An August 2012 presentation to the Grants Collaborative of Tampa Bay on Facebook and Marketing in the non-profit world.

1. A Story to Tell:
Facebook and Marketing
The Grants Collaborative
Tuesday, August 14, 2011

2. #what
professional
personal

3. #what
A Story
81,375…”going”
Norway, Canada,
Italy and Paraguay 6,282… maybe
965,865… invited
Ref: http://on.today.com/Mz7qQ8

4. #what
Overview
Launched in February 2004
Social networking/community organizing portal
Brand promotion tool
Research tool
Networking tool
• Photo/Video Sharing
• Email/Instant Messaging
…a Website

5. #what
Overview, continued
Facts and Figures
As of February 2012, Facebook has more than
845 million active users globally
52% of users are age 18-35 (26% split 18-25 + 25-34)
20% of users are age 13-17
Revenue of $4.27 billion (2011)
Sources:
ZDnet
Facebook
Kiva
Bloomberg

6. #what

7. #what

8. #what
Evolution
Via evolving
• Demographics
• Technologies (Instagram/Skype + Mobile)
• Economies (Egypt/Iran)
…the very nature of what Facebook offers, does
and is to you is evolving.
So what is Facebook going to be?

9. #what
1. I don’t know (and no one does)
2. What do I think it wants to be?
A unified mobile platform for:
Your TV Your Your email Your Your
Phone mobile content
output base
(camera,
…why? Twitter, etc.)

10. #what
Greater networking
Capacity building
Telling Your Story

11. #what
Privacy
The Internet never forgets
What to do?
• Set appropriate privacy settings
• Talk to your children (teachers, talk to students)
• Control who can search for you
• Block inappropriate users
• Use as a teaching moment:
• Online safety
• Cyber ethics

12. #how
The JWB Pinellas FB Page
Analytics
Your
Branding
Creative

13. #how
The JWB Pinellas FB Page
Administrator
Post/Links
Analytics Promotion
Opportunities

14. #how
The JWB Pinellas FB Page
Analytics

15. #how
The JWB Pinellas FB Page
Analytics

16. #how
Audience Building
Share/ “Like”
Information:
Subscriptions: News / Newsmakers / Information
Groups: Like-minded people
Advertise: Targeted, micro-level, cost-effective.

17. #how
Guiding Principles for Social Media Leaders
Build a strategy that is social by design.
• Facebook should be integrated into your marketing efforts
on the front end, not an afterthought.
Create an authentic brand voice – be straightforward.
Make it interactive – have 2-way conversations about what
you do. Seek feedback.
Nurture your relationships -- this is a long-term investment.
Keep learning – utilize analytics.
Source: Facebook

18. #who
The Grants Collaborative
of
Tampa Bay
Let’s discuss

19. #who
The Grants Collaborative
of
Tampa Bay
This… …or
this…
We are the Grants Collaborative of Tampa Bay,
composed of local professionals whose primary “peer network”
job responsibilities include grant planning,
proposal writing and/or resource development. “partnerships”
Over 55 Members include a broad representation
from non-profit human service agencies, local “education/training”
government, independent for-profit consultants,
schools, colleges and universities, funding “…respond more
sources and those seeking funding. Formed in effectively…”
1993 as the Pinellas Grants Collaborative…

20. #how Resources // Creative
iStockPhoto
“peer network”

21. #how Resources // Creative
iStockPhoto
“partnerships”

22. #how Resources // Creative
iStockPhoto
“education/training”

23. #how Questions for You
Do we have the time? What are the resources it
would take to keep the effort going?
Is my audience already talking about my brand
within social media setting? How?
How can I best tell my story?
What are the risks involved?

24. #Thank You
Questions for me
@JWBPinellas
@bkirby816
@N_A_P_C
www.JWBPinellas.org
www.Twitter.com/JWBPinellas
www.Facebook.com/JWBPinellas
www.YouTube.com/JWBPinellas