Cox Enterprises (CEI) is one of the nation's leading media companies and providers of automotive services, so what are they doing about social media and the emerging forms of collaborative computing? This month, we will gain insight from Cox Enterprise’s experience with enterprise social networking technology and how it has been deployed in support of their large, highly decentralized employee population. The talk will explore how this technology has been use to support employee collaboration and engagement, and as a means to encourage and support innovation. The speaker will explore drivers, goals, lessons learned and future directions, as well as providing opportunities for Q & A.

1. Cox Enterprises: Living the Case StudyFrom Communications to Collaboration Sept 1, 2010

2. Cox Enterprises Television stations, digital media, newspapers, advertising sales rep firms and Cox Radio, Inc. Cable TV distribution, telephone, high-speed Internet access, commercial telecommunications & advertising solutions Online automotive classifieds Vehicle auctions, repair and certification services, and web-based technology products Internet operations:

3. Our Focus

4. Information Technology at Cox (circa 2000) Information technology has traditionally aligned with company culture of local control and autonomy PeopleSoft implemented to replace aging HP3000 financial system in 1998 First internal enterprise technology platform Corporate communications and Human Resources groups began to express desire to deliver services and information to diverse employee population Open Enrollment for 45000 employees benefit’s eligible

6. First gen. portal

7. My Xchange

9. Transactional and information portal

11. Roadmap Drivers – Business Need “How can I share information and collaborate better with people in the divisions and my remote teams?” “I need capabilities to share information that IT can’t provide today” “I need to reduce risk and improve the efficiency for managing employees coming on board and exiting the company” “I need better ways to manage common information that multiple departments need, such Cox location information” “It takes too long to get information on to InSite and we have little in the way of self service” “I need to deliver training, best practices and support for the development of communities across the divisions”

13. They have a preference for the use of digital media channels.

14. They believe in active participation in global communities — a conversation rather than a communication.

15. They strongly believe in the benefits of collaboration — that "we" is more powerful than "me.“

18. Communication’s professional’s create content

19. Need to reach enterprise scale with services and content that span company

21. Democratized content management and authoring

22. Need to support communities of users, often workgroups or vertical communities within Cox

24. Conference Room in Atlanta ??? ??? Other Locations Collaboration - Current StateProject Resource, Needs to Share Idea 10:00 am 11:15 am 3:00 pm FRIDAY Wed, Thu,Fri… And I need a room. ??? T:Drive

25. Collaboration - Current StateProject Team, Reviewing Documents 8:15am 1:15pm I can’t hear you guys. And I still haven’t gotten the documents. Wait, are you drawing on the board?

26. Collaboration - Future StateProject Team, Reviewing Independently 9:25 am 11:50 am 8:30 am 7:00pm

27. Collaboration – Future StateSites Quickly Created On-Demand We could really use a website for our department Governance & Standards We can do that pretty quickly for you. Collaboration Admin CEI Employee Collaboration Admin Project Teams Corporate Departments

28. Corporate Departments Cox Conserves Cross-Divisional Initiatives Building & Supporting Communities I was thinking of doing posters on ridesharing for our building. Has anyone had success?? We did some posters on ridesharing last month and found them to work really well. Our success was mixed. We only got a small number of responses. go Search: Thanks! It’s good to know someone has tried it and had some success. Project Teams Go check out the Document Library, I uploaded the PDFs we used and our Project Plans.

29. Future of Work My Alerts Benefits Alert Last day to enroll! Enroll Online Now > New Discussion: Requirements Doc Page 31

30. The View Ahead

32. Enterprise 2.0 Services Map

33. Phase 3: SharePoint 2010 Upgrade

34. Cox Connect Pilot

35. CIS Innovation Lab Program How do we create visibility and interest in the new CIS Innovation Lab Program? Audience: 100+ employees of all ages in CEI CIS Collaboration Opportunities: Blogs about various group activities in the I-Lab which allow for direct feedback and online conversations Joint knowledge development through document management, wikis, discussions, etc. Idea submissions and associated surveys and ratings to crowd-source across the organization “Spin-off” sub-groups for more focused collaboration Connect Opportunities: Learn about the participants including their skills, expertise, and interests Micro- and macro-blogs about an individual’s activities related to innovation Discover and share information with others via activity feeds

36. Align Enterprise 2.0 Pilots with communities After evaluating potential networks for next phase of project, four purpose-driven groups were determined to be candidates for future expansion of Enterprise 2.0 tools: Cox Volunteer Group Executive Leadership Program CEI CIS Innovation Lab Program CMG Sales Group

37. The “Aha Moment” and Innovation "Vision without action is only a dream. Action without vision is wasting time. Vision and Action together can change the world!”Nelson Mandela How can harness the creativity of Cox employees and turn that “vision into action”?

38. Cox Innovation Sites CEI Innovation Lab and Watercooler CMG Digital Software Innovation Lab Autotrader Innovation Garage

39. CEI Innovation Lab

40. Innovation in the Enterprise

41. Takeaways Company culture and technology have to be aligned and stay aligned Know your audience Don’t try to be all things to all people Social networking models don’t always map to the enterprise Innovation is the new frontier Turn ideas into action, innovation into business value