggers Advocacy Briefing organized by Janette Toral.
The 4th Strategic Recruitment and Talent Selection SummitJanette Toral
Janette Toral will be one of the resource persons in "The 4th Strategic Recruitment and Talent Selection Summit" to talk on "Best Practices in Recruitment in HyperGrowth Organizations" this April 26 and 27, 2016 at The Pan Pacific Hotel Manila. Call Indu Inferentia Management Consultancy at tel: 506.0064 966.0449, 624.9233, 0917.551.6528, 0917.551.6582 for inquiries.
Developing a Full E-Commerce Business (March 31 Training Flyer)Janette Toral
I am glad to support the Department of Trade and Industry and Philippine Trade Training Center in conducting this training in partnership with several industry players focused on:
@ E-Commerce Marketplace - vendor accreditation
@ E-Commerce Shop - online store creation
@ Payment Provider - accept payments online
@ Mobile Payment provider - accept credit / debit / mobile payments through a mobile device.
Access to this training will be given to 35 MSMEs for free who will be able to submit the requirements as indicated. I hope you can participate.
The Bangko Sentral ng Pilipinas is pushing for the passage of the Payment Systems Act that aims to provide supervision and regulation on payment systems in the Philippines.
National Retail Payment System and the Philippine E-Commerce RoadmapJanette Toral
Brief document about the National Retail Payment System (NRPS) as presented during the Philippines E-Commerce Roadmap launch last February 2, 2016. The NRPS is a policy and regulatory framework that aims to establish a safe, efficient, reliable and affordable retail payment system in the Philippines.
Tax Guidelines for E-Commerce EntrepreneursJanette Toral
Presented by Atty. Elenita B. Quimosing, Chief of Staff, Office of the Deputy Commissioner-Operations Group - Bureau of Internal Revenue last February 23, 2016 during the BIR Consultation on E-Commerce Taxation forum.
Philippine Roadmap for Digital Startups 2015 and BeyondJanette Toral
Document was launched at Geeks on a Beach (August 20, 2015) for public discussion. An initiative led by the Department of Science and Technology - Information and Communications Technology Office (DOST-ICTO).
Its action areas include:
1. Intellectual Property Rights
2. Internet Infrastructure
3. Science Parks and Innovation Hubs 4. Legislation/Policy
5. Grassroots Activities
6. Funding and Investment
7. Umbrella Organization
8. Research and Development
9. Education
10. Open-sourced Information
11. Collaboration
12. Government Role
As we navigate through the ebbs and flows of life, it is natural to experience moments of low motivation and dwindling passion for our goals.
However, it is important to remember that this is a common hurdle that can be overcome with the right strategies in place.
In this guide, we will explore ways to rekindle the fire within you and stay motivated towards your aspirations.
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
Procrastination is a common challenge that many individuals face when it comes to completing tasks and achieving goals. It can hinder productivity and lead to feelings of stress and frustration.
However, with the right strategies and mindset, it is possible to overcome procrastination and increase productivity.
In this article, we will explore the causes of procrastination, how to recognize the signs of procrastination in oneself, and effective strategies for overcoming procrastination and boosting productivity.
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
3. Wri5ng
since
1995:
• PC
World
Philippines
• The
Web
• Link
• Philippine
Daily
Inquirer
• Manila
Bulle5n
• Philippine
Star
• Philippine
IT
Update
• World
Execu5ve
Digest
• E-‐Business
Asia
• Internet.com
• Manila
Times
• Sunstar
Cebu
• Interaksyon
Earning
poten5al?
My
first
ar5cle
–
September
1995
Twi8er:
@digitalfilipino
4. Ar5cle
wri5ng
earning
poten5al
• More
wri5ng
gigs
• Interna5onal
travel
– Malaysia,
US
• Consul5ng
• Speaking
engagement
Twi8er:
@digitalfilipino
6. Website
earning
poten5al
• Community
building
• Ex-‐Deal
• Re-‐publishing
– Web
host
• Adver5sing
– Web
development
– Google
Adwords
– Event
exposure
• Interna5onal
travel
• Consul5ng
– US,
Spain
Twi8er:
@digitalfilipino
7. Published
4
(PRINTED
Edi5on)
books:
• DigitalFilipino:
An
E-‐Commerce
Guide
for
the
eFilipino
(2000)
• DigitalFilipino
E-‐Commerce
Workshop
E-‐Book
(2004)
• Philippine
Internet
Review:
10
years
of
Internet
History
(2004)
• Blogging
from
Home
(2008)
(To
be
released
-‐
2013):
• 2
to
4
books
Earning
poten,al?
Twi8er:
@digitalfilipino
8. Book
earning
poten5al
• Book
sales
• Speaking
engagements
• Consul5ng
• Authority
asser5on
Twi8er:
@digitalfilipino
16. Professional
blogger,
blog
marke5ng
and
adver5sing
earning
poten5al
• Long
tail
-‐
paid
post
• Adver5sing
in
bulk
• Event
coordina5on
• Manage
social
media
campaigns
• Manage
search
engine
marke5ng
campaigns
• Special
freebie
deals
– Gadgets,
venues,
accommoda5on,
events,
fitness
programs