Social media October 2014
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This document discusses social media and people issues from the perspective of an HR consultancy. It covers definitions of key terms, popular forms of social media, how to frame social media efforts and develop strategies. It also addresses topics like the new recruitment process, talent pools, hiring interviews, background checks and disciplinary issues. The document provides guidance on writing social media policies and discusses legal cases. It aims to help organizations effectively manage social media and people issues.
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Social media October 2014
- 1. Social media and people issues by Toronto Training and HR October 2014 1
- 2. CONTENTS 3-4 Introduction 5-6 Definitions 7-9 Popular forms of social media 10-11 More about social media 12-13 Framing your efforts around social media 14-15 Measures around social media 16-17 A social media strategy 18-19 The new recruitment process 20-21 Talent pools and social media 22-23 Issues for employers hiring new employees 24-25 Background checks 26-27 Hiring interviews 28-29 Pinterest 30-31 YouTube 32-33 Social learning analytics 34-37 Writing an effective social media policy 38-39 Disciplinary issues around social media 40-41 Social media and culture 42-43 Respect and liking 44-45 Boundary management 46-48 Relevant legal cases in Canada 49-50 Conclusion, summary and questions 2
- 4. Introduction to Toronto Training and HR Toronto Training and HR is a specialist training and human resources consultancy headed by Timothy Holden 10 years in banking 15 years in training and human resources Freelance practitioner since 2006 The core services provided by Toronto Training and HR are: Training event design Training event delivery HR support with an emphasis on reducing costs, saving time plus improving employee engagement and morale Services for job seekers 4
- 6. • Social media • Web 2.0 • Enterprise 2.0 6 Definitions
- 7. Popular forms of social media 7
- 8. • Networking sites • Video sharing sites • Blogging • Instant messaging • Virtual bulleting boards • Sharing ideas, opinions and experience • Microblogs • News 8 Popular forms of social media 1 of 2
- 9. • Virtual communities • Online shopping • Online gaming • Collaborative content 9 Popular forms of social media 2 of 2
- 10. More about social media 10
- 11. • Characteristics of social media • Risks of social media • Benefits of social media 11 More about social media
- 12. Framing your efforts around social media 12
- 13. • What are the organization’s objectives? • How will you define success? • What are your current benchmarks? 13 Framing your efforts around social media
- 14. Measures around social media 14
- 15. • Traditional measures • Enhanced measures • Segment measures • Internal measures 15 Measures around social media
- 16. A social media strategy 16
- 17. • Listen; who, what, how • Participate; join groups, follow on Twitter, share information, ask a question • Create & comment; solve a problem, collaborate with others, educate and entertain 17 A social media strategy
- 18. The new recruitment process 18
- 19. • Source • Screen • Interview • Onboard • Employee • Exit interview • End cycle 19 The new recruitment process
- 20. Talent pools and social media 20
- 21. • Outside in • Inside out 21 Talent pools and social media
- 22. Issues for employers hiring new employees 22
- 23. • Too much information • Use of private behaviour for decision making • Privacy • Issues around identity and authenticity • Education and employment fraud 23 Issues for employers hiring new employees
- 25. • Prevalence of social media background checks • Results of social media background checks • Privacy considerations • Human rights considerations • Passwords • Reliability 25 • Best practice Background checks
- 27. • activeinterview.com • greenjobinterview.com • hirevue.com • i-meet.com • interviewstream.com • talentrooster.com • talentvx.com • teamviewer.com 27 Hiring interviews
- 28. Pinterest 28
- 29. • Who is using it? • Alternative sites • Risks involved 29 Pinterest
- 30. YouTube 30
- 31. • Made the world smaller • Helps people get discovered • Offers a platform for spreading truth and inciting change • Has revolutionized entertainment • Has revolutionized education 31 YouTube
- 32. Social learning analytics 32
- 33. • Social learning • Learning analytics Forms of social interaction • Social network analysis • Discourse analysis • Content analysis • Context analysis • Disposition analysis 33 Social learning analytics
- 34. Writing an effective social media policy 34
- 35. • What should a social media policy contain? • Developing a social media policy • Implementing a social media policy 35 Writing an effective social media policy 1 of 3
- 36. • Purpose • Rationale • No privacy caveat • Description of permissible conduct • You-speak-for-yourself caveat • Description of other impermissible conduct 36 Writing an effective social media policy 2 of 3
- 37. • Monitoring provisions • Consequences of violations • Extension of restrictions after employment ends 37 Writing an effective social media policy 3 of 3
- 38. Disciplinary issues around social media 38
- 39. • Statistics • Cases 39 Disciplinary issues around social media
- 40. Social media and culture 40
- 41. • What is social culture? • Benefits of fostering a social culture • Barriers to cultivating a social culture • Overcoming common fears • Ways to create an appropriate social culture 41 Social media and culture
- 42. Respect and liking 42
- 43. • Competence and warmth • Relationship with important outcomes 43 Respect and liking
- 45. INTEGRATION SEGMENTATION SELF VERIFICATION Open boundary management behaviours Audience boundary management behaviours SELF ENHANCEMENT Content boundary management behaviours Hybrid boundary management behaviours 45
- 46. Relevant legal cases in Canada 46
- 47. • Disparagement of co-worker • Disparagement of boss • Viewing pornography • Pornography and privacy • Harassment and intimidation 47 Relevant legal cases in Canada 1 of 2
- 48. • Excessive texting for personal use • Inappropriate work conduct 48 Relevant legal cases in Canada 2 of 2
- 49. Conclusion, summary and questions 49
- 50. Conclusion, summary and questions Conclusion Summary Videos Questions 50