The document discusses bad social media management and how to avoid it. It provides 5 examples of bad social media management: 1) lack of effective communications, 2) mishandling social media crises, 3) overpromising and under-delivering, 4) hard selling, and 5) violating platform rules. It then outlines 5 steps for a successful social media presence: 1) set up profiles, 2) define objectives and audiences, 3) prepare a marketing plan, 4) develop and execute campaigns, and 5) evaluate performance. The document concludes with a warning not to use social media without proper knowledge of how to use it effectively.
Facebook can generate enormous quantities of ad impressions, by sticking 4, 5, 7, and up to 9 ads per page. Doing social media does not mean sticking ads on Facebook.
Final presentation for the ASBDC Social Media Marketing for SBDCs presented in San Diego at national conference by the ASU Small Business and Technology Development Center
Presentation made to the Spring Manufacturers Institute meeting at Green Valley Ranch in Henderson, Nev. on Sept. 26 on how the spring industry is using social media. It includes a survey of different social media platforms and recommendations.
Socializing Solutions: Tapping Social Media for Solutions SuccessRob Leavitt
Point of View document from Solutions Insights on how social media can support the development, marketing, and selling of high value business and IT solutions
Rules of Engagement - Meaningful Communications Strategies in the Digital Ag...Lars Voedisch
•Social Media Today
•The Big Cultural Shift
•Role of New Media Engagements
•Overcoming Challenges
•Integrating Communications with Your Business Strategy
Facebook can generate enormous quantities of ad impressions, by sticking 4, 5, 7, and up to 9 ads per page. Doing social media does not mean sticking ads on Facebook.
Final presentation for the ASBDC Social Media Marketing for SBDCs presented in San Diego at national conference by the ASU Small Business and Technology Development Center
Presentation made to the Spring Manufacturers Institute meeting at Green Valley Ranch in Henderson, Nev. on Sept. 26 on how the spring industry is using social media. It includes a survey of different social media platforms and recommendations.
Socializing Solutions: Tapping Social Media for Solutions SuccessRob Leavitt
Point of View document from Solutions Insights on how social media can support the development, marketing, and selling of high value business and IT solutions
Rules of Engagement - Meaningful Communications Strategies in the Digital Ag...Lars Voedisch
•Social Media Today
•The Big Cultural Shift
•Role of New Media Engagements
•Overcoming Challenges
•Integrating Communications with Your Business Strategy
iPDC-v1.3.0 - A Complete Technical Report including iPDC, PMU Simulator, and ...Nitesh Pandit
iPDC is a free Phasor Data Concentrator based on IEEEC37.118 synchrophasor standard. It also has Database Server for iPDC and PMU Simulator modules.
The objective of iPDC project is to create a IEEE C37.118 Synchrophasor standardized Phasor Data Concentrator and PMU Simulator, on which research students and others can develop and test their algorithms and applications. The purpose of iPDC released as a Free Software to its availability for users without any restriction regarding its usage and modification. And to get the contribution from users and developers all around the world.
iPDC do the time alignment and combining of the received data into frames as per IEEEC37.118 and can send to other iPDCs, and applications. iPDC can also archive received data in the MySQL database on local/remote machine. PMU Simulator is also IEEEC37.118 std compliant. Software is built to be working on Linux platform.
"Say Cheese and Like Me" - Social Media for Photographersgopalkamat
It used to be that if you were talented your work would surely stand out and with a combination of good work, savvy marketing and some well deserved awards you could actually make a living in this business. Well, look around! The competition isn’t getting any smaller and the ability to stand out harder and harder. Marketing choices are abundant and you no longer know where a client will search for photography. You are spending more of your time marketing yourself than you are shooting for yourself. Your prospective clients feel these differences too. With so many choices of sites to review and photographers to consider, they have countless creative options available to them. So much so that great work is not the only criteria for consideration any more. It is time to realize that it is no longer just about your photographs, but about YOU and the story behind your images. It is crucial to understand that having great work is sometimes not enough and that often times clients now want to know the story behind the you and your work. They want to know what it would be like to collaborate with you long before they pick up the phone to talk with you. And, I believe that integrating social media into your current marketing plan is the single most effective way to have a voice and share your own story.
Beyond Facebook: Leveraging Other Key Channels in Your Social MarketingMichael Stoner
Handout for the session presented by Patrick J. Powers (@patrickjpowers) and Michael Stoner (@mstonerblog) presented at the Symposium for the Marketing of Higher Education in New Orleans, 13 November 2012.
Social media strategy to win elections by simplify360Social Samosa
The presentation is the hands on training for using Social Media in Politics. It is specifically targeted towards using Social Media targeting Indian Assembly Elections 2014.
http://www.spiral16.com This is an updated version of the Social Media for Nonprofits: Listening, Setting Goals, Storytelling presentation from Spiral16's marketing/communications manager Eric Melin. It focuses on starting with a goal-oriented foundation for your social media strategy, covers tips for online listening, and goes into the steps for telling effective stories that will connect people with your mission.
Very few nonprofits raise money “on” social networks in a vacuum. You can encourage followers to
become fundraisers by leveraging The Social Fundraising Effect. Come explore how nonprofits raise
money with this powerful channel by building networks, engaging social communities, optimizing
social presence for fundraising, building advocates, and empowering fundraisers.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
eMarketer Webinar: How & Why B2B Marketers Are Turning to Social MediaeMarketer
Join eMarketer Writer/Analyst Kimberly Maul as she discusses how leveraging social media for branding and awareness-building can help humanize B2B companies, establish them as thought leaders, and offer new touchpoints for connecting with customers and prospects.
iPDC-v1.3.0 - A Complete Technical Report including iPDC, PMU Simulator, and ...Nitesh Pandit
iPDC is a free Phasor Data Concentrator based on IEEEC37.118 synchrophasor standard. It also has Database Server for iPDC and PMU Simulator modules.
The objective of iPDC project is to create a IEEE C37.118 Synchrophasor standardized Phasor Data Concentrator and PMU Simulator, on which research students and others can develop and test their algorithms and applications. The purpose of iPDC released as a Free Software to its availability for users without any restriction regarding its usage and modification. And to get the contribution from users and developers all around the world.
iPDC do the time alignment and combining of the received data into frames as per IEEEC37.118 and can send to other iPDCs, and applications. iPDC can also archive received data in the MySQL database on local/remote machine. PMU Simulator is also IEEEC37.118 std compliant. Software is built to be working on Linux platform.
"Say Cheese and Like Me" - Social Media for Photographersgopalkamat
It used to be that if you were talented your work would surely stand out and with a combination of good work, savvy marketing and some well deserved awards you could actually make a living in this business. Well, look around! The competition isn’t getting any smaller and the ability to stand out harder and harder. Marketing choices are abundant and you no longer know where a client will search for photography. You are spending more of your time marketing yourself than you are shooting for yourself. Your prospective clients feel these differences too. With so many choices of sites to review and photographers to consider, they have countless creative options available to them. So much so that great work is not the only criteria for consideration any more. It is time to realize that it is no longer just about your photographs, but about YOU and the story behind your images. It is crucial to understand that having great work is sometimes not enough and that often times clients now want to know the story behind the you and your work. They want to know what it would be like to collaborate with you long before they pick up the phone to talk with you. And, I believe that integrating social media into your current marketing plan is the single most effective way to have a voice and share your own story.
Beyond Facebook: Leveraging Other Key Channels in Your Social MarketingMichael Stoner
Handout for the session presented by Patrick J. Powers (@patrickjpowers) and Michael Stoner (@mstonerblog) presented at the Symposium for the Marketing of Higher Education in New Orleans, 13 November 2012.
Social media strategy to win elections by simplify360Social Samosa
The presentation is the hands on training for using Social Media in Politics. It is specifically targeted towards using Social Media targeting Indian Assembly Elections 2014.
http://www.spiral16.com This is an updated version of the Social Media for Nonprofits: Listening, Setting Goals, Storytelling presentation from Spiral16's marketing/communications manager Eric Melin. It focuses on starting with a goal-oriented foundation for your social media strategy, covers tips for online listening, and goes into the steps for telling effective stories that will connect people with your mission.
Very few nonprofits raise money “on” social networks in a vacuum. You can encourage followers to
become fundraisers by leveraging The Social Fundraising Effect. Come explore how nonprofits raise
money with this powerful channel by building networks, engaging social communities, optimizing
social presence for fundraising, building advocates, and empowering fundraisers.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
eMarketer Webinar: How & Why B2B Marketers Are Turning to Social MediaeMarketer
Join eMarketer Writer/Analyst Kimberly Maul as she discusses how leveraging social media for branding and awareness-building can help humanize B2B companies, establish them as thought leaders, and offer new touchpoints for connecting with customers and prospects.
Jason Mark is the CEO and Founder of the East London based social media strategy agency, http://floeo.com/
Jason navigates the basic tools available on social media platforms as well as share a case study of their work with YouTube sensation and drummer, Cobus Potgieter, and how they used social media to form The YouTube Band.
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
Similar to SoLoMo Thursday - Bad Social Media Management & How You Can Avoid It (26 April 2012) (20)
SoLomo Thursday 280814 Fashion Marketing - On Mobile!SoLoMo Thursday
Mobile marketing is no longer just fashionable -- it's been taken over by Fashion! Hear how top Fashion labels are branding themselves on Mobile & Social Media, check out case studies from luxury fashion house Burberry and trendy lifestyle brand Converse, and hear how Fashion marketers measure ROI on their social marketing efforts.
This talk was delivered by Rena Koh, Director of Marketing & Communications at The Fashory, a fashion platform that allows users to discover and shop exclusive fashion from social celebrities. The platform has received supports and endorsements by international fashion brands.
SoLoMo Thursday is powered by Techsailor and The Vault. Check out the next talk at SoLoMoThursday.com!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
4. “ 55% of Singaporeans are on Facebook
That is over 2.59 million users” - Socialbakers.com
20 June 2012
5. Singaporeans spend the
most time on Facebook
38 minutes and 46 seconds per session
Americans spend 20 minutes and 46 seconds
- Experian Hitwise
20 June 2012
6. Facebook:80% vs Straits Times:34%
Reach across Singaporeans aged 25-34
20 June 2012
11. The following examples and references to
brands and their case studies are intended
for educational purposes only
20 June 2012
12. #1: Lack of effective COMMUNICATIONS
I’m never
using this
“
brand again!
There is nothing more irritating to
consumers than leaving a message on a
company blog, Twitter or other site and
not getting any feedback.”
- Business.com in Guest Posts, Twitter
20 June 2012 12
13. #1: Lack of effective COMMUNICATIONS
I’m never
using this
brand again!
20 June 2012
14. #1: Lack of effective COMMUNICATIONS
“ Successful social
companies need to be
able to engage in
Bad customer service
1-way communications
their customers'
Lack of response
conversations
online.”
- ItsOpen
20 June 2012
15. #2: Mishandling a Social Media Crisis
I’m never
using this
brand again! “ Social media crises are on the rise,
but 76% of those that occurred
could have been diminished or
averted with the proper social
media investments.”
- Altimeter Group
20 June 2012
16. #2: Mishandling a Social Media Crisis
“
I’m never
Thanks
using this for the
brand again!
lesson in
manners but we
set the rules”
- Nestle (on Facebook)
20 June 2012
17. #2: Mishandling a Social Media Crisis
“ Focus on how to
be social, not on
how to do social.”
Blocking Comments
Lack of Response
Bad Mannerism (Rudeness)
- Jay Baer Censoring Public Content
20 June 2012
18. #3: Overpromising (...and under-delivering)
“
I’m never
using this Don’t say anything online that you
brand again! wouldn’t want plastered on a
billboard with your face on it.”
- Erin Bury, Sprouter Community Manager
20 June 2012
20. #3: Overpromising (...and under-delivering)
Lack of pre-campaign planning Attempted to cover-up mistakes
Un-moderated forum of angry fans Not being genuine to fans
20 June 2012
21. #4: Hard Selling
Social Media is NOT a one-way broadcast!
20 June 2012 21
22. #4: Hard Selling
XX minutes left
to qualify for XX%
off!!!
Spam again. Can’t be bothered!
20 June 2012
23. #4: Hard Selling
“ Social Media is
about the people!
Not about your
business.”
Does not add value to your community
Does not boost your brand’s credibility
Does not build trust
- Matt Goulart
20 June 2012
24. #5: Violating the game rules!
“ WHAT?! You mean there are rules
on Facebook? And… what do you
mean by they will take our page
down???”
- A client
20 June 2012
25. #5: Violating the game rules!
1. Upload a Photo
2. Tag 25 friends
3. And WIN!
20 June 2012
26. #5: Violating the game rules!
“ We reserve the right to
reject or remove Pages
for any reason. These
terms are subject to
Running campaigns with
native Facebook functions
And other gory regulations…
change at any time.”
- Facebook.com
20 June 2012
27. Social Media
is a double-edged
sword!
20 June 2012
28. 5 steps
to a successful Social Media
Presence…
20 June 2012
30. #1: Set up a Social Media Presence
I’m never
using this
Prepare a
brand again!
Define a
list of Define a
process for
FAQs and response
handling
standard protocol
crisis
answers
20 June 2012
32. #2: Define Objectives and Target Audiences
• Generate hype about new
NTUC membership privileges
for people living in Singapore
amongst the working class
• Collect intelligence on
popular privileges
• Increase paid NTUC
membership base
No campaign starts without objectives & audiences
20 June 2012
33. #3: Prepare a Social Media Marketing Plan
• Social Media Marketing Campaign
Concept
• Social Media Platforms and
Applications
• Campaign Mechanics and Incentives
• Campaign Administration and Terms
& Conditions
• Campaign Advertising
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34. #3: Prepare a Social Media Marketing Plan
• Concept: Experience jaw-dropping new privileges at NTUC
• Platform/Application: Facebook, NTUC Privilege Voting
Application
• Mechanics: Facebook users vote for their favourite
privilege and virally refer their friends to vote.
• Administration: Administering contest rules, garnering
participation and managing contestant expectations
• Advertising: Facebook Advertising
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36. #5: Evaluate Performance
“ Don’t measure
what you can.
Measure what you
Added 11,000 Facebook Fans
Generated 2,000 votes
50% increase in online paid
should. NTUC membership from May
- Philip Sheldrake 2011 to June 2011
20 June 2012
37. #5: Evaluate Performance
Overwhelming demand and popularity for the
USS Privilege prompted NTUC to extend it to end of 2011!
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38. Summary
5 examples of BAD Social Media Management
5 steps to a successful Social Media presence
(with NTUC)
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40. Questions?
www.techsailor.com
Feel free to approach our valid colleagues
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20 June 2012
Editor's Notes
Social Media’s big and everyone’s jumping onto the bandwagon so that they are not left behind.
Cellular Service, Customer Service, Loyalty, Lack or response,
Cellular Service, Customer Service, Loyalty, Lack or response,
There’s no question that you should be on Social Media and much as I am fervent advocate, I have to warn you that getting on the Social Media space is not a game. It’s not just another Facebook Account. If you are jumping on the bandwagon with the myth mindset that Social Media is free and easy and you can jump in slowly to get your foot wet first, you may be running a risk right there. Social Media is a double edged sword. Like nuclear energy it opens up infinite possibilities but if it’s well handled, it can result in a disaster… in the Social Media context, a PR Disaster.