Facebook is preparing for its IPO and must focus on increasing revenue per user to continue growing. It has implemented the Timeline and Open Graph to improve data collection and build stronger lock-in. These enhance user experiences while providing more targeted advertising opportunities. Facebook's future strategies could include selling ads based on detailed user histories and actions across other sites, predicting future user behaviors, powering product recommendations, incentivizing influential users, and extending its ad network. These build on Facebook's strategy to gather more user data and activities to improve advertising.
A perspective on Facebook in 2012 from Publicis Modem London.
The report has been authored by Tyler Turnbull (Joint Head of Planning) and Damien Le Castrec (Planner).
Emarketer webinar automotive social media trends 2011PhoneTrack
Automotive social media marketing is expected to grow significantly in 2011 and beyond. By 2012, 88% of automotive marketers will use social media. Four in five car companies will use social media tools in 2011, and even more in 2012. Social media budgets are also expected to increase substantially, with more than 8 in 10 car companies planning increases in 2011. Measurement of social media efforts will move beyond superficial brand metrics to include actual sales conversions. Location-based services and mobile usage of social networks will also more than double between 2010 and 2015.
This document discusses viral media and how certain organizations and content go viral. It covers:
1) The concept of "viral loops" where each user brings in another user. Am I Hot or Not is used as an example of a site that benefited from this.
2) While social strategies can help spread brands, they also carry risks as seen with issues faced by Kryptonite, Nestle, and Chatroulette.
3) Key factors that help content go viral include having influencers share it, participation through things like parodies, and content that spreads in a way people want to share with others.
The document discusses the growth and impact of social media. Some key points made include:
- Social media usage, especially on platforms like Facebook, YouTube, and Flickr has grown tremendously in recent years in terms of time spent, content shared, and number of users.
- Many large brands and organizations, including governments and the military, are actively using social media for marketing, outreach, and sharing information.
- Younger generations are leading the transition to digital and social media usage that will continue to shape future media habits.
This document discusses the concept of viral media and strategies used by successful organizations. It begins by looking at the emergence of "virality" in tech companies. It then draws on Am I Hot or Not? as an example of a company that took advantage of social growth strategies. Each user bringing in another user helped the site grow rapidly from just a few people to millions of daily users within a short period of time. The document cautions that while social media strategies can work well, they also carry risks if not implemented properly.
Mark Zuckerberg is the founder, CEO, and president of Facebook. He created Facebook in 2004 while attending Harvard University as a way for students to connect. Facebook has since expanded globally and now has over 330 million active users. It allows people to share updates, photos, videos, and connect with friends and family online. Though successful, some improvements could include limiting public profile information and simplifying profile page designs.
Social media refers to online platforms that allow for social interaction and sharing of content. It encompasses sites like Facebook, Twitter, and LinkedIn. While some see it as a marketing channel, social media is better understood as a platform for ongoing conversations between companies and customers. To succeed, companies must listen to customers, engage authentically in conversations, and measure the impact on goals like loyalty, influence, and action. The focus should be on relationships over isolated campaigns.
Slides accompanying a conversation by Jonathan Kopp, Partner & Global Director, Ketchum Digital, about global digital, social and mobile media trends and their impact on the practice of public relations at the XII Fórum Internacional de Comunicação Corporativa of the Associação Brasileira de Anunciantes (Brazilian Association of Advertisers) in Sao Paulo, Brazil, on 18 November, 2010.
A perspective on Facebook in 2012 from Publicis Modem London.
The report has been authored by Tyler Turnbull (Joint Head of Planning) and Damien Le Castrec (Planner).
Emarketer webinar automotive social media trends 2011PhoneTrack
Automotive social media marketing is expected to grow significantly in 2011 and beyond. By 2012, 88% of automotive marketers will use social media. Four in five car companies will use social media tools in 2011, and even more in 2012. Social media budgets are also expected to increase substantially, with more than 8 in 10 car companies planning increases in 2011. Measurement of social media efforts will move beyond superficial brand metrics to include actual sales conversions. Location-based services and mobile usage of social networks will also more than double between 2010 and 2015.
This document discusses viral media and how certain organizations and content go viral. It covers:
1) The concept of "viral loops" where each user brings in another user. Am I Hot or Not is used as an example of a site that benefited from this.
2) While social strategies can help spread brands, they also carry risks as seen with issues faced by Kryptonite, Nestle, and Chatroulette.
3) Key factors that help content go viral include having influencers share it, participation through things like parodies, and content that spreads in a way people want to share with others.
The document discusses the growth and impact of social media. Some key points made include:
- Social media usage, especially on platforms like Facebook, YouTube, and Flickr has grown tremendously in recent years in terms of time spent, content shared, and number of users.
- Many large brands and organizations, including governments and the military, are actively using social media for marketing, outreach, and sharing information.
- Younger generations are leading the transition to digital and social media usage that will continue to shape future media habits.
This document discusses the concept of viral media and strategies used by successful organizations. It begins by looking at the emergence of "virality" in tech companies. It then draws on Am I Hot or Not? as an example of a company that took advantage of social growth strategies. Each user bringing in another user helped the site grow rapidly from just a few people to millions of daily users within a short period of time. The document cautions that while social media strategies can work well, they also carry risks if not implemented properly.
Mark Zuckerberg is the founder, CEO, and president of Facebook. He created Facebook in 2004 while attending Harvard University as a way for students to connect. Facebook has since expanded globally and now has over 330 million active users. It allows people to share updates, photos, videos, and connect with friends and family online. Though successful, some improvements could include limiting public profile information and simplifying profile page designs.
Social media refers to online platforms that allow for social interaction and sharing of content. It encompasses sites like Facebook, Twitter, and LinkedIn. While some see it as a marketing channel, social media is better understood as a platform for ongoing conversations between companies and customers. To succeed, companies must listen to customers, engage authentically in conversations, and measure the impact on goals like loyalty, influence, and action. The focus should be on relationships over isolated campaigns.
Slides accompanying a conversation by Jonathan Kopp, Partner & Global Director, Ketchum Digital, about global digital, social and mobile media trends and their impact on the practice of public relations at the XII Fórum Internacional de Comunicação Corporativa of the Associação Brasileira de Anunciantes (Brazilian Association of Advertisers) in Sao Paulo, Brazil, on 18 November, 2010.
Unleashing The Tribe: small passionate communitiesEwan McIntosh
25 minutes on the moves in the 'real world' and how they have an impact on learning.
Made at the Tipperary Institute's Education futures event.
May 2008
More on my blog: http://edu.blogs.com
and contact details on my website: http://www.ewanmcintosh.com
Google launched its social network Google+ on July 7th to a small group of testers. In less than 3 weeks, it already had over 10 million users. Google+ is Google's most important new service since Search and is key to their business strategy. It will provide Google with more user data and become the core of Google's services by integrating social features. While historically focused on utility, Google+ positions Google to provide advertisers with more robust user profiles through social data to improve ad targeting. This poses a threat to Facebook's leadership in social networking.
Will facebook ever_drive_ecommerce-julio2011Digital Pymes
- While Facebook has hundreds of millions of users, it has not proven effective at directly driving ecommerce sales for most retailers. Social networks generally trail other tactics like paid search and email in ROI.
- There are three main ways retailers use Facebook: on Facebook through pages/stores, off Facebook by integrating social features on their own sites, and through analyzing Facebook user data.
- Key challenges include low click-through and conversion rates on Facebook itself, limited value for smaller retailers from open graph integrations, and difficulty gleaning meaningful insights from messy social network data.
This document discusses why social networks have come to dominate internet traffic and how websites can capture social media value.
The key reasons for social media dominance are:
1) The more users join a social network, the more valuable it becomes (law of networks)
2) Social networks have built-in sharing that spreads content virally (law of gravity)
3) It takes effort for users to switch networks, so they tend to stay (law of switch costs)
4) People share more information each year as comfort levels rise (Zuckerberg's law)
To capture social value, websites should integrate social plugins like the Facebook Like button. This brings more traffic and engagement to their sites and the
This document provides an introductory guide on how to use Facebook for business. It covers setting up personal and business accounts on Facebook, including profiles and pages. It also discusses how to promote pages, set up groups and advertising, and how to measure engagement. The goal is to help businesses connect with customers, create communities, and promote their content and generate leads through their Facebook presence.
This webinar discusses social media strategies and tips for the automotive industry. It provides an overview of the agenda which includes industry statistics on social media usage, recent industry news and events, client success stories, and social media tips and tricks. Some of the industry news discussed includes Groupon preparing for a $15-20 billion IPO, details on the Grammy's social media campaign, and how brands like Samsung, Chevrolet and GoldRun are using social media for promotions.
The Socializers - A Thousand True Fans - IMH Communications 2011 CyprusThe Socializers
Video of this presentation: http://bit.ly/9thcomcon
More on A Thousand True Fans here: http://bit.ly/a_thoousand_fans
IMH Communications Conference May 2011 in Cyprus. More information here: http://bit.ly/IMH_Cyprus2011
1) The document discusses various social media platforms such as Facebook, YouTube, and Twitter and provides statistics on their usage and growth.
2) Facebook has over 600 million active users, representing about 1 in every 13 people globally. YouTube sees over 2 billion videos watched per day and Twitter has over 100 million users, 60% of which are located outside the US.
3) The document also provides tips and best practices for using different social media platforms to promote businesses and nonprofits.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
Hubspotmarketingtransformationfinal 110330085430-phpapp02[1]ESI Construction
The document discusses how marketing needs to transform to keep up with changing consumer behaviors and technologies. It provides numerous statistics showing that consumers are increasingly researching, sharing information, and making purchases online and through social media. Traditional marketing methods like print ads, telemarketing and trade shows are becoming less effective as people spend more time engaged with digital content and sharing information online. The document argues that inbound marketing strategies that provide helpful, relevant content to attract and engage customers are now more important than outbound interruption-based advertising approaches.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document discusses the problems of adolescent health and development. It identifies several factors that influence adolescent health, including societal attitudes and norms, drug and lifestyle habits, gender inequalities, economic challenges, and family and community practices. Adolescent health issues can also stem from risk-taking behavior, biological illnesses, mental health problems, and nutritional deficiencies. The document emphasizes that adolescent health and development is a multifactorial issue influenced by interconnected political, economic, cultural, and social forces in society.
The conference was held on 23rd March 2012 at Regent Plaza Karachi and attended by a total of 65 participants out of which 40 were sighted and 25 were blind. The conference was arranged with the help of eight voluntary Active Citizens & members of Visionary Foundation Pakistan and the occasion was graced by eight different and eminent speakers. Several civil society organization members visit 1st PBYC as a guest and shared their valuable comments and feedbacks.
Visionary Foundation Pakistan Pictorial ProfileRashid Khan
We are a national NGO, called ‘Visionary Foundation Pakistan’ registered by Joint Stock Companies, Government of Sindh, Pakistan vide registration Number KAR No 0036 0f 2010-11. We are recognized by the British Council and rewarded with ‘Active Citizen of the Year 2009-10’ award on 19 January, 2010 at British Council Regional Symposium Youth in Action for Global Change and Social Action Project Award Ceremony at Islamabad. Due to our active participation in community development, we have the honor of being selected for British Council Bilateral Exchange Program to UK, Oldham and nominated by Youth Parliament of Pakistan and selected by South Asian Youth Committee to attend the ‘South Asian Youth Conference’ due to be held on 23-28 May, 2011 at Banglore, India.
The core mission of the organization is to empower individuals and marginalized communities through provision of information and skills, promote rights based approach to development, empowerment of underprivileged and marginalized groups, particularly Persons with disabilities, Youth, Women and children through literacy, education awareness and community development in backward areas of Pakistan.
Visionary Foundation Pakistan is closely working for issues and problem of persons with disabilities generally, and for Visually Impaired specially. Because, this problem is a persistent and universal problem occurring in every culture and social group. Visionary Foundation Pakistan is also initiated its awareness campaigns against issues and problem of Visually Impaired society which consist upon seminars, walks, capacity building training and workshops etc. Visionary Foundation Pakistan aims at creating awareness among community about Education, Healthcare, Environment, Issues and problem of Person with Disabilities, Capacity-Building of Youth and Women for poverty alleviation through Mobilization for our Human resource.
The costs and consequences of drone warfare MICHAEL J. BOYLE*MYO AUNG Myanmar
http://onlinelibrary.wiley.com/doi/10.1111/1468-2346.12002/epdf
file:///C:/Users/aung/Downloads/BOYLE-2013-International_Affairs.pdf
On 21 June 2010, Pakistani American Faisal Shahzad told a judge in a Manhattan
federal court that he placed a bomb at a busy intersection in Times Square as
payback for the US occupations of Afghanistan and Iraq and for its worldwide use
of drone strikes. When the judge asked how Shahzad could be comfortable killing
innocent people, including women and children, he responded: ‘Well, the drone
hits in Afghanistan and Iraq, they don’t see children, they don’t see anybody. They
kill women, children, they kill everybody. It’s a war and in war, they kill people.
They’re killing all Muslims.’1
In a videotape released after his arrest, Shahzad
revealed that among his motives for the attack on New York City was revenge
for the death of Baitullah Mehsud, a Pakistani Taliban leader killed in a drone
strike in August 2009.2
While his comments were reported in the American press,
the Obama administration never acknowledged that it was revulsion over drone
strikes—which Shahzad was rumoured to have seen at first hand when training
with militant groups in Pakistan—that prompted his attack.3
In his official statement
on the attack, President Obama fell back on language reminiscent of his
predecessor to describe Shahzad as just another of those ‘who would attack our
citizens and who would slaughter innocent men, women and children in pursuit
of their murderous agenda’ and ‘will stop at nothing to kill and disrupt our way of
life’.4
That the Times Square attack was blowback from the growing use of drone
strikes in Afghanistan, Pakistan and elsewhere was never admitted.
http://government.defenceindex.org/#intro
http://government.defenceindex.org/countries/myanmar/
In Myanmar, the military has ownership of two major enterprises that dominate the economy - the Union of Myanmar Economic Holdings Limited (UMEHL) and the Myanmar Economic Corporation (MEC). The transfer of control of these businesses took place quickly during 2009 and 2010, and there is no transparency of ownership. Furthermore, there is evidence that businesses are not only closely tied to substantial off-budget military expenditures but that they involve illicit economic activity.
This document provides a summary of the CrisisWatch report for March 2016. It describes CrisisWatch as summarizing developments in 70 current or potential conflict situations around the world for the previous month. It assesses if the overall situation deteriorated, improved, or remained unchanged. It also identifies risks of new or escalating conflicts or conflict resolution opportunities for the coming month. The document lists the table of contents and situations analyzed in the March 2016 CrisisWatch report.
The document discusses Facebook, the largest social network with over 600 million users. It describes Facebook's origins, mission, growth, headquarters, competitors, and valuation. Key opportunities for Facebook internationally include reaching a global user base where over 60% of users are outside the US and Canada, expanding into 89 languages to better serve international members, and attracting more international advertisers as it grows its user base worldwide. However, Facebook also faces challenges around security risks, protecting user privacy as its business model relies on user data, and providing sufficient customer support for its large user base.
Unleashing The Tribe: small passionate communitiesEwan McIntosh
25 minutes on the moves in the 'real world' and how they have an impact on learning.
Made at the Tipperary Institute's Education futures event.
May 2008
More on my blog: http://edu.blogs.com
and contact details on my website: http://www.ewanmcintosh.com
Google launched its social network Google+ on July 7th to a small group of testers. In less than 3 weeks, it already had over 10 million users. Google+ is Google's most important new service since Search and is key to their business strategy. It will provide Google with more user data and become the core of Google's services by integrating social features. While historically focused on utility, Google+ positions Google to provide advertisers with more robust user profiles through social data to improve ad targeting. This poses a threat to Facebook's leadership in social networking.
Will facebook ever_drive_ecommerce-julio2011Digital Pymes
- While Facebook has hundreds of millions of users, it has not proven effective at directly driving ecommerce sales for most retailers. Social networks generally trail other tactics like paid search and email in ROI.
- There are three main ways retailers use Facebook: on Facebook through pages/stores, off Facebook by integrating social features on their own sites, and through analyzing Facebook user data.
- Key challenges include low click-through and conversion rates on Facebook itself, limited value for smaller retailers from open graph integrations, and difficulty gleaning meaningful insights from messy social network data.
This document discusses why social networks have come to dominate internet traffic and how websites can capture social media value.
The key reasons for social media dominance are:
1) The more users join a social network, the more valuable it becomes (law of networks)
2) Social networks have built-in sharing that spreads content virally (law of gravity)
3) It takes effort for users to switch networks, so they tend to stay (law of switch costs)
4) People share more information each year as comfort levels rise (Zuckerberg's law)
To capture social value, websites should integrate social plugins like the Facebook Like button. This brings more traffic and engagement to their sites and the
This document provides an introductory guide on how to use Facebook for business. It covers setting up personal and business accounts on Facebook, including profiles and pages. It also discusses how to promote pages, set up groups and advertising, and how to measure engagement. The goal is to help businesses connect with customers, create communities, and promote their content and generate leads through their Facebook presence.
This webinar discusses social media strategies and tips for the automotive industry. It provides an overview of the agenda which includes industry statistics on social media usage, recent industry news and events, client success stories, and social media tips and tricks. Some of the industry news discussed includes Groupon preparing for a $15-20 billion IPO, details on the Grammy's social media campaign, and how brands like Samsung, Chevrolet and GoldRun are using social media for promotions.
The Socializers - A Thousand True Fans - IMH Communications 2011 CyprusThe Socializers
Video of this presentation: http://bit.ly/9thcomcon
More on A Thousand True Fans here: http://bit.ly/a_thoousand_fans
IMH Communications Conference May 2011 in Cyprus. More information here: http://bit.ly/IMH_Cyprus2011
1) The document discusses various social media platforms such as Facebook, YouTube, and Twitter and provides statistics on their usage and growth.
2) Facebook has over 600 million active users, representing about 1 in every 13 people globally. YouTube sees over 2 billion videos watched per day and Twitter has over 100 million users, 60% of which are located outside the US.
3) The document also provides tips and best practices for using different social media platforms to promote businesses and nonprofits.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
Hubspotmarketingtransformationfinal 110330085430-phpapp02[1]ESI Construction
The document discusses how marketing needs to transform to keep up with changing consumer behaviors and technologies. It provides numerous statistics showing that consumers are increasingly researching, sharing information, and making purchases online and through social media. Traditional marketing methods like print ads, telemarketing and trade shows are becoming less effective as people spend more time engaged with digital content and sharing information online. The document argues that inbound marketing strategies that provide helpful, relevant content to attract and engage customers are now more important than outbound interruption-based advertising approaches.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document discusses the problems of adolescent health and development. It identifies several factors that influence adolescent health, including societal attitudes and norms, drug and lifestyle habits, gender inequalities, economic challenges, and family and community practices. Adolescent health issues can also stem from risk-taking behavior, biological illnesses, mental health problems, and nutritional deficiencies. The document emphasizes that adolescent health and development is a multifactorial issue influenced by interconnected political, economic, cultural, and social forces in society.
The conference was held on 23rd March 2012 at Regent Plaza Karachi and attended by a total of 65 participants out of which 40 were sighted and 25 were blind. The conference was arranged with the help of eight voluntary Active Citizens & members of Visionary Foundation Pakistan and the occasion was graced by eight different and eminent speakers. Several civil society organization members visit 1st PBYC as a guest and shared their valuable comments and feedbacks.
Visionary Foundation Pakistan Pictorial ProfileRashid Khan
We are a national NGO, called ‘Visionary Foundation Pakistan’ registered by Joint Stock Companies, Government of Sindh, Pakistan vide registration Number KAR No 0036 0f 2010-11. We are recognized by the British Council and rewarded with ‘Active Citizen of the Year 2009-10’ award on 19 January, 2010 at British Council Regional Symposium Youth in Action for Global Change and Social Action Project Award Ceremony at Islamabad. Due to our active participation in community development, we have the honor of being selected for British Council Bilateral Exchange Program to UK, Oldham and nominated by Youth Parliament of Pakistan and selected by South Asian Youth Committee to attend the ‘South Asian Youth Conference’ due to be held on 23-28 May, 2011 at Banglore, India.
The core mission of the organization is to empower individuals and marginalized communities through provision of information and skills, promote rights based approach to development, empowerment of underprivileged and marginalized groups, particularly Persons with disabilities, Youth, Women and children through literacy, education awareness and community development in backward areas of Pakistan.
Visionary Foundation Pakistan is closely working for issues and problem of persons with disabilities generally, and for Visually Impaired specially. Because, this problem is a persistent and universal problem occurring in every culture and social group. Visionary Foundation Pakistan is also initiated its awareness campaigns against issues and problem of Visually Impaired society which consist upon seminars, walks, capacity building training and workshops etc. Visionary Foundation Pakistan aims at creating awareness among community about Education, Healthcare, Environment, Issues and problem of Person with Disabilities, Capacity-Building of Youth and Women for poverty alleviation through Mobilization for our Human resource.
The costs and consequences of drone warfare MICHAEL J. BOYLE*MYO AUNG Myanmar
http://onlinelibrary.wiley.com/doi/10.1111/1468-2346.12002/epdf
file:///C:/Users/aung/Downloads/BOYLE-2013-International_Affairs.pdf
On 21 June 2010, Pakistani American Faisal Shahzad told a judge in a Manhattan
federal court that he placed a bomb at a busy intersection in Times Square as
payback for the US occupations of Afghanistan and Iraq and for its worldwide use
of drone strikes. When the judge asked how Shahzad could be comfortable killing
innocent people, including women and children, he responded: ‘Well, the drone
hits in Afghanistan and Iraq, they don’t see children, they don’t see anybody. They
kill women, children, they kill everybody. It’s a war and in war, they kill people.
They’re killing all Muslims.’1
In a videotape released after his arrest, Shahzad
revealed that among his motives for the attack on New York City was revenge
for the death of Baitullah Mehsud, a Pakistani Taliban leader killed in a drone
strike in August 2009.2
While his comments were reported in the American press,
the Obama administration never acknowledged that it was revulsion over drone
strikes—which Shahzad was rumoured to have seen at first hand when training
with militant groups in Pakistan—that prompted his attack.3
In his official statement
on the attack, President Obama fell back on language reminiscent of his
predecessor to describe Shahzad as just another of those ‘who would attack our
citizens and who would slaughter innocent men, women and children in pursuit
of their murderous agenda’ and ‘will stop at nothing to kill and disrupt our way of
life’.4
That the Times Square attack was blowback from the growing use of drone
strikes in Afghanistan, Pakistan and elsewhere was never admitted.
http://government.defenceindex.org/#intro
http://government.defenceindex.org/countries/myanmar/
In Myanmar, the military has ownership of two major enterprises that dominate the economy - the Union of Myanmar Economic Holdings Limited (UMEHL) and the Myanmar Economic Corporation (MEC). The transfer of control of these businesses took place quickly during 2009 and 2010, and there is no transparency of ownership. Furthermore, there is evidence that businesses are not only closely tied to substantial off-budget military expenditures but that they involve illicit economic activity.
This document provides a summary of the CrisisWatch report for March 2016. It describes CrisisWatch as summarizing developments in 70 current or potential conflict situations around the world for the previous month. It assesses if the overall situation deteriorated, improved, or remained unchanged. It also identifies risks of new or escalating conflicts or conflict resolution opportunities for the coming month. The document lists the table of contents and situations analyzed in the March 2016 CrisisWatch report.
The document discusses Facebook, the largest social network with over 600 million users. It describes Facebook's origins, mission, growth, headquarters, competitors, and valuation. Key opportunities for Facebook internationally include reaching a global user base where over 60% of users are outside the US and Canada, expanding into 89 languages to better serve international members, and attracting more international advertisers as it grows its user base worldwide. However, Facebook also faces challenges around security risks, protecting user privacy as its business model relies on user data, and providing sufficient customer support for its large user base.
This document provides an overview of social media and how to develop an effective social media strategy for a business. It begins with some facts about Facebook and background on the author, Simon Maselli. It then discusses why businesses should use social media and what makes for a successful social media campaign. The core of the document outlines a 7 step social media strategy that covers establishing profiles, automating content, joining conversations, and emerging trends like location-based services. It concludes with additional Facebook facts and contact details for Simon Maselli.
Perché alcuni megabrand hanno fallito con il facebook commerce e hanno deciso di chiudere i loro fanStores? Quali sono i vantaggi di vendere su Facebook e quali sono stati gli errori commessi? Come sviluppare allora una value proposition per il Facebook Commerce? Di questo e altro abbiamo parlato oggi al Workshop su Facebook Commerce, organizzato da DML a Milano.
Facebook is a social media platform that was founded in 2004 by Mark Zuckerberg and others. It began as a social network for Harvard students and expanded to other universities before becoming available worldwide. The company's mission is to connect people and make the world more open and connected. Facebook owns other popular platforms like Instagram, WhatsApp, Oculus, and others. It has billions of monthly active users and generates revenue through digital advertising.
Emily Davis from EDA Consulting gave a presentation on using social media as a fundraising tool. She discussed various social media platforms like blogs, Facebook, LinkedIn, and Twitter and how non-profits can use them to build communities, share their mission, and fundraise in a cost-effective way. She addressed common concerns with social media and provided tips on setting goals, engagement, and evaluation for non-profits getting started with social media fundraising.
This document discusses digital trends for 2011 and how they are changing consumer behaviors and purchase journeys. It notes that mobile devices are becoming the primary way people access the internet, social networks now influence online and offline purchases, and content is fragmenting across various digital platforms. The trends are pushing brands to adopt a more open approach where they foster online communities, engage in dialogue with consumers, and co-create brands with them.
Social Media Presentation how you can use social media to drive traffic, increase awareness about your company or unique offerings within the local and national community, and communicate with their customers and following. Web 2.0 is about listening and interacting with customers in real time. This presentation will help you get started as a business owner on how to utilize Facebook to grow your business.
Facebook has become very successful due to several key factors:
1. It quickly adapted to changing user needs by shifting to a text-based platform suitable for mobile use.
2. It solved problems with early social networks by focusing on real identities and privacy controls.
3. Its semantic search system prioritizes the opinions of friends a user connects with on Facebook.
4. It developed new revenue models like social games and shopping that generate profits beyond advertisements.
The document summarizes key factors that have contributed to Facebook's success:
1. Facebook predicted shifting user needs to focus on text conversations and relationships, and adapted its light platform to mobile connectivity.
2. Facebook solved problems with existing services, like security, by requiring real names and emails for registration and a reporting system for malicious comments.
3. Facebook's semantic search system prioritizes the opinions of friends, showing liked products at the top of search results.
4. Facebook developed smart business models including games like FarmVille and social shopping with Amazon, generating revenue through fees and Facebook Credit transactions.
Facebook has become very successful due to several key factors:
1. It quickly adapted to changing user needs by shifting to a text-based platform suitable for mobile use.
2. It solved problems with early social networks by focusing on real identities and privacy controls.
3. Its semantic search system prioritizes the opinions of friends a user connects with on Facebook.
4. It developed new revenue models like social games and shopping that generate profits beyond advertisements.
Facebook has become very successful due to several key factors:
1. It quickly adapted to changing user needs by shifting to a text-based platform suitable for mobile use.
2. It solved problems with early social networks by focusing on real identities and privacy controls to report abusive content.
3. Its semantic search system prioritizes the opinions of friends a user connects with on the site.
4. It developed new revenue models like social games and shopping that generate profits beyond advertisements.
Facebook has become very successful due to several key factors:
1. It quickly adapted to changing user needs by shifting to a text-based platform suitable for mobile use.
2. It solved problems with early social networks by focusing on real identities and privacy controls to report abusive content.
3. Its semantic search system prioritizes the opinions of friends a user connects with on the site.
4. It developed new revenue models like social games and shopping that generate profits beyond advertisements.
The document summarizes key factors that have contributed to Facebook's success:
1. Facebook predicted shifting user needs to focus on text conversations and relationships, and adapted its light platform to mobile connectivity.
2. Facebook solved problems with existing services, like security, by requiring real names and emails for registration and a reporting system for malicious comments.
3. Facebook's semantic search system prioritizes the opinions of friends, showing liked products at the top of search results.
4. Facebook developed smart business models including games like FarmVille and social shopping with Amazon, generating revenue through fees and Facebook Credit transactions.
The document summarizes key factors that have contributed to Facebook's success:
1. Facebook predicted shifting user needs to focus on text conversations and relationships, and adapted its light platform to mobile connectivity.
2. Facebook solved problems with existing services, like security, by requiring real names and emails for registration and a reporting system for malicious comments.
3. Facebook's semantic search system prioritizes the opinions of friends, showing liked products at the top of search results.
4. Facebook developed smart business models including games like FarmVille and social shopping with Amazon, generating revenue through fees and Facebook Credit transactions.
This document discusses Facebook's dilemma in balancing profits from advertising with user privacy. It describes Facebook's growth and business model, including advertising and third-party applications. However, programs like Beacon that shared user data without consent harmed privacy. While users willingly share information, Facebook's policies around data use and retention have faced criticism. Finding the right approach to monetization while respecting privacy will be important for Facebook's future success.
This document discusses Facebook's dilemma in balancing profits from advertising with user privacy. It describes Facebook's growth and business model, including advertising and third-party applications. However, programs like Beacon that shared user data without consent harmed privacy. While users willingly share information, Facebook's policies around data use and retention have faced criticism. Finding the right approach to monetization while respecting privacy will be important for Facebook's future success.
This document discusses Facebook's dilemma in balancing profits from advertising with user privacy. It describes Facebook's growth and business model, including advertising and third-party applications. However, programs like Beacon that shared user data without consent harmed privacy. While users willingly share information, Facebook's policies around data collection and retention have faced criticism. Finding the right approach to monetization while respecting privacy will be important for Facebook's future success.
This document discusses Facebook's dilemma in balancing profits from advertising with user privacy. It describes Facebook's growth and business model, including advertising and third-party applications. However, programs like Beacon that shared user data without consent harmed privacy. While users willingly share information, Facebook's policies around data use and retention have faced criticism. Finding the right approach to monetization while respecting privacy will be important for Facebook's future success.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
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What is an RPA CoE? Session 1 – CoE VisionDianaGray10
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In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
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Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
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5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
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Power Grid Model
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Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
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2. FACEBOOK IS A BUSINESS
THAT COLLECTS USER DATA TO
SELL TO ADVERTISERS
“If you are not paying for it, you're not the customer;
you're the product being sold”
— blue_beetle, 26.08.10, metafilter.com
3. BETWEEN APRIL AND JUNE,
THE COMPANY WILL GO PUBLIC
“The deal […] could raise as much as $10 billion
and value the social network between $75 billion and $100 billion”
— The Wall Street Journal, 28.01.12, Facebook readies IPO filing
5. WITH MORE THAN 845 MILLION
USERS, FACEBOOK IS THE
DOMINANT SOCIAL PLATFORM
845m
680m
550m
431m
305m
Sept. 2009 Mar. 2010 Sept. 2010 Mar. 2011 Dec. 2011
6. IN 2011, FACEBOOK GENERATED
$3.7 BILLION IN REVENUE
AND $1 BILLION IN PROFIT
— Facebook S-1’s filling, 01.02.11,
Facebook IPO: what we've learned from its S-1 filing
7. AND FOR THE LAST 5 YEARS, $3,711m
REVENUE HAS BEEN
GROWING RAPIDLY $1,974m
$777m
$272m
$153m
2007 2008 2009 2010 2011
— Facebook S-1’s filling
8. Advertising
85%
FACEBOOK GENERATES
REVENUE IN TWO WAYS:
ADVERTISING AND FB CREDITS
Credits
15%
— Facebook S-1’s filling
9. DESPITE STRONG ADVERTISING
REVENUE, FACEBOOK HAS ROOM
TO GROW IN THE GLOBAL MARKET
In 2010, Brands spent $64 billion in digital advertising
- ZenithOptimedia, 03.10.11,
ZenithOptimedia Adspend Forecast Update Oct
10. IN 2010, FACEBOOK OWNED
3% OF THE PIE WHEREAS Google
GOOGLE OWNED 46%
The rest 46%
36%
AOL Yahoo
2% 9%
Facebook
3%
Microsoft
4% — Daren Herman, 29.11.11,
Total Digital Revenues
12. TWO WAYS TO GROW REVENUE:
1. ADD MORE USERS
2. INCREASE REVENUE PER USER
13. ADDING MORE USERS
WILL BE A CHALLENGE
“[Facebook] user growth had slowed in the U.S. and Canada… a deeper look…
shows its growth is also slowing in Europe and Asia....”
— The Tennessean, 12.02.12,
Facebook sees its growth slowing down
14. SO FACEBOOK MUST FOCUS
ON INCREASING AVERAGE
REVENUE PER USER
2009 2010 2011
— Based on Facebook S-1’s filling
15. FACEBOOK IS WELL BEHIND
GOOGLE WHEN IT COMES TO
REVENUE PER USER
“Google generates 6X more revenue per user than Facebook”
— Business Insider, 05.01.12,
Here's How Much A Unique Visitor Is Worth
16. “IT TOOK FACEBOOK
ALMOST 800 MINUTES OF USER
TIME TO GET $1 IN REVENUE”
— The Globe and Mail, 02.02.12,
Why Facebook may not be a growth story
18. ENSURE THAT EVERY USER
IS LOCKED-IN
"Lock-in is the point at which users are so invested in their technology that even if
competitors might offer better services, it’s not worth making the switch”
— Eli Pariser, 06.11
The Filter Bubble: What the Internet is hiding from You
20. TIME SPENT, DATA AND
EFFECTIVENESS ARE THE KEYS
TO ATTRACTING BRAND SPEND
“From the point of view of the online advertiser, the question is simple.
Which company can deliver the most return on a dollar spent?”
— Eli Pariser, 06.11
The Filter Bubble: What the Internet is hiding from You
21. INCREASED TIME SPENT
MEANS SELLING MORE ADS
“We now see that keeping traffic within Facebook via Fanning and Facebook
Application campaigns can reduce CPCs by 45%”
— TGB Digital, 01.12,
Here's Facebook's Q4 Ad Performance In A Set Of Delightful Charts
22. WHEREAS INCREASED DATA
MEANS SELLING BETTER ADS
"As a business strategy, the Internet giants’ formula is simple: The more personally
relevant their information offerings are, the more ads they can sell, and the
more likely you are to buy the products they’re offering”
— Eli Pariser, 06.11
The Filter Bubble: What the Internet is hiding from You
23. “THE FIGHT BETWEEN
GOOGLE AND FACEBOOK
HINGES ON WHICH CAN ACHIEVE
LOCK-IN FOR THE MOST USERS”
— Eli Pariser, 06.11
The Filter Bubble: What the Internet is hiding from You
24. FACEBOOK USED 3 APPROACHES
TO BUILD LOCK-IN FROM
THE BEGINNING
25. 1. DEFINE USER’S IDENTITY
& CONNECT PEOPLE
TO PEOPLE
2004 2006 2004 2005
27. 3. BECOME THE SOCIAL LAYER
THAT CONNECTS THE WEB
2009 2006
28. SPREADING
THE SOCIAL LAYER
3
FACEBOOK
GATHERING
THIRD PARTIES
BUILDING
2
DIGITAL IDENTITY
1
2004 2007 2009
Facebook launched Facebook launched Facebook launched
the Profile platform applications the Like button
30. #1.
THE TIMELINE
A NEW DIGITAL IDENTITY
FOR EVERY USER
“The next five years, the next era is going to be defined by the apps
and the depth of engagement that is now possible”
— Mark Zuckerberg, f8 2011
36. #2.
THE OPEN GRAPH
A FUNDAMENTAL CHANGE IN HOW
SOCIAL EXPERIENCES WORK
“All your stories, all your apps and a new
way to express who you are”
— Mark Zuckerberg, f8 2011
37. FACEBOOK KNEW WHAT YOU LIKE
“Sharing content to Facebook meant clicking the "Like" button, cutting
and pasting a link into the status update box”
— Read Write Web, 14.12.11,
Top trends of 2011: Frictionless sharing
38. NOW WITH OPEN GRAPH,
FACEBOOK KNOWS WHAT YOU DO
“Anytime you're reading news from a social news app or listening to music from a
social music app, Facebook automatically shares it to your Facebook Timeline”
— Read Write Web, 14.12.11,
Top trends of 2011: Frictionless sharing
39. BRANDS NEED TO
GO BEYOND THE LIKE…
“We want 100K fans”
— A common request, 2011
40. …AND THINK ABOUT ACTIONS
“This new expressive language means you will be able to add whatever verb you so
choose. You can start to use words like read, watch, listen, buy and more in the
stories that get shown to friends of your "engagers.””
— AdAge, 23.09.11,
Facebook Just Shifted From Scale to Engagement
42. WHAT ROLE DO PEOPLE
PLAY IN YOUR STORY?
“With all content increasingly filtered through social networks, it's what
people do with advertising rather than what they say about it
that will make all the difference this year. Guaranteed”
— AdAge, 16.01.12,
Why Marketers Must Think in Verbs or Face Increasing Irrelevance
45. HOW DO THE OPEN GRAPH AND
TIMELINE INCREASE REVENUE
PER USER?
46. APPS ENHANCE
FACEBOOK’S DATA SET
“At best, if a company knows which articles you read or what mood you’re in, it can
serve up ads related to your interests. But at worst, it can make decisions on that
basis that negatively affect your life. After you visit a page about Third World
backpacking, an insurance company with access to your Web history might decide to
increase your premium, law professor Jonathan Zittrain suggests.”
— Eli Pariser, 06.11
The Filter Bubble: What the Internet is hiding from You
48. AND THE CLOSER USERS ARE TO
FACEBOOK, THE MORE TARGETED
THEY CAN BE FOR BRANDS
For Valentine’s Day, Facebook Data Team shared the top coupling and de-coupling
songs played by users via the Spotify App
— Huffington Post, 13.02.12,
Facebook Breakup Songs: Data Team Reveals Top Spotify Songs For Breakups,
New Relationships
49. IMPROVED TARGETING
IMPROVES EFFICIENCY
“Facebook Sponsored Stories Ads Have 46% Higher CTR”
— TGB Digital, 16.01.12,
Here's Facebook's Q4 Ad Performance In A Set Of Delightful Charts
51. SPREADING
THE SOCIAL LAYER
3
FACEBOOK
GATHERING
THIRD PARTIES
BUILDING
DIGITAL IDENTITY
2 + OPEN GRAPH new
1
+ TIMELINE new
2004 2007 2009
Facebook launched Facebook launched Facebook launched
the Profile platform applications the Like button
53. #1.
WHAT IF ALL BRAND PAGES
BECOME BRAND TIMELINES?
54. Brands currently use pages to act as social hubs for specific experiences.
Pages become the place where brands highlight different
applications that they have developed for their users.
With Timeline, brands will be able to create a more custom-experience within
the existing template. Multiple pages are yet to be considered, however
Launch Announcement Expected at Feb. 29 Marketer Conference
— AdAge, 15.02.2012,
Facebook to Release Timeline for Brands This Month
55. #2.
WHAT IF YOU COULD TARGET
ADS BASED ON A USERS
DETAILED HISTORY?
56. Actions-Based Ad Targeting: Brands can target a number of things using Facebook’s
existing ad platform – demographic, location, listed interests, etc. But what if you could
target a person’s historic actions? The applications that they use?
The music that they listen to? The news that they read? Etc.
BlackBerry could target all users who read an article
about Power Problems with a specific ads
57. #3.
WHAT IF FACEBOOK SOLD ADS
BASED ON PLATFORM USAGE
ON OTHER SITES?
58. The Facebook Platform is used across hundreds of thousands of websites – from
“Like’ buttons to Facebook logins. Facebook keeps this data and can develop robust
profiles of what their users are looking at, sharing and buying across the web.
Facebook could start to target advertising based on web-actions, not just within
Facebook – for example, target a New York Times reader or Trip Advisor user without
having to work directly with the brand
59. #4.
WHAT IF THE STREAM
PREDICTED FUTURE ACTIONS?
60. The ‘Future Stream’ – As Facebook Graph Rank becomes more action focused,
historic user patterns could help predict future ones. For example, if you go to the
same pub each week or cook the same meals, Facebook could alert your friends to
‘things you might be doing’ in the next few days.
61. #5.
WHAT IF FACEBOOK
CREATES ITS OWN PRODUCT
RECOMMENDATION ENGINE?
62. “Products you may want’ – Facebook already has a ‘People you may know’ and
‘Recommended Pages’ product. Why not use a users content consumption habits,
friend networks and application profiles to develop a product-recommendation tool
similar to Amazon? With social graph data, the recommendations would combine
friend habits along with individual user interests.
63. #6.
WHAT IF FACEBOOK STARTED
PAYING USERS TO MARKET
PRODUCTS?
64. Facebook currently 'piggybacks' on their users actions (via Sponsored Stories) by
providing targeted executions to their friends - why not actively incentivise influential
users to recommend different products?
Though the social graph, Facebook can analyse what categories,
topics and products their users already carry influence in
— Paraphrased from Dan Haggard & his 'Trend Setter' idea,
The Social Network, the End of Intimacy, and the Birth of Hacker Sensibility
65. #7.
WHAT IF FACEBOOK CREDITS
BECOME THE DOMINANT
DIGITAL CURRENCY?
66. Facebook Credits + NFC = True Mobile Wallet – as more and more mobile
devices are NFC-enabled, more retailers will provide terminals that allow for
quick, tap payments. If Facebook continues to be a popular mobile
application, credits could become the easiest way to pay for purchases
— Image credit
67. #8.
WHAT IF FACEBOOK MADE
A ‘PAUSE SHARING’ BUTTON?
68. Turn off ‘frictionless sharing’ – with every application auto-publishing user actions
and a second-by-second Ticker updating, users may quickly tire of having all their
actions shared. Why not give users a clear ‘switch’ to turn their sharing on or off?
— Techland, Harry McCracken, 03.10.2011,
Facebook’s open graph needs new approches to privacy
69. #9.
WHAT IF FACEBOOK EXTENDS
ITS AD NETWORK TO OTHER
WEBSITES?
70. Extending Ads Network – Facebook is the most popular social network
website and has one of the biggest set of data.
Facebook could extend its ads network to other websites,
services and devices
71. WHAT DO YOU THINK
FACEBOOK COULD DO NEXT?
Let us know on Twitter by using #fbwhatif
@PublicisModemUK
72. THANKS FOR READING
– Tyler Turnbull, – Damien Le Castrec,
Joint Head of Planning Planner
tyler.turnbull@publicismodem.com damien.lecastrec@publicismodem.com
@tyturnbull @damienlc
http://gplus.to/tyturnbull http://gplus.to/damienlc
73. THANKS FOR THEIR INSPIRATION
_
blue_beetle, 26.08.10, metafilter.com
The Wall Street Journal, 28.01.12, Facebook readies IPO filing
Daren Herman, 29.11.11, Total Digital Revenues
The Tennessean, 12.02.12, Facebook sees its growth slowing down
Business Insider, 05.01.12, Here's How Much A Unique Visitor Is Worth
The Globe and Mail, 02.02.12, Why Facebook may not be a growth story
Eli Pariser, 06.11, The Filter Bubble: What the Internet is hiding from You
TGB Digital, 01.12, Here's Facebook's Q4 Ad Performance In A Set Of Delightful
Charts
Mark Zuckerberg, f8 2011
Read Write Web, 14.12.11, Top trends of 2011: Frictionless sharing
AdAge, 23.09.11, Facebook Just Shifted From Scale to Engagement
AdAge, 16.01.12, Why Marketers Must Think in Verbs or Face Increasing Irrelevance
Mashable, 29.09.2011, Why Facebook Timeline Will Be Huge for Brands
Dan Haggard & his 'Trend Setter' idea, The Social Network, the End of Intimacy, and
the Birth of Hacker Sensibility
Techland, Harry McCracken, 03.10.2011, Facebook’s open graph needs new
approches to privacy
74. ABOUT PUBLICIS MODEM
_
Publicis Modem is a full service digital agency within the Publicis Worldwide
network offering strategy, creative, analytics, user experience, multi-platform (web,
mobile, social, gaming) development, paid media, search, social media and eCRM
services.
With more than 1,500 people deployed across 30 countries around the world,
Publicis Modem is one of the largest and most global digital agencies in the world,
enabling us to serve Fortune 500 brands on a global basis including LG
Electronics, RBS, Visa, Sanofi and General Mills.