The 7Stanes mountain biking trails in Scotland provide a world-class product that is promoted as Scotland's biking heaven. While the trails attract niche mountain bikers, greater visibility is needed through search engine marketing and social media platforms. Opportunities exist to target new visitor segments and optimize brand exposure from upcoming events, but challenges remain in extending the reach of marketing and presenting the trails in an accessible way. Risks include increased competition from mountain biking centers in other parts of the UK and Europe.