Facebook was founded in 2004 by Mark Zuckerberg and others at Harvard. It began as a social network for Harvard students but expanded to other colleges and the general public. It now has over 500 million active users worldwide who connect and share photos and updates. Facebook has revolutionized online social connections and continues innovating to improve user experience and engagement across multiple platforms.

1. Research on

2. • Facebook is a social utility which connects you
with the people around you that is operated and
privately owned by Facebook, Inc.It has
revolutionized keeping in touch over the internet.
Friends and family can now connect with each other
in a network of relationships, sending emails, playing
trivia quizzes and games, sharing photos and
generally having casual day-to-day contact that is
often difficult due to geographical distances and busy
lifestyles.

3. • February 2004,Facebook was founded by Mark Zuckerberg with his
college roommates and fellow computer science students Eduardo
Saverin, Dustin Moskovitz and Chris Hughes while they were
students at Harvard University, and originally called thefacebook.
• The website's membership was initially limited by the founders to
Harvard students, but was expanded to other colleges in the Boston
area, the Ivy League, and Stanford University.
• Facebook incorporated in the summer of 2004, and the
entrepreneur Sean Parker, who had been informally advising
Zuckerberg, became the company's president.]In June 2004,
Facebook moved its base of operations to Palo Alto, California
company dropped ‘The’ from its name after purchasing the domain
name facebook.com in 2005 for $200,000.

4. • Facebook later expanded membership eligibility to
employees of several companies, including Apple
Inc. and Microsoft. Facebook was then opened on
September 26, 2006, to anyone and everyone of
ages 13 and older with a valid email address
• Traffic to Facebook increased steadily after 2009.
More people visited Facebook than Google for the
week ending March 13, 2010. Facebook also
became the top social network across

5. Total Active Users (in millions)
Date Users Days Monthly
later growth
August 26,2008 100 1665 178.38%
April 8, 2009 200 225 13.33%
September 15, 2009 300 150 10%
February 5, 2010 400 143 6.99%
July 21, 2010 500 166 4.52%

6. • Giving People The Power to Share and make the world more open and
connected.
• People can connect better with the people around them, understand
more of what’s going on with the people around them.
• Facebook strongly believes that insurgent entrepreneurs will "reform" the
music, film, TV, news, e-commerce and perhaps many other industries
using Facebook as a platform.
• Facebook will fundamentally change the music, film, TV and media
industries within the next five years, will then profit from the value that it
has added to the new landscape through advertising and, perhaps, other
partnerships.

7.  Make a simple way to create and maintain a space for sharing with the
small communities of people in your life, like your roommates, classmates,
co-workers and family.
 Give The Facebook Users more control and make it easier to stay
connected no matter what they’re trying to do.
 To help make the world more open, connected and transparent.
 Wants to let you take your friends with you as you travel the Web.

8. • To see people using Facebook to seek help, share news and
lend support during crises.
• Improving your ability to share and connect.
• "reform" the music, film, TV, news, e-commerce and perhaps
many other industries using Facebook as a platform.
• Improve the privacy at the website, by letting everyone own
their information and control who they share it with.

9. • Al l ow ng devel oper s w don't w k at Facebook t o devel op appl i cat i ons
i ho or
w ch m
hi eans t hat al l devel oper s have a new w of doi ng busi ness i f t hey
ay
choose t o t ake advant age of i t .
• Feat ur es and f unct i onal i t y w l l be enr i ched i n t he f ut ur e.
i
• or eani ngf ul and m e per sonal .
Facebook i s al so onl i ne i nt er act i ons m e m or
• Facebook Ai m t o Ext end I t s R
s each Acr oss t he Web
• Allow its members to log onto other Web sites using their Facebook identification
and see their friends’ act i vi t i es on t hose si t es.
• M e Facebook on M l es.
or obi

10. Strengths
 One of the fastest evolving and adopted website with more than 500 Million active users, and
contains around 900 million objects that the users interact with. Ranked as 2nd in Top 500 sites
(2010).
 Leader in the industry regarding the market share.
 Sharing is very easy regarding the website; friends can easily share and comments on photos,
that also makes up for the fun elements.
 Customer’s loyalty level is very high, due to the excellent alignment of Facebook that is almost
according to the preference of its users.
 Privacy options also give a secure feeling regarding the user providing a satisfactory
environment.

11. Weakness
 Due to the innovative steps changing in the look of Facebook, there are many liabilities
regarding its use such as the bugs and problems that the users face in operating the
website.
 The user gets an alien feeling as proper feedback is not being provided to him/her regarding
his/her problem, mostly there are FAQs and options to choose from.
 Adding application on Facebook is quite a feat, and spamming friends to add the same
application as well.
 Too many irrelevant and useless applications.
 A lot of time is wasted when the user keeps on searching for the right application on
Facebook and finds it after a lot of time wastage.

12. Opportunities
 Facebook has a wide use of collecting user data through polls and survey regarding
different services for different businesses and collect valuable data that can be useful for
different businesses before investing in any area.
 Facebook offers an opportunity to make money regarding services that would touch up
the customers and their small amount of transactions to their partners or friends.
 The users specially can relate and share important information to their friends, business
partners.
 The mobile engagement for Facebook has brought about a lot of significant changes in the
lives of the users, as they can stay connected with their friends without being
disconnected with their work or routine.
 Facebook has room for innovation, and can regard more services that touch the social
networking.

13. Threats
 Facebook privacy settings are timely and can get disrupted anytime which would leak
millions of private photos of people over the internet, it is advisable that Facebook should
tight the security measures and devise such techniques that will not understate the privacy
of the user
 The major social-networking sites as well as the top popular sites on the web are actively
taking measures to get a hold of Facebook.
 Cyber Bullying.
 No email controls

14. •Improve the profile layout.
•Gaming quality should be improved.
•The Age limit should come back to Facebook ,as youngsters can be
wrongly influenced
•Should not limit itself to the internet as it as more scope outside the
web also