Groups On Facebook

The document discusses different tools on Facebook including groups, applications, and pages. It provides details on how groups differ from pages. Groups are designed for common interest user clusters while pages are designed for companies and products. Groups allow for some customization but no analytics or profile-like functionality, while pages have richer customization tools and integrated advertising. The document also provides examples of successful uses of groups, applications, and events on Facebook, including groups that helped promote peace-building in Kenya after post-election violence.