Stuff I watch so you don't have to. Version 1
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The document discusses thought leadership and how to promote it. It notes that behavioral targeting is declining as identity-based targeting using social media profiles becomes more prominent. The rest of the document outlines a thought leadership content strategy, advising establishing thought leadership through blog posts, podcasts and iterations rather than brand journalism or fluff content. It also notes that buzz drives recall and the brand voice generates buzz.
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This document discusses crowdsourcing and social production. It profiles Shaun Abrahamson, who consults on these topics. Abrahamson believes we are moving from an era of social media connectivity to one of "social production", where large numbers of connected people can collaboratively create and deliver value. The document provides examples of social production, from open design on LEGO sets to crowdsourced R&D, customer service, and marketing. It outlines best practices for organizations to leverage social production, including defining roles and decision-making processes. Case studies look at how Betacup and LEGO have successfully engaged crowds in their business activities.
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1) Professionals are increasingly mobile and flexible in their work, which can lead to feeling less connected to colleagues.
2) Social media can help connect professionals by facilitating communication and knowledge sharing even when remote.
3) An experiment at two organizations found that microblogging via Twitter helped some employees get to know colleagues better, but others had trouble making it a routine part of their work. Regular use of social media depends on personal preferences.
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- Popular social media sites like Facebook and Twitter now have hundreds of millions of users
- People are more likely to trust recommendations from other users over traditional ads
- Companies that engage with customers on social media tend to be more financially successful according to studies
- Examples are given of how companies like Starbucks, Dell, and a PR firm have boosted their business through social media strategies
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2. Encourage the practice of followership so employees build networks and influence without relying on title.
3. Ensure networks are used to make meaningful decisions, like having employees suggest process cuts for the CEO to prioritize, so managers see networks driving real work.
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York 2014.
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1. The document discusses using social media and participatory media to enhance public relations strategies. It emphasizes listening to audiences, two-way communication, and generating user-generated content.
2. Key concepts include using social media like YouTube, blogs, podcasts and Twitter to build brand loyalty and drive authentic engagement. The MAC triad model of message, audience, and channel is expanded to include purpose and timing.
3. Augmented reality, websites, mobile apps, and tools like QR codes and geo-tagging are discussed as new ways to reach audiences on the go and create interactive experiences. Effective social media requires users who add value through participation rather than just publishing content.
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There is no trust in digital—it is a thing of the past. Security breaches and deep fakes teach us to be skeptical. Social media, digital platforms, and marketing perpetuate scams and spam. Bots and algorithms dominate our attention, and fake news continues to be the watchword of the day. As designers, technologists and marketers in an industry that requires people to be comfortable with what’s going to happen when they click “submit,” we are at a crossroads. How can we recreate value and symbiosis in the products we design when trust can no longer be taken for granted and the very nature of truth has been subverted? Join panelists from technology, design, media and marketing to explore this issue that is defining our society as we identify a way forward.
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Visual content like video is shared much more frequently on social media platforms than text or links. A minute of video contains as many words as 1.8 million written words and videos are shared 12 times more than other content on Facebook. The document provides tips for organizations to include more video in their budgets, identify barriers to creating video, run a content audit of existing materials that could be turned into visual content, and plan downstream strategies for promoting videos.
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The document discusses trends in media and talent recruitment in 2016 and beyond. It notes that media has become global and integrated across different channels. It also stresses that innovation should make things better and that there needs to be a clear point to any media used. Looking forward, it suggests media will become more contextualized based on individual profiles, behaviors and situational data to create more meaningful connections.
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How do we democratize data by igniting a crowd powered global movement with the aim of building a collaborative social fabric-enabling layer across diverse cultures and markets?
To do this during times of unprecedented social, economic, environmental, demographic, and political uncertainty will require us to take a bold approach and step outside of the way we normally do things.
What we need is a radical change in attitudes in the society of which we are a part. What we really need is a cultural revolution.
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Slides from my closing keynote delivered at the Telia Connect2Business customer conference in April 2016 in Stockholm. Digital transformation. Digital marketing. Platform businesses. Network economy. Innovation.
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The document discusses the evolution of the internet from Web 1.0 to Web 2.0 and the rise of social media. It notes that the internet is now a platform for interaction, conversation, and sharing rather than just information. The document then argues that companies need an online strategy because social media has a major impact, with 2/3 of internet users on social networks and time spent on social networks growing faster than overall internet usage. It concludes that developing an online strategy is important for companies to engage with customers and compete with peers in the new media landscape.
Recruitersguild about recruitment organization
The document discusses building a recruiting organization in light of online developments and social business networking. It suggests recruitment should focus less on database management and more on PR and marketing activities, utilizing a total company approach to networking with potential future employees across all departments. The author asks others to comment on how recruitment is developing in different countries in response to these trends toward online networking.
Cbre Social Media Final2
1) Social media has dramatically changed how people interact online through many-to-many conversations rather than one-to-one broadcasts, with people now producing as well as consuming content.
2) If most people used social media more than email and commercial brokers were already seeing success with social media, it could create a major marketing shift by becoming the most successful way for businesses to promote themselves.
3) While social media is still in its early stages and perfect approaches have yet to be determined, it has proven valuable for some companies in generating revenue, recruiting talent, and transforming marketing when used strategically within a comprehensive marketing mix.
The permanent revolution
We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten years. Technologies like HTML, XML, and XAML/MXML are evolving. While a few social media platforms see limited global reach and engagement currently, their impact is growing through network effects as links and connections increase over time.
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The document discusses the evolution of the internet from Web 1.0 to Web 2.0 and the importance of having an online strategy. It notes that the internet is now a platform for interaction and user-generated content through social media. Some key statistics are presented that show the widespread use of social networks and importance of social media presence for businesses. The document argues that an online strategy is necessary for companies due to the large impact of digital and social media.
The Power of Clicktivism: Using Social Media for Social Good
Social media has the potential to raise awareness for important causes and non-profits by reaching millions of people at very low cost. Clicktivism, or online activism through social media, can have disproportionate positive effects through networking and virality. Research shows that people who engage in clicktivism are more likely to volunteer and participate in real-world actions. Non-profits have successfully used social media campaigns like the ALS Ice Bucket Challenge and Kony 2012 to raise funds and awareness. Building "ladders of engagement" can help turn online supporters into long-term volunteers and donors.
Harnessing the Global Community in the Era of Web 2.0
The document provides an overview of Mike Kujawski and his work in marketing and social media strategy development for the public and non-profit sectors. It discusses the growing role of social media and how people are spending more time online engaging with various social platforms. It also highlights opportunities for governments and organizations to better engage with individuals and communities through approaches like crowdsourcing and collaboration using social media.
Assignment 2 flipbook - stephen helmer
Social media has positive and negative impacts on people's lives. It allows staying connected with others but oversharing personal information can have unintended consequences. Both current employers and educational institutions research applicants' social media presence. Past social media activity has caused people to lose jobs or be denied admission. One must be aware that anything posted online can surface later. While social media enables activism, provocative discussions risk damaging reputations through offensive comments. Users must remember that the internet archives all online information indefinitely.
Verbondenheid Stimuleren Met Sociale Media
1) Professionals are increasingly mobile and flexible in their work, which can lead to feeling less connected to colleagues.
2) Social media can help connect professionals by facilitating communication and knowledge sharing even when remote.
3) An experiment at two organizations found that microblogging via Twitter helped some employees get to know colleagues better, but others had trouble making it a routine part of their work. Regular use of social media depends on personal preferences.
Social Media Presentation Strathclyde Jan 2010
This document discusses the importance of social media for businesses. It notes that social media allows two-way dialogue with customers rather than one-way advertising. Key points include:
- Popular social media sites like Facebook and Twitter now have hundreds of millions of users
- People are more likely to trust recommendations from other users over traditional ads
- Companies that engage with customers on social media tend to be more financially successful according to studies
- Examples are given of how companies like Starbucks, Dell, and a PR firm have boosted their business through social media strategies
TED Talk Script: "Giving Up Control - Leading in the Digital Era"
Charlene Li discusses three things that organizations can do to help leaders transition to leading in the digital era:
1. Create a culture of sharing where middle managers facilitate information sharing rather than hoard it.
2. Encourage the practice of followership so employees build networks and influence without relying on title.
3. Ensure networks are used to make meaningful decisions, like having employees suggest process cuts for the CEO to prioritize, so managers see networks driving real work.
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All digital marketers worth their salt are well aware that
content is important to any effective digital strategy
today, but making that content emotionally engaging
and shareable for your target audience was one of the main
topics discussed at Social Media Week in New
York 2014.
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The document discusses various digital marketing strategies and tactics that financial services companies can employ, including maintaining a presence on social media platforms, creating engaging content, and utilizing new media like mobile and online video. It provides examples of how some companies are using tools like widgets, games, podcasts and videos on their websites and social media profiles to better engage customers.
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Slides used by Social3i in presentation to the University of Washington Mktg/ENTRE 455 class in May 2011.
SearchLove San Diego 2017 | Tom Critchlow | The State of Content
It’s time for a look at the landscape of content in 2017. Tom has worked with content businesses large and small, and will walk through the trends and technologies that shape content distribution today. Looking at different platforms, business models and influencers, there will be insights for anyone who publishes content to the web.
Effects Of Social Networking On Business Growth &Amp; Development
Facebook has become the largest social network and directory globally, surpassing other platforms. This brings implications for the company and users. Facebook must address challenges to maintain growth internationally. Users now rely on Facebook as a primary means of communication and connection, but this concentration of services also presents risks if the platform experiences outages or loses popularity. Overall, Facebook's dominance as a worldwide social tool comes with responsibilities to users around the world.
Social Media Trends 2023 @ Social Media Breakfast Minnesota
The document outlines 10 social media trends for 2023:
1. Social search becomes a higher priority on platforms like TikTok, Instagram, YouTube.
2. Brands shift channel priorities away from Facebook/Twitter towards YouTube, Instagram, TikTok, and LinkedIn.
3. Focus on accessibility and inclusivity on social media increases for legal/compliance and customer reach.
4. Video becomes more important as platforms like YouTube, Instagram, TikTok prioritize short-form video formats.
5. Brands reduce post frequency to save time and focus on quality over quantity.
Digital Marketing Strategy: Planning for Present & Future Success
Digital marketing overview for higher education, with emphasis on student recruitment. Includes online advertising options, social media, content review, mobile technology. Special section on mistakes that frustrate visitors and harm brand reputation.
Digital Marketing Strategy
This document discusses strategies for digital marketing success in higher education. It begins by defining marketing strategy and discussing key strategy points for digital marketing, including the importance of social media, mobile access, privacy, engagement, new technologies, and measuring return on investment. It then provides background on the growth of smartphones and tablets driving the digital marketing revolution.
Rewind 2010: Social and digital media review
A look back at the 10 big trends in social and digital media in 2010 courtesy of the team at Paratus Communications.
Social Media Marketing (Digital Marketing '15 @ Oulu University)
This document discusses marketing in social media and provides guidance on using social media for job searching. It begins by defining social media and explaining its characteristics as two-way communication platforms for user-generated content. It then discusses why companies should use social media, noting that conversion is the ultimate goal but social media can also be used for branding. The document provides tips for running a targeted social media job campaign using Twitter, Pinterest, a landing page, and optimizing one's LinkedIn profile. It emphasizes that people are more interested in other people than companies on social media and that social media optimization will grow more important for career development.
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Rebooting Media: The Digital Publishing Revolution for a Fully Social Web
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Myjive Inc: Social Media Marketing - Rethinking Traditional Marketing Plans
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Social Media talk given at Bombay Chamber of Commerce and Industry
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Social Meida for College Entrepreneurs - University of Washington Mktg 455 - ...
Social Meida for College Entrepreneurs - University of Washington Mktg 455 - ...
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Social Media Trends 2023 @ Social Media Breakfast Minnesota
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Social Media Marketing (Digital Marketing '15 @ Oulu University)
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On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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My powerpoint presentation for my Music Retail and Distribution class at Full Sail University
Creative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
How to Implement a Real Estate CRM Software
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Authentically Social by Corey Perlman - EO Puerto Rico
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Social media for business Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Digital Marketing with a Focus on Sustainability
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Best practices for project execution and delivery
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
The latest Heat Pump Manual from Newentide
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Building Your Employer Brand with Social Media
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationOperational Excellence Consulting
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentationsMaksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA)
Lemberg PMO School 2024
Website – https://lembs.com/pmoschool
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
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Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Stuff I watch so you don't have to. Version 1
- 1. Stuff we watch so you don’t have to. 6.1.17. Thought Leadership and How to Promote it.
- 2. “There is obviously a seismic shift from desktop ecosystems to mobile,” said Jason Beckerman, CEO of Unified. “But to me, the more interesting shift is from a world of behavioral and cookie-based targeting to identity-based targeting, leveraging the rich data from the world’s social networks.” Mary Meeker just released her 2017 Internet Trends report. What others have said is that the salient insight is that behavioral targeting is dying. What is emerging in its place is the use of data from LInkedIn, Facebook and Twitter (to some extent) to formulate thinking (not just content) that appeals to real people. Prelude to this PowerPoint Deck:
- 5. 1 | Establish thought leadership. (This is the step from which all other b:b steps follow.)
- 8. NO “brand journalism” NO fluff articles NO listicles NO brand newsroom NO NYT approach
- 9. SALESFORCE USES: Sales, Service and Analytics STUFF Blog, post, podcast, iterations.
- 12. This is B.S. This is true.
- 13. BUZZ DRIVES RECALL. “ Today a brand without buzz is a brand without impact. Graphic elements alone do not generate buzz. The brand voice and how it is messaged, designed and articulated generates the buzz.”
- 17. 5 What “reaching everyone” really means:
- 20. 5 What “reaching everyone” really means:
- 23. 7 What “reaching everyone” really means:
- 24. LTVC is impossible to measure !!!
- 26. A parting thought and suggestion. Not earth-shattering but clearly pointed towards creating this type of content over other types of content if you want to be a thought leader in b:b.
- 27. According to the report, total growth in internet users will be fairly flat this year, growing by 10 percent over last year. Meanwhile, time spent with digital media will see “solid growth,” especially in the realm of video. For example, over a four-year period, YouTube’s share of mobile traffic has fallen from 30 percent to 20 percent, while Facebook’s increased from 7 percent to 14 percent.