This presentation provides an overview of social media and online marketing, explaining what social media is, why businesses should use it, and how to develop an effective social media strategy. Key points include that social media allows for communication and interaction, Americans spend a quarter of their online time on social platforms, and social media can help spread a business's message virally. The presentation provides guidelines on developing a social media presence and engaging with audiences across different platforms like Twitter, Facebook, LinkedIn, blogs and video.