Presented at the Pet Industry Federation Barking Mad Nov 2015 @RichardRDancy @BarkingMadHQ

1. “Get Connected:
How to Make Social Media Work for You”
@RichardRDancy @BarkingMadHQ

2. Introductions
• Richard Dancy
• Nick Strong
• It’s going to be 45 mins with questions
afterwards (ask during and we’ll save)
• There’s going to be an advert
Richard Dancy
FRANCHISOR & CONSULTANT

3. Arghh!
Not another bloody
social media
presentation!!

4. Fed up with social media?
• Incessant coverage
• Unbearable complexity
• Limited traceable ROI
What do you think?
How do you use it?
What’s in your newsfeed?

5. ‘On-line
Marketing’
Case Study

7. Objectives
• Challenge Understanding
• Case Study
– Perhaps Create Discussion
• Different Perspective
• Trends

8. “Communities can be accessed and
reputation leveraged and grown in
relevant niche communities at a speed
and scale that was hither to not possible”
David Amerland, ‘Google: The Semantic Search’

10. ?

11. Honestly?
And who knows it?
What’s Your
Social Strategy?

12. What’s Your Situation?
1. Basic - Sole user or colleague in office
2. Advanced – Integrated strategy
• Outsourced: Agency / Marketing department
• Other?
Assumption:
You’re using social media + you have a marketing budget.

13. KISS Keep it Simple Stupid!
3 Steps

14. 1. Get involved, plan, you and staff - SET UP
2. Generate relevant daily posts - CONTENT
3. Get talking to the right people – ENGAGE
Link everything together
Use the power of your network

16. Education, Education, Education
- HQ Staff
- Franchisees
- Franchisee’s staff
- Content Management
- Social Media Policy
- Training

17. It’s not about
the brand
first…
it’s about the person,
the need, the worry and the emotion.

18. Our Audience?

19. Source: WeAreSocial.com January 2015

20. 80+% are using their mobile device!

22. “Content is KING” Bill Gates
…but engagement is
Queen
(and we all know
she rules the house)

23. 8. Budget

28. Conclusions / Results
• Facebook is biggest lead source
• Social media is never free
• Building relationships
• Use content you already have

29. It’s all about YOU!

30. Your Objective?
• Get more publicity
• Develop relationships
• SELL MORE?!
Is your brand getting it right?
Most are not.
Social Importance

31. • What’s your resource?
• How do you agree this?
• % of your marketing budget?
• Staff involved – Social media policy?
• What does your CEO know?
• How do you link with your brand in other countries?
Social Importance

32. Is Social Media your biggest marketing
initiative?
• Likes are dead.
• Groups are the future
• Video content
• Landing pages

33. Trends: In-the-moment updates will dominate.

34. In-app functionality will increase and diversify

35. Buy buttons will take over – tap, tap, done.

36. Questions?
#Overwhelmed