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Embrace the future sue york

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Creating a Personal Social Media Brand Sue York's presentation to the NewMR Embracing the Future Event November 2015

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Embrace the future sue york

  1. 1. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Crea%ng a Personal Social Media Brand Sue York @1sue3 November 2015 #NewMR 2015 Corporate Sponsors #NewMR 2015 Supporters Schlesinger Associates Keen as Mustard
  2. 2. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Why build a Social Media Brand?
  3. 3. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 GeEng Started
  4. 4. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 GeEng Started The Basics
  5. 5. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Your Profile •  Professional tone •  Photo •  Links •  Promote you and your story •  Show you in the best possible light •  Finally - Check it as a user!
  6. 6. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Your Username Availability @RayPoynter Memorability @1sue3 Relevance @LoveStats Appropriate @ESOMAR
  7. 7. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 What’s your message?
  8. 8. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Your Social Media Policy
  9. 9. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 •  Tweets – up to 140 Characters •  RT – Retweets •  Like •  DM – Direct Message The Basics
  10. 10. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 •  Give credit – HT (hat Up) or via @1sue3 •  Involve others .@1sue3 thought you’d like this . . . Social %ps
  11. 11. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 •  Asymmetric relaUonship •  Start by following people – You know – Who tweet about topics of interest – Other reasons? •  Don’t worry about how many people are following you! Following & Followers
  12. 12. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 •  What are you going to tweet about? •  Watch and learn •  Retweet •  Comments •  Link to content you want to share GeEng Started
  13. 13. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Hashtags indicate topic areas Use them to find and curate content Hashtags Tells people this tweet is about NewMR & also works as a name Tells people this tweet is relevant for people interested in Market Research Looking forward to 2016 Fes%val of #NewMR in February #mrx
  14. 14. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 #mrx General Market Research #NewMR The new stuff Industry AssociaUons . . . #AMSRS, #ESOMAR, #CASRO, #AAPOR And many more ! Hashtags
  15. 15. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Areas of Interest #Mobile, #Social, #textanalyUcs Conference hashtags AssociaUon or others Hashtags
  16. 16. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Include Links Last chance to book %ckets for the 2015 #AMSRS Conference amsrs.com.au/conference-inf… #NewMR #mrx
  17. 17. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Add images for impact
  18. 18. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 •  People –  Thought leaders, of interest •  Companies –  Your company, CompeUtors, Clients •  Industry AssociaUons •  InformaUon Sources –  Publishers, News, Reports MR Tweeters
  19. 19. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Which client? – TweetDeck – HootSuite – Others? Monitoring
  20. 20. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 •  Business Profile – Your name – Business Photo – ConnecUng with people you have a business relaUonship with – Or want to have a business relaUonship with The Basics
  21. 21. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 •  Post updates •  Keep building your network •  Following •  Send messages to contacts •  Join Groups •  Blogging – more recently The Basics
  22. 22. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 •  See what people look like •  See who’s looking at you •  Awareness of job changes •  And other things Source of Intelligence
  23. 23. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 •  Join Groups of interest •  Take part in discussions – Read and contribute •  Start discussions •  Start your own group? Groups
  24. 24. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 •  Most researchers who use Facebook don’t use it for work purposes •  Those that do tend to broaden the definiUon of work •  You can be more social than on LinkedIn or Twider The Basics
  25. 25. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 •  Work only Facebook •  Social only Facebook •  No Facebook •  MulUple Accounts Facebook for Business
  26. 26. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Other Pla]orms Pinterest Instagram Vine SnapChat WeChat WhatsApp Line Keep an eye out for new pla]orms! Periscope
  27. 27. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Using Social Media at a Conference •  Live TweeUng •  Blogging – Live or later •  Spoeng people you want to meet •  Keep in touch with new connecUons on LinkedIn •  AND you don’t need to be there!
  28. 28. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Social Media Success Factors •  Put in the Effort •  Be AuthenUc •  Be PosiUve •  Be InteresUng •  Others ?
  29. 29. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Want to learn more
  30. 30. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Thank You! Learn more by following me on Twiaer @1sue3
  31. 31. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Q & A Ray Poynter The Future Place Sue York @1sue3 #NewMR 2015 Corporate Sponsors #NewMR 2015 Supporters Schlesinger Associates Keen as Mustard

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