Facebook is a social media platform launched in 2004. It allows users to connect with friends, family, and colleagues by sharing photos, updates, and experiences. While Facebook can foster connections, it also presents some risks if users overshare private details. The document discusses both the benefits of staying in touch with others on Facebook, but also some potential downsides like employers checking profiles and identity theft if privacy settings aren't used properly. It emphasizes the importance of being aware that anything posted publicly on social media could impact users in the future.

1. Facebook: The good, the badFacebook: The good, the bad
and the uglyand the ugly

2. Part 1Part 1
 This session is meant to give a general overview of:This session is meant to give a general overview of:
 What is FacebookWhat is Facebook
 Company ProfileCompany Profile
 Company Growth RateCompany Growth Rate
 OwnershipOwnership
 The history behind FacebookThe history behind Facebook
 Basic features of FacebookBasic features of Facebook
 General Student Issues Regarding FacebookGeneral Student Issues Regarding Facebook
 General safety tips for all online communicationGeneral safety tips for all online communication

3. What is FacebookWhat is Facebook
 Facebook is a social networking service and website
launched in February 2004, operated and privately
owned by Facebook Inc.
 Facebook’s mission is to make the world more open
and connected. People use Facebook to stay
connected with friends and family, to discover what’s
going on in the world, and to share and express what
matters to them.

4. Company ProfileCompany Profile

5. The History of FacebookThe History of Facebook
 ““Facebook is an online directory that connects people throughFacebook is an online directory that connects people through
social networks at schools” (Facebook.com).social networks at schools” (Facebook.com).
 Launched to the public Wednesday Feb 4, 2004 byLaunched to the public Wednesday Feb 4, 2004 by MarkMark
Zuckerberg with his college roommates and fellow computerZuckerberg with his college roommates and fellow computer
science students Eduardo Saverin, Dustin Moskovitz and Chrisscience students Eduardo Saverin, Dustin Moskovitz and Chris
Hughes.Hughes.
 Harvard students created the site as a tool to connect withHarvard students created the site as a tool to connect with
other students in their communityother students in their community but was expanded to otherbut was expanded to other
colleges in the Boston area, the Ivy League, and Stanfordcolleges in the Boston area, the Ivy League, and Stanford
University.University.
 Start-up based in Palo Alto, California .Start-up based in Palo Alto, California .
 Begin small and is now one of the top ten most visited sites onBegin small and is now one of the top ten most visited sites on
the web and is profitable.the web and is profitable.

6. About the FounderAbout the Founder
 The founder of facebook Mark ElliotThe founder of facebook Mark Elliot
Zuckerberg (born May 14, 1984) is anZuckerberg (born May 14, 1984) is an
American computer programmer and InternetAmerican computer programmer and Internet
entrepreneur. He is best known for co-creatingentrepreneur. He is best known for co-creating
the social networking site Facebook, of whichthe social networking site Facebook, of which
he is chief executive and president.In 2010,he is chief executive and president.In 2010,
Zuckerberg was named Time magazine'sZuckerberg was named Time magazine's
Person of the Year. As of 2011, his personalPerson of the Year. As of 2011, his personal
wealth was estimated to be $13.5 billion.wealth was estimated to be $13.5 billion.

7. Features of FacebookFeatures of Facebook
 Making “Friends” & keeping in touchMaking “Friends” & keeping in touch
 Personal whiteboards or “walls”Personal whiteboards or “walls”
 Joining “Groups” and their message boardsJoining “Groups” and their message boards
 Advertising Parties / “EventsAdvertising Parties / “Events
 Private messaging.Private messaging.
 Uploading & Sharing an unlimited amount of pictures.Uploading & Sharing an unlimited amount of pictures.
 There is no way to see your page who has looked at.There is no way to see your page who has looked at.
 Offensive groups can be reported and shut down.Offensive groups can be reported and shut down.
 Viewing the Campus and college “PulseViewing the Campus and college “Pulse

8. Features ContinuedFeatures Continued
 High School Facebook does not connect to College FacebookHigh School Facebook does not connect to College Facebook
so the two groups of students can not mingleso the two groups of students can not mingle
 Facebook supports more than 2500 schools in severalFacebook supports more than 2500 schools in several
countriescountries
 Can not mass mail all of your friendsCan not mass mail all of your friends
 Only people on your friends list can post on your wallOnly people on your friends list can post on your wall

9. Why Students MakeWhy Students Make
Facebook pagesFacebook pages
 Generates a sense of communityGenerates a sense of community
 Can be used as a form of advertisementCan be used as a form of advertisement
 Seen as a forum to postulate viewsSeen as a forum to postulate views
 High School Facebook might lead to College useHigh School Facebook might lead to College use
 Fun way to stay connected to old friendsFun way to stay connected to old friends
 Easy way to make new friendsEasy way to make new friends
 Academic support (Connects people through classes, fosters partnerships)Academic support (Connects people through classes, fosters partnerships)
 Allows for self-expression and self-representationAllows for self-expression and self-representation
 Student groups use it as a form of communicationStudent groups use it as a form of communication
 Part of the new on-line communication movementPart of the new on-line communication movement
 Free form of mass communicationFree form of mass communication

10. Why isWhy is FacebookFacebook so addictive?so addictive?
 A number of reasonsA number of reasons
 ““The unquenchable desire to see their list of friends expand to outrageousThe unquenchable desire to see their list of friends expand to outrageous
proportions”.proportions”.
 Keep in touch with old friends from Centre and other schoolsKeep in touch with old friends from Centre and other schools
 Daily creation of new groups that fit people’s interests or amusementDaily creation of new groups that fit people’s interests or amusement
 See how many personal messages/wall posts you are getting from your friendsSee how many personal messages/wall posts you are getting from your friends
 Viewing other people’s pictures & the new features Facebook continually addsViewing other people’s pictures & the new features Facebook continually adds
 Searching for new people who have recently joined whom you might know or want toSearching for new people who have recently joined whom you might know or want to
meetmeet
 It’s the cool thing to be doing right now.It’s the cool thing to be doing right now.
 People are already on the internet (it’s like checking your MS Outlook)People are already on the internet (it’s like checking your MS Outlook)
 ““Facebook.com has become our social Bible for definitive information on ourFacebook.com has become our social Bible for definitive information on our
classmates, crushes and high school peers we haven’t spoken to in who-knows-classmates, crushes and high school peers we haven’t spoken to in who-knows-
how long”.how long”.

11. Basic Online SafetyBasic Online Safety
 All online communication (journaling, instant messaging,All online communication (journaling, instant messaging,
Facebook, rate my professor, etc) can be used in both positiveFacebook, rate my professor, etc) can be used in both positive
and negative waysand negative ways
 All of these sites are public forums and as such what you writeAll of these sites are public forums and as such what you write
can be viewed by otherscan be viewed by others
 The First Amendment does not cover all inflammatoryThe First Amendment does not cover all inflammatory
statements for example) and students should make themselvesstatements for example) and students should make themselves
aware of the limitationsaware of the limitations

12. Safety continuedSafety continued
 Repercussions can stem from postings Such as:Repercussions can stem from postings Such as:
 Employers can use Facebook to check backgroundsEmployers can use Facebook to check backgrounds
 Judicial Officers can use Facebook at a sanctioningJudicial Officers can use Facebook at a sanctioning
tooltool
 Threats placed through an electronic forum will stillThreats placed through an electronic forum will still
be taken as serious and authorities will act as if thebe taken as serious and authorities will act as if the
threat is realthreat is real
 Password safety and identity theftPassword safety and identity theft

13. Threats Specific to FacebookThreats Specific to Facebook
 A discussion looking at the positives and negatives ofA discussion looking at the positives and negatives of
Facebook and other online communication toolsFacebook and other online communication tools
 Looks at:Looks at:
 What a public online space is and what responsibilities aWhat a public online space is and what responsibilities a
student takes on when creating one.student takes on when creating one.
 How information posted on Facebook can be used by othersHow information posted on Facebook can be used by others
to cause students harm and distress.to cause students harm and distress.
 Specific attention paid to Theft, Stalking, Emotional DistressSpecific attention paid to Theft, Stalking, Emotional Distress
and Identity Theftand Identity Theft

14. Uses of FacebookUses of Facebook
 Discussion of how postings, groups and otherDiscussion of how postings, groups and other
media can portray students and affect futuremedia can portray students and affect future
chances for success. Looking at topics such aschances for success. Looking at topics such as
how:how:
 Prospective employers use Facebook as aProspective employers use Facebook as a
background checkbackground check
 School Administrators use Facebook for academicSchool Administrators use Facebook for academic
decisions and judicial sanctionsdecisions and judicial sanctions

15. Is there anything good aboutIs there anything good about
FacebookFacebook??
 Yes!Yes!
 Advertising/marketing inexpensivelyAdvertising/marketing inexpensively
 1 to 1 marketing/advertising via messaging & posting information on group1 to 1 marketing/advertising via messaging & posting information on group
boardsboards
 $10 a day, college wide marketing$10 a day, college wide marketing
 Excellent networking opportunityExcellent networking opportunity
 For studentsFor students
 For professionalsFor professionals
 Keep in touch with students, alumni and/or peers who have graduated or areKeep in touch with students, alumni and/or peers who have graduated or are
at other institutionsat other institutions
 Monitoring the students – follow up on investigations etc.Monitoring the students – follow up on investigations etc.
 Offers usOffers us opportunities for learning and student developmentopportunities for learning and student development wherewhere
we can engage our students ‘on their terms’ and talk to them on a levelwe can engage our students ‘on their terms’ and talk to them on a level
they can completely understand and relate to.they can completely understand and relate to.

16. TheThe FutureFuture ofof FacebookFacebook
 Steve Jones, a communications professor at the University of Illinois atSteve Jones, a communications professor at the University of Illinois at
Urbana-Champagne predicts that 20 years from now a political candidate willUrbana-Champagne predicts that 20 years from now a political candidate will
be in hot water due to something posted onbe in hot water due to something posted on FacebookFacebook (Withall, 2005).(Withall, 2005).
 I predict that in the next 4 years, close to 100% of Centre’s campus will beI predict that in the next 4 years, close to 100% of Centre’s campus will be
connected throughconnected through FacebookFacebook, as their recently launched high school site, as their recently launched high school site
provides access and created addiction at a much earlier phase. The ‘rite ofprovides access and created addiction at a much earlier phase. The ‘rite of
passage’ will change from finally being allowed to join thepassage’ will change from finally being allowed to join the FacebookFacebook toto
changing my high school site over to the collegiate version.changing my high school site over to the collegiate version.
 If colleges, graduate schools, and prospective employers are not usingIf colleges, graduate schools, and prospective employers are not using
FacebookFacebook profiles in the hiring process now, in the future, they may play aprofiles in the hiring process now, in the future, they may play a
more significant role.more significant role.
 Additionally, it would not shock me to see SGA campaigns, studentAdditionally, it would not shock me to see SGA campaigns, student
marketing endeavors, and the like begin surfacing on this popular, and evermarketing endeavors, and the like begin surfacing on this popular, and ever
expanding website. The technology and medium is definitely there already.expanding website. The technology and medium is definitely there already.