Leadership summit prem vasudevan

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Skills leaders need to harness social media to effectively initiate, manage and sustain change.

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Leadership summit prem vasudevan

  1. 1. Social media a catalyst for change Prem Vasudevan Social Media Manager Department of Immigration and Border Protection
  2. 2. • Vision • Reality • Ethics • Courage
  3. 3. 1801 1982 2014
  4. 4. Word of mouth Reputation Online community Crisis Influencer
  5. 5. Act on crisis quickly Open data Community consultation Be transparent Be engaging Provide information Correct misreporting
  6. 6. The pulse of change
  7. 7. • Step 1 Step 2 Step 3 Step 4 Step 5 Step 6
  8. 8. Producer Be authentic. Be a storyteller. Have artistic vision.
  9. 9. Distributor Understand what causes content to go viral. Build and sustain your followers.
  10. 10. Recipient Make sense of what is being said. Choose replies and links.
  11. 11. Adviser Promote social media across the organisation. Help others see the value of social media engagement.
  12. 12. Architect Enable the organisation to make full use of social media solutions.
  13. 13. Analyst Stay ahead. Seek new ideas. Learn from others. Actively network.
  14. 14. • Vision • Reality • Ethics • Courage
  15. 15. Social media a catalyst for change Prem Vasudevan Social Media Manager Department of Immigration and Border Protection

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