Facebook can generate enormous quantities of ad impressions, by sticking 4, 5, 7, and up to 9 ads per page. Doing social media does not mean sticking ads on Facebook.
The future of Facebook fundraising - IoF National Convention 2012Jonathan Waddingham
Facebook is the world's largest social network and charities are keen to create communities and engage with supporters there, yet few are using any of Facebook's tools to raise any money effectively. Based on data from Facebook and JustGiving, we show you how to prompt donors to share their donations and the pound value of a Facebook share compared to other social networks. You'll also hear Facebook's own advice to charities on using the platform, and how a charity has successfully done so.
This white paper discusses the various risks that organizations face from unmanaged use of social media. It also offers advice on how organizations can mitigate these risks while at the same time realizing the competitive advantages that the use of social media can offer. Finally, it offers a brief overview of the five sponsors of this document – Actiance, Erado, GWAVA, Smarsh and Socialtext – and their relevant offerings.
Use search ads whenever possible. If you must use display ads, make sure to only pay by CPC (cost per click) because there’s no way to even know if users saw a display ad.
Social Media and Hospitality - Mark Nolan's Class, Shannon College of Hotel M...Avvio
Presentation to Mark Nolan's class from Shannon College of Hotel Management on Tuesday 27th March 2012.
We look at the current landscape from the perspective of hoteliers and students. Consider new trends and opportunities. Helpful tips and stats (for students) on Linkedin, Facebook, Twitter and Google Plus. Please visit www.facebook.com/avvio for details on the other resources mentioned during the presentation.
The future of Facebook fundraising - IoF National Convention 2012Jonathan Waddingham
Facebook is the world's largest social network and charities are keen to create communities and engage with supporters there, yet few are using any of Facebook's tools to raise any money effectively. Based on data from Facebook and JustGiving, we show you how to prompt donors to share their donations and the pound value of a Facebook share compared to other social networks. You'll also hear Facebook's own advice to charities on using the platform, and how a charity has successfully done so.
This white paper discusses the various risks that organizations face from unmanaged use of social media. It also offers advice on how organizations can mitigate these risks while at the same time realizing the competitive advantages that the use of social media can offer. Finally, it offers a brief overview of the five sponsors of this document – Actiance, Erado, GWAVA, Smarsh and Socialtext – and their relevant offerings.
Use search ads whenever possible. If you must use display ads, make sure to only pay by CPC (cost per click) because there’s no way to even know if users saw a display ad.
Social Media and Hospitality - Mark Nolan's Class, Shannon College of Hotel M...Avvio
Presentation to Mark Nolan's class from Shannon College of Hotel Management on Tuesday 27th March 2012.
We look at the current landscape from the perspective of hoteliers and students. Consider new trends and opportunities. Helpful tips and stats (for students) on Linkedin, Facebook, Twitter and Google Plus. Please visit www.facebook.com/avvio for details on the other resources mentioned during the presentation.
Leveraging Social Media to Increase Brand Awareness and Drive Leadsncarrier
I presented this pitch at the Portal Excellence Conference in Chicago - July 19, 2010 along with Brian Cheng. The abstract is as follows:
Although anyone can set up a twitter account, create a Facebook fan page, or start a new YouTube channel in a matter of minutes, it takes significantly more effort to maintain and refresh the content on these sites. Even more effort must be invested to ensure the sites are consistent with your organization’s brand and key messages. How do you know if the time invested in social media is worth the effort? In this session, we will discuss the various ways to leverage social media to positively impact your business. We will start by describing the benefits of social media done right and the challenges of social media efforts gone astray. Next, we will both discuss and demonstrate the benefits of syndicating content, which reduces costs while maintaining brand consistency. We will also describe and show some of the key metrics you should track in order to understand the ROI of your social media efforts, as well as the various analytics tools required for this task. Finally, we will cover some tips on how to deal with potential issues as you embark on your social media strategy.
What’s Happening Today in Digital & What's Around the Corner / Frankie Chow, Ontario Trillium Foundation & Brock Warner, Stephen Thomas
This session will bring you up to speed with current best practices for nonprofits using digital and social media to engage with their supporters. Frankie and Brock will share tips, tricks, and low-cost tools to give you a leg-up on your competitors, and ultimately save you time. Then, you’ll get a crash course in what’s around the corner in digital, what’s cutting-edge in social, and a rundown of potential game-changing tech that you may have never heard of. This session will cover the classics like email and blogs, dive into research and trends on social media like Facebook, Twitter, Pinterest and YouTube, and share strategies and time-saving tools that you can put to work right away for yourself and your charity.
Topics include, design trends such as low-poly and flat graphics and how brands can use them effectively, the teenage migration from Facebook to emerging networks like Snapchat and Kik, how brands can incorporate psychology research into conversion campaigns, the rise of information feeds and native advertising.
Socializing Solutions: Tapping Social Media for Solutions SuccessRob Leavitt
Point of View document from Solutions Insights on how social media can support the development, marketing, and selling of high value business and IT solutions
Presentation made to the Spring Manufacturers Institute meeting at Green Valley Ranch in Henderson, Nev. on Sept. 26 on how the spring industry is using social media. It includes a survey of different social media platforms and recommendations.
There are three major trends impacting nonprofits today: The channels used to fundraise are changing, the people who donate are changing, and the giving experience is changing. We’ll discuss why integrated and multi-channel fundraising, engaging Generation X and Millennial donors, and moving beyond the donation page are critical.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
As advertisers focus more on ROI, there is a permanent and irreversible shift from display advertising (CPM) to search advertising (CPC) where the advertiser only pays when they get the action -- e.g. the click.
Continuing Trends - Mobile and Social Commerce Steve Groenier
As mobile and social media become more popular channels for shoppers, learn how to stay connected with your customers by using site search on your mobile site and linking with social media channels.
Leveraging Social Media to Increase Brand Awareness and Drive Leadsncarrier
I presented this pitch at the Portal Excellence Conference in Chicago - July 19, 2010 along with Brian Cheng. The abstract is as follows:
Although anyone can set up a twitter account, create a Facebook fan page, or start a new YouTube channel in a matter of minutes, it takes significantly more effort to maintain and refresh the content on these sites. Even more effort must be invested to ensure the sites are consistent with your organization’s brand and key messages. How do you know if the time invested in social media is worth the effort? In this session, we will discuss the various ways to leverage social media to positively impact your business. We will start by describing the benefits of social media done right and the challenges of social media efforts gone astray. Next, we will both discuss and demonstrate the benefits of syndicating content, which reduces costs while maintaining brand consistency. We will also describe and show some of the key metrics you should track in order to understand the ROI of your social media efforts, as well as the various analytics tools required for this task. Finally, we will cover some tips on how to deal with potential issues as you embark on your social media strategy.
What’s Happening Today in Digital & What's Around the Corner / Frankie Chow, Ontario Trillium Foundation & Brock Warner, Stephen Thomas
This session will bring you up to speed with current best practices for nonprofits using digital and social media to engage with their supporters. Frankie and Brock will share tips, tricks, and low-cost tools to give you a leg-up on your competitors, and ultimately save you time. Then, you’ll get a crash course in what’s around the corner in digital, what’s cutting-edge in social, and a rundown of potential game-changing tech that you may have never heard of. This session will cover the classics like email and blogs, dive into research and trends on social media like Facebook, Twitter, Pinterest and YouTube, and share strategies and time-saving tools that you can put to work right away for yourself and your charity.
Topics include, design trends such as low-poly and flat graphics and how brands can use them effectively, the teenage migration from Facebook to emerging networks like Snapchat and Kik, how brands can incorporate psychology research into conversion campaigns, the rise of information feeds and native advertising.
Socializing Solutions: Tapping Social Media for Solutions SuccessRob Leavitt
Point of View document from Solutions Insights on how social media can support the development, marketing, and selling of high value business and IT solutions
Presentation made to the Spring Manufacturers Institute meeting at Green Valley Ranch in Henderson, Nev. on Sept. 26 on how the spring industry is using social media. It includes a survey of different social media platforms and recommendations.
There are three major trends impacting nonprofits today: The channels used to fundraise are changing, the people who donate are changing, and the giving experience is changing. We’ll discuss why integrated and multi-channel fundraising, engaging Generation X and Millennial donors, and moving beyond the donation page are critical.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
As advertisers focus more on ROI, there is a permanent and irreversible shift from display advertising (CPM) to search advertising (CPC) where the advertiser only pays when they get the action -- e.g. the click.
Continuing Trends - Mobile and Social Commerce Steve Groenier
As mobile and social media become more popular channels for shoppers, learn how to stay connected with your customers by using site search on your mobile site and linking with social media channels.
Digital Marketing Strategy: Planning for Present & Future SuccessBob Johnson, Ph.D.
Digital marketing overview for higher education, with emphasis on student recruitment. Includes online advertising options, social media, content review, mobile technology. Special section on mistakes that frustrate visitors and harm brand reputation.
2012 Nonprofit Social Networking Benchmark Reportfrank barry
Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report. We learned a lot of things, but one prevailing theme stood out - despite limited budgets and staffing, nonprofits continue to find great value in their fast-growing social networks.
A perspective on Facebook in 2012 from Publicis Modem London.
The report has been authored by Tyler Turnbull (Joint Head of Planning) and Damien Le Castrec (Planner).
Beyond Facebook: Leveraging Other Key Channels in Your Social MarketingMichael Stoner
Handout for the session presented by Patrick J. Powers (@patrickjpowers) and Michael Stoner (@mstonerblog) presented at the Symposium for the Marketing of Higher Education in New Orleans, 13 November 2012.
Social Media Marketing in Egypt Session in Markedu 2010 EventFady Ramzy
Social media marketing in egypt session in markedu 2010 event
Social Media, Entrepreneurs, Startup, Twitter, Flickr, LinkedIn, Slideshare, Facebook, Startups, Interact, Interact Egypt, Egypt, Interactspa, Fady, Fady Ramzy, Cyberzizo, Business, online, online business, Technology, Marketing, Social, Media, Social Media Marketing, Middle East, Social Networking, Social Media
The challenge of Social & mobile customer engagementRichard Sedley
Opening plenary presentation from Directors Forum, London - 3 March 2011.
1) Key challenges to customer engagement
2) Why mobile & social are important
3) Nine trends
Christy Belden, VP Media + Marketing for LeapFrog Interactive, presents on Social Search Optimization, SSO. SSO combines social media and search engine optimization to yield more effective results in driving traffic and leads from your marketing efforts.
Similar to THE Facebook Ad Scam by Dr Augustine Fou (20)
how the money flows from the advertisers through the ad tech intermediaries to longtail, fraud, and fake sites, with the help of botnets and traffic sellers
In 2021 some marketers are still asking whether ad fraud is real and whether it is pervasive. This serves as a simple reminder of some of the evidence collected over the years.
bad guys started with fake websites, then moved to loading ads only to save time and bandwidth; now they are simply faking bid requests and flooding exchanges
Previous studies that addressed the impact of losing third party (“3P”) cookies on ad revenue did not clearly differentiate between the impact on ad tech intermediaries versus on publishers. Instead of “advertiser CPMs” (what advertisers pay) this study uses “media CPMs” (what the publishers get) to better isolate the impact of tracking vs no tracking on publishers.
“In addition to the ad fraud itself, bad guys make money by selling the “picks and shovels” too – e.g. bots, traffic, clicks, malware, fake apps, etc. They have an entire ecosystem to extract value. What follows are just a few examples, scratching the surface.”
The original idea of the digital media trust collaborative is was sharing threat intelligence to more quickly remove fraudulent domains and apps from media buys.
most buyers who buy in programmatic channels think they are getting enormous "reach" -- i.e. their ads are shown on many sites; but this data shows the exact opposite is true. Their ads are being shown on a small number of sites (less than 1,000); the buyers might as well have bought more direct from good publishers.
digital ad fraud is as rampant as ever; new ripples caused by privacy regulations are starting to affect the market. and more BS from trade associations pretending to be doing something
Using Google Analytics to find abnormal traffic and fraud; this is a how-to, to get hourly charts instead of daily rolled-up or averaged data, which hides the fraud.
from the IAB FY 2019 advertising revenue report, we show that CPM and CPC ads represent 92% of all digital spend; these are the favorite targets of fraudters
FouAnalytics is an alternative to Google Analytics, but with fraud and bot detection baked in. Marketers can use FouAnalytics to look at their own campaigns, find the domains and apps that are eating up their budgets fraudulently, and turn them off, while the campaign is still running. How does that compare to your blackbox fraud detection that just gives you a percent IVT number?
FouAnalytics - site analytics and media analytics for practitioners to detect fraud and take action themselves - on-site tags and in-ad tags measure sites and ad impressions, respectively
More from Dr. Augustine Fou - Independent Ad Fraud Researcher (20)
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Organizational Change Leadership Agile Tour Geneve 2024
THE Facebook Ad Scam by Dr Augustine Fou
1. Facebook Ad Scam
ad scam
CPMs Are For Suckers
Dr. Augustine Fou @acfou
http://linkedin.com/in/augustinefou
Marketing Science Consulting Group, Inc.
2. S-1: 6th Amendment, May 9, 2012
“We do not currently directly generate any meaningful
revenue from the use of Facebook mobile products, and our
ability to do so successfully is unproven. We believe this increased
usage of Facebook on mobile devices has contributed to the recent trend
of our daily active users (DAUs) increasing more rapidly than the
increase in the number of ads delivered. If users increasingly
access Facebook mobile products as a substitute for
access through personal computers, and if we are unable to
successfully implement monetization strategies for our mobile users, or
if we incur excessive expenses in this effort, our financial
performance and ability to grow revenue would be
negatively affected.”
Source: SEC.gov May 9, 2012
July 31, 2012 2
3. How does Facebook continue
to garnish revenues? …
… when key metrics have
been in decline for 2 years?
April 11, 2012 3
4. Facebook site metrics…
Visitors
158 million /mo
peak
* Visits/Person
Jan 2011
20/mo
-33% from peak
… more visitors but less visits/user.
July 31, 2012 4
5. Facebook key metrics…
peak
* Visits
Jan 2011
3.1 billion /mo
-28% from peak
peak
* Pages/Visit
Aug 2010
20/mo
-34% from peak
… have been in decline for 2 years.
July 31, 2012 5
6. Facebook key metrics…
peak
* Pageviews
Sep 2010
62 billion
-46% from peak
peak
* Average Stay
Jan 2011
18 mins/mo
-36% from peak
… have been in decline for 2 years.
July 31, 2012 6
7. Facebook’s revenues …
85% of Facebook’s revenue
still driven by display ads
sold mostly on CPM basis
Source: Facebook S-1 Feb 2012
CPM ad revenue is driven by
visits to the site and
pageviews generated per visit
Decline in total pageviews
exerts downward pressure on
this form of revenue.
… are driven by users’ pageviews.
July 31, 2012 7
8. Facebook robs advertisers...
2012
1
2011
2
2010 3
4
5
6
7
4 8
Source: Facebook Display Ads | go-Digital Blog
9
…by increasing number of ads per pageview.
April 11, 2012 8
9. But display ads simply
don’t work…
… if the ads are not seen, even the
“branding” argument falls apart.
Check out another great first-hand analysis by Freddy J. Nager, Prof. of
Integrated Marketing, UCLA and Robert Kennedy College of Zurich,
Switzerland. http://atomictango.com/2012/04/20/myspace-facebook-continued/
April 11, 2012 9
10. Click Through Rates Suck
Facebook’s click
through rates are
LOWER than that of
BLANK banner ads,
which got 0.08%
CTRs.
0.03% - 0.04% Source: AdAge, July 23, 2012
Source: TBG Digital July 2012
July 31, 2012 10
11. But costs are going up …
Source: TBG Digital July 2012
July 31, 2012 11
13. TechCrunch Reports Massive
Facebook Click Fraud (2009)
“Tracking 202 is telling me
11 clicks….Facebook is
telling me 145. That’s way
off .”
“FB click fraud update:
ratio is now EXACTLY
10:1. 10 clicks reported on
“Tested on 3 different servers at 3 FB, 1 click on prosper.”
different DCs (not a network issue).”
Source: http://techcrunch.com/2009/06/21/facebook-click-fraud-enraging-advertisers/
April 11, 2012 13
14. BBC Reports Significant
“Like” Fraud
“These [fake accounts] all
seemed to have an
enormous number of
Likes, with many totaling
more than 10,000 and at a
“Liking” rate of more
than 500 a month.”
Source: Search Engine Journal July 2012
July 31, 2012 14
15. So what?
“Doing social media does not mean
sticking display ads on Facebook. Instead,
brands should engage with and have
meaningful conversations with customer.”
- Dr. Augustine Fou
Instead of display ads, see how other companies are doing social media right:
http://www.slideshare.net/augustinefou/social-media-marketing-done-right-by-augustine-fou
April 11, 2012 15
16. Dr. Augustine Fou – Chief Digital Strategist
Dr. Augustine Fou is an industry-recognized thought
leader in digital strategy, search and social media
marketing and former Group Chief Digital Officer of
Omnicom's Healthcare Consultancy Group. Dr. Fou has
over 16 years of management consulting and digital
strategy consulting experience, advising CMOs,
marketing executives, and global brands.
He helps clients make the transition from “traditional”
advertising to marketing that is optimized for the new
digital world.
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
April 11, 2012 16
acfou@mktsci.com
18. Facebook Sales Declining
Sales declining
Growth negative now
Source: SEC Filings
April 11, 2012 18
19. Facebook CPMs/CPCs falling
Average CPC:
$0.40 and falling
Average CPM:
$0.25 and falling
Source: AdParlor's data is based on a sampling of 1 billion daily ad impressions served on Facebook since January 2011.
Read more: http://www.businessinsider.com/why-facebook-ad-prices-collapsed-in-q1-2012-2012-4?op=1#ixzz1syq0arCJ
April 11, 2012 19
20. Estimated eCPMs from S-1
2009 2010 2011
$0.19 $0.39 $0.68
Source: Facebook Ad Benchmarks, 2009 | go-Digital Blog
April 11, 2012 20
21. Facebook (old from Oct 2009)
Peak: 7/2009
100B pageviews /mo
Peak: 7/2009
16:40 min avg /mo
Peak: 1/2009
68 pages/visit
Source: go-Digital Oct 2009
April 11, 2012 21
22. Calculations
Traffic Data from Compete.com
Ads per page increased from 4
ads in 2010 to 7 ads in 2012
Ad impressions are pageviews
times number of ads per page
eCPM is annual Facebook total
ad revenue divided by
annualized ad impressions *
1,000
April 16, 2012. 22