The document discusses Mozilla's Webmaker project, which aims to empower youth through mobile content creation. It provides an overview of Webmaker's design and development, including prototypes created and user research conducted in countries around the world. Webmaker's Appmaker software enables users to create apps and share content, with over 50,000 downloads and high levels of usage on mobile devices. The document calls for continued collaboration to further the project's goals.

1. Laura de Reynal @lau_nk
laurad@mozillafoundation.org
Enabling youth mobile content creation with Mozilla
Webmaker: a product design history

2. Firefox

3. Empowering digital citizens with the ability
to read, write and participate on the Web.

4. Web Literacy
Competencies and skills
to understand
and leverage the web.

6. L E A R N TO G E T H E R
L E A R N BY D O I N G
I N T E R E S T BA S E D L E A R N I N G
E AC H O N E T E AC H O N E

8. E M P O W E R I N G L E A D E R S

10. S U C H I TA
V O L U N T E E R , P U N E , I N D I A

11. software

12. Appmaker

14. A P P M A K E R

15. 4 . 7 B I L L I O N P E O P L E O N L I N E
B Y 2 0 2 5

17. research

18. Bangladesh
Kenya
India
Rio
Chicago
London
Rwanda & Cambodia
Bangladesh
Indonesia
New York
…
G LO BA L W E B L I T E R AC Y
S T U D I E S

19. T H E W E B I S N OT F O R M E

20. B E C A U S E I T ’ S I N E N G L I S H
B E C A U S E I T ’ S F O R E D U C AT E D P E O P L E
B E C A U S E I D O N ’ T N E E D I T
B E C A U S E I T ’ S N OT F O R WO M E N

21. I N T E R N E T = FAC E B O O K

22. P E O P L E A R E CO M I N G O N L I N E T H R O U G H M O B I L E
behaviours and mindsets are heavily influenced by the
few platforms they use.

23. M A K I N G I S N OT CO O L

24. B E I N G A M A K E R I S N OT CO O L
S H A R I N G > M A K I N G
R E M I X I N G I S A C R I M E
C R E AT I N G I S F O R E N G I N E E R S

25. “When other people use the
internet and I’m not able to, I
feel ignorant.”
“Most of my life is Youtube.”
“Internet is my teacher.
I learned everything online.”
“I’m currently learning Python so
I can create my own software.”

29. 2 2 P R OTOT Y P E S
D E S I G N W O R K S H O P S

32. V I D E O

34. M E S S Y I S B E A U T I F U L

35. N O N - L I N E A R N AV I G AT I O N
T E X T
I M AG E S
L I N K S
S E A R C H
#

39. • 50K downloads
• 202 different countries
• Top 5: India, US, Indonesia, Bangladesh, Brazil
• 30K pieces of local content
• 45% of users creating via their mobile device
• 17% of users creating multiple projects
• 8K projects shared

40. What’s next?

41. L E T ’ S WO R K TO G E T H E R

42. T H A N K YO U
mzl.la/bangladesh
mzl.la/india
mzl.la/kenya
mzl.la/rio
mzl.la/chicago