Presentation to developers in Kampala, Uganda at Facebook Developer Garage Uganda, held on December 13th, 2008 at Makerere University.

1. Facebook for Development
Leila Chirayath | 13 December 2008 | Makerere University
brought to you by:

2. Why Facebook?
One of the most trafficked social
networks
Excellent tools for third-party developers
Allows outside developers to own 100%
of advertising revenue
Other social networks: Hi5, MySpace,
Orkut, Bebo

3. Social Networks and Development
1
Opportunity for developers anywhere to earn money by
creating applications
2
Opportunity to create more locally-relevant tools and
content

4. The Opportunity
Growth
More than 130 million active users
Facebook is the 5th most-trafficked website in the world (comScore)
Demographics
The fastest growing demographic is those 25 years old and older
Maintain 85 percent market share of 4-year U.S. universities
Applications
Over 30,000 applications have been built on Facebook Platform
140 new applications added per day

5. Success Stories - Young Developers
quot;I love what I'm doing. Do you know how it feels to go from 1 user to 6 million? These
past 6 months have been amazing...quot; Wayne Mak, Developer of Nicknames
Stanford Class
Offered by BJ Fogg and Dave McClure in Fall Quarter ’07, part of Dr. Fogg’s
Persuasive Technology Lab
Course resulted in 25+ apps
Some students went on to launch their own application companies

6. Success Stories - Apps with a Social Mission
(Lil) Green Patch
Shows a running count of the number of
square feet of rainforest saved by every
user as they use the application.
Causes
Lets you start and join the causes you
care about. Donations to causes can
benefit over a million registered 501(c)
(3) nonprofits.

7. The Marketplace
Elance
oDesk
Guru.com
Rentacoder
Facebook Marketplace
Conferences
New players

8. Wage differentials
BPO and IT jobs can increase incomes in Sub-Saharan Africa by as
much as 90 percent
hourly average wage on oDesk
daily official minimum wage
$20
$15
$10
$5
$0
Ethiopia Ghana Kenya Niger Indonesia Pakistan Vietnam Sri Lanka

9. oDesk’s oConomy
Kenyan growth: from 12 to 283 providers in <1 year

10. What we do at
Mission
to create knowledge jobs for skilled, economically disadvantaged people
to create business value for US enterprises through low-cost, high-quality business
process and IT outsourcing services
Method
a new socially responsible outsourcing concept among
Defining and promoting
US enterprises
small- and medium-sized outsourcing firms (SMOs)
Training
and freelancers in economically disadvantaged regions
Connecting SMOs to a global marketplace for services

11. How we brand our service
Foreign capital Small firms Talented Individuals
$$$
a small slice of the
$160B services
poor people with
outsourcing industry
micro-, small- and untapped talent
mid-sized businesses
Socially responsible outsourcing promotes economic
development and reduces poverty

12. Sales Strategy
Website • < $5K contracts
• Cross-platform distribution with
oDesk, Elance, other partners
• Traffic driven through video
marketing, FB site, free ad
campaigns
Sales Team
2 salespeople brought on (commission- • $10K-$100K contracts
only basis) • RFPs and word of mouth
1 offshore sales admin/RFP searcher • Web-based RFP searches,
Basecamp + Salesforce coordination conferences, personal
connections (e.g., Benetech)

13. Results to date
Services offered include data entry, digitization, transcription,
website and software development
$5K 5
3 contracts signed: Website development
1-4 plus industry knowledge
Pillowchats.com, BarCampAfrica, hourly web development
4
Client-facing processes
3
Decision-making and problem-solving processes
$12K 2 contracts signed: software testing (750
Industries); fact-checking (Google)
2 Several proposals underway: fact-checking
Specific rule-based processes services for academics
$58K 3 contracts signed: validation of books
1 (Benetech)
Data entry, transfer and conversion tasks

14. March 2008 December 2008

15. Tools for locally-relevant content
1
Opportunity for developers anywhere to earn money by
creating applications
2
Opportunity to create more locally-relevant tools and
content

16. Applying the “Social Graph” to Development: Babajob
Source: Sean Blagsveldt, CEO, Babajob

17. Applying the “Social Graph” to Development: Babajob
quot;Seeking to bring the social-networking revolution to the
world's poorquot;
Source: Sean Blagsveldt, CEO, Babajob

18. Common Facebook Tools
Facebook Tool Examples
Groups
Clusters of FB users around an organization, idea,
or theme.
Pages
Clusters of FB users around an organization,
product or person, designed for companies
Events
Dedicated event page with features to invite users
and add content

19. Groups vs. Pages
• Designed for
common interest
user clusters
• Some
customization
tools
• No analytics
• No profile-like
functionality

20. Groups vs. Pages
• Group type
enables secret
groups and
other social
functions
• Admins/officers
listed on page
• Related groups
listed on main
page

21. Using Groups for Local Content
African
Languages
Group
Over 1,000
members
Finding ways to
create content in
Africa’s ~2,000
languages

22. Using Groups for Local Content
Kenyan
Groups
Top groups
after post-
election
violence have
5-7,000 users
Ushahidi.com
used to monitor
violence

23. Groups vs. Pages
• Designed for
companies &
products
• Rich
customization/
integration
tools
• Analytics
• Integrated
advertising

24. Groups vs. Pages
• Customization
includes blog
importing,
video
• Applications
function as on
user profiles
• No listing of
admins

25. Other Tools: Events
Feb 4, 2008
Colombian protest
against FARC rebel
group
up to 2 million
people attended

26. Questions?