1. The webinar discusses social media strategies and tips for the automotive industry, covering industry statistics, news, events, and success stories.
2. Industry news includes Netflix plans for Facebook integration, LinkedIn allowing more targeted advertising, and automotive brands using social media for contests and campaigns.
3. Tips discussed were creating a YouTube upload schedule to build an audience and setting goals for timely social media responses.
Kaplan & Haenlein - The early bird catches the news nine things you should kn...ESCP Exchange
Micro-blogs (e.g., Twitter, Jaiku, Plurk, Tumblr) are starting to become an established category within the general group of social media. Yet, while they rapidly gain interest among consumers and companies alike, there is no evidence to explain why anybody should be interested in an application that is limited to the exchange of short, 140-character text messages. To this end, our article intends to provide some insight. First, we demonstrate that the success of micro-blogs is due to the specific set of characteristics they possess: the creation of ambient awareness; a unique form of push-push-pull communication; and the ability to serve as a platform for virtual exhibitionism and voyeurism. We then discuss how applications such as Twitter can generate value for companies along all three stages of the marketing process: prepurchase (i.e., marketing research); purchase (i.e., marketing communications); and post-purchase (i.e., customer services). Finally, we present a set of rules–—The Three Rs of Micro-Blogging: Relevance; Respect; Return–—which companies should consider when relying on this type of application.
Kaplan & Haenlein - Users of the world, unite - the challenges and opportunit...ESCP Exchange
The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet despite this interest, there seems to be very limited understanding of what the term ‘‘Social Media’’ exactly means; this article intends to provide some clarification. We begin by describing the concept of Social Media, and discuss how it differs from related concepts such as Web 2.0 and User Generated Content. Based on this definition, we then provide a classification of Social Media which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Finally, we present 10 pieces of advice for companies which decide to utilize Social Media.
Social media can negatively impact mental health in several ways:
1. It can be addictive due to psychological and physiological withdrawal symptoms when not using.
2. Frequent social media use is linked to increased feelings of sadness and decreased well-being and life satisfaction.
3. Comparing oneself to others' curated social media profiles often triggers feelings of jealousy and inadequacy that fuel depression.
Social media has had a significant impact on marketing. It allows companies to interact directly with customers and build brand awareness through platforms like Facebook, Twitter, and LinkedIn. Companies can target specific audiences and drive traffic to their websites through social media advertising and engaging posts. As social media evolves, it is becoming an increasingly important part of marketing strategy, enabling personal connections and conversations at scale. Market research can also be conducted through feedback on social networks.
The document provides an overview of social media and best practices, focusing on how The Walt Disney Company utilizes various social media platforms. It discusses the history and evolution of Disney, from its founding in 1923 to today's digital age. Disney has over 1,000 social media accounts and was an early adopter, creating forums like Disney Moms in 2010. The document analyzes Disney's prominent use of Facebook, Twitter, YouTube and Pinterest to engage fans, share content, and drive brand loyalty. It maintains that Disney's social media success stems from consistently posting various types of engaging media and tapping into what fans want.
This document summarizes security issues on the social media platform Facebook. It finds that Facebook's large user base makes it an ideal target for social engineering attacks. Various techniques are described like spam through popular games/groups, phishing for credentials, spreading malware through shared links, and scam charity pages. An experiment shows over 50% of users will accept unknown friend requests or click shared links, even without details on who shared it. The document concludes that Facebook's popularity also makes it highly exposed to social engineering attacks that can easily infiltrate users' trusted circles.
Exhibitor2010 Lumen Consulting Leveraging Social Media To Drive Better Engage...Lumen Consulting
Here is my presentation from the recent EXHIBITOR 2010 Conference. Some recycled material from earlier presentations but this is more of an extended play version with updated research & content.
What else would you like to know or see?
Brands must adapt to consumers' increasing use of social media and digital channels. As attention becomes more distributed, brands need new ways to stand out. Content shelf-life is also shrinking, requiring brands to continuously stay fresh. Social media is growing through demographic diversification, with more older users joining. Growth also comes from effective content distribution across platforms. Most consumers expect brands to interact with them on social media. This will influence marketing spending and tactics in 2010. Personal brands are also growing in importance and some see benefits in authenticity and talent attraction, but risks like employee departures remain. Servicing is an opportunity for customer engagement, but brands must expand beyond traditional channels to platforms like social media. Metrics like engagement and monet
Kaplan & Haenlein - The early bird catches the news nine things you should kn...ESCP Exchange
Micro-blogs (e.g., Twitter, Jaiku, Plurk, Tumblr) are starting to become an established category within the general group of social media. Yet, while they rapidly gain interest among consumers and companies alike, there is no evidence to explain why anybody should be interested in an application that is limited to the exchange of short, 140-character text messages. To this end, our article intends to provide some insight. First, we demonstrate that the success of micro-blogs is due to the specific set of characteristics they possess: the creation of ambient awareness; a unique form of push-push-pull communication; and the ability to serve as a platform for virtual exhibitionism and voyeurism. We then discuss how applications such as Twitter can generate value for companies along all three stages of the marketing process: prepurchase (i.e., marketing research); purchase (i.e., marketing communications); and post-purchase (i.e., customer services). Finally, we present a set of rules–—The Three Rs of Micro-Blogging: Relevance; Respect; Return–—which companies should consider when relying on this type of application.
Kaplan & Haenlein - Users of the world, unite - the challenges and opportunit...ESCP Exchange
The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet despite this interest, there seems to be very limited understanding of what the term ‘‘Social Media’’ exactly means; this article intends to provide some clarification. We begin by describing the concept of Social Media, and discuss how it differs from related concepts such as Web 2.0 and User Generated Content. Based on this definition, we then provide a classification of Social Media which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Finally, we present 10 pieces of advice for companies which decide to utilize Social Media.
Social media can negatively impact mental health in several ways:
1. It can be addictive due to psychological and physiological withdrawal symptoms when not using.
2. Frequent social media use is linked to increased feelings of sadness and decreased well-being and life satisfaction.
3. Comparing oneself to others' curated social media profiles often triggers feelings of jealousy and inadequacy that fuel depression.
Social media has had a significant impact on marketing. It allows companies to interact directly with customers and build brand awareness through platforms like Facebook, Twitter, and LinkedIn. Companies can target specific audiences and drive traffic to their websites through social media advertising and engaging posts. As social media evolves, it is becoming an increasingly important part of marketing strategy, enabling personal connections and conversations at scale. Market research can also be conducted through feedback on social networks.
The document provides an overview of social media and best practices, focusing on how The Walt Disney Company utilizes various social media platforms. It discusses the history and evolution of Disney, from its founding in 1923 to today's digital age. Disney has over 1,000 social media accounts and was an early adopter, creating forums like Disney Moms in 2010. The document analyzes Disney's prominent use of Facebook, Twitter, YouTube and Pinterest to engage fans, share content, and drive brand loyalty. It maintains that Disney's social media success stems from consistently posting various types of engaging media and tapping into what fans want.
This document summarizes security issues on the social media platform Facebook. It finds that Facebook's large user base makes it an ideal target for social engineering attacks. Various techniques are described like spam through popular games/groups, phishing for credentials, spreading malware through shared links, and scam charity pages. An experiment shows over 50% of users will accept unknown friend requests or click shared links, even without details on who shared it. The document concludes that Facebook's popularity also makes it highly exposed to social engineering attacks that can easily infiltrate users' trusted circles.
Exhibitor2010 Lumen Consulting Leveraging Social Media To Drive Better Engage...Lumen Consulting
Here is my presentation from the recent EXHIBITOR 2010 Conference. Some recycled material from earlier presentations but this is more of an extended play version with updated research & content.
What else would you like to know or see?
Brands must adapt to consumers' increasing use of social media and digital channels. As attention becomes more distributed, brands need new ways to stand out. Content shelf-life is also shrinking, requiring brands to continuously stay fresh. Social media is growing through demographic diversification, with more older users joining. Growth also comes from effective content distribution across platforms. Most consumers expect brands to interact with them on social media. This will influence marketing spending and tactics in 2010. Personal brands are also growing in importance and some see benefits in authenticity and talent attraction, but risks like employee departures remain. Servicing is an opportunity for customer engagement, but brands must expand beyond traditional channels to platforms like social media. Metrics like engagement and monet
This document discusses how brands can use social media for marketing and customer relationship management. It notes that social media allows for two-way interaction between brands and customers. The document then provides statistics on the growth and usage of various social media platforms like Twitter, YouTube, Facebook, LinkedIn and MySpace. It discusses how social media platforms continuously evolve based on user demands. The document advocates that brands can benefit from social media by empowering customers to spread positive experiences about brands to large networks, which can significantly help sales and brand perception.
This document discusses Facebook and social media. It provides key facts about Facebook's history, growth, users, and features. Facebook was founded in 2004 by Mark Zuckerberg and other Harvard students. It has grown exponentially since expanding publicly in 2006, reaching over 42 million active users as of 2007 and becoming the second largest social network after MySpace. The document examines Facebook's international growth and plans to translate the site to other languages to continue expanding globally.
Comscore Top 10 need-to-knows about social networking_and_where_it_is_headedBrian Crotty
Social networking has grown tremendously globally since 2007, with over 1.2 billion people now using social networks. Facebook has been the primary driver of growth, accounting for the vast majority of time spent on social networks worldwide. While adoption and usage varies across countries and regions due to cultural differences, social networking has become integral to the online experience for most internet users globally.
This document summarizes social media impersonation on platforms like Twitter. It discusses how some individuals assume the identities of famous people or brands on social media to influence others or increase their own self-esteem. While some impersonation is meant humorously, others can be deceptive. The rapid rise of social media has allowed this new form of impersonation to spread quickly. Brands and celebrities now have to deal with maintaining their image in the face of impersonators on social media platforms.
12.10.09 Lumen & CEMA Webinar: Leveraging Social Media to Drive Better Attend...Lumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this presentation, you'll learn how social media can help events build awareness, foster word of mouth, and deepen attendee engagement. Learn ways you can measure social media impact and review real world innovative applications.
Facebook was founded in 2004 by Mark Zuckerberg and fellow Harvard students. It began as a way for Harvard students to connect but expanded to other universities and the public. Facebook now has over 2 billion users and allows people to share updates, photos, videos and links with friends. It generates revenue through advertising on its platform. Facebook has several products including Facebook, Instagram, Messenger, WhatsApp and Oculus. It has over 40,000 employees worldwide and continues innovating to connect people and build community through its platforms.
This research paper discusses social networking and its applications for instructional technology and distance education programs. It defines social networking and provides a brief history, discussing the growth of popular sites. The paper explores how social networking creates a new model for knowledge management based on user-generated content. It argues that social networking can enhance distance education by leveraging students' familiarity and comfort with digital environments. When designed properly, social networking tools and activities can support collaborative learning in online courses.
Facebook can generate enormous quantities of ad impressions, by sticking 4, 5, 7, and up to 9 ads per page. Doing social media does not mean sticking ads on Facebook.
Facebook started as an exclusive social network for Harvard students created by Mark Zuckerberg in 2004. It quickly expanded to other universities and became publicly available in 2006. Facebook now has over 600 million active users and generates revenue primarily through advertising. While originally intended as a way for students to connect, Facebook has become a major part of communication and social interaction for people worldwide.
This document provides an overview of cloud computing and social media. It discusses the history and types of cloud computing, as well as the advantages it provides. It then defines social media and discusses some of the major social media platforms like Facebook, YouTube, Twitter, Instagram, Google+, and Snapchat. For each platform, it provides statistics on user growth rates from 2010-2016. The document aims to educate about cloud computing and the growth of popular social media sites.
This presentation was researched and developed to introduce the small businesses and not for profits that the idea of social media is not a new fad. My goal was to break down any preconceived notions about the power of Social Media today and in the future.
Americans have drastically expanded their active communities online and offline. Their world is expanding and narrowing at the same time because of social media’s hyperlocalization quotient. And “cyberdisinhibition”—being more willing to behave online in ways they wouldn’t in person—has both emboldened users and led them to inappropriate behavior. These are among the findings from a nationwide study on social media conducted by Euro RSCG Worldwide. Despite buzz to the contrary, online social networking is having the effect of enhancing, not deteriorating, relationships among Americans. This new study, of 1,228 American social media users, found that by interacting through online media, consumers are more connected than ever.
0 views, 0 favs, 0 embeds more stats
A presentation on how etailers can use social media more
A presentation on how etailers can use social media, next to their response orientated efforts like Search Engine- and Affiliate marketing.
I keep updating it constantly, don't hesitate to contact me for the latest edition.
"The Impact of Social Media on your Future"
Culture and Leadership Summit
People, Power and Progress
Scanlon Leadership Network and SouthWest Michigan First
Kalamazoo, MI
05.25.2010
This document discusses using social media for personal branding. It defines branding and marketing, and explains how personal branding is important. Building a personal brand involves discovering your brand, writing a blog, creating a website, integrating social networks like Facebook, Twitter and LinkedIn, and living the brand. Maintaining consistent profiles across networks that showcase your skills, interests and experiences can help you stand out and potentially get higher pay or promotions.
How Social is Changing the global Communications Landscape for Brandsdaniel_joerg
The document discusses key trends shaping the global social media landscape for brands. It identifies changing consumer behaviors, the changing media system, and changing perception management as the three major definers of the landscape. Brands are adapting by increasing their presence across major social media platforms like Facebook, Twitter, and YouTube. Regional differences in social media usage and best practices are also examined. Emerging trends discussed include the rise of curation, micro-volunteering, gamification, social career management, mobile health, social change campaigns, data visualization, social commerce, and group messaging.
1. Social media networks allow users to share content like text, images, and videos. Popular social networks include Facebook, Twitter, and LinkedIn.
2. Facebook aims to make the world more open and connected. Twitter connects users through real-time information and stories. LinkedIn connects professionals to help them achieve career success.
3. While social networks provide benefits like education, communication, and networking, they also pose disadvantages such as lack of privacy, distraction, antisocial behavior, and cyberbullying.
The document provides an overview of communications technologies and social media. It discusses the rise of Twitter and how it allows users to send short text messages. It also discusses how Twitter has been used to organize protests. Facebook is introduced as a social networking service with over 1 billion active users that allows users to connect with friends and join groups. Both Twitter and Facebook have faced some criticism and controversies over blocked content and workplace bans. Overall, the document shows how new technologies are changing how people connect and organize socially.
The document contains 10 reading comprehension passages with 5 true/false questions following each passage. The passages provide brief descriptions about topics such as favorite days of the week, descriptions of people, vacation details, animal facts, and more. The questions test the reader's understanding of details stated or implied in each corresponding passage.
This webinar discusses social media strategies and success stories for the automotive industry. It includes the following sections: industry statistics on social media usage; industry news such as award winners and creative campaigns by companies like Mini, Southwest Airlines, and the NFL; and client success stories such as those of the New York Jets. The webinar provides tips and strategies for automotive companies to effectively use social media.
This document discusses how brands can use social media for marketing and customer relationship management. It notes that social media allows for two-way interaction between brands and customers. The document then provides statistics on the growth and usage of various social media platforms like Twitter, YouTube, Facebook, LinkedIn and MySpace. It discusses how social media platforms continuously evolve based on user demands. The document advocates that brands can benefit from social media by empowering customers to spread positive experiences about brands to large networks, which can significantly help sales and brand perception.
This document discusses Facebook and social media. It provides key facts about Facebook's history, growth, users, and features. Facebook was founded in 2004 by Mark Zuckerberg and other Harvard students. It has grown exponentially since expanding publicly in 2006, reaching over 42 million active users as of 2007 and becoming the second largest social network after MySpace. The document examines Facebook's international growth and plans to translate the site to other languages to continue expanding globally.
Comscore Top 10 need-to-knows about social networking_and_where_it_is_headedBrian Crotty
Social networking has grown tremendously globally since 2007, with over 1.2 billion people now using social networks. Facebook has been the primary driver of growth, accounting for the vast majority of time spent on social networks worldwide. While adoption and usage varies across countries and regions due to cultural differences, social networking has become integral to the online experience for most internet users globally.
This document summarizes social media impersonation on platforms like Twitter. It discusses how some individuals assume the identities of famous people or brands on social media to influence others or increase their own self-esteem. While some impersonation is meant humorously, others can be deceptive. The rapid rise of social media has allowed this new form of impersonation to spread quickly. Brands and celebrities now have to deal with maintaining their image in the face of impersonators on social media platforms.
12.10.09 Lumen & CEMA Webinar: Leveraging Social Media to Drive Better Attend...Lumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this presentation, you'll learn how social media can help events build awareness, foster word of mouth, and deepen attendee engagement. Learn ways you can measure social media impact and review real world innovative applications.
Facebook was founded in 2004 by Mark Zuckerberg and fellow Harvard students. It began as a way for Harvard students to connect but expanded to other universities and the public. Facebook now has over 2 billion users and allows people to share updates, photos, videos and links with friends. It generates revenue through advertising on its platform. Facebook has several products including Facebook, Instagram, Messenger, WhatsApp and Oculus. It has over 40,000 employees worldwide and continues innovating to connect people and build community through its platforms.
This research paper discusses social networking and its applications for instructional technology and distance education programs. It defines social networking and provides a brief history, discussing the growth of popular sites. The paper explores how social networking creates a new model for knowledge management based on user-generated content. It argues that social networking can enhance distance education by leveraging students' familiarity and comfort with digital environments. When designed properly, social networking tools and activities can support collaborative learning in online courses.
Facebook can generate enormous quantities of ad impressions, by sticking 4, 5, 7, and up to 9 ads per page. Doing social media does not mean sticking ads on Facebook.
Facebook started as an exclusive social network for Harvard students created by Mark Zuckerberg in 2004. It quickly expanded to other universities and became publicly available in 2006. Facebook now has over 600 million active users and generates revenue primarily through advertising. While originally intended as a way for students to connect, Facebook has become a major part of communication and social interaction for people worldwide.
This document provides an overview of cloud computing and social media. It discusses the history and types of cloud computing, as well as the advantages it provides. It then defines social media and discusses some of the major social media platforms like Facebook, YouTube, Twitter, Instagram, Google+, and Snapchat. For each platform, it provides statistics on user growth rates from 2010-2016. The document aims to educate about cloud computing and the growth of popular social media sites.
This presentation was researched and developed to introduce the small businesses and not for profits that the idea of social media is not a new fad. My goal was to break down any preconceived notions about the power of Social Media today and in the future.
Americans have drastically expanded their active communities online and offline. Their world is expanding and narrowing at the same time because of social media’s hyperlocalization quotient. And “cyberdisinhibition”—being more willing to behave online in ways they wouldn’t in person—has both emboldened users and led them to inappropriate behavior. These are among the findings from a nationwide study on social media conducted by Euro RSCG Worldwide. Despite buzz to the contrary, online social networking is having the effect of enhancing, not deteriorating, relationships among Americans. This new study, of 1,228 American social media users, found that by interacting through online media, consumers are more connected than ever.
0 views, 0 favs, 0 embeds more stats
A presentation on how etailers can use social media more
A presentation on how etailers can use social media, next to their response orientated efforts like Search Engine- and Affiliate marketing.
I keep updating it constantly, don't hesitate to contact me for the latest edition.
"The Impact of Social Media on your Future"
Culture and Leadership Summit
People, Power and Progress
Scanlon Leadership Network and SouthWest Michigan First
Kalamazoo, MI
05.25.2010
This document discusses using social media for personal branding. It defines branding and marketing, and explains how personal branding is important. Building a personal brand involves discovering your brand, writing a blog, creating a website, integrating social networks like Facebook, Twitter and LinkedIn, and living the brand. Maintaining consistent profiles across networks that showcase your skills, interests and experiences can help you stand out and potentially get higher pay or promotions.
How Social is Changing the global Communications Landscape for Brandsdaniel_joerg
The document discusses key trends shaping the global social media landscape for brands. It identifies changing consumer behaviors, the changing media system, and changing perception management as the three major definers of the landscape. Brands are adapting by increasing their presence across major social media platforms like Facebook, Twitter, and YouTube. Regional differences in social media usage and best practices are also examined. Emerging trends discussed include the rise of curation, micro-volunteering, gamification, social career management, mobile health, social change campaigns, data visualization, social commerce, and group messaging.
1. Social media networks allow users to share content like text, images, and videos. Popular social networks include Facebook, Twitter, and LinkedIn.
2. Facebook aims to make the world more open and connected. Twitter connects users through real-time information and stories. LinkedIn connects professionals to help them achieve career success.
3. While social networks provide benefits like education, communication, and networking, they also pose disadvantages such as lack of privacy, distraction, antisocial behavior, and cyberbullying.
The document provides an overview of communications technologies and social media. It discusses the rise of Twitter and how it allows users to send short text messages. It also discusses how Twitter has been used to organize protests. Facebook is introduced as a social networking service with over 1 billion active users that allows users to connect with friends and join groups. Both Twitter and Facebook have faced some criticism and controversies over blocked content and workplace bans. Overall, the document shows how new technologies are changing how people connect and organize socially.
The document contains 10 reading comprehension passages with 5 true/false questions following each passage. The passages provide brief descriptions about topics such as favorite days of the week, descriptions of people, vacation details, animal facts, and more. The questions test the reader's understanding of details stated or implied in each corresponding passage.
This webinar discusses social media strategies and success stories for the automotive industry. It includes the following sections: industry statistics on social media usage; industry news such as award winners and creative campaigns by companies like Mini, Southwest Airlines, and the NFL; and client success stories such as those of the New York Jets. The webinar provides tips and strategies for automotive companies to effectively use social media.
This document summarizes a report on automotive dealers' presence on Facebook and Twitter in the United States. It finds that 5,115 dealerships have a Facebook page, while 2,195 have a Twitter account, representing 25.56% and 10.97% of total US dealerships respectively. The top 5 dealer brands on Facebook are Chrysler, Buick, Chevrolet, Mazda, and Jeep. The top 5 on Twitter are Toyota, Chevrolet, Honda, Nissan, and Ford. The conclusion recommends that dealers embrace social media to build customer trust and relationships that can increase sales.
This document contains tables of compound interest factors for interest rates of 1/4%, 1/2%, and 3/4% compounded annually. The tables show the factors needed to calculate future and present values of single payments, uniform series payments, and arithmetic gradient series payments over a range of time periods from 1 to 480 years.
This webinar provided an overview of social media strategies and success stories for the automotive industry. It discussed key industry statistics showing growth in social media and provided examples of how automotive companies are using social platforms. The webinar outlined several success stories of automotive brands that saw increases in website traffic and sales by engaging customers on social media. It concluded with tips for automotive marketers, emphasizing the importance of listening to customers and committing ongoing resources to see results from social media strategies.
The document provides an overview of a webinar on social media tips, success stories, and strategy for the automotive industry. It includes the following sections: industry stats on social media use and campaigns; industry news such as Google's response to fake reviews and changes to Facebook profiles; upcoming industry events like the NADA convention; examples of client success stories using social media; and tips for automotive companies on using social media platforms like Twitter and video. The webinar aims to help automotive businesses better utilize social media.
This document provides information about chemistry course announcements, noting that the material this semester builds on chapters 2, 3, 4, 5, and 10 from a previous course, and that the next exam will be on Monday in the basement of Carnegie hall.
This document summarizes a presentation about using social media in the automotive industry. It includes industry statistics showing Facebook's dominance in web traffic. It also provides tips for social media success stories, including how Pottery Barn resolved a customer complaint posted on its Facebook page. Finally, it lists upcoming industry events and encourages an open discussion.
The document discusses AutoNation's "Mosaic" social media campaign to build brand awareness and trust. Over 30 days, AutoNation gave away 300 gift cards to people who visited the Mosaic URL and clicked a button. Winners had their photo added to a mosaic of the AutoNation logo. AutoNation then called each winner, learning about their car buying experiences. Many winners said they planned to buy from AutoNation next time. The campaign increased Facebook likes by 44.7% and interactions by 76.1%, showing that social media can build relationships better than traditional marketing.
1. The document provides an overview of social media strategies and insights from a webinar presented on September 29, 2010.
2. It discusses industry statistics on blogs and social media, recent news and events in the social media space, examples of successful social media campaigns from companies like AutoNation, and tips for using social media.
3. The webinar touched on topics like how to build followers and engage customers through social platforms, analytics tools from Twitter, and partnerships between companies like Facebook and Skype.
This webinar discusses social media strategies and tips for the automotive industry. It provides an overview of the agenda which includes industry statistics on social media usage, recent industry news and events, client success stories, and social media tips and tricks. Some of the industry news discussed includes Groupon preparing for a $15-20 billion IPO, details on the Grammy's social media campaign, and how brands like Samsung, Chevrolet and GoldRun are using social media for promotions.
NES is a nonprofit organization run by students and alumni of NOVA University of Lisbon that aims to promote entrepreneurship. It provides resources and support to help students and alumni create startups. NES' largest event is StartMeUp, held yearly, which consists of a conference and investment rounds where startups pitch to investors in hopes of obtaining funding. NES offers various programs and resources across three levels - Learn, Start, and Research & Corporate - to provide tools, education, funding assistance and business support to entrepreneurs at different stages. Its long term goals are to further motivate entrepreneurship and assist more startups through expanding its global network.
This document provides an overview of a webinar on social media tips, success stories, and strategy for the automotive industry. It includes the following sections: industry stats on promoted tweets and Facebook's valuation; industry news on celebs promoting social good, Facebook changes, and new social features from companies like Google, Nokia, and LinkedIn; upcoming industry events like the 2011 NADA convention; social media success stories around holiday giving and #FollowFriday; and tips on giftcard giveaways and merging business and place pages on Facebook.
DataAI won this Maritime Data Innovation Award, to develop a risk assessment algorithm to be applied to all boats in the Med with the French Multinational Thales
The three branches of the United States government are the executive, legislative, and judicial branches. The executive branch is headed by the President, who enforces laws and commands the armed forces. The legislative branch consists of Congress, which is made up of the House of Representatives and Senate, and makes the laws. The judicial branch is headed by the Supreme Court and interprets laws.
GOSO Social Media Bootcamp for September 22nd, 2010GOSO
The document provides an overview of a webinar on social media strategies and insights. It includes the following sections: introduction, industry stats, industry news, industry events, client success stories, and tips and tricks. Some key points include:
- Social media is being used increasingly for customer retention rather than just acquisition. Spending on social media marketing by American companies is expected to reach $1.6 billion this year.
- MySpace has seen declining traffic over the past few years while projects like Burberry's digital fashion show integration and Groupon's focus on writing have led to success.
- Upcoming industry events include Advertising Week and the 9th Digital Dealer conference on automotive social
The document outlines an agenda for a two-day corporate social media workshop. The workshop will cover trends in social media, strategies for implementing social media tools in organizations, learning from successful social media campaigns, and using social media in crises. The agenda includes sessions on social networks, corporate blogs, social media campaigns, branding and identity on Google, and introducing and measuring social media.
This document discusses the importance of social media monitoring for businesses. It notes that as social networking has become more important for business, the risks have also increased. It is no longer possible for businesses to ignore social media. The document outlines some of the major social media platforms like Facebook, YouTube, blogs and others and highlights how they can both help and hurt brands depending on how the brands are represented and discussed. It emphasizes that brands need to monitor their online presence across various social media sites to protect their reputation and ensure their message is consistent.
The document discusses social media in business and provides tips for using social media effectively. It defines key terms like Web 2.0, social media, user-generated content, and social bookmarking. It also outlines trends in social media use and consumer trust, and provides best practices for social media strategies including using the POST method, optimizing content, increasing linkability, rewarding inbound links, and making tagging and bookmarking easy.
Social Media For Business Part 1 Social Media BasicsSteven Fisher
In Part 1, we lay the foundation and explain the basics of social media, what created this new technology area, what tools are available and what it is used for in a business setting.
This document provides an overview of social network security and privacy. It discusses how to make social networking more secure on popular platforms like Facebook, Twitter, and LinkedIn. It describes common features of social networks like profiles, friends lists, groups, media sharing, and applications. It highlights privacy risks like oversharing personal information, data aggregation, and lack of user control over shared data. The document recommends privacy practices like restricting profile information, carefully managing friends lists and tags, and using custom privacy settings for posts. It emphasizes that privacy needs to be actively managed on social networks through their detailed privacy controls.
This document discusses a study by Nielsen and AOL on how consumers spend their time online and share content. Some key findings include:
- People spend over half their time online consuming content like news, entertainment, etc.
- An additional 30% of time is spent on social media and email, where content can also be shared.
- Half of all messages on social media include sharing some type of content.
- Email is the most popular way for people to share content, though social networks are growing in popularity especially among women and those aged 25-34.
- People typically share content with friends and family via social networks and email to pass along trusted information, news, opinions and recommendations.
This document provides guidance for journalists on using social media for reporting. It discusses popular social media platforms like Twitter, Facebook, and Instagram and how they can be used to crowdsource questions, find new sources and information, and get different perspectives. It also offers tips on who journalists should follow on social media, such as national news handles, local news outlets, local people, and government authorities. Additional guidance is given on crafting messages for different platforms, measuring impact, and using tools like TweetDeck, IFTTT, and Bitly. The document concludes with an example group task on reporting a proposed new faecal sludge management system using social media to understand public sentiment.
Social media Marketing Presentation by vaibhavjainVaibhav Jain
This is a Social media Presentation made by me a few months ago with a few Basics inside the PPT. Hope it Helps you to Grow your business. the Images used here are From Search Engine's and i hereby do not Claim to be the owner of the same. This PPT is in the interest of People and the content is wholly Written by me(@followvaibhav).
This series of articles about security trips how to make social networking is more secure on the top social networks. Part I. Facebook.
http://hakin9.org/hakin9-042012-cyber-warfare/
The document summarizes a corporate social media workshop that covers listening to social media conversations, identifying an organizational social media strategy, learning from successful practitioners, and using social media tools to engage communities. It discusses the rise of social networks and new media, provides statistics on social media usage, and offers a four-step approach to social media involving listening, connecting, adding value, and measuring engagement.
This document discusses how social media is increasingly being used by employers and recruiters to evaluate job candidates, and how one's online presence and digital footprint can both help and hinder employment opportunities. It notes that most recruiters now use search social media to research candidates, and that anything publicly shared online could potentially affect one's job prospects. The document also addresses privacy concerns regarding oversharing personal information on social media and the lack of control over how others may use or spread one's online data.
Social media and the internet have changed how people network and are used by employers in hiring. Recruiters often use search social media to find potential candidates. What people share online through posts, photos, or comments could negatively impact future job opportunities if embarrassing or unprofessional. While social media allows greater connections, it also raises privacy concerns as what users share publicly may have unintended consequences and be hard to remove from the internet later. Users must understand what personal data they share online and how sites govern privacy policies to avoid issues with oversharing.
Social media and the internet have changed how people network and are used by employers in hiring. Recruiters often use search social media to find potential candidates. What people share online through posts, photos, or comments could negatively impact future job opportunities if embarrassing or unprofessional. While social media allows greater connections, it also raises privacy concerns as what users share publicly may have unintended consequences. It is important for people to understand how their data is used and shared online in order to protect their privacy and reputations.
Social media a new rule of consumer engagementVinod Nagar
The document discusses the rise of social media and its impact on marketing and consumer engagement. It notes that social media allows for constant conversations online and is fundamentally changing how people communicate. It provides statistics on major social platforms like Facebook having over 1 billion users, Twitter having over 175 million tweets per day, and LinkedIn being used by 95% of companies to find employees. It also examines how brands are using different social sites like Facebook, Twitter, and Pinterest in their marketing campaigns to engage with consumers.
This is a deck that we developed to brief the agency, but thought would be good to share. The presentation highlights the issues facing Facebook users when the privacy policies were updated in early 2010.
The document summarizes key findings from Wave 6 of a social media tracking study conducted across 62 countries. Some of the main points include:
- Social media has evolved significantly since the first wave in 2006, moving from text-based to fully audio/visual and democratizing influence.
- Understanding which social experiences meet consumer needs and a brand's marketing objectives is key to unlocking value from social media. Different experiences drive different objectives.
- Responding to customer issues on social media is one of the most powerful experiences a brand can offer, and social CRM should be a fundamental part of any brand's strategy.
- The right social experience needs to be matched to the right device, as tablets
The document discusses social networking advertising opportunities. It defines social networking as online communities that connect individuals. The two leading social networks are Facebook and MySpace. Social networking participation has grown significantly and now includes over half of online Americans. The document outlines various social networking advertising options such as traditional ads, sponsored content, branded profiles, widgets, and apps. It also discusses the differences between advertising directly on social media platforms versus through app networks.
Social media? Get serious! Understanding the functional building blocks of so...Ian McCarthy
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platforms –— such as content sharing sites, blogs,
social networking, and wikis–—to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm’s reputation, sales, and even survival. Yet, many executives eschew or ignore this form of media because they don’t understand what it is, the various forms it can take, and how to engage with it and learn. In response, we present a framework that defines
social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. As different social media activities are defined by the extent to which they focus on some or all of these blocks,
we explain the implications that each block can have for how firms should engage with social media. To conclude, we present a number of recommendations regarding how firms should develop strategies for monitoring, understanding, and responding to different social media activities.
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platforms–—such as content sharing sites, blogs, social networking, and wikis–—to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm’s reputation, sales, and even survival. Yet, many executives eschew or ignore this form of media because they don’t understand what it is, the various forms it can take, and how to engage with it and learn. In response, we present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. As different social media activities are defined by the extent to which they focus on some or all of these blocks, we explain the implications that each block can have for how firms should engage with social media. To conclude, we present a number of recommendations regarding how firms should develop strategies for monitoring, understanding, and responding to different social media activities.
Social media? Get serious... Functional Blocks of Social Media
Bootcamp feb 2
1. Social Media Tips, Success Stories &
Strategy for the Automotive Industry
Hosted by:
Korenne Richardson & Liz Presson
2. Overview
Wednesday, February 2, 2011
What
about me?!
This webinar only discusses social media,
not the GOSO platform.
Feel free to email liz@goso.com to schedule a live demo.
A platform tour is also available on www.goso.com
3. Overview
Wednesday, February 2, 2011
1. Introduction
2. Industry Stats
3. Industry News
4. Industry Events
5. Success Stories
6. Tips and Tricks
4. Industry Stats
Social will be like air Wednesday, February 2, 2011
Who’s where?
Source: http://www.socialtimes.com/2011/01/redditors-are-mostly-male-facebookers-are-mostly-female-linkediners-are-rich-infographic/
5. Industry Stats
Social will be like air Wednesday, February 2, 2011
Public trusts social media more than
traditional media
“Everybody learned from the Obama campaign in 2008 that social media can be an effective tool to
contact and galvanize voters.”
- Lee Rainie, lead researcher and director of the Pew Internet & American Life Project
53% of voters said they used social networking sites like Twitter and Facebook to follow politics
because they felt the information was more reliable than what they received through traditional news
media.
Pew found 21% of adult Internet users said they used social networking sites, from Facebook to
Twitter and MySpace to find out who their friends were voting for, get candidate information, post
comments, ‘friend’ candidates and campaigns, and take part in group causes.
Source: :http://www.pewinternet.org/Reports/2011/Politics-and-social-media.aspx
6. Industry News
Social will be like air Wednesday, February 2, 2011
Netflix goes social
Netflix announced that they will be making
“an extensive Facebook integration.”
Integrating with Facebook would not only allow each
individual user to create their own instant queue, but
would also allow users to suggest movies to their
Facebook friends as well as share their movie
watching history in their Facebook news feed.
The new features will also include the ability for two
people under the same account to watch one movie
on their iPad on the go, while the other person will
be able to watch a different movie on the home
television.
Source: http://www.socialtimes.com/2011/01/netflix-plans-facebook-integration/
7. Industry News
Social will be like air Wednesday, February 2, 2011
LinkedIn increases social advertising options
LinkedIn, has released new features, that allows
advertisers on the professionally focused social network
to target users based on their job title, age group, the
company that they work for, and the LinkedIn group to
which they belong. This would allow marketers to target
users more accurately.
Facebook already has a huge lead in banner
advertisement over other social networks, partly because
it was the first to allow advertisers to target users based
on their interests, gender, location, relationship status, and
likes etc.
According to comScore, these features have enabled
Facebook to gain a massive foothold in display
advertising, with one out of every four display ads on
Internet being served by Facebook in Q3 of 2010.
Source: http://www.socialtimes.com/2011/01/linkedin-allows-advertisers-to-target-by-job-title-age-group/
8. Industry News
Social will be like air Wednesday, February 2, 2011
Taco Bell uses Youtube to face critics
"Our number one priority is to inform and
reassure our customers and employees.
So we are defending the reputation of the
brand in the same way you'd defend your
own reputation if someone made false
accusations about you.
We are telling our customers the truth
using only the facts about our food."
- David Ovens, Taco Bell's chief
marketing officer
"This approach would indicate that the
company is extremely confident in the facts
and knows it will be vindicated...Taco Bell is
publicly trying its case."
- Gene Grabowski,
Levick Strategic Communications
Source: http://adage.com/article?article_id=148552
9. Industry News
Social will be like air Wednesday, February 2, 2011
Bud Light asks fans to
Unlock The Spot
Bud Light is running a contest to see
if fans can guess what their Super
Bowl commercials will be about —
promising to unlock yet another
commercial if fans guess correctly.
Source: http://www.facebook.com/BudLight
10. Industry News
Social will be like air Wednesday, February 2, 2011
Mercedes-Benz
tweets to the finishline
Four two-person teams will embark on Feb. 2, 2011,
from one of four cities — New York, L.A., Chicago or
Tampa — in specially outfitted Mercedes-Benz
vehicles.
They'll need to beat out three other teams headed
to Dallas. They'll need to complete a series of
challenges along the way. They will be assigned
Twitter-savvy Team Coaches.
And they'll need gallons of Tweets from Twitter
followers to fuel them to victory.
Source: http://www.facebook.com/mercedesbenzusa
11. Industry News
Social will be like air Wednesday, February 2, 2011
Are you a part of the Safe Breath Alliance?
Dentyne’s Safe Breath Alliance campaign is
part of a television-Facebook campaign
featuring celebrity Marlon Wayans.
Part of the campaign is a game, Pop N’Play,
that revolves around a virtual pack of
Dentyne gum.
In order to play the game users must
enter their name, address, phone number
and email to register, then they choose a
piece of gum in a virtual Dentyne pack, and
if they choose a winning piece, may win a
prize.
This is an interesting tactic because it
allows for continued engagement during
the two months the game runs.
Source: http://www.facebook.com/Dentyne
12. Industry News
Social will be like air Wednesday, February 2, 2011
Beer enthusiasts & dog
lovers unite!
Users click on the app, install it and
upload a photo of their dog, adding a
caption, publishing it to their stream
and inviting friends if they choose, for
the chance to win dog-related prizes
like Frisbees, dog collars and
subscriptions to Outside Magazine.
For every participant the companies
will donate $1 (up to $10,000) to the
Humane Society of the U.S. So, the app
is a philanthropic effort to attract dog/
nature lovers who like beer.
Source: http://www.facebook.com/newbelgium
13. Industry News
Social will be like air Wednesday, February 2, 2011
Porsche teams up with Foursquare
Porsche will host a real-time online photo
gallery of snapshots of Porsche vehicles
wherever people see them in Dallas during
Super Bowl weekend.
The idea is for people to check-in, take a
picture of a Porsche vehicle wherever they
see it and upload it.
Porsche will select the photos for a gallery
on the Big Game tab on Porsche's
Facebook page.
Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143957&nid=123235
14. Industry News
Social will be like air Wednesday, February 2, 2011
Ready for Saab Stories?
"The Story of Saab," aims to relaunch
the brand in the U.S. with an historical
take on the brand's legacy. The TV,
magazine, newspaper, and online effort
includes a social media vector aimed at
Saab's fan base.
Saab previewed the television
commercial on its Facebook page.
In addition, Facebook fans will be asked
to write ads for the company, one or
more of which will be used in future
online advertising.
Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143970&nid=123235
15. Industry News
Social will be like air Wednesday, February 2, 2011
Foursquare announces university badges
Foursquare has just announced that its “Foursquare for Universities” program is now
available at every college and university around the world.
That means the new-to-many-campuses university badges can be unlocked by any
relevant checkins at any college or university campus around the globe.
Also, all students are encouraged to sign up for the startup’s ambassador program,
which will give participants free Foursquare gear and tools for spreading the word
about the location app.
Source: http://mashable.com/2011/01/31/foursquare-colleges-universities/
16. Industry News
Social will be like air Wednesday, February 2, 2011
HarperCollins crowdsources to
publish teen novel
A young writer submitted her novel to Inkpop, a Kickstarter-
like site for teen authors. Her novel was voted Top Five on the
webiste which qualified her for review by an actual
HarperCollins editor. Her book was chosen for print &
expected for release in fall 2011.
“The opinions of our readers matter to us. Inkpop is HarperCollins
Children’s Books’ first site (and not the last) to really put the users’
voice and ideas in the forefront.
Social media is incredibly empowering if used correctly, and
HarperCollins recognizes this and is gearing up to make social media
the cornerstone of all of its digital endeavors.”
- Susan Katz, president and publisher of HarperCollins Children’s
Books
Source: http://mashable.com/2011/01/31/inkpop/
17. Industry News
Social will be like air Wednesday, February 2, 2011
DealerRater enhances brand reputation
DealerRater encourages associates to promote their presence by showcasing their
achievements with customer satisfaction.
This showcases proactive measures to improve online brand reputation.
If you have questions regarding this, contact:
Matt Lamourex
Business Development, DealerRater
matt@dealerrater.com 800-266-9455 ext. 709
Source: http://www.dealerrater.com/
18. Industry Events
Wednesday, February 2, 2011
NADA is coming
Who’s going this year?
Source: http://www.nada.org/
19. Industry Events
Wednesday, February 2, 2011
What’s Happening in the
Auto Industry?
20. Success Stories
Social will be like air Wednesday, February 2, 2011
Managing follower expectations
Source: http://www.facebook.com/ConAgraFoods
21. Success Stories
Wednesday, February 2, 2011
Lacta’s Chocolate
Campaign
The Greek chocolate brand Lacta created a
Facebook campaign which created huge engagement
and boosted their Likes by 300%.
Users were asked to tag themselves in an app that
reproduced a virtual chocolate bar with the name of
their loved one written on it. The messages were
shared to the wall with the photo as well as
appearing in their photo albums with the person’s
name tagged.
The impressive thing about this campaign was not
just the fact that it increased Likes and had huge user
participation but also the fact that the photos live on
forever as virtual adverts in user’s photo albums as
well as many users adding them to their profile
pictures.
Source: http://thenextweb.com/socialmedia/2011/01/25/lactas-tasty-facebook-campaign-boosts-their-likes-by-300/
22. Tips & Tricks
Wednesday, February 2, 2011
Create a Youtube Schedule
At Tubefilter’s ‘Secrets of YouTube
Superstars’ panel at CES earlier this month
YouTube Partners discussed their success &
the importance of scheduling their uploads.
“It’s really important to stick to a schedule because sometimes
YouTube messes up there subscription box and people who are
subscribed to you don’t get your videos, or whatever.
So if people are coming back every Tuesday, every Thursday or
every day then you get that real audience.”
- Joe Penna (aka MysteryGuitarMan)
Source: http://www.socialtimes.com/2011/01/scheduling-youtube/
23. Tips & Tricks
Wednesday, February 2, 2011
Set goals for social media response times
Source: http://mashable.com/2011/01/31/facebook-engagement-policy/