A keynote from a recent Marketing 2.0 conference in Singapore. The most important element of any brand engagement is relevance. Examples and guidelines on how to ensure your brand uses social practices to truly engage and bring value to your customers/audience.
The document discusses various communication media and their advantages and disadvantages for communicating messages. It states that an effective strategy uses a mix of at least 2-3 media types. It then provides details on the target audiences, strengths, weaknesses and costs of different media like television, radio, newspapers, magazines, SMS, websites, posters, brochures and events. The document aims to help choose appropriate media based on the audience, budget, channels and duration of the communication intervention.
This document provides guidance on creating an effective marketing and public relations campaign. It discusses establishing credibility with the media through developing media relations skills like understanding each media outlet and how to pitch stories. The document also recommends creating a master marketing plan with elements like a marketing framework, campaign sheet, mind maps of ideas, and a Gantt chart timeline. It suggests measuring the success of the campaign through metrics such as media coverage, return on investment, surveys, and website analytics. Finally, it reviews different types of press releases to utilize, including general news, new product launches, executive announcements, expert positioning, events, calendars, and photos.
Campaign planning workshop for the Women's International League for Peace and Freedom (WILPF). Presented at the International Board meeting at Gujurat University, Ahmedabad, India on 5 January 2010
Whether you are briefing an internal team, or an external agency, whatever the campaign type ‐ email, advertising, or indeed telemarketing ‐ a good brief is one of the most important success factors.
This document provides an overview of planning for public relations work. It discusses the importance of planning in PR and how planning helps provide strategic justification for campaigns and ideas that are grounded in consumer insights. Effective planning requires researching the client's business, industry, consumers and competitors to develop insights. These insights then shape the strategy and ensure the work will be effective in achieving business and communications objectives. The document also differentiates between objectives, strategies and tactics in PR planning.
CharityComms: What does a good communications strategy look like?Ben Matthews
The document provides guidance on developing an effective communications strategy by answering six key questions: 1) What resources do you have? 2) What are your goals? 3) Who is your target audience? 4) What is your message frame? 5) What is your core message? 6) What tactics will you use? It stresses starting by assessing available resources, setting goals and understanding the audience before crafting the frame, message and selecting appropriate tactics like events or social media. Regular evaluation of strategies is also recommended to improve future efforts.
This document provides an overview of content marketing. It defines content marketing as creating and delivering valuable content to a target audience. It lists different types of content that can be used, such as whitepapers, ebooks, case studies, audio/video, blog posts, events, images and infographics, and email newsletters. The document discusses how content marketing generates more leads than traditional marketing, builds trust, creates value for customers, and decreases costs while increasing customers. It positions content marketing as the cornerstone of marketing strategies and discusses how content directly affects search engine optimization and helps push leads down the sales funnel, while not directly selling. It provides tips on planning a content marketing strategy by identifying the audience, their pain points and where
How small&medium enterprise applying positioning theory in business writing Linkin Yuan
Many people working on marketing area know the positioning theory discover by Jack Trout &Al Ries.
This outer-insider thinking way has reshape the way people marketing their brand.
But sometime there are some people especially for small&medium company,they know little on this theory.
As a positioning consultant in China,I have already prepared this Slide Presentation according to my experience in positioning practice experience.
See if this is ok for you.If you have some thought to share,please contact me through Linkedin,or wechat at the end of this presentation.
How small&medium enterprise applying positioning theory in business writing
The document discusses various communication media and their advantages and disadvantages for communicating messages. It states that an effective strategy uses a mix of at least 2-3 media types. It then provides details on the target audiences, strengths, weaknesses and costs of different media like television, radio, newspapers, magazines, SMS, websites, posters, brochures and events. The document aims to help choose appropriate media based on the audience, budget, channels and duration of the communication intervention.
This document provides guidance on creating an effective marketing and public relations campaign. It discusses establishing credibility with the media through developing media relations skills like understanding each media outlet and how to pitch stories. The document also recommends creating a master marketing plan with elements like a marketing framework, campaign sheet, mind maps of ideas, and a Gantt chart timeline. It suggests measuring the success of the campaign through metrics such as media coverage, return on investment, surveys, and website analytics. Finally, it reviews different types of press releases to utilize, including general news, new product launches, executive announcements, expert positioning, events, calendars, and photos.
Campaign planning workshop for the Women's International League for Peace and Freedom (WILPF). Presented at the International Board meeting at Gujurat University, Ahmedabad, India on 5 January 2010
Whether you are briefing an internal team, or an external agency, whatever the campaign type ‐ email, advertising, or indeed telemarketing ‐ a good brief is one of the most important success factors.
This document provides an overview of planning for public relations work. It discusses the importance of planning in PR and how planning helps provide strategic justification for campaigns and ideas that are grounded in consumer insights. Effective planning requires researching the client's business, industry, consumers and competitors to develop insights. These insights then shape the strategy and ensure the work will be effective in achieving business and communications objectives. The document also differentiates between objectives, strategies and tactics in PR planning.
CharityComms: What does a good communications strategy look like?Ben Matthews
The document provides guidance on developing an effective communications strategy by answering six key questions: 1) What resources do you have? 2) What are your goals? 3) Who is your target audience? 4) What is your message frame? 5) What is your core message? 6) What tactics will you use? It stresses starting by assessing available resources, setting goals and understanding the audience before crafting the frame, message and selecting appropriate tactics like events or social media. Regular evaluation of strategies is also recommended to improve future efforts.
This document provides an overview of content marketing. It defines content marketing as creating and delivering valuable content to a target audience. It lists different types of content that can be used, such as whitepapers, ebooks, case studies, audio/video, blog posts, events, images and infographics, and email newsletters. The document discusses how content marketing generates more leads than traditional marketing, builds trust, creates value for customers, and decreases costs while increasing customers. It positions content marketing as the cornerstone of marketing strategies and discusses how content directly affects search engine optimization and helps push leads down the sales funnel, while not directly selling. It provides tips on planning a content marketing strategy by identifying the audience, their pain points and where
How small&medium enterprise applying positioning theory in business writing Linkin Yuan
Many people working on marketing area know the positioning theory discover by Jack Trout &Al Ries.
This outer-insider thinking way has reshape the way people marketing their brand.
But sometime there are some people especially for small&medium company,they know little on this theory.
As a positioning consultant in China,I have already prepared this Slide Presentation according to my experience in positioning practice experience.
See if this is ok for you.If you have some thought to share,please contact me through Linkedin,or wechat at the end of this presentation.
How small&medium enterprise applying positioning theory in business writing
This presentation is given on the 6th of July 2010 at de Haagse Hogeschool to students of International Communication Management.
The topics which are being discussed are Interactive PR & Corporate Reputation Management from the Social Media perspective and my view.
Own The Room is a training company like no other. We bring a uniquely experiential approach to learning and development. Using our highly interactive and innovative methodology, our expert Coaches keep you so energized and entertained that you may not even realize you’re at a training. No matter which of our programs you experience, you’ll be armed with real-life knowledge and long-lasting skills you can apply immediately.
Since our founding in 2003, we’ve partnered with more than 200 companies to deliver trainings in 46 countries and in 7 different languages. We empower individuals and teams with breakthrough skills they need to drive progress, increase efficiency, and improve collaboration -- all while boosting the bottom line.
Writing good job adverts is imperative if you want to achieve your Recruitment outcomes. The job advert is the first point of contact between yourself and your prospective candidates - you want to leave a positive first impression.
In these slides, we teach you what you should be doing to write the best job ads.
An advertising campaign is a series of coordinated advertisements that share a single theme or idea. Developing an effective campaign involves planning the message, choosing appropriate media, creating individual ads, and measuring the results. The process requires input from various teams within an advertising agency or company including account managers, creative teams, media planners, and researchers. Campaigns are designed to achieve specific communication and marketing goals in a cost-effective manner.
The document discusses hybrid marketing, which aims to provide consistent branding across traditional and digital marketing channels. It describes how modern marketing requires hybrid professionals with skills across multiple areas like writing, analytics, technology, and human behavior. These hybrid professionals can deliver integrated marketing solutions across various channels instead of requiring separate agencies. The document debates whether it is better to specialize in one area or have a diverse generalist skillset, concluding that success depends on either specializing while maintaining a big-picture view, or showcasing expertise as a generalist in an evolving market.
Ten Marketing Communications Activities You Must Do4Good.org
The document outlines 10 marketing communications activities that non-profit organizations must do, as presented by Michele Levy in a webinar. It includes conducting audience research, monitoring competitors, creating a communications plan, networking, updating websites and using social media, search engine optimization, collecting contact information, thanking supporters, and measuring results. The webinar provided practical tips on implementing these activities and emphasized measuring effectiveness.
An integrated marketing campaign combines various marketing channels and tactics, such as advertising, public relations, direct marketing and digital promotions, to deliver a consistent message to target audiences. This holistic approach provides better results than individual isolated campaigns. The key steps in developing an integrated campaign include understanding the target audience, performing a situational analysis, setting objectives and budget, developing strategies and tactics using different channels, creating a timeline and setting key performance indicators to evaluate success. Case studies on campaigns by Del Monte, Coca-Cola and Starbucks demonstrate successful implementation of integrated strategies across multiple online and offline platforms.
Public Relations - Past, Present & FutureEdwin Irvanus
Thanks to the Internet, the world of PR is continuosly evolving. However with this evolution, there seems to be even more questions as to exactly what public relations is and what it can do for a company.
While modern marketing has certainly changed best practices, one thing has remained constant: There’s always an opportunity to tell a better brand story to a larger audience. As a result, PR still can play a powerful role in marketing.
The document discusses communication planning and outlines how mission statements, business plans, and communication plans are interrelated. It provides details on how mission statements should communicate an organization's purpose and direction. Examples are given of mission statements from various companies and how they guide priorities and decision making.
This document summarizes the key differences between public relations (PR), journalism, and marketing. It notes that PR involves managing relationships with various publics through targeted messaging, while journalism involves objective reporting to gather and share information with the public. PR professionals strategically inform specific audiences using various communication channels, while journalists decide what information to share more broadly through traditional media outlets. The document then provides an example of Red Bull's integrated marketing communications approach which combines advertising, PR, sales promotions and other tactics to build their brand across audiences.
How to launch successful advertising campaign _mujeeb riazMujeeb Riaz
How to launch successful advertising campaign by using design thinking framework?
how to run successful marketing campaign?
components of advertising campaign
360 Advertising Campaign
360 advertising campaign and execution
Creating an effective PR foundation and strategies Hariom Sharan
In this fast paced workshop, you will understand what elements are required to create successful PR strategies. We’ll cover from foundation to measuring PR impacts. Few successful examples of PR strategies also will be shown at the end of the workshop
Integrated marketing communication aims to make all aspects of marketing such as advertising, sales promotion, public relations, direct marketing, online communications and social media work together with a unified message. The goal is to maximize their effectiveness. Promotion involves informing, persuading and reminding potential buyers of a product to influence opinion or elicit a response. Elements of the promotional mix include advertising, public relations, personal selling and sales promotion.
Communications objectives (for post 7 not for final presentation)Jeroen Vos
This document discusses communication objectives for marketing campaigns. It begins by defining communication objectives as determining the direction of a marketing plan. There are four main types of objectives: 1) create awareness, 2) disseminate information, 3) change attitudes, and 4) change behavior. Each objective is further explained. Create awareness has the goals of basic awareness and top-of-mind awareness. Disseminate information focuses on conveying a single message and enhancing its importance. Change attitudes aims to capture consumer mind share and strengthen brand positions. Change behavior includes calls-to-action to drive specific consumer actions like purchases. Examples are provided for each objective type.
This document provides a template for a creative brief to guide the development of a communication initiative. It outlines 11 sections to include in the brief: 1) concise background on the brand, product, market and competitors; 2) the issue or opportunity driving the need to communicate; 3) the specific role and desired outcome of the communication; 4) the target audience; 5) the main idea and key takeout; 6) reasons to believe the idea; 7) the recommended tone of voice; 8) the desired consumer reaction; 9) the communicational structure across media; 10) guidelines for creative execution; and 11) a tentative timeline and roles of involved parties. The brief is intended to provide essential information to direct the agency
This document provides an overview of content marketing strategies for businesses. It discusses defining goals and target audiences, creating different types of content like pillar content and curated content, using storytelling techniques, generating new content ideas, monetizing content through products and membership sites, promoting content on various channels, and measuring content performance. The key aspects covered are determining objectives, developing audience profiles, producing high-quality content, distributing content strategically, and analyzing results.
The document provides an overview of advertising planning. It discusses the history and origins of planning in the UK and US in the 1960s and 1970s. The role of the planner is to represent the consumer perspective within the advertising triangle between the agency, client, and consumer. Planners conduct research to develop insights about consumers and use those insights to inform strategic thinking, brief creatives, and ensure advertising output stays relevant and on-strategy. They guide the creative process and remain engaged throughout the campaign lifecycle.
The document discusses the relationship between marketing and public relations in building a brand. It argues that the old marketing model of interrupting customers with ads is broken, as people are overwhelmed by thousands of ads. Instead, marketing should tell a meaningful story through remarkable content that customers want to engage with and share with others through word-of-mouth. Building a strong brand requires quality products, differentiation from competitors, and consistency in messaging, visual identity, and customer experience.
This document outlines 10 steps for a successful PR campaign: 1) Define the purpose and audience, 2) Choose appropriate channels, 3) Establish a budget and timeline, 4) Develop a strategy aligned with the budget, 5) Set measurable goals, 6) Manage media relations with press kits and client preparation, 7) Ensure proper equipment, 8) Attention to event details like location and food, 9) Track success and follow up with guests and media, and 10) Maintain long-term engagement. The key aspects are knowing the audience, aligning the strategy and budget, making the event easy for media, and continued engagement after the event.
Building Brands with Integrated Marketing Communications by Patti GirardiPatti Girardi
This document discusses building brands through integrated marketing communications (IMC). It defines what a brand is as a customer's gut feeling about a product or company. Branding empowers a product with the essence of the brand while brand equity is the added value and positive associations consumers have with a brand. The advantages of strong brands are listed as bigger profits, greater loyalty, improved perceptions and increased marketing effectiveness. Examples of charismatic brands are provided and the top 10 most valuable brands from 2010 are listed, with Coca-Cola as number one. The importance of developing a brand promise and using various marketing tactics like direct marketing, print, PR, radio, sales promotion and sponsorships to build brand equity through an integrated campaign is
The document discusses creating slide presentations, recommending using a minimum number of slides over a short period of time, focusing on learning the content well and keeping presentations simple, and noting that passion can outweigh technology and a picture conveys significant information.
This presentation is given on the 6th of July 2010 at de Haagse Hogeschool to students of International Communication Management.
The topics which are being discussed are Interactive PR & Corporate Reputation Management from the Social Media perspective and my view.
Own The Room is a training company like no other. We bring a uniquely experiential approach to learning and development. Using our highly interactive and innovative methodology, our expert Coaches keep you so energized and entertained that you may not even realize you’re at a training. No matter which of our programs you experience, you’ll be armed with real-life knowledge and long-lasting skills you can apply immediately.
Since our founding in 2003, we’ve partnered with more than 200 companies to deliver trainings in 46 countries and in 7 different languages. We empower individuals and teams with breakthrough skills they need to drive progress, increase efficiency, and improve collaboration -- all while boosting the bottom line.
Writing good job adverts is imperative if you want to achieve your Recruitment outcomes. The job advert is the first point of contact between yourself and your prospective candidates - you want to leave a positive first impression.
In these slides, we teach you what you should be doing to write the best job ads.
An advertising campaign is a series of coordinated advertisements that share a single theme or idea. Developing an effective campaign involves planning the message, choosing appropriate media, creating individual ads, and measuring the results. The process requires input from various teams within an advertising agency or company including account managers, creative teams, media planners, and researchers. Campaigns are designed to achieve specific communication and marketing goals in a cost-effective manner.
The document discusses hybrid marketing, which aims to provide consistent branding across traditional and digital marketing channels. It describes how modern marketing requires hybrid professionals with skills across multiple areas like writing, analytics, technology, and human behavior. These hybrid professionals can deliver integrated marketing solutions across various channels instead of requiring separate agencies. The document debates whether it is better to specialize in one area or have a diverse generalist skillset, concluding that success depends on either specializing while maintaining a big-picture view, or showcasing expertise as a generalist in an evolving market.
Ten Marketing Communications Activities You Must Do4Good.org
The document outlines 10 marketing communications activities that non-profit organizations must do, as presented by Michele Levy in a webinar. It includes conducting audience research, monitoring competitors, creating a communications plan, networking, updating websites and using social media, search engine optimization, collecting contact information, thanking supporters, and measuring results. The webinar provided practical tips on implementing these activities and emphasized measuring effectiveness.
An integrated marketing campaign combines various marketing channels and tactics, such as advertising, public relations, direct marketing and digital promotions, to deliver a consistent message to target audiences. This holistic approach provides better results than individual isolated campaigns. The key steps in developing an integrated campaign include understanding the target audience, performing a situational analysis, setting objectives and budget, developing strategies and tactics using different channels, creating a timeline and setting key performance indicators to evaluate success. Case studies on campaigns by Del Monte, Coca-Cola and Starbucks demonstrate successful implementation of integrated strategies across multiple online and offline platforms.
Public Relations - Past, Present & FutureEdwin Irvanus
Thanks to the Internet, the world of PR is continuosly evolving. However with this evolution, there seems to be even more questions as to exactly what public relations is and what it can do for a company.
While modern marketing has certainly changed best practices, one thing has remained constant: There’s always an opportunity to tell a better brand story to a larger audience. As a result, PR still can play a powerful role in marketing.
The document discusses communication planning and outlines how mission statements, business plans, and communication plans are interrelated. It provides details on how mission statements should communicate an organization's purpose and direction. Examples are given of mission statements from various companies and how they guide priorities and decision making.
This document summarizes the key differences between public relations (PR), journalism, and marketing. It notes that PR involves managing relationships with various publics through targeted messaging, while journalism involves objective reporting to gather and share information with the public. PR professionals strategically inform specific audiences using various communication channels, while journalists decide what information to share more broadly through traditional media outlets. The document then provides an example of Red Bull's integrated marketing communications approach which combines advertising, PR, sales promotions and other tactics to build their brand across audiences.
How to launch successful advertising campaign _mujeeb riazMujeeb Riaz
How to launch successful advertising campaign by using design thinking framework?
how to run successful marketing campaign?
components of advertising campaign
360 Advertising Campaign
360 advertising campaign and execution
Creating an effective PR foundation and strategies Hariom Sharan
In this fast paced workshop, you will understand what elements are required to create successful PR strategies. We’ll cover from foundation to measuring PR impacts. Few successful examples of PR strategies also will be shown at the end of the workshop
Integrated marketing communication aims to make all aspects of marketing such as advertising, sales promotion, public relations, direct marketing, online communications and social media work together with a unified message. The goal is to maximize their effectiveness. Promotion involves informing, persuading and reminding potential buyers of a product to influence opinion or elicit a response. Elements of the promotional mix include advertising, public relations, personal selling and sales promotion.
Communications objectives (for post 7 not for final presentation)Jeroen Vos
This document discusses communication objectives for marketing campaigns. It begins by defining communication objectives as determining the direction of a marketing plan. There are four main types of objectives: 1) create awareness, 2) disseminate information, 3) change attitudes, and 4) change behavior. Each objective is further explained. Create awareness has the goals of basic awareness and top-of-mind awareness. Disseminate information focuses on conveying a single message and enhancing its importance. Change attitudes aims to capture consumer mind share and strengthen brand positions. Change behavior includes calls-to-action to drive specific consumer actions like purchases. Examples are provided for each objective type.
This document provides a template for a creative brief to guide the development of a communication initiative. It outlines 11 sections to include in the brief: 1) concise background on the brand, product, market and competitors; 2) the issue or opportunity driving the need to communicate; 3) the specific role and desired outcome of the communication; 4) the target audience; 5) the main idea and key takeout; 6) reasons to believe the idea; 7) the recommended tone of voice; 8) the desired consumer reaction; 9) the communicational structure across media; 10) guidelines for creative execution; and 11) a tentative timeline and roles of involved parties. The brief is intended to provide essential information to direct the agency
This document provides an overview of content marketing strategies for businesses. It discusses defining goals and target audiences, creating different types of content like pillar content and curated content, using storytelling techniques, generating new content ideas, monetizing content through products and membership sites, promoting content on various channels, and measuring content performance. The key aspects covered are determining objectives, developing audience profiles, producing high-quality content, distributing content strategically, and analyzing results.
The document provides an overview of advertising planning. It discusses the history and origins of planning in the UK and US in the 1960s and 1970s. The role of the planner is to represent the consumer perspective within the advertising triangle between the agency, client, and consumer. Planners conduct research to develop insights about consumers and use those insights to inform strategic thinking, brief creatives, and ensure advertising output stays relevant and on-strategy. They guide the creative process and remain engaged throughout the campaign lifecycle.
The document discusses the relationship between marketing and public relations in building a brand. It argues that the old marketing model of interrupting customers with ads is broken, as people are overwhelmed by thousands of ads. Instead, marketing should tell a meaningful story through remarkable content that customers want to engage with and share with others through word-of-mouth. Building a strong brand requires quality products, differentiation from competitors, and consistency in messaging, visual identity, and customer experience.
This document outlines 10 steps for a successful PR campaign: 1) Define the purpose and audience, 2) Choose appropriate channels, 3) Establish a budget and timeline, 4) Develop a strategy aligned with the budget, 5) Set measurable goals, 6) Manage media relations with press kits and client preparation, 7) Ensure proper equipment, 8) Attention to event details like location and food, 9) Track success and follow up with guests and media, and 10) Maintain long-term engagement. The key aspects are knowing the audience, aligning the strategy and budget, making the event easy for media, and continued engagement after the event.
Building Brands with Integrated Marketing Communications by Patti GirardiPatti Girardi
This document discusses building brands through integrated marketing communications (IMC). It defines what a brand is as a customer's gut feeling about a product or company. Branding empowers a product with the essence of the brand while brand equity is the added value and positive associations consumers have with a brand. The advantages of strong brands are listed as bigger profits, greater loyalty, improved perceptions and increased marketing effectiveness. Examples of charismatic brands are provided and the top 10 most valuable brands from 2010 are listed, with Coca-Cola as number one. The importance of developing a brand promise and using various marketing tactics like direct marketing, print, PR, radio, sales promotion and sponsorships to build brand equity through an integrated campaign is
The document discusses creating slide presentations, recommending using a minimum number of slides over a short period of time, focusing on learning the content well and keeping presentations simple, and noting that passion can outweigh technology and a picture conveys significant information.
Ways to build a truly global culture and make globally distributed teams more cohesive, productive and unified. Learnings gained the hard way from over 15 years of building and managing international projects, teams and products.
The document discusses the history and current state of the Bandung startup scene in Indonesia. It notes that while the scene began in 2000 with web studios and freelancing, it started gaining momentum in 2008 with the formation of online media communities and more people founding their own startups after 2010. Currently, finding partners and talent is a challenge as good talent often moves to Jakarta for more opportunities, but some startups help by providing training. The Bandung startup scene remains dominated by game companies and is attracting international startups due to its young population, weather, proximity to Jakarta, and improving coworking spaces and incubators.
Plone was awarded Best Other Open Source CMS for 2008. It is an open-source content management system (CMS) with a GPL license, owned by the Plone Foundation. Plone is standards-compliant, accessible, secure, easy to use, translated into many languages, well documented, and used by over 1,390 sites worldwide including BMC Software, Oxfam, Nokia, NASA, and others. It allows users to create websites, intranets, extranets, e-commerce sites, and more with collaboration and workflow features.
Social Network Monetization provides a comprehensive monetization platform for social media. It has a network of 90 partners and over 200 million users. The platform offers direct global payments with over 150 payment options in 195 countries. It also provides research surveys and a CPA offers marketplace to help websites and apps monetize their international and young users. One case study highlighted how the platform helped a social gaming network in Turkey increase their revenue from $220,000 to $1.5 million by reducing fraud rates from 16% to 2%.
The document discusses how social media is important for businesses to leverage. It provides definitions of social media, outlines why it matters to businesses through examples like Dell's customer service issues and word-of-mouth influencing purchases. It then gives recommendations on how businesses can measure ROI in social media through metrics like lower call volumes, customer insights, sales from social media links, and changes in brand perception.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
This document provides an overview of social media and how businesses can utilize it. It defines social media and discusses popular tools like YouTube, Facebook, LinkedIn, and Twitter. It provides statistics on social media usage and discusses how businesses can use it for purposes like PR, customer service, and talent attraction. The document recommends that businesses define their social media strategy and start by listening, engaging in conversations, and promoting their brand on these platforms. It also lists additional resources for learning more about using social media.
This document summarizes a presentation on social and digital media. It discusses defining social media and provides examples of popular social media tools. It outlines why organizations should engage in social media and provides case studies of successful social media strategies, including how Jeep, Southwest Airlines, and Goodwill have benefitted from social media. The presentation emphasizes that social media allows for conversations and two-way engagement between companies and customers.
Green America presents The Open Brand: Beyond Green WashingEarthsite
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Scott Hirsch from Get Satisfaction gave a presentation on social media and customer engagement. He discussed how social media is a tool for conversation rather than a destination. Get Satisfaction's platform encourages conversation, aggregates customer knowledge, allows knowledge to be used across departments, and creates value for both customers and companies. The presentation also covered trends like social commerce and how social customer content can be used for targeted advertising.
Using social media_to_launch_your_campaign_or_Women Online
The document discusses how to use social media to launch a campaign or organization by first establishing a clear brand and message, and then translating that brand across various social media platforms and channels in a strategic way. It emphasizes that social media is just a tool to support larger goals, and that a strong, memorable brand is crucial. Finally, it provides tips on using specific social media like websites, search, email, mobile, and social networks to engage supporters and spread your message.
The document discusses how social media and lifestyle are defined, with social media being online content created using publishing technologies to share information, and lifestyle referring to the way a person lives including their behaviors, values and identity. It also outlines five pillars of social media including declaring identity, associating through networks, initiating and participating in conversations, and in-person interactions.
The document discusses various social media platforms and how brands can utilize them for marketing purposes. It provides examples of brands like Starbucks, Dell, and Blendtec that have successfully used platforms like Facebook, Twitter, and YouTube to increase brand awareness, engage customers, and boost sales. The document also discusses tools for monitoring social media and offers tips on best practices for social media marketing.
The document discusses the use of social media for marketing purposes. It provides examples of companies like Starbucks, Dell, and Blendtec that have successfully used platforms like Facebook, Twitter, and YouTube to engage customers, raise brand awareness, and increase sales. The document also discusses tools for monitoring social media and offers best practices for social media marketing, including having clear objectives and providing valuable content to drive engagement.
Vinton Chamber Social Media for Business WorkshopSandy Ratliff
The Vinton Chamber of Commerce partnered with Sandy Ratliff at the Virginia Department of Business Assistance to host a social media for business workshop. The event focused on using social media to promote and brand small business.
This document discusses the social media landscape and provides strategies for businesses to utilize social media. It covers major social media platforms like Facebook, Twitter, LinkedIn, YouTube and provides statistics on their user bases and growth. The business case for social media is presented, showing how companies of all sizes are using platforms like Facebook pages and Twitter to engage with customers. Keys to success with social media include listening to customers, engaging with them, learning from their feedback, having a targeted reach and being transparent.
This document discusses the social media landscape and provides strategies for businesses to utilize social media. It covers major social media platforms like Facebook, Twitter, LinkedIn, YouTube and provides statistics on their user bases and growth. The business case for social media is presented, showing how companies of all sizes are using platforms like Facebook pages and Twitter to engage with customers. Keys to success with social media include listening to customers, engaging with them, learning from their feedback, having a targeted reach and being transparent.
This document discusses the social media landscape and provides strategies for businesses to utilize social media. It covers major social media platforms like Facebook, Twitter, LinkedIn, YouTube and provides statistics on their user bases and growth. The business case for social media is presented, showing how companies of all sizes are using platforms like Facebook pages and Twitter to engage with customers. Keys to success with social media include listening to customers, engaging with them, learning from their feedback, having a targeted reach and being transparent.
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[To download this presentation, visit:
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Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
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4. Would you speak to a friend in
language they didn’t understand?
5. Relevance - Why
• New information and information sources are still exploding
• Time is short and attention spans are dwindling
• Irrelevant communication has become the ultimate disrespect
• Delivering relevance requires time and thought. Striving for relevance will
push you to truly listen and explore your communities. People recognise this
• Consistently delivering relevant communications is really, really hard. You will
get match fit, fast
6. Relevance - Why
• Gen Y & C:
• savvy and cynical
• think they know your brand and market better than you do, they’re
probably right.
• will make up the majority of your market soon if not already
• Marketing is expensive, so why not do it right
9. Relevance - Why Now?
The “command and control” days are gone
The social web has provided the most
powerful opportunities for building community
and conversation in history
The relationship between brands and people
has changed forever
The people have won
10. “It's not about technology and
wanting to be online constantly.
It's about wanting to belong and
be connected constantly”
Johan Jervoe
Corporate VP of global marketing,
McDonald's
11. "Brands are like people.
They get stuck.
They have habits that are hard to break.
They don't always see their blind spots, and
they loose touch with their core essence.
They resist change.
They become irrelevant"
MultiChannel Marketing Apr 2008
12. Relevance not just of core content,
in every aspect of your communications.
Their tone, function, language, context,
timing and gestures.
No matter what medium.
14. A marketers job is to understand their
constituents and communities better
than anyone else.
The marketers who do this best will
succeed.
15. Relevance - How
• Engage in honest dialogues, don’t insert unwanted monologues
• Create opportunities to discuss and communicate with your customers, they
will tell you what is relevant to them
• Enable and enrich the communities of people that form around your offerings,
a testimonial or review from a real person is worth 100x anything you can say
about your brand
• Speak in a real voice - everything else is ignored
16. Relevance - How
• Learn what is of real value to your audience and deliver it, before the other
guys do
• Research, think and avoid assumptions - test and re-test
• If you don’t know, ask somebody that does
20. 2005 - Dell Hell
Journalism professor Jeff Jarvis blogs about the poor
product and service he received from Dell.
Dell’s response = 'we don't respond to bloggers’
This response caused inflamed the situation, Jarvis
created an ongoing series of blogs, coining the phrase
“Dell Hell”. Jarvis ranks higher than the company in
Google searches for “Dell Computer”
Dell closes it’s online forums
With sales and brand damaged Dell finally acknowledges
the reality
21.
22. 2006/8
Michael Dell personally oversees the revamp of
Dell’s social marketing agenda
one2one blog launched
Direct2Dell blog launched
IdeaStorm released - crowd sourced innovation
system - Dells running Linux are released 3 months
later
Dell are a foundation member of the BlogCouncil
23. The present - Dell Swell
Jeff Jarvis made finally peace with Dell in his blog
Dell are now considered to be one of the most
savvy and connected corporates and their social
program is a benchmark. They use 2.0 more and
more effectively than most organisations
A recent blog post on Target which mentioned Dell
Hell was replied to by Dell within 15 minutes of it’s
posting.
Dell “gets” 2.0 now
24. The present - Dell Swell
Dell has been using Twitter to
announce sales in their outlets
and have made $1 million
USD through this channel in
the last 18 months
Last month they started
offering exclusive discounts
to their Twitter followers
25. Points of relevance
• The web has a long memory and Google is a reputation meter.
• Large companies can embrace and win with Web 2.0 even after the most
inauspicious of starts
• Small scale experimentation is vital to find out what works for your companies
DNA
• Allow your customers to tell you what they think and want
27. Atlassian Software
Enterprise software company
Started in 2001 on a credit card
Based in Sydney, Australia
Disclaimer: I used to work for them
28. challenges and requirements
• No advertising
• No sales force
• No marketing dept till mid 2008
• Established commercial competitors
• Rapid growth of open source competitors
• Servicing global market from Sydney, Australia
• purchasers are hidden within organisation
36. Outcomes
•Cumulative revenue of 100 mill USD to date
•Staff of 200 across 4 countries worldwide
•Over 14,000 customers in 100+ countries
•Market leader in 2 product categories
37. Points of relevance
• People respond to honesty and transparency and will defend the brand if they
believe in it
• There are numerous ways and opportunities to build conversations, you need
to be identifying them all the time
• You can’t drive a social strategy without having the internal people who buy
into it
• It doesn’t have to cost much
• you can’t fake it
• Think about your measures, check them constantly and redefine them as and
when necessary
39. challenges and requirements
• adidas wanted to reach out to it’s female customers within the social media
realm
• online has not been a strong communication channel for adidas in Singapore
• adidas wanted to redress concerns that it had missed opportunities to
connect with female consumers in the past
• adidas did not want us to “sell shoes”
• Our part of the campaign had to “sync’ with the larger global initiative
40. challenges and requirements
• What we did had to resonate with busy women
• the campaign would try to lead people to make healthy choices in their spare
time
• The solution had to be very simple and immediate to use
41. Activities - pre solution
• Research
• Conversations
• Environmental scans
• Profiling
• Identifying where, when and how women were spending their time
online
• Looking at the tone and focus of their conversations
42. '$AB$%-)"?:57:%5<
?*975$@8 ;(<)+($4 =%7$+%>5
A. Embed widget
(Calendar) into blog
Forum Seeding
B. Share Me Time Event
(Invite friend to join me
for my Me Time activity)
Blogvertorials
C. Share Application with
FB Group + FB FB Friends (Share
Application Pages Button)
D. Me Time Event
Reminders via emails
Facebook
Seeding
E. FB Newsfeeds
*EDM & Paid Media are
not included
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47. Application Canvas Page – Conversion Rates
As of 1 March 09
• Total Canvas Page Views (Installation Prompts): 11,160
• Total Link Clicks (Accepts): 3,701
• Conversion Rate:
! Total no. of Link Clicks/Total Canvas Page Views x 100%
=! 3701/11, 160 x 100% =! 33.2%
!33.2% accepted the application upon installation prompt
49. Blogs Analysis
• Blogs have connected to ‘Me myself’ concept and to
utility of me time calendar
• Blogs were written in a personal and heartfelt manner
which drew high level of responses
• Added great credibility from user perspective
50. Results
No. of Page Views of "Me, Myself" FB page
Application
launch on Feb
18th
- 535 Most Bloggers
have entries up
on blogs by then
432
51. Results 359 Fans as of
27th Feb, and
Number of fans on "Me, Myself" FB page increasing
Application launch
on Feb 18th
- 190 Fans
52. Results
Summary of Blogvertorials Performance
As of 1 March 2009
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53. Results
Sharing Events Performance
As of 27 Feb 2009#2: Sharing Events
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54. Points of relevance
• Delivering utility highlights that you are making the conversation about your
customers and their needs
• Small can be beautiful and powerful
• Finding new ways to speak to people is essential
• It’s rude to leave a conversation mid sentence. A social campaign does not
end at launch, you need to tend and care for that dialogue you began
• Making or doing something worth talking about is the goal. Test your
remarkable quotient all the time
• Be as clear about your goals and your audience as you can