The Nifty channel on Buzzfeed focuses on DIY and life hack videos across multiple platforms like Facebook, YouTube, Instagram and Snapchat. Short, concise videos featuring affordable everyday products are most successful. While Facebook drives the most traffic and engagement, Twitter is less effective. Younger audiences and men are less likely to complete arts and crafts projects featured. Partnering with brands like American Express has been successful in reaching millennial audiences, and future partnerships are planned. New ideas include live videos and polls on social media to increase interactivity.

1. Buzzfeed “Nifty” Channel Study
Alexis Scott
Jacqui Kane

2. • Unique hacks
• Long-form videos on Facebook, then
upgraded to YouTube as well
• Moved along to Instagram-esque
videos
• Recently started series on Snapchat
Discover, along with Tasty channel.

3. • DIY Channel and Life Hacks of Buzzfeed.
• Videos and How-To’s of things you would
have never thought of before that you can
use with house-hold items and from the
convenience store.

4. • Makes use of every platform
• Twitter *
• Instagram
• Snapchat Discover & Pinterest
• YouTube
• Facebook

5. Methods of
Strategy
WHAT WORKS FOR NIFTY CHANNEL:
 Short videos; They are clear, to the point, & concise
 Products are low-end/affordable products
 Strong Identity; anyone can personalize w/ the channel
 Unique content
 User engagement increase
WHAT’S NOT WORKING FOR NIFTY
CHANNEL:
 Twitter is the low-performing social media handle
Too much of the same content/visuals across platforms
 Young adults more easily frustrated; leave projects
unfinished
 Men less likely to arts projects
 Older adults less likely to craft, much like men

6. Why Nifty Is
On The Up &
Up
• Already partnered w/
Amex in 2016 for
sponsored content
and Facebook
• Partnering with
InstaCart again in
the future
• Targeted towards the
biggest audience:
millennials
• Keeping most content
on FB – receive about
48M likes and
reaches 1 in 4 of the
users (Elder, 2016)

7. Methods of
Strategy -
New Ideas
 To switch up some content, try live
production videos on Twitter and Facebook
 Create polls on Twitter to create stronger
audience input
 Create challenges to post on different
social media channels

8. 22%
44%
Traffic Site
Buzzfeed.com Social App
79%
10%
4% 2.50%
Social Interaction
Facebook Twitter Pinterest YouTube

9. 1. Moses, L. (2016,
April 04). BuzzFeed
targets DIY with
Nifty, a platform-
focused video brand.
Retrieved September
25, 2017, from
https://digiday.com/
media/buzzfeed-new-
socially-optimized-
brand-diyers/
2.
https://www.similarw
eb.com/website/buzzf
eed.com#alsoVisited
3. Cavato, G. (2016, January).
The Arts & crafts Consumer .
Retrieved September 27, 2017,
from
http://academic.mintel.com/displa
y/793023/?__cc=1#
4.https://www.similar
web.com/website/buzz
feed.com#pro
5. Elder, R. (2016, July
07). American Express
taps BuzzFeed to reach
millennials. Retrieved
September 28, 2017,
from
http://www.businessinsid
er.com/american-express-
taps-buzzfeed-to-reach-
millennials-2016-7